In this presentation I'd like to talk to you a little bit about our work around Unified Communications, why we think Unified Communications is one of the most important productivity tools that businesses can embrace today. And why Cisco is the right vendor to help our customers, not only with their Unified Communications challenges but also to help build a culture of collaboration. We’ll look as well into the composition of Cisco UC and why this represents the right technology choice. And of course we think the opportunity is today, the opportunity is for customers to move now to embrace Unified Communications which is a key element of Collaboration and use it as a way to build sustainable competitive advantage.
Unified Communications is at the confluence of several important technologies. For some time now, organizations have been executing cost reduction measures and implementing ways to increase employee productivity. While managing the effects of globalization continues to be a major driver for UC, we’re seeing that several key technologies are influencing the adoption of Unified Communications. The first is virtualization – organizations are increasingly looking for ways to make the datacenter more efficient by consolidating resources Software as a service or cloud computing is gaining market interest as this represents a less capital intensive way to move to UC Global value chains - Today, no matter what size, almost all businesses work with outside suppliers, partners or contractors whether across the country, multi-regional or truly global. This productivity gap brought about by time and distance has to be addressed Video continues to be pervasive through bandwidth availability and software advances where High Definition solutions are even reaching the desktop, cost effectively Finally, employees continue to be mobile adopting a much broader range of devices and operating systems as ever before These drivers along with the current macroeconomic environment are serving as the perfect catalysts for Unified Communications. It’s UC that has the capability of bringing together a multitude of user environments, applications, devices in a consistent experience. Let’s take a closer look at how UC transforms business
Whether organizations are merely interested in migrating from legacy systems or aggressively adopting a suite of applications, Unified Communications drives business value through connecting the right people with the right information. UC also enables teams to be more productive. We’ve seen many customers use this same technology to increase customer intimacy and drive sustainable competitive advantage, while at the same time increasing innovation. Here are just a few of Cisco’s more than 100,000 UC customers who have adopted our solutions to achieve these five objectives. As you can see, our customers are global organizations across industries, whether financial, healthcare, education, government, manufacturing, and others. Let’s take a look at a few industry analysts views on this technology
Deemed nascent just a few years ago, UC is approaching the stage of maturity. Forrester Research recently conducted a survey of 745 enterprise and SMB network and telecom decision makers in North America. They found extremely strong interest in Unified Communications with 83% of firms expanding, implementing, piloting, or considering this technology. This indicates that many organizations now understand the financial and productivity benefits around UC. Forrester also found that budgets are expected to expand for UC equipment and UC Software. In fact, over 85% of survey respondents indicated that budgets for UC equipment, server UC software, and desktop UC software will either increase or remain the same. Desktop UC software is also expected to show strong growth over the same period. As we compare this sentiment to the growth forecasts for UC and Collaboration in general, we can conclude that a large growth ramp will take place in the next few years.
Cisco is leading its customers through a successful Unified Communications journey. From our industry leadership of being #1 or #2 in the major UC categories to the investments we make in terms of interoperability and acquired technology, we’re proving to be a stable partner to our customers. Our R&D Investment in collaboration is more than double that of our closest competitor. Cisco leads its customers through their UC journey through investments and innovation, offering: Consistent growth and profitability throughout strong and weak market conditions with $5.2 billion invested in R & D in fiscal 2008 to develop new products, enhance existing products, and deliver added functionality We have over 16,000 engineers working worldwide We’ve done over 120 acquisitions to quickly enter new markets and add talent More than 4,700 patents have been issued to Cisco inventors - Additional 3,000 currently in the patent application process There are over 500,000 people trained and certified on Cisco equipment - Deep and consistent talent pool for partners to draw upon We continue to lead the way in standards development and adoption, particularly in the area of SIP, presence, and peering. We’re a key facilitator and leader in defining many standards. We’ve forged new Strategic Partnerships with companies like: Accenture, Fujitsu, Apple, RIM, Nokia, Industry solutions providers, as well as service providers. These alliances give us the ability to deliver technically superior solutions to our joint customers along with powerful integration, distribution, and support. When we look at recent partnerships such as HP and Microsoft, the importance of the network and Cisco’s vision for Collaboration is validated. Perhaps one validation point is how leading industry analyst firms view our leadership
Looking more closely at our market leadership, we've been in this business less than 10 years and we compete with business that have been around for 125 years. We came from a place of IP telephony carrying voice over the IP network to a place where we can connect people to communicate, adding video so that they can collaborate. When we look at how this has impacted the market we see that Cisco went from a zero percent market share position to a place where we now lead in all categories where we compete. Cisco is #1 in world-wide enterprise voice today with about 28% market share and #1 or #2 in almost all of the application categories where we compete throughout the world. It's a testament to our customers voting with their dollars and choosing Cisco as the foundation for their communications environment so that they can collaborate effectively.
What you probably know Cisco well for is communications area of our portfolio. We pioneered IP communications and today are the market leader with a broad range of end points and applications. We’ve extended our portfolio into mobile applications , bringing control and management for IT and a better experience for end users to the most popular business smart phones on the market from RIM, Nokia, Apple, and Windows Mobile. Extending from that, we’ve grown into contact center solutions – Customer Care – where we are innovating by bringing social networking capabilities into customer service. Telepresence delivers lifelike, immersive virtual communications. Here we are driving the same innovation as we did with voice, with the same quality scale and the same reliability, into a portfolio of rich experiences and applications that take interaction and collaboration to a whole new level. What you may not be familiar with is the breadth and depth of our collaborative applications. Beginning with conferencing , you may be familiar with the solutions available through our Unified Communications portfolio, providing on premise solutions for voice and video conferencing. Adding to these capabilities, Cisco acquired WebEx – the online web conferencing market leader several years ago. Today, Cisco WebEx remains the market leader with over 25 million meetings hosted a month on the Cisco WebEx Collaboration cloud. Next in our collaborative application portfolio is messaging . Just under a year ago, Cisco acquired Jabber and Postpath. Through our IP communications portfolio, we’ve supported messaging for many years around voicemail and presence. Jabber, the originator and leader in the open XMPP protocol, extends much richer presence capabilities into any application. We’re integrating Jabber into both our on premise and SaaS offerings. Cisco’s latest entry in messaging is hosted email. Through our acquisition of Postpath, Cisco will offer hosted email with native Outlook support, providing a superior user experience, along with the cost efficiencies of the cloud, and IronPort security. And now this November, Cisco adds three new offers in enterprise social software . We’ve heard from many customers that employees are using tools like Facebook and YouTube not just to connect with friends and family, but increasingly to collaborate in the work world. Business is asking how these types of capabilities can be brought into the enterprise with the integration, security and management needed by IT. Transition: I hope you now have a good sense of the breadth and range of Cisco’s collaboration portfolio, and that we are well positioned to meet both what is considered the traditional collaborative applications, as well as the communications applications. What makes Cisco unique as a collaboration partner is our ability to bring these solutions together and deliver new collaboration experiences.
So Why Cisco as your collaboration partner? Because Cisco is uniquely able to meet the collaboration requirements of a communications-centric world. First, with a focus on interactions , not transactions, collaboration solutions must deliver rich, real time communications capabilities, building on today’s non-real time capabilities. Cisco is the real time communications leader in TelePresence, Unified Communications, and WebEx conferencing. Our portfolio has a broad range of experiences that extends from the most “in person” TelePresence experience, to the highest quality IP telephony call, to the simplicity and reach of Webex conferencing. As people are increasingly mobile, and expertise is looked to outside the organization, knowing how to reach team members is more critical and challenging than ever. Instead of the frustration of trying multiple methods, or starting and restarting sessions with people on the move, the new collaboration experience is contextual so that the focus can be on the people, not the tools. Cisco network-based collaboration services help this in two ways. First, to find the people you need to work with easily through presence services And second, to collaborate without interruption using session management services Whether you are part of a mid-size to large organization, knowing WHO has the expertise and bringing those individuals together in a way where they can share information and interact is challenging. Especially as companies look for expertise outside the employee base. The new collaboration experience enables dynamic formation of teams and communities in an integrated experience , based on the expertise and relevance of individuals, regardless of where they are located. Bringing the experts together as they are needed, and then providing them with the applications, social tools and pervasive collaboration tools will accelerate team performance . As organizations continue to include customers, partners, suppliers, and vendors in their business processes, the new collaboration experience securely extends beyond corporate firewalls. Cisco allows business and IT to establish connections among companies through our inter-company solutions, including our trusted cloud offering through Cisco WebEx solutions. With our personal life driving our collaboration perspective, the new collaboration experience offers users the flexibility they need to be most productive, while providing IT the investment protection and control they need. The Cisco Collaboration Architecture allows IT and business to maximize their existing IT investments through our commitment to Interoperability. This is Cisco’s heritage---interoperability is a core principle where we’ve evolved from using the network to make computers talk to each other to using the network to allow people to collaborate with each other.
Cisco’s collaboration architecture not only powers our product portfolio, it is also our most important competitive differentiator. From the ground up, it is constructed to enable boundaryless collaboration – breaking down silos between content formats, between individual tools and devices, between companies, and ultimately between people working towards a common goal. At Cisco, we recognize that it requires a combination of both great software and purpose-built hardware to deliver the experiences that most effectively bring people together. Yet at the same time, we recognize that heterogeneity is a fact of life and that interoperability, openness and customer choice are paramount. These principles are actively embraced throughout our architecture. We also realize that it’s neither all about the desktop nor all about the cloud – it’s about recommending the right option to empower individuals, teams and communities to get their work done. But whether it’s an on-premise in-room solution, a hosted PC-based solution, or a combination of the two – it’s an intelligent network that’s the foundation that makes it all possible. It is the converged network that binds together today’s infrastructure domains of virtualized computing, network resources and persistent storage to enable unmatched agility, resiliency, scalability and quality of experience – and that allows an organization to securely span beyond its corporate firewall in order to collaborate with customers, partners and suppliers. With MediaNet, the network will be able to dynamically route rich media traffic along the path of least resistance to deliver the fastest and highest quality voice, video and data experiences to end users. With the Service Advertisement Framework we’re building into MediaNet, devices will automatically be able to advertise what services are available to them so that things like the configuration of dial plans can be automated… changing the experience for those working in IT behind the scenes as well. And there’s much more - so when you hear competitors talk about the network as “just plumbing”, you can respond with confidence that it’s actually an intelligent platform for rich and effective inter-company collaboration. On top of this foundation resides a comprehensive set of network-based services that enrich collaborative applications - services that can turn video into a first-class content citizen instead of just an opaque data type, services that turn data into information by providing associated context. Services that can construct an open social graph of who you know – and who you need to know – to get products built faster, close deals more effectively, or discover that next billion dollar market opportunity. Services such as presence – and we mean presence well beyond the boundaries of instant messaging – that are shared across different tools and devices, bridging between individual application slios using standards-based protocols such as SIP/SIMPLE and XMPP. Services that allow you to locate the people you need to interact with, whether they’re in the office or on the road – and that can manage collaborative sessions such that if a call is dropped, with a touch of a button it can be resumed – and then transferred - as you move between different devices in the flow of your natural workstream. These building blocks are designed to operate consistently and reliably, with true functional integrity that ensures their reusability by any application or device that touches the network. Well-defined APIs expose these services to a very broad range of both Cisco and non-Cisco collaboration applications – all the while consistently secured and managed via network-based policy. Cisco’s portfolio of collaboration applications leverage these services to help companies deliver against the top line business imperatives they are facing today - - such as saving on travel costs, improving employee productivity, increasing customer intimacy and facilitating innovation as they prepare for the upturn. Together, these layers establish a collaboration core enabling compelling experiences both within and among organizations. As you and your customers think about transitioning to boundaryless collaboration, this is the architecture that will enable it It offers a consistent experience to end users , regardless of what device or client they use. It accounts for the variability and diversity in the broad range of devices and applications people use to get work done. And that’s why interoperability has been, and continues to be one of our top investment priorities for collaboration.
Cisco Unified Communications provides new communications experiences across global and organizational boundaries so companies can securely collaborate with partners, suppliers, and customers. With solutions in the area of IP Communications, Customer Care, Mobile Applications, Messaging, and Conferencing, we provide a comprehensive portfolio for organizations to deliver new transformative experiences. Cisco UC allows for seamless interoperability with its own solutions such as TelePresence and WebEx as well with third party desktops and business applications. These solutions provide a consistent user experience across a range of devices, applications, and environments.
The key product areas of our IP Communications Solutions are: Cisco Unified Communications Manager Session Management Edition, Business Edition, Express, SRST Intercompany Media Engine IP Endpoints UC Widgets CUAE
Cisco Intercompany Media Engine is a revolutionary new product that enables true boundary-less communications among business partners and customers. The idea is to make communications among separate companies and organizations as effortless and seamless as it is within an individual company. So, whether you and your customer or partner are located within the same company or in separate companies, the ease, efficiency, and overall experience of communicating with each other will be exactly the same. Our approach works with the phones you were already using, the numbers you were already dialing, the contact lists you had already entered, and the speed dials you were used to. One of the most exciting capabilities available immediately is communication via rich media. High definition audio, video, and high definition video have proven to greatly enhance the effectiveness of human collaboration and Cisco has been on the forefront of delivering solutions for this. Yet today, it can be extremely cumbersome, or impossible, for companies to communicate outside of their organizations via high definition audio or video. Now, with Cisco IME, these experiences can now be shared among business partners across company lines, all with security, quality, reliability, and ease of use. On the topic of ease of use, IME has been developed with the dual-objective of requiring minimal effort to administer as well as zero effort to use. The self-learning feature is a good example of this. New routes are learned simply by calling your business partner that has Cisco IME. Neither the administrator nor user has to enter this route. They simply dial their business partners as they normally would. And, from that point on, users dial their partner as they would normally dial a co-worker at their own company. No administrator help is required and the user is not required to do anything more than their usual process. And, from the first call on, the process has now become easier, since IME has learned the route and has now integrated the partner into the IME Network, where everyone is connected and interaction is seamless and consistent, as though everyone is in the same company. While easily collaborating with customers and partners via rich media is compelling, it is just the start. The possibilities for leveraging IME to deliver innovative capabilities, experiences and applications to be shared among partners is limitless. Intercompany capabilities such as directory access, one-click collaboration via WebEx, instant availability status, instant virtual business card exchange, and application interactive prompts, such as IVR-delivered softkeys, are just of few of the array of IME capabilities to come. To insure an enterprise-grade solution, IME has security, efficiency, and quality built in. IME’s security plus spam blocking address multiple security issues while IME utilizes both SIP and PSTN to provide network efficiencies and cost savings, as well call quality assurance.
Unified Communications Management is complex. Cisco Unified Communications Management Suite simplifies provisioning, management, monitoring, and fault management to help companies streamline deployment and reduce initial costs. A large enterprise network consists of many different devices and applications (routers, gateways, servers, applications, phones…) Managing this environment can be costly requiring skills on numerous products and data management by separate interfaces Highly skilled IT staff are expensive and in high demand Ongoing maintenance tasks are repetitive and time consuming Working in a live environment where downtime (system or feature) is costly if not business impacting It provides: more efficient administration of moves, adds and changes (MACs) a real time view of the entire network with fault management Proactive notification and diagnostics about events that could impact services and user experience Inventory management for asset tracking Real time and historical reporting for operational trends and capacity planning
Mobile Applications are a key part of Cisco’s UC portfolio. With these applications, organizations can control mobile costs and increase mobile employee productivity and responsiveness to customers by making mobile devices extensions of the enterprise network. Cisco offers Unified Mobility which allows for simultaneous ringing to any mobile device, Unified Mobile Communicator for a range of smartphones including iPhone (recently announced), Blackberry, Nokia, and Windows Mobile. Also, WebEx Meeting Center is supported on a range of smartphones. Also available is BlackBerry® Mobile Voice System (BlackBerry MVS) Server for Cisco® Unified Communications Manager where customers can have easy access to Cisco Unified Communications Manager telephony services such as call transfer and extension dialing via a seamless, intuitive user experience on BlackBerry smartphones. The key product areas of our Mobile Applications Solutions are: Cisco Unified Wireless IP Phones Unified Mobility Unified Mobile Communicator BlackBerry ® Mobile Voice System (BlackBerry MVS) Server for Cisco ® Unified Communications Manager WebEx Meeting Center for smartphones Unified Personal Communicator Cisco Wireless Network
Cisco has a broad portfolio of industry leading customer care solutions for enterprise, SMB, and hosted environments. With Expert Advisor, IVR, Customer Voice Portal, and Unified Contact Center solutions, organizations can drive true customer intimacy, satisfaction, and loyalty. These solutions proactively connect customers with the information, expertise, and support they need—when and where they need it. We provide Compelling Customer Experiences for Self-Service and Assisted Service and Leveraging Experts Beyond the Contact Center The key product areas of our Customer Care Solutions are: Cisco Unified Contact Center Hosted/Enterprise/Express Expert Advisor Customer Voice Portal IP IVR Mobile Supervisor
Cisco’s conferencing solutions allow you to take advantage of the industry's best voice, video and web offerings with on-premises and on-demand conferencing solutions. You can arm your workforce with advanced audio, Web and videoconferencing capabilities that are compelling, productive, and cost effective. Teleconferencing delivered on premises-based IP infrastructure Can be used as standalone audio or integrated with Cisco WebEx web conferencing Display video systems in Cisco standards-based video—Supports any device that can connect to Unified Videoconferencing in SD or HD We offer Flexible Deployment Models and Compelling, Integrated Experiences with: Cisco Unified MeetingPlace audio and video for on-premises WebEx Meeting Center WebEx Node for ASR 1000 WebEx Node for MCS Unified Videoconferencing Combining Unified MeetingPlace with WebEx Meetings lets you maximize cost savings and productivity
Cisco offers a range of messaging solutions which include rich presence/IM with Cisco Unified Presence/Unified Personal Communicator, voicemail with industry leading Cisco Unity, seamless integration into third party desktop environments, and email. These solutions allow secure and effective communications within and between. Customers can view real-time presence information and communicate using email, instant messaging, and voicemail. Enhance flexibility with on-premises, Software as a Service, and blended deployment models. Cisco messaging solutions provide Real-time Exchange of Presence and Enterprise Instant Messages Across Organizational Boundaries, Industry-Leading Unified Messaging: Cisco Unified Presence (on-premises, on demand) Unified Personal Communicator Unity Unity Connection Visual Voicemail UC Integrations™ for Microsoft Office Communicator and WebEx Connect
As seen here, the Client Services Framework allows us to deliver things like CUCIMOC so you can choose to use either a Cisco client or Microsoft Office Communicator (say between different departments or agencies within the same organization) while leveraging a common set of backend infrastructure. Cisco UC Integration™ for Cisco WebEx Connect & Microsoft Office Communicator delivers a seamless (&quot;native&quot; to WebEx Connect or MOC) collaboration experience with Cisco UC services directly from WebEx Connect & Microsoft Office Communicator. Customers can have flexibility and choice by using, for example, MOC for presence and IM but couple that with their investment in Cisco call control with Unified Communications Manager. These solutions provide instant access to enhanced Cisco Unified Communications directly from Microsoft Office Communicator 2007 or WebEx Connect on your PC (softphone with mid-call control features, messaging, conferencing, desk phone control, phone presence). With this easy-to-deploy desktop integration, extend proven Cisco unified communications services to your workspace and benefit from the investment protection and reduced complexity delivered by a single call control solution. [Additional details] Cisco UC Integration(TM) for MOC 8.0 is target FCS March 2010 Cisco UC Integration(TM) for Cisco WebEx Connect 7.1 is FCSing in Nov 2009 Fully integrated Cisco IP soft phone. Control deskphone from WebEx Connect or MOC. You can click-to-call or answer Cisco Unified IP deskphone directly from your desktop. Cisco IP Phone like audio quality and call control. This is just another end-point to Cisco Unified Communications Manager. Phone presence displayed in contact list. (Note: No separate CUP server required) Inbound call notification & divert Client call history Voicemail MWI & access Instant remote access with secure voice (VPN not required) Additional capabilities for WebEx Connect (1) Click to conference allows you to utilize Cisco Unified MeetingPlace audio, WebEx audio, or the audio services of a third party provider (2) Escalate seamlessly from an IM session to a phone or audio conferencing session.
Cisco UC Integration™ for Cisco WebEx Connect & Microsoft Office Communicator delivers a seamless (&quot;native&quot; to WebEx Connect or MOC) collaboration experience with Cisco UC services directly from WebEx Connect & Microsoft Office Communicator. Customers can have flexibility and choice by using, for example, MOC for presence and IM but couple that with their investment in Cisco call control with Unified Communications Manager. These solutions provide instant access to enhanced Cisco Unified Communications directly from Microsoft Office Communicator 2007 or WebEx Connect on your PC (softphone with mid-call control features, messaging, conferencing, desk phone control, phone presence). With this easy-to-deploy desktop integration, extend proven Cisco unified communications services to your workspace and benefit from the investment protection and reduced complexity delivered by a single call control solution. [Additional details] Cisco UC Integration(TM) for MOC 8.0 is target FCS March 2010 Cisco UC Integration(TM) for Cisco WebEx Connect 7.1 is FCSing in Nov 2009 Fully integrated Cisco IP soft phone. Control deskphone from WebEx Connect or MOC. You can click-to-call or answer Cisco Unified IP deskphone directly from your desktop. Cisco IP Phone like audio quality and call control. This is just another end-point to Cisco Unified Communications Manager. Phone presence displayed in contact list. (Note: No separate CUP server required) Inbound call notification & divert Client call history Voicemail MWI & access Instant remote access with secure voice (VPN not required) Additional capabilities for WebEx Connect (1) Click to conference allows you to utilize Cisco Unified MeetingPlace audio, WebEx audio, or the audio services of a third party provider (2) Escalate seamlessly from an IM session to a phone or audio conferencing session.
As we’ve looked at many applications, it’s also important to understand that these processes can also be virtualized given the desire for organizations to consolidate services in the datacenter. I think we are all aware there are certain TCO benefits that virtualization can afford the enterprise, small and medium sized businesses, from server consolidation, reduced power and cooling costs and lowering the carbon footprint. TCO Savings – Data center space is at a premium these days, we’ve heard from some customers that their data centers are at maximum capacity, in fact can not add any additional servers until existing servers are decommissioned. Power and cooling are significant monthly expenditures as these data centers fill up with servers. Corporate green initiatives are another key reason to deploy UC applications in the virtual datacenter. Scalability – Virtualization enables scalability for our UC applications, allows for additional capacity as needed. The time it takes to procure a traditional UC application server could be weeks or months. Within a virtual data center a simple request for a virtual machine with the UC application specific requirements can be fulfilled within minutes to hours in some cases. This allows enterprises unprecedented flexibility in responding to changes in market conditions, speedy integration of acquisitions, disaster recovery etc. The other advantage of UC applications in the data center is that servers can be consolidated when the load is less in the evening and early morning for example, leading to additional power/cooling savings. *Availability – Comes from leveraging features that are available within the virtual data center, high availability provides pervasive, cost-effective failover protection within your virtualized IT environment, and can automatically detected failed servers and automatically restart virtual machines. The ability to snapshot running systems and move an active server to another physical server allows enterprises to react quickly to imminent server or datacenter failure. Management – In this environment data center IT professionals can use the same Management tools that they are familiar with and have been using with other applications and can start using with Cisco UC applications. This includes tools for monitoring, provisioning and software distribution and allows large enterprises to take advantage of SaaS-like capabilities within their datacenter. *Operational Improvements – centers around simpler installs, upgrades and backups. Virtual appliances can be leveraged to simplify installs down to a copy of a virtual image or a file transfer. The ability to migrate or move virtual machines from one physical server to another without interruption or end-user detection. This dramatically simplifies the install and upgrade paths for enterprises, and makes it easier to deploy cutting-edge features without adding a lot of risk. This also enables the ability to quickly upgrade or roll back software releases to a set of servers, using software distribution tools. *Hardware Independence – is common in a virtual data center and allows flexibility that dedicated physical server deployments for UC applications can not match. Hardware investment protection is provided along with the ability to pick and choose the right hardware for your enterprise. Minimum specifications for hardware, based on UC applications capacity and requirements, this also can include blade server support and other additional hardware vendors. So in summary, Cisco UC applications’ ability to run in a virtual data center infrastructure will significantly improve TCO with lower power and cooling costs, consolidation of servers to support our UC solution and along with unprecedented deployment flexibility is only the beginning. Let’s look at some of the applications that our customers are using today
Today there is a quantifiable justification behind Unified Communications. Most customers large and small, regardless of what industry they are in are interested in the ROI for moving to UC. Based on research conducted by Cisco’s Customer Business Transformation team and Salire, we found that the five year ROI across key verticals is very strong at well over 100%. Of course results vary depending on deployment size but the return can be accelerated through implementation of additive applications such as mobile UC, conferencing, messaging as well as SIP Trunking.
Datanamics/Cisco UC Overview
Presenter: Chris Conlee Unified Communications Overview
Technology Trends Are Driving Unified Communications Virtualization Software as a Service Global Value Chains Video Everywhere Mobility
Unified Communications Drives Business Value Cost Reduction Customer Intimacy Competitive Differentiation Employee Productivity Innovation
UC Interest and Implementation Matures; 83% of Firms Are Interested in a UC Solution “ At what stage is your company in the adoption of a unified communications (UC) solution?” 83% 17% Expanding, Implementing, Piloting Source: Forrester Research Enterprise and SMB Networks and Telecommunications Survey, North America and Europe Not interested UC Equipment (e.g., IP-SIP server) Server UC Software Desktop UC Software UC consulting and Implementation Services UC Managed Services Integration with Web 2.0 Applications
Cisco Is Leading Customers Through a Unified Communications Journey Leadership Partnerships Investment Standards Innovation
Cisco Leads the Market <ul><li>#1 in Enterprise Voice </li></ul><ul><li>#1 in Web and Audio Conferencing </li></ul><ul><li>#1 in Unified Messaging </li></ul><ul><li>#2 in Contact Center and IVR </li></ul><ul><li>#1 in Telepresence </li></ul><ul><li>#1 in WLAN; Leader in Magic Quadrant for WLAN </li></ul><ul><li>100K+ Customers Worldwide </li></ul>Sources: Synergy Research, Frost & Sullivan, Gartner Dataquest, IDC, Intellicom, Yankee, Cisco Note : Enterprise Voice excludes low-end KTS category The Leader in Collaboration WW Enterprise Voice Market Share Avaya Siemens Nortel Alcatel NEC
Cisco Collaboration Portfolio IP Communications Customer Care Conferencing Telepresence Enterprise Social Software Mobile Applications Messaging
And Enabling New Collaboration Experiences Business Value Technical Differentiation Build Trust with Rich, Reliable Interactions Connect the Right People and Information Accelerate Team Performance Collaborate with Confidence Across Companies Maximize Your IT Investments Real-time voice and video leadership Context: Presence, Session Management, Tagging Integrated Experience Intercompany, Trusted Cloud Openness and Interoperability
Cisco Collaboration Architecture Conferencing Customer Care Enterprise Social Software IP Communications Messaging Mobile Applications Telepresence On-Premise SaaS Hybrid Infrastructure Network Storage Virtual Machines Collaboration Services Presence Location Session Mgmt Policy and Security Management Client Frameworks Content Mgmt Tagging Communication and Collaboration Applications
Cisco Unified Communications New Communications Experiences Across Global and Organizational Boundaries Conferencing Messaging IP Communications Customer Care Mobile Applications
IP Communications Solutions <ul><li>Unified Communications Manager </li></ul><ul><ul><li>Session Management Edition </li></ul></ul><ul><ul><li>Business Edition </li></ul></ul><ul><ul><li>Unified CM Express and Survivable Remote Site Telephony </li></ul></ul><ul><li>Intercompany Media Engine </li></ul><ul><li>IP Endpoints </li></ul><ul><li>UC Widgets </li></ul><ul><li>Unified Application Environment </li></ul>Extend Consistent Communications Services to Employees, Whether They Work at the Main Campus, at Branch Offices, or Remotely
Cisco Intercompany Media Engine Extend Rich Unified Communications Experiences Between Different Organizations <ul><li>Secure enterprise video telephony and high fidelity wideband audio across companies </li></ul><ul><li>Effortless for users and administrators </li></ul><ul><li>Consistent user experience </li></ul><ul><li>Enables innovative collaboration capabilities and applications to be shared among partners </li></ul><ul><li>Secure, efficient network utilization with reduced costs </li></ul>AtoZ, Inc. Borderline, Inc. Organization A Organization B
Managing Unified Communications Through a Single Set of Integrated Applications Cisco Unified Communications Management Suite Provisioning Manager Service Statistics Manager Service Manager Operations Manager
Mobile Applications VoWLAN Cisco Unified Personal Communicator Connecting the Right People with the Right Information Extend the Enterprise Network to Mobile Devices—Increase Mobile Employee Productivity and Responsiveness to Customers, While Controlling Costs Cisco Unified Mobility Cisco WebEx Meeting Center Cisco Unified Mobile Communicator
Customer Care <ul><li>Drive True Customer Intimacy, Satisfaction, Loyalty; Proactively Connect People with the Information, Expertise, and Support They Need When and Where They Need It </li></ul>
Conferencing <ul><li>Deliver Compelling, Productive and Cost-Effective Experiences, On-Premises and On-Demand with Industry Leading Voice, Video and Web Conferencing Solutions </li></ul>
Messaging <ul><li>Communicate via IM, email, voicemail </li></ul><ul><li>Real-time presence powered by Jabber </li></ul><ul><li>Business to business and consumer presence and IM federations </li></ul><ul><li>Enhance flexibility with on-premises, Software as a Service, and blended deployment models </li></ul>Enable Secure and Effective Messaging within and Between Companies
Cisco Unified Client Services Framework Provides On-Ramp to Collaboration Cisco WebEx Connect Cisco Unified Personal Communicator 3rd Party EIM Client (Sametime, MOC, Jabber) Cisco Unified Client Services Framework Cisco Unified Infrastructure Services Call Control Data Store Presence Call History Conferencing Messaging
Cisco UC Integrations™ for Cisco WebEx Connect and Microsoft Office Communicator Rich Cisco UC collaboration experiences across a range of desktop clients Unified Client Services Framework Audio Call Ctl Presence
Virtualizing UC Applications for the Enterprise Unified Communications UC Capacity as Needed Dynamically Move Active Servers Deployment Flexibility Simpler Installs, Upgrades, Backups with Zero Downtime Same Data Center Management Tools as Other Applications Hardware Footprint, Power, and Cooling Management Operational Improvements Hardware Independence Availability Scalability TCO Savings
UC Provides Deterministic ROI Strong ROI Across Multiple Verticals and Deployment Sizes 100 Five Year ROI by Vertical (Percent) Deployment Size—Number of Users Five Year ROI by Deployment Size (Percent) Source: Salire TCO engagements historical database; VTG Customer Business Transformation analysis Return Is Further Accelerated by Cost Savings from Mobile Applications, Additional UC Applications, and SIP Trunking