Heather McKibbon, Switch Video

•

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The Power of Animated Video: Join Heather for an interactive and hands-on workshop on how your nonprofit can utilize video to tell the story about your cause in a compelling way. The presentation will cover some simple and do-it-yourself tips and tricks of video storytelling.

Business Technology

60 SECONDS:
How to tell your story
and the brain science to make it stick

"I have spent 23 years trying to
explain what this video
explains in 60 seconds"

Executive Director of Collingwood General and Marine Hospital
Foundation

DIGITAL STORIES
We produce short animated videos that explain what you do.

STORIES IGNITE
ACTION
Information overload leaves us craving meaning.
Facts convince the rational mind, not our emotions.

QUESTIONS?

heather.mckibbon@switchvideo.com

learn.switchvideo.com

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Heather McKibbon, Switch Video

1. 60 SECONDS: How to tell your story and the brain science to make it stick

2. TWEET @switchvideo

3. "I have spent 23 years trying to explain what this video explains in 60 seconds" Executive Director of Collingwood General and Marine Hospital Foundation

4. DIGITAL STORIES We produce short animated videos that explain what you do.

5. WHO IS SWITCH?

6. POWER OF VIDEO

7. STORIES IGNITE ACTION Information overload leaves us craving meaning. Facts convince the rational mind, not our emotions.

9. WHY NOT HOW

10.

11. LEARN learn.switchvideo.com

12. BRAIN SCIENCE

13. 1. SIMPLE

14. Working memory

15. Simple Message

16. Complicated message