1. The Future Of Business Collaboration Richard Jenner Senior Solutions Marketing Manager Avaya #ucexpo #avaya

2. Unified Communications Helping Usdo More with Less… DO MORE Enhance productivity and customer satisfaction Work anywhere WITH LESS Reliability Limited IT resources Ability to expand and extend Lower OPEX & TCO Complexity Outages

3. Your Communications JourneyEmpowering the business user 3 Tomorrow USER-CENTRIC Today ORGANIZATION-CENTRIC Previously NETWORK-CENTRIC Enablers: Web 2.0, Personalization, Social Networks Business Benefit: User Empowerment, User & Business Productivity, Competitive Advantage Enablers: Mobility, Collaboration, Video Business Benefit: Customer Service, Employee Productivity Enablers: Network Business Benefit: Total Cost of Ownership, Operational Efficiencies

4. Market Trends(What’s going on out there?) The Continued Evolutionof Devices Consumer Led- User Centric The Rise of Social Media in Business Blur Between Consumer & Work Environments 4

6. Mix of synchronous and asynchronous at the same time

7. The rapid rise of the social network in the enterprise

8. People-centric contacts

9. contact history

10. HD Video to the desktop and even the living room

11. We don’t just talk anymore

12. Synchronous or asynchronous

13. Social networks are for kids

14. The phone book is dead

15. We have fallen off the call log

16. Video is difficult, expensive and for the boardroom onlyCollaborate Contextual

17. Contextual Collaboration means Knowledge about the other person/people present Knowledge about the documents we may have shared or worked on Knowledge about the websites we have visited Knowledge of the social media interactions we’ve had Meeting, E-mail & calendar history Using the right medium at the right time (and being able to change medium mid conversation)… 6 Collaboration does not necessarily mean multi-party. Collaboration could be two people

19. Easier for IT

21. People operate video endpoints as they do other endpoints

22. dialing plan, directory, routing - divert to VM

23. Single management system

24. Blend multiple communications modes into business apps, e.g. web 2.0 © 2010 Avaya Inc. All rights reserved.

25. What Business Say is Important About Communication Communications that are built for me and are available anywhere Don’t repeat history - have it at your fingertips Communicate effectively with MY device of choice The Customer Get closer tomy customers Resolve problems faster Increasemy team’s productivity Faster timeto market Line of Business/ Business User Rapid deployment of new features and applications to meet business needs Lower ongoing operating expenses and improved TCO Lower risk upgrades, implementations, and integrations IT 8

26. Changing the way we work by transforming the user experience; delivering the right tools and context to each user Avaya People-Centric Vision From media and task centric … … to people centric © 2010 Avaya Inc. All rights reserved.

27. The Avaya(TM) Flare Experience

29. Maintain voice reliability & uptime

30. Protecting customer investment whilst helping to provide new capabilitiesSIP-BasedInfrastructure 11 © 2010 Avaya Inc. All rights reserved.

32. Centralized delivery of capabilities

33. Robust integrations

34. Keep current interface?

35. Avaya Flare™ Experience

36. Easy to use contextual collaborationSIP-BasedInfrastructure SMS SMS © 2010 Avaya Inc. All rights reserved.

38. Communication enable existing applications and processes

39. Robust SDK

40. Integrate once and leverage across the multi-vendor environmentSequenced Applications SIP-BasedInfrastructure SMS SMS © 2010 Avaya Inc. All rights reserved.

41. Delivering on Centers of Customer Value 14 People-centric experiences Enterprise-wide architecture Open business application integration ® SYSTEM MANAGER Centralized management

43. Multi-Vendor and encompassing Consumer and Enterprise Applications/Devices15

44. 16 Contact Me Richard Jenner rjenner@avaya.com +44 1483 309082 @Avaya_UK

45. 17