Effective Campaign Fundraising: QMed Knowledge Foundation
•Download as PPT, PDF•
0 likes•1,022 views
This document discusses challenges in fundraising and lessons learned from experience. Some key challenges mentioned include assumptions that training is not needed, questions about whether an organization's audience can pay, and issues with payment gateways for online fundraising. The document also provides tips for fundraising such as personalizing emails, being prepared to ask for a range of donation amounts, taking advantage of occasions or holidays, and regularly planning, monitoring and evaluating fundraising efforts. The overall message is that fundraising requires hard work but passion for an organization's mission and openness to ongoing learning can help overcome challenges.
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Effective Campaign Fundraising: QMed Knowledge Foundation
Similar to Effective Campaign Fundraising: QMed Knowledge Foundation (20)
More from Social Media for Nonprofits
More from Social Media for Nonprofits (20)
Recently uploaded
Recently uploaded (20)
Effective Campaign Fundraising: QMed Knowledge Foundation
- 1. LEARNING FROM YOUR CHALLENGES IN FUND RAISING Vasumathi Sriganesh QMed Knowledge Foundation info@qmedkf.org.in
- 2. THE BASES OF OUR CHALLENGES
- 3. WE TEACH THEM How to find relevant, focused medical information online Empower the community Deliver ‘evidence based’ healthcare (what really works) Target: health workers Beneficiaries – the whole public
- 4. BASES: CHALLENGES Questions / assumptions of potential funders Doesn’t everyone know how to Google??? Training??? Your audience can pay!!
- 5. FUNDRAISING Online OR Offline IS hard work!! Challenges Actual work… +
- 6. ONLINE FUNDRAISING: CHALLENGES & MANAGING THEM Costs involved for Payment Gateways Paypal - ‘Not for NGOs’ (At that time)
- 7. EMAIL RECIPIENTS – READING PATTERNS Very few – read the whole mail Some read & forget Majority do not check junk mail SOME – read just the appeal and WANT to give
- 9. NO RESPONSE TO EMAIL?
- 10. DONORS – MY EXPERIENCE Some give ONLY to specific causes, but… With some – you CAN ask for large amounts Be prepared: - Lower - Higher – unexpected!
- 11. HOW DOES ONE ASK AGAIN? OCCASIONS! Doctors Day / Nurses Day / Celebrations / Festivals Get creative!
- 13. WHAT I LEARNED OVERALL FEEL the importance of your project – Radiate it! WORK AT: Regular Planning Monitoring Evaluation
- 14. AND AM STILL LEARNING… HOW to ask (better) How to exploit social media / Fund raising portals / CSR options and more!
- 15. I KNOW – I HAVE AND I will tread the PATH with a smile and passion!
Editor's Notes
- Many people felt this way – asking us why we could not be a ‘company’ and charge for our ‘services’
- As far as we explored we could not find an affordable payment gateway till recently. Our Reserve Bank of India had also imposed some strictures for NGOs and donation raising through payment gateways / Paypal These seem to have been removed recently
- Will share a couple of examples here