This document provides branding guidelines for Furever Home, including specifications for logo usage, colors, typography, and visual style. It outlines the primary, secondary and tertiary logo versions and rules for proper usage, spacing, sizing and color application. Color palettes are defined, including rules for using colors on the logo versus as accents. Approved typefaces, Abside and Bell MT, are identified for consistent branding. Visual hierarchy and ways to structure information are also addressed. The goal is to ensure Furever Home's brand is represented consistently across all marketing materials.
This document provides branding guidelines for Furever Home, including guidelines for proper usage of the logo, color palette, typefaces, and other visual elements. The document outlines three versions of the logo - primary, secondary, and tertiary - and provides rules for coloring, sizing, and formatting the logo. It also presents the approved color palette and provides examples of applying colors to the different logo versions. Further sections describe the approved typefaces, Abside and Bell MT, and provide guidance on using typography and visual elements to create hierarchy. The overall purpose is to ensure Furever Home's brand is represented consistently across marketing and design materials.
This document provides guidelines for designers to consistently portray Genome Canada's brand identity. It outlines specifications for logo usage including color palette and typography. The logo must always be placed with sufficient white space and never altered. When collaborating with partners, the Genome logo should be side-by-side with others. The writing style should be clear, concise and direct. Examples are given of proper and improper logo usage to ensure brand consistency across communications.
This document provides branding guidelines for the Smart Market brand. It outlines the proper uses of the primary, secondary, and tertiary logo marks along with specifications on minimum sizes, color versions, and clear space. It also establishes the brand color palette, approved typefaces and their proper usage, iconography, and graphic patterns that can be incorporated into marketing materials. The guidelines are intended to ensure consistent visual representation of the Smart Market brand across all applications and media.
This document provides branding guidelines for the Smart Market brand. It outlines the proper usage of elements like the primary, secondary, and tertiary logos; brand colors; typography; graphic elements; photography; and applications of the brand identity. Designers and marketers should reference this guide to ensure consistent representation of the Smart Market brand across different media and marketing materials.
This document provides branding and visual guidelines for Central Turf & Irrigation Supply. It outlines the proper uses of the company logo, approved typefaces, color palette, product icons, design elements and image choices to maintain a consistent brand identity across all communications. Adhering to these guidelines will ensure the company's identity remains strong and a consistent image is promoted to audiences.
This document provides updates and guidelines for the international use of the KFC brand identity standards. Key updates include the removal of tilted bucket art from apparel internationally, addition of new "It's Finger Lickin' Good" script formats, KFC delivery logos, and KFC express logos. Color specifications are also added for signage color matching samples. The document is intended to provide additional branded artwork and guidelines tailored for international KFC locations.
This document provides guidelines for graphic designers creating materials for The GREAT Academy (TGA) that reinforce a consistent visual identity. It outlines the key components of TGA's branding, including the school shield logo, signature, and typography. The school shield should be used in Pantone 187C and no smaller than 3/4 inches. The signature combines "The GREAT Academy" with emphasis on "GREAT" in all caps. The primary font is California FB, with Arial and Gill Sans as secondary options. Designers are advised to consider questions like the intended audience and shelf life before embarking on a project. Materials are also categorized from most prestigious and long-lasting to those based on templates with a very
This document provides branding guidelines for Furever Home, including guidelines for proper usage of the logo, color palette, typefaces, and other visual elements. The document outlines three versions of the logo - primary, secondary, and tertiary - and provides rules for coloring, sizing, and formatting the logo. It also presents the approved color palette and provides examples of applying colors to the different logo versions. Further sections describe the approved typefaces, Abside and Bell MT, and provide guidance on using typography and visual elements to create hierarchy. The overall purpose is to ensure Furever Home's brand is represented consistently across marketing and design materials.
This document provides guidelines for designers to consistently portray Genome Canada's brand identity. It outlines specifications for logo usage including color palette and typography. The logo must always be placed with sufficient white space and never altered. When collaborating with partners, the Genome logo should be side-by-side with others. The writing style should be clear, concise and direct. Examples are given of proper and improper logo usage to ensure brand consistency across communications.
This document provides branding guidelines for the Smart Market brand. It outlines the proper uses of the primary, secondary, and tertiary logo marks along with specifications on minimum sizes, color versions, and clear space. It also establishes the brand color palette, approved typefaces and their proper usage, iconography, and graphic patterns that can be incorporated into marketing materials. The guidelines are intended to ensure consistent visual representation of the Smart Market brand across all applications and media.
This document provides branding guidelines for the Smart Market brand. It outlines the proper usage of elements like the primary, secondary, and tertiary logos; brand colors; typography; graphic elements; photography; and applications of the brand identity. Designers and marketers should reference this guide to ensure consistent representation of the Smart Market brand across different media and marketing materials.
This document provides branding and visual guidelines for Central Turf & Irrigation Supply. It outlines the proper uses of the company logo, approved typefaces, color palette, product icons, design elements and image choices to maintain a consistent brand identity across all communications. Adhering to these guidelines will ensure the company's identity remains strong and a consistent image is promoted to audiences.
This document provides updates and guidelines for the international use of the KFC brand identity standards. Key updates include the removal of tilted bucket art from apparel internationally, addition of new "It's Finger Lickin' Good" script formats, KFC delivery logos, and KFC express logos. Color specifications are also added for signage color matching samples. The document is intended to provide additional branded artwork and guidelines tailored for international KFC locations.
This document provides guidelines for graphic designers creating materials for The GREAT Academy (TGA) that reinforce a consistent visual identity. It outlines the key components of TGA's branding, including the school shield logo, signature, and typography. The school shield should be used in Pantone 187C and no smaller than 3/4 inches. The signature combines "The GREAT Academy" with emphasis on "GREAT" in all caps. The primary font is California FB, with Arial and Gill Sans as secondary options. Designers are advised to consider questions like the intended audience and shelf life before embarking on a project. Materials are also categorized from most prestigious and long-lasting to those based on templates with a very
This brand guide for Furever Home provides guidelines for using the company's branding elements consistently. It outlines the primary and secondary logos in different colors and minimum sizes. The color palette specifies the brand's primary, secondary and black/white colors. Typography guidelines specify using Century Gothic for all materials. Iconography elements from the logo are also presented. Examples show applying the branding to advertising and web banners. The guide aims to ensure Furever Home's branding delivers a unified experience.
This document provides branding guidelines for Turbo Coffee Roasting Company. It outlines the proper usage of the logo, color palette, typefaces, icons, and patterns. The guidelines are intended to ensure brand consistency and accuracy across various applications such as packaging, apparel, and stationery.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
This document provides branding guidelines for the Beyondsoft brand. It outlines the logo, colors, typography, icons and other visual elements that make up the brand identity. The logo signature includes the wordmark and tagline together, and guidelines specify minimum sizes for print and screen use. Corporate colors are defined, along with secondary and accent colors. Typography styles are designated for headers, subheaders and body text. Icon design specifications cover sizing, spacing and color usage. The guidelines aim to maintain a consistent brand message across all channels.
This document provides branding guidelines for Furever Home. It outlines the proper uses of the logo, colors, typography, and imagery for merchandise and marketing. Following the style guide ensures consistent representation of the Furever Home brand across all media and materials. Key elements include the primary and secondary logos, color palette, use of Archer Pro and Frutiger typefaces, playful photography style, and iconography for web ads. Adhering to these guidelines maintains brand integrity.
These guidelines outline the proper use of the Director 2 Director corporate logo. The logo should appear on all marketing materials and be printed in the specified color values. There is a minimum size of 30mm wide for the full logo and 15mm for the acronym. The logo must have a clear space around it and not be modified, separated, or placed at an angle. It should only be used horizontally on white or pale backgrounds.
The document provides visual identity guidelines for Lightstone's brand. It describes the proper uses of Lightstone's logo, colors, typefaces, and other branding elements. The guidelines are intended to promote consistent branding that reinforces the Lightstone identity. Specific instructions are given for applying the logo, selecting colors, setting typography, writing copy, and using branding on materials like stationery, email signatures, client products, and promotional items. Consistency in following these guidelines is emphasized as being important to maintaining the impact of the Lightstone brand.
This document provides branding guidelines for Flama, including:
1. Instructions for proper use of the Flama logo, including exclusion zones and incorrect uses.
2. Details on the brand's color palette and how to use the colors consistently.
3. Information on the two typefaces used in all Flama collateral.
4. Guidelines for incorporating spontaneous marks to give the identity fun and energy.
5. Examples of applying the brand standards to stationary, envelopes, business cards, posters, bags, and pins.
Union Bank provides a quick guide to its visual identity system, which includes specifications for proper usage of its logo, color palette, typography, and other brand elements. The guide establishes rules for logo formatting and placement, outlines the bank's core colors and their specifications, and provides guidance on typeface, layout, imagery, and applying the brand's graphic identity. Templates and examples are also included to demonstrate best practices for applying the visual identity across various marketing communications and digital channels. The document aims to ensure Union Bank's visual presence is cohesive and strengthens brand equity while connecting its offerings to the overarching MUFG brand.
The document provides brand guidelines for the Foundation for the Philippine Environment (FPE). It outlines the importance of having a coherent brand identity and introduces FPE's new logo and brand identity created in 2013. The summary includes guidelines for proper usage of the logo, including minimum size, spacing, color specifications, and restrictions on modifying the logo. It also presents complementary typefaces, color palettes, and examples of how the brand identity can be applied across various touchpoints like collaterals, signage, presentations and more.
The document provides branding guidelines for Curious Confections including logo usage, sizing, color palette, typography, icons, photography, and application examples. The brand guide outlines how to properly implement the brand elements to ensure consistent representation of the Curious Confections brand across different media and marketing materials.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
The document provides graphical guidelines for Quotiply's brand identity. It outlines the proper uses of the logo, which consists of an inverted Q emblem and logotype. The logo must always maintain strict proportions and colors, and cannot be modified. Two shades of blue are used as the primary and secondary colors. Univers is used for headlines and Lucida Sans for body copy, to provide a clean, readable style. No other typefaces can substitute these without permission.
The document provides ShopperTrak's brand identity guidelines. It outlines rules for proper usage of the ShopperTrak logo, brand mark, color palette, typography and trademarks to promote a consistent brand identity. The guidelines are intended to position the brand, convey strengths with clear communications, maximize brand asset value and provide a uniform strategy. While some rules are fixed, creative expression is allowed if consistency and simplicity are maintained.
This document provides branding guidelines for SFC Plus. It outlines the proper use of the brandmark, colors, typography and other branding elements. The guidelines are intended to ensure consistency across all communication and touchpoints representing the SFC Plus brand. The document includes sections on the brand platform, brandmark, typography, colors, applications and backgrounds. Specific rules are provided for using the logo, fonts, and colors to maintain clear and accurate representation of the brand.
The document provides branding guidelines for the CMO Council including logo usage, color palette, typography, imagery and graphic elements. The logo, tagline and color palette including Pantone, CMYK and RGB values are described. Typography guidelines specify fonts for print, web and office documents. Rules for using the CMO Council bug, photography, illustrations and icons in materials are outlined.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides branding guidelines for the Foundation for Environmental Education's (FEE) corporate brand and five sub-brands: Blue Flag, Green Key, Eco-Schools, Young Reporters for the Environment, and Learning about Forests. It outlines logo usage rules regarding composition, color, rotation, ratio, and text. Specific guidelines are provided for each individual logo to ensure consistent visual representation that protects the values of the brands.
The Minnesota Judicial Branch has developed new formalized name and visual identity guidelines to provide a consistent public face. The guidelines include adopting "Minnesota Judicial Branch" as the official name and introducing a new logo featuring the state of Minnesota with scales of justice in specific colors and typefaces. Strict rules are outlined for proper usage of the logo, name, colors and formats to ensure visual consistency across all Branch communications.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! Final Matka ! Matka Result ! Dpboss Matka ! Matka Guessing ! Satta Matta Matka 143 ! Kalyan Matka ! Satta Matka Fast Result ! Kalyan Matka Guessing ! Dpboss Matka Guessing ! Satta 143 ! Kalyan Chart ! Kalyan final ! Satta guessing ! Matka tips ! Matka 143 ! India Matka ! Matka 420 ! matka Mumbai ! Satta chart ! Indian Satta ! Satta King ! Satta 143 ! Satta batta ! Satta मटका ! Satta chart ! Matka 143 ! Matka Satta ! India Matka ! Indian Satta Matka ! Final ank
This brand guide for Furever Home provides guidelines for using the company's branding elements consistently. It outlines the primary and secondary logos in different colors and minimum sizes. The color palette specifies the brand's primary, secondary and black/white colors. Typography guidelines specify using Century Gothic for all materials. Iconography elements from the logo are also presented. Examples show applying the branding to advertising and web banners. The guide aims to ensure Furever Home's branding delivers a unified experience.
This document provides branding guidelines for Turbo Coffee Roasting Company. It outlines the proper usage of the logo, color palette, typefaces, icons, and patterns. The guidelines are intended to ensure brand consistency and accuracy across various applications such as packaging, apparel, and stationery.
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
This document provides branding guidelines for the Beyondsoft brand. It outlines the logo, colors, typography, icons and other visual elements that make up the brand identity. The logo signature includes the wordmark and tagline together, and guidelines specify minimum sizes for print and screen use. Corporate colors are defined, along with secondary and accent colors. Typography styles are designated for headers, subheaders and body text. Icon design specifications cover sizing, spacing and color usage. The guidelines aim to maintain a consistent brand message across all channels.
This document provides branding guidelines for Furever Home. It outlines the proper uses of the logo, colors, typography, and imagery for merchandise and marketing. Following the style guide ensures consistent representation of the Furever Home brand across all media and materials. Key elements include the primary and secondary logos, color palette, use of Archer Pro and Frutiger typefaces, playful photography style, and iconography for web ads. Adhering to these guidelines maintains brand integrity.
These guidelines outline the proper use of the Director 2 Director corporate logo. The logo should appear on all marketing materials and be printed in the specified color values. There is a minimum size of 30mm wide for the full logo and 15mm for the acronym. The logo must have a clear space around it and not be modified, separated, or placed at an angle. It should only be used horizontally on white or pale backgrounds.
The document provides visual identity guidelines for Lightstone's brand. It describes the proper uses of Lightstone's logo, colors, typefaces, and other branding elements. The guidelines are intended to promote consistent branding that reinforces the Lightstone identity. Specific instructions are given for applying the logo, selecting colors, setting typography, writing copy, and using branding on materials like stationery, email signatures, client products, and promotional items. Consistency in following these guidelines is emphasized as being important to maintaining the impact of the Lightstone brand.
This document provides branding guidelines for Flama, including:
1. Instructions for proper use of the Flama logo, including exclusion zones and incorrect uses.
2. Details on the brand's color palette and how to use the colors consistently.
3. Information on the two typefaces used in all Flama collateral.
4. Guidelines for incorporating spontaneous marks to give the identity fun and energy.
5. Examples of applying the brand standards to stationary, envelopes, business cards, posters, bags, and pins.
Union Bank provides a quick guide to its visual identity system, which includes specifications for proper usage of its logo, color palette, typography, and other brand elements. The guide establishes rules for logo formatting and placement, outlines the bank's core colors and their specifications, and provides guidance on typeface, layout, imagery, and applying the brand's graphic identity. Templates and examples are also included to demonstrate best practices for applying the visual identity across various marketing communications and digital channels. The document aims to ensure Union Bank's visual presence is cohesive and strengthens brand equity while connecting its offerings to the overarching MUFG brand.
The document provides brand guidelines for the Foundation for the Philippine Environment (FPE). It outlines the importance of having a coherent brand identity and introduces FPE's new logo and brand identity created in 2013. The summary includes guidelines for proper usage of the logo, including minimum size, spacing, color specifications, and restrictions on modifying the logo. It also presents complementary typefaces, color palettes, and examples of how the brand identity can be applied across various touchpoints like collaterals, signage, presentations and more.
The document provides branding guidelines for Curious Confections including logo usage, sizing, color palette, typography, icons, photography, and application examples. The brand guide outlines how to properly implement the brand elements to ensure consistent representation of the Curious Confections brand across different media and marketing materials.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
The document provides graphical guidelines for Quotiply's brand identity. It outlines the proper uses of the logo, which consists of an inverted Q emblem and logotype. The logo must always maintain strict proportions and colors, and cannot be modified. Two shades of blue are used as the primary and secondary colors. Univers is used for headlines and Lucida Sans for body copy, to provide a clean, readable style. No other typefaces can substitute these without permission.
The document provides ShopperTrak's brand identity guidelines. It outlines rules for proper usage of the ShopperTrak logo, brand mark, color palette, typography and trademarks to promote a consistent brand identity. The guidelines are intended to position the brand, convey strengths with clear communications, maximize brand asset value and provide a uniform strategy. While some rules are fixed, creative expression is allowed if consistency and simplicity are maintained.
This document provides branding guidelines for SFC Plus. It outlines the proper use of the brandmark, colors, typography and other branding elements. The guidelines are intended to ensure consistency across all communication and touchpoints representing the SFC Plus brand. The document includes sections on the brand platform, brandmark, typography, colors, applications and backgrounds. Specific rules are provided for using the logo, fonts, and colors to maintain clear and accurate representation of the brand.
The document provides branding guidelines for the CMO Council including logo usage, color palette, typography, imagery and graphic elements. The logo, tagline and color palette including Pantone, CMYK and RGB values are described. Typography guidelines specify fonts for print, web and office documents. Rules for using the CMO Council bug, photography, illustrations and icons in materials are outlined.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides branding guidelines for the Foundation for Environmental Education's (FEE) corporate brand and five sub-brands: Blue Flag, Green Key, Eco-Schools, Young Reporters for the Environment, and Learning about Forests. It outlines logo usage rules regarding composition, color, rotation, ratio, and text. Specific guidelines are provided for each individual logo to ensure consistent visual representation that protects the values of the brands.
The Minnesota Judicial Branch has developed new formalized name and visual identity guidelines to provide a consistent public face. The guidelines include adopting "Minnesota Judicial Branch" as the official name and introducing a new logo featuring the state of Minnesota with scales of justice in specific colors and typefaces. Strict rules are outlined for proper usage of the logo, name, colors and formats to ensure visual consistency across all Branch communications.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! Final Matka ! Matka Result ! Dpboss Matka ! Matka Guessing ! Satta Matta Matka 143 ! Kalyan Matka ! Satta Matka Fast Result ! Kalyan Matka Guessing ! Dpboss Matka Guessing ! Satta 143 ! Kalyan Chart ! Kalyan final ! Satta guessing ! Matka tips ! Matka 143 ! India Matka ! Matka 420 ! matka Mumbai ! Satta chart ! Indian Satta ! Satta King ! Satta 143 ! Satta batta ! Satta मटका ! Satta chart ! Matka 143 ! Matka Satta ! India Matka ! Indian Satta Matka ! Final ank
This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
2. Introduction
This document contains guidelines
regarding Furever Home brand
elements and how to implement them.
The guide should be used by designers
and marketers as a resource to ensure
that Furever Home maintains a brand
that is represented both consistently
and accurately. Please reference this
guide when making decisions about how
to visualize the brand so that a unified
experience is delivered by our campaign.
Table of Contents
The Logo
Primary Mark 03
Secondary Mark 05
Tertiary Mark 07
Clearing 09
Sizing 10
Integrity 11
Color System
Color Palette 13
Color Usage 14
Type System
Typography 18
Visual Hierarchy 19
Visual Language
Iconograpy 22
Web Banners 23
Social Media 25
Photography 26
See It In Action
Brand System 28
Sample Applications 29
Brand Guide 02.21.19 1
4. Primary Mark
This is the primary version of our logo
and should be used whenever possible.
The relationship between dog graphic
and type has been created to strike a
balance between these two elements that
form the logo as a unit. As such, these
two elements should remain as they are
shown here unless otherwise stated.
Brand Guide 02.21.19 3
furever
H O M E
5. Black and White
In instances where the logo must be in
black and white, use one of the primary
marks shown here. Please use the black
version when the logo is on a white
background and use the white version
when the logo is on a black background.
furever
H O M E
furever
H O M E
Brand Guide 02.21.19 4
6. Secondary Mark
If the primary mark cannot be utilized,
the secondary mark can be utilized in its
place. The secondary mark takes into
account various possible applications of
the logo that require a horizontal
orientation rather than a vertical one.
Once again, the relationship between
dog graphic and type has been created
to strike a balance between these two
elements that form the logo as a unit.
As such, these two elements should
remain as they are shown here unless
otherwise stated. furever
H O M E
Brand Guide 02.21.19 5
7. Black and White
In instances where the logo must be in
black and white, use one of the secondary
marks shown here if the primary mark
cannot be used. Please use the black
version when the logo is on a white
background and use the white version
when the logo is on a black background.
Brand Guide 02.21.19 6
furever
H O M E
furever
H O M E
8. Tertiary Mark
If the primary or secondary marks
cannot be utilized, the tertiary mark can
be utilized instead. The tertiary mark
takes into account various possible
applications of the logo that allow for
only a very small amount of available
space. Consider the primary and
secondary marks first before resorting
to the tertiary mark. Please use the
Furever Home logo in its primary,
secondary, or tertiary form only since
they have been created to maintain
proper balance as a unit.
Brand Guide 02.21.19 7
furever
H O M E
9. Black and White
In instances where the logo must be in
black and white, use one of the tertiary
marks shown here if the primary or
secondary marks cannot be used.
Please use the black version when the
logo is on a white background and use
the white version when the logo is on a
black background.
Brand Guide 02.21.19 8
furever
H O M E
furever
H O M E
10. Clearing
By using the height of the “f ” as a basis
for standard measurement, clearing
space can be created effectively at any
size for the primary, secondary, and
tertiary marks. It is important that no
elements or graphics encroach on the
clearing space of the logo so that it
stands out in all applications. Please note
that the given clearing space is only a
minimum and that providing additional
space for the logo is always acceptable.
furever
H O M E
Brand Guide 02.21.19 9
furever
H O M E
furever
H O M E
11. Sizing
To ensure readability in all applications,
it is imperative that the logo is never
used smaller than the minimum sizes
shown here. The primary and tertiary
marks may shrink down to a width no
less than 0.4 in. or 38 px. The secondary
mark may shrink down to a width no
less than 0.8 in. or 77 px.
Brand Guide 02.21.19 10
furever
H O M E
furever
H O M E
0.4 in. / 38 px
0.4 in. / 38 px
0.8 in. / 77 px
furever
H O M E
12. Integrity
It is very important to maintain the
legibility and clarity of the logo across
all applications. Please refer to this
guide when determining what can be
done to the logo without negatively
effecting its readability or integrity.
These rules apply to the primary,
secondary, and tertiary marks.
Brand Guide 02.21.19 11
furever
H O M E
Do not stretch the logo.
Do not use the logo in
colors outside of our
brand palette.
Do not add a stroke to
the logo.
Do not rotate the logo.
Do not use the logo on
complex photos that
hinder legibility.
Do not lock the logo up
with additional text.
Do not place the logo on
colors with minimal contrast.
Do not apply any effects
or gradients to the logo
Do not use the logo on
gradient backgrounds
furever
HOME furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
charity walk
14. Color Palette
Consistent colors are an important part
of maintaining a consistent brand. The
colors shown on this page are separated
into primary and secondary palettes.
The primary color palette should be
used most often, especially when
considering logo color. In instances
where the primary color palette is not
suitable, or where a pop of color is
desired, the secondary color may
be considered as an accent color.
Brand Guide 02.21.19 13
Primary
Secondary
Pantone 303 C
C96 M72 Y52 K57
R1 G41 B57
#012939
White
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
Pantone 396 C
C16 M1 Y100 K0
R225 G224 B0
#E1E000
Pantone 3262 C
C88 M0 Y40 K0
R0 G187 B179
#00BBB3
Pantone Cool Gray 5 C
C31 M25 Y26 K0
R179 G177 B177
#B3B1B1
15. Color Usage
Primary Mark
In order to ensure brand and color
consistency, it is vital to consider the
ways in which the color palette can be
applied to the logo. Take note that the
top two marks both maintain the teal
color of the dog while only “furever”
changes in color between the two. These
two options should be used whenever
possible. Alternatively, any of these
three brand palette colors shown here
can also be utilized in instances that
require a single color logo. The color
should be applied as either the logo
color or the background color when the
logo needs to be reversed in white.
Note that the secondary brand color
should never be used on the logo. The
secondary brand color should be used
as merely an accent to provide contrast
and visual interest on other elements.
Brand Guide 02.21.19 14
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
Two Color
One Color
16. Color Usage
Secondary Mark
In order to ensure brand and color
consistency, it is also vital to consider
the ways in which the color palette can
be applied to the secondary logo. Take
note that the top two marks both
maintain the teal color of the dog while
only “furever” changes in color between
the two. These two options should be
used whenever possible. Alternatively,
any of these three brand palette colors
shown here can also be utilized in
instances that require a single color logo.
The color should be applied as either the
logo color or the background color when
the logo needs to be reversed in white.
Note that the secondary brand color
should never be used on the logo. The
secondary brand color should be used
as merely an accent to provide contrast
and visual interest on other elements.
Brand Guide 02.21.19
Two Color
One Color
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
15
17. furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
furever
H O M E
Color Usage
Tertiary Mark
In order to ensure brand and color
consistency, it is also vital to consider
the ways in which the color palette can
be applied to the tertiary logo. Take
note that the top two marks both
maintain the teal color of “home” while
only “furever” changes in color between
the two. These two options should be
used whenever possible. Alternatively,
any of these three brand palette colors
shown here can also be utilized in
instances that require a single color logo.
The color should be applied as either the
logo color or the background color when
the logo needs to be reversed in white.
Note that the secondary brand color
should never be used on the logo. The
secondary brand color should be used
as merely an accent to provide contrast
and visual interest on other elements.
Brand Guide 02.21.19 16
Two Color
One Color
furever
H O M E
furever
H O M E
19. Typography
In order to provide a consistent and
unified look, only the Furever Home
brand typefaces should be used on all
material. Abside and Bell MT are the
typefaces that should be used. The two
typefaces provide a variety of weights,
sizes, and characteristics that enable a
visual heirarchy to be created in the
messaging we send to our audience.
The heavy and geometric nature of
Abside makes it a great header option
and pairs nicely with Bell MT, whose
curvy and delicate serifs make for good
body text that is legible at smaller sizes.
Please note that Abside has many more
font options like “Round 1” or “Smooth”.
These options should not be used. Please
keep within Abside regular and oblique.
Brand Guide 02.21.19 18
Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCD123
Oblique
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCD123
Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCD123
Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCD123
Semibold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCD123
Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCD123
Abside
Bell MT
20. Visual Hierarchy
There are different ways to create a
visual heirarchy that follows the brand
guides of Furever Home. However,
this suggested format is the ideal way
to use these typefaces to make our
message clear. Refer to this page if help
is needed to understand how the type
should operate.
Brand Guide 02.21.19 19
Come Join Us!
To Support Local Pet Rescues
Furever Home has organized a fun run to bring the local
community as well as numerous pet rescues and shelters
together for a good cause. Around 7.6 million pets enter
animal shelters every year. It is though the care and
generosity of these rescue and shelter programs that
these animals find a good home and are given proper
care before they find their furever home.
Dogs and cats like these are saved due to the help of
shelters and the local community who supports them.
It is though the care and generosity of these
rescue and shelter programs that these
animals are given proper care...
Header
Abside Regular 24 pt.
Subheader
Abside Oblique 15 pt.
Body Text
Bell MT Regular 10 pt.
Caption
Bell MT Semibold 8 pt.
Pull Quote
Bell MT Bold 12 pt.
23. Iconography
Icons may be used for various materials
and are an integral part of the visual
language of the brand. These icons are
in keeping with the established style of
the logo and should be used only in this
flat and simple style, adding detail only
where necessary for clarity. Any
additional icons that are created in the
future should resemble an identical style
and feel that makes the Furever Home
brand cohesive.
Brand Guide 02.21.19 22
24. Every pet deserves a home.
468 x 60 px
Web Banners
It is important that digital material
remains consistent with the brand guide.
In order to understand how our brand’s
elements and style translate to an online
format, sample advertisement banners
have been created. Note how layouts
are clean and simple and follow the set
brand pallete.
Brand Guide 02.21.19 23
Every pet
deserves a home.
furever
H O M E
Every pet deserves a home. furever
H O M E
Every pet
deserves
a home.
Learn More
furever
H O M E
Every pet
deserves a home.
468 x 60 px
728 x 90 px
300 x 250 px
160 x 600 px
furever
H O M E
furever
H O M E
Learn More
Learn More
26. Social Media
As the online presence of Furever Home,
it is imperative that all social media
accounts representing the brand should
maintain a consistent appearance.
Shown here are the profile pictures for
the most common social media platforms.
Each one features our primary mark on
the navy background color and
maintains proper clearing space as
specified on page 9. Please use these for
all social media accounts and maintain
these color and size regulations if new
accounts are created in the future.
Brand Guide 02.21.19 25
Twitter FacebookInstagram
400 x 400 px
*Profile pictures not to scale
110 x 110 px 180 x 180 px
furever
H O M E
furever
H O M E
furever
H O M E
27. Photography
Proper photographs can make a big
impact on our audience and make our
brand more memorable. Although the
mission of Furever Home addresses
harsh and upsetting things, the
photographs used in all material should
be light and warm, emphasizing the bond
we share with our furry friends. Our
message should remain hopeful and
positive. Please take caution with
photographs of pets that could appear
either sad or lost.
Brand Guide 02.21.19 26
29. Brand System
By utilizing the logo, color system, type
system, photographs, and other visual
language properly, a cohesive message
of hope and positivity is sent out to our
audience. All of these elements should
be carefully considered and combined
to create all material for Furever Home.
In the following pages, you will see
examples of these elements at work and
how they can operate together.
Brand Guide 02.21.19 28
furever
H O M E
Bell MT
Abside