Content marketing and one cost effective way to outsource content creation for low cost. Presented by Trevor Jones at the HubSpot Users Group Maine, November, 2011.
This document provides guidelines for effective web writing. It discusses how people scan rather than read web pages, so web content needs to be concise and scannable. Key points to focus on are prioritizing important information above the fold, using short paragraphs and sentences, and optimizing pages for search engines by including keywords in titles, meta descriptions, throughout content, and in linking text.
Media Mosaic is an end-to-end digital marketing solutions provider that specializes in search engine optimization (SEO). They have expertise in contextual marketing and analytics. The company aims to bring global best practices to clients through strategic SEO, content creation, and technical optimization of websites. Key factors for SEO success discussed in the document include website architecture, accessibility, relevant and optimized content, backlinks, and ongoing changes to search engine algorithms. The document emphasizes that SEO requires a long-term commitment to see meaningful results.
This document provides an overview of the InboundWriter software company and its content optimization platform. InboundWriter automates, measures, and scales content creation for reach, engagement, and conversion. It provides insights into what readers care about and automates research/topic modeling. The software coaches writers with tips to maximize content value. It has received awards for its impact on metrics like traffic, ranking, and conversions. The company is working on an enterprise tier to make optimization simpler at scale for teams through features like multi-user functionality, advanced reporting, and precision in keyword/topic research.
Blogging for New Business- How to Keep it Simple with Twitter and MoreSocial Jack
This document discusses how to start and maintain a successful blog for a new business. It recommends identifying your target audience and deciding where to host your blog. Tips are provided on increasing comments, emphasizing keywords, keeping content fresh, and monitoring traffic. Advice is given on writing useful, unique content that establishes you as a thought leader. The document also discusses generating traffic through social media and measuring results.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
This document provides guidelines for effective web writing. It discusses how people scan rather than read web pages, so web content needs to be concise and scannable. Key points to focus on are prioritizing important information above the fold, using short paragraphs and sentences, and optimizing pages for search engines by including keywords in titles, meta descriptions, throughout content, and in linking text.
Media Mosaic is an end-to-end digital marketing solutions provider that specializes in search engine optimization (SEO). They have expertise in contextual marketing and analytics. The company aims to bring global best practices to clients through strategic SEO, content creation, and technical optimization of websites. Key factors for SEO success discussed in the document include website architecture, accessibility, relevant and optimized content, backlinks, and ongoing changes to search engine algorithms. The document emphasizes that SEO requires a long-term commitment to see meaningful results.
This document provides an overview of the InboundWriter software company and its content optimization platform. InboundWriter automates, measures, and scales content creation for reach, engagement, and conversion. It provides insights into what readers care about and automates research/topic modeling. The software coaches writers with tips to maximize content value. It has received awards for its impact on metrics like traffic, ranking, and conversions. The company is working on an enterprise tier to make optimization simpler at scale for teams through features like multi-user functionality, advanced reporting, and precision in keyword/topic research.
Blogging for New Business- How to Keep it Simple with Twitter and MoreSocial Jack
This document discusses how to start and maintain a successful blog for a new business. It recommends identifying your target audience and deciding where to host your blog. Tips are provided on increasing comments, emphasizing keywords, keeping content fresh, and monitoring traffic. Advice is given on writing useful, unique content that establishes you as a thought leader. The document also discusses generating traffic through social media and measuring results.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
March of Penguins & Panda's | The Future of SearchBryan Adams
The document discusses Google's evolution of search and how to keep up with algorithm updates. It covers Google's Penguin and Panda algorithm updates from 2012 and how they targeted low-quality content and unnatural links. It provides tips for site owners, such as focusing on users, creating fresh and unique content, and using Google+ for social sharing and authorship to influence search rankings. The document stresses the importance of continual updates to stay relevant with Google's frequent algorithm changes.
Going through SEO practices to discern what still works and what does not. Also, many other disciplines are having an impact on results and how SEOs need to alter their approach to adjust
March of Penguins & Panda's | The Future Of SearchDave Hazlehurst
The document discusses Google's evolution of search and how to keep up with algorithm updates. It covers Google's Penguin and Panda algorithm updates from 2011 and 2012 which targeted low-quality content and unnatural links. It provides tips for site owners, including focusing on users, creating high-quality pages, building diverse natural links, and using social media like Google+ to influence search rankings. The document stresses the importance of continual updates to stay relevant in an ever-evolving search landscape.
Email Marketers Toolkit For Success: Part 1Vivastream
The document outlines the agenda for an email marketing workshop, including introductions, sessions on email strategies and tactics, case studies, working sessions, and a presentation. It also provides brief biographies of the workshop leaders, who have experience in email marketing, digital marketing, and communications. The workshop aims to help marketers increase engagement and revenue through groundbreaking email strategies.
This document summarizes a presentation on optimizing content for internal and external search engine discoverability given at the 2005 annual meeting of the Society for Scholarly Publishers. The presentation discusses misconceptions about search, how search makes a first impression, optimizing metadata through titles, descriptions and keywords, and how to organize content effectively for search engines.
How Your Sales Can Benefit from Marketing AutomationPardot
Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation. As a sales executive who successfully uses marketing automation on a daily basis, Kevin will give you a first-hand, in-depth look at how sales can effectively:
- Obtain a better understanding of a lead’s interests…prior to making the first contact call
- Gain focused insight into where a lead is in the sales process
- Determine when a lead is ready to purchase
Content Strategy: The Key to Effective Web Content (HighEdWeb 2010)Rick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political, and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. Web content strategy is an essential discipline that author Kristina Halvorson defines as "the practice of planning for the creation, delivery, and governance of useful, usable content." In this session, learn how to implement and maintain effective content that drives marketing, engages users, and increases website conversions.
This document provides guidance for small businesses on building a website in a cost-effective manner by setting realistic expectations, choosing the best design option, understanding the development process and people involved, and improving communication with the creative team. It compares do-it-yourself templates, freelance designers, and full-service agencies; outlines website development as a multi-step process; and offers tips on providing clear direction and feedback to save time and money.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
The document discusses developing a digital strategy for recruitment using Google tools. It covers using Google AdWords, keyword research, SEO, social media like Google+, Twitter and Google Analytics for measuring campaigns. Content marketing tactics are recommended, including creating engaging content that is findable on search and social channels. Measurement of digital strategies and optimizing the candidate experience on websites is also addressed.
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
Search engine optimization involves four main functions for search engines: crawling websites to index their content, building an index of keywords and phrases from crawled pages, calculating page relevancy and ranking, and serving relevant search results to users. Key aspects of on-page optimization include using targeted keywords in page titles, headings, body text, URLs, and meta descriptions. Off-page factors like link building aim to pass authority and trust to pages from other relevant and trusted sites. Keeping content fresh, usable and of high quality helps rankings, as Google's algorithms increasingly focus on user experience over other signals.
Adaptive / Reponsive Content vs Adaptive / Responsive Design - Term DisamguationNoz Urbina
The document discusses key terms related to adaptive and responsive content and design. It aims to disambiguate terms that are commonly confused and highlight areas of overlap. Responsive design refers to presentation rules that adjust layouts based on device size, while adaptive design sets rules on the server before sending content. Adaptive content contains metadata about how, when and where it should be displayed. The document recommends prioritizing the terms "responsive design", "adaptive content", and "contextual delivery" to provide clarity.
The document provides information on several ancient wonders and structures from around the world, including:
- The Giza Necropolis in Egypt, home to the oldest of the ancient wonders, the only one still in existence.
- The Colossus of Rhodes, a statue built in the harbor of Rhodes that stood for over 60 years before an earthquake destroyed it.
- The Colosseum in Rome, where the movie "The Return of the Dragon" filmed fighting scenes between Bruce Lee and Chuck Norris.
- Machu Picchu, the ancient Inca city located in Peru at an altitude of 2450 meters.
- The Hanging Gardens of Babylon, whose existence is debated due to a lack of
This document contains the name of an author and references to different topics including types of birds, poems, fictional characters, and qualities of individuals. It lists various unconnected words and phrases without additional context or explanation.
The document is a personal branding statement from a second year Business and Management student at NUI Maynooth named Rachel Moore. It includes her personal branding website, active social media profiles on LinkedIn, Twitter, Facebook, and SlideShare, and an e-portfolio. The statement aims to establish Rachel's personal brand and online presence as a marketing and management student.
The document discusses 8 famous world heritage sites:
1) The Taj Mahal in India, built by Shah Jahan as a mausoleum for his wife.
2) Chichen Itza in Mexico, an important city of the Maya civilization featuring both Mexican and Puuc architectural styles.
3) Christ the Redeemer in Rio de Janeiro, a 98-foot tall statue overlooking the city.
4) The Colosseum in Rome, once the largest amphitheater in the Roman Empire able to seat 50,000 people.
5) The Great Wall of China, originally built to protect northern borders and stretching over 8,800 km.
6) Machu Picchu
Active Story System es una herramienta que puede ayudar a muchos creadores, disenadores y storytellers en general a encauzar sus pasos exitosamente a la hora de emprender un proyecto transmedia.
Se trata de una metodología - un conjunto de plantillas, fichas, tablas y ejemplos que establecen un proceso de diseño para crear historias / experiencias participativas multiplataforma. En definitiva, una manera eficaz y productiva de estructurar el trabajo a la hora de elaborar narrativas transmedia.
March of Penguins & Panda's | The Future of SearchBryan Adams
The document discusses Google's evolution of search and how to keep up with algorithm updates. It covers Google's Penguin and Panda algorithm updates from 2012 and how they targeted low-quality content and unnatural links. It provides tips for site owners, such as focusing on users, creating fresh and unique content, and using Google+ for social sharing and authorship to influence search rankings. The document stresses the importance of continual updates to stay relevant with Google's frequent algorithm changes.
Going through SEO practices to discern what still works and what does not. Also, many other disciplines are having an impact on results and how SEOs need to alter their approach to adjust
March of Penguins & Panda's | The Future Of SearchDave Hazlehurst
The document discusses Google's evolution of search and how to keep up with algorithm updates. It covers Google's Penguin and Panda algorithm updates from 2011 and 2012 which targeted low-quality content and unnatural links. It provides tips for site owners, including focusing on users, creating high-quality pages, building diverse natural links, and using social media like Google+ to influence search rankings. The document stresses the importance of continual updates to stay relevant in an ever-evolving search landscape.
Email Marketers Toolkit For Success: Part 1Vivastream
The document outlines the agenda for an email marketing workshop, including introductions, sessions on email strategies and tactics, case studies, working sessions, and a presentation. It also provides brief biographies of the workshop leaders, who have experience in email marketing, digital marketing, and communications. The workshop aims to help marketers increase engagement and revenue through groundbreaking email strategies.
This document summarizes a presentation on optimizing content for internal and external search engine discoverability given at the 2005 annual meeting of the Society for Scholarly Publishers. The presentation discusses misconceptions about search, how search makes a first impression, optimizing metadata through titles, descriptions and keywords, and how to organize content effectively for search engines.
How Your Sales Can Benefit from Marketing AutomationPardot
Your sales team can benefit from using marketing automation, too! Sales guru, Kevin Goldstein (Sr. Sales Manager at Pardot), walks us through the ways in which a sales team can increase sales…with marketing automation. As a sales executive who successfully uses marketing automation on a daily basis, Kevin will give you a first-hand, in-depth look at how sales can effectively:
- Obtain a better understanding of a lead’s interests…prior to making the first contact call
- Gain focused insight into where a lead is in the sales process
- Determine when a lead is ready to purchase
Content Strategy: The Key to Effective Web Content (HighEdWeb 2010)Rick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political, and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. Web content strategy is an essential discipline that author Kristina Halvorson defines as "the practice of planning for the creation, delivery, and governance of useful, usable content." In this session, learn how to implement and maintain effective content that drives marketing, engages users, and increases website conversions.
This document provides guidance for small businesses on building a website in a cost-effective manner by setting realistic expectations, choosing the best design option, understanding the development process and people involved, and improving communication with the creative team. It compares do-it-yourself templates, freelance designers, and full-service agencies; outlines website development as a multi-step process; and offers tips on providing clear direction and feedback to save time and money.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
The document discusses developing a digital strategy for recruitment using Google tools. It covers using Google AdWords, keyword research, SEO, social media like Google+, Twitter and Google Analytics for measuring campaigns. Content marketing tactics are recommended, including creating engaging content that is findable on search and social channels. Measurement of digital strategies and optimizing the candidate experience on websites is also addressed.
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
Search engine optimization involves four main functions for search engines: crawling websites to index their content, building an index of keywords and phrases from crawled pages, calculating page relevancy and ranking, and serving relevant search results to users. Key aspects of on-page optimization include using targeted keywords in page titles, headings, body text, URLs, and meta descriptions. Off-page factors like link building aim to pass authority and trust to pages from other relevant and trusted sites. Keeping content fresh, usable and of high quality helps rankings, as Google's algorithms increasingly focus on user experience over other signals.
Adaptive / Reponsive Content vs Adaptive / Responsive Design - Term DisamguationNoz Urbina
The document discusses key terms related to adaptive and responsive content and design. It aims to disambiguate terms that are commonly confused and highlight areas of overlap. Responsive design refers to presentation rules that adjust layouts based on device size, while adaptive design sets rules on the server before sending content. Adaptive content contains metadata about how, when and where it should be displayed. The document recommends prioritizing the terms "responsive design", "adaptive content", and "contextual delivery" to provide clarity.
The document provides information on several ancient wonders and structures from around the world, including:
- The Giza Necropolis in Egypt, home to the oldest of the ancient wonders, the only one still in existence.
- The Colossus of Rhodes, a statue built in the harbor of Rhodes that stood for over 60 years before an earthquake destroyed it.
- The Colosseum in Rome, where the movie "The Return of the Dragon" filmed fighting scenes between Bruce Lee and Chuck Norris.
- Machu Picchu, the ancient Inca city located in Peru at an altitude of 2450 meters.
- The Hanging Gardens of Babylon, whose existence is debated due to a lack of
This document contains the name of an author and references to different topics including types of birds, poems, fictional characters, and qualities of individuals. It lists various unconnected words and phrases without additional context or explanation.
The document is a personal branding statement from a second year Business and Management student at NUI Maynooth named Rachel Moore. It includes her personal branding website, active social media profiles on LinkedIn, Twitter, Facebook, and SlideShare, and an e-portfolio. The statement aims to establish Rachel's personal brand and online presence as a marketing and management student.
The document discusses 8 famous world heritage sites:
1) The Taj Mahal in India, built by Shah Jahan as a mausoleum for his wife.
2) Chichen Itza in Mexico, an important city of the Maya civilization featuring both Mexican and Puuc architectural styles.
3) Christ the Redeemer in Rio de Janeiro, a 98-foot tall statue overlooking the city.
4) The Colosseum in Rome, once the largest amphitheater in the Roman Empire able to seat 50,000 people.
5) The Great Wall of China, originally built to protect northern borders and stretching over 8,800 km.
6) Machu Picchu
Active Story System es una herramienta que puede ayudar a muchos creadores, disenadores y storytellers en general a encauzar sus pasos exitosamente a la hora de emprender un proyecto transmedia.
Se trata de una metodología - un conjunto de plantillas, fichas, tablas y ejemplos que establecen un proceso de diseño para crear historias / experiencias participativas multiplataforma. En definitiva, una manera eficaz y productiva de estructurar el trabajo a la hora de elaborar narrativas transmedia.
The document outlines various file formats for images, including their purposes and characteristics. It discusses formats such as JPEG, GIF, PNG, TIFF, EPS, PDF, PSD and others. It explains that file conversion involves changing the encoding of data from one format to another, such as when upgrading software versions or changing programs or operating systems. Proper file conversion preserves the original file and logs any processing steps.
The document discusses the fruit of the Spirit, which are qualities like love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. It encourages embracing these qualities, noting that it can be easy to get angry, complain or quit, but the Spirit can help one pray and find a better way to live through cultivating the fruit.
This document discusses online marketing strategies for real estate agents. It outlines problems realtors face with low user interaction, poor local search visibility, and sporadic lead generation using outdated methods. The root cause is ineffective tools. The document recommends building an online local following, creating pre-transaction relationships, optimizing local search and reviews, unifying messaging across platforms, using data-driven campaigns, and a results-focused strategy. It provides tips for unique client profiling, targeting buyers, listings, and referrals online and on social media and Google Places. Paid search engine optimization targeting local keywords is also recommended. Core paid products and monthly management options are presented.
This document summarizes a content marketing solution called Community Sherpa for the apartment industry. It discusses setting up a blog, social media pages, and connecting them to automatically share content. It also covers creating and sharing frequent unique content, using call tracking and analytics to measure results. Customers would receive content creation and social media management services to attract traffic, customers, and leads in a turnkey system.
LavaCon 2017- We Are Single-Sourcing! But How Well Do We Work With Others?Jack Molisani
While single-source and content management workflows bring great benefits to core authoring teams, complications abound when trying to work with others. For every benefit that heavy content reuse and multi-channel publishing brings, we must ask the hard questions: “How do I share content with other departments?”, “How do I interact with subject matter experts?”, “How do we work with vendors and/or business partners?”
In this session, Mike Hamilton, Vice-President of Product Evangelism at MadCap Software, will look at strategies and techniques to help prevent the core documentation team from becoming a silo. How can we get other departments to use XML? Does getting other departments to use XML make business sense? If no, what other options exist? These questions and more will be addressed.
Advanced SEO Workshop, OMS 2012 Santa ClaraJohn Thyfault
Advanced search engine optimization stratgies to improve your search engine rankings and drive well qualified traffic to your website. Presented by John Thyfault, VP of Search Engine and Social Media Marketing, Beasley Direct Marketing
Webmarketing123 webinar 4 secrets to brilliant seo copywriting 4.18.12DemandWave
The document discusses 4 secrets to effective SEO copywriting. It summarizes a webinar on creating content that search engines will love. The webinar covers how to approach keyword research by focusing on people, developing foundational content through 5 key steps like using keywords and compelling titles, and becoming a trusted source by creating quality, shareable content.
This is a presentation made to Surge Accelerator in Houston in March 2013. This serves as a Guide to Early Stage Technology Companies, building enterprise class software.
This covers the typical lifecycle of a software start-up, fundamentals of Agile software development, and some do's and don't for how to build successful software companies.
Using Content Curation to Drive Marketing and RevenueVivastream
The document discusses using content curation to drive marketing and revenue. It provides examples of how different companies have successfully used curated content strategies. The key points made are:
1) Every organization is now a publisher and curated content can help brands build relationships with customers.
2) Content curation helps address the problem of content overload by filtering and adding commentary.
3) Successful curation strategies discussed include using aggregation to test interests, prioritizing loyalty over page views, and being an authority in one's industry.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
The document discusses how blogging can help businesses by providing content marketing that increases their online visibility and search engine optimization over time. It recommends that businesses establish a regular blogging schedule and topics related to their products, services, customers, and industry in order to build thought leadership. Services are offered to help businesses get started with blogging through initial content creation and social media management.
Bing Webmaster Tools Women 2.0 2013 presentationDuane Forrester
Duane Forrester works at Bing as an SEO expert, where he helps companies like Disney, GAP and Walmart optimize their websites. He has over 12 years experience in SEO and previously ran the SEO team at MSN. In addition to his role at Bing, Duane blogs about SEO, speaks at conferences, runs forums and provides guidance on Bing's Webmaster Tools.
Enhancing Enterprise Search with Machine Learning - Simon Hughes, Dice.comSimon Hughes
In the talk I describe two approaches for improve the recall and precision of an enterprise search engine using machine learning techniques. The main focus is improving relevancy with ML while using your existing search stack, be that Luce, Solr, Elastic Search, Endeca or something else.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
This document provides an overview of an SEO agency called Optimising and their services. It discusses their experience and specializations in SEO, Google AdWords, Facebook advertising, website development, and custom projects. It then covers various on-page and off-page optimization strategies like keyword research, on-page SEO, local SEO using Google Maps, and different link building approaches like creating useful content, joining industry groups, leveraging existing relationships, and mining existing mentions.
SEO best practices in 2018 focus on content, links, personalization, and technical elements. For content, optimize for keywords and user intent through text, headlines, and metadata. Address load times and a mobile-first approach for technical elements. Obtain links by sharing content through your own channels and ensuring content is linkable. Personalize by considering previous searches, language, geography, and spreading content across platforms.
Positive People - Self Employment - Website Design (Torquay, 06/09/2018)Cosmic
1) The self-employment programme provides information on starting a website for a small business. It covers topics like site planning, content, design, and legal requirements.
2) Two presenters, Jamie and Pete, share their experiences getting into the web industry. They now help clients with all aspects of developing a website.
3) Creating a professional website is important for controlling your online presence and reputation. It allows potential customers to find you and trust your business online.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Agile development practice has gained popularity in the last few years. India has so far been riding on CMMI bandwagon, with companies vying with each other to get CMMI certification. Recently, we are seeing more and more projects being executed using agile methodologies. This has also brought with it, some challenges. Not all of them are unique to agile, but they tend to manifest earlier and has higher impact in agile.
While there are different types of challenges, here, we are focusing on the Indian cultural ones. Also, we are looking at the challenges in a joint product development – where work is done both by offshore team (which is typically the outsourced organization) and the onsite team (the client team).
After we elaborate on the challenges, we present how we have tried to solve them in our current client engagement.
Positive People - Self Employment - Website Design (Honiton, 20/09/2018)Cosmic
The document provides an overview of self-employment and website development. It discusses the importance of having a website for businesses, including controlling one's online reputation and presence. It covers topics like site planning, writing a brief, design guidance, and legal considerations like newsletters, GDPR compliance, and privacy policies. Site planning involves determining the business purpose, target audience, and standard/required pages. Design guidance focuses on branding elements, colors, fonts, layout, and example sites. Newsletters and GDPR compliance require opt-in processes, transparency about data use, and ability to access or delete personal information. The document aims to educate on essential website elements and legal obligations for self-employed individuals.
Achieving success with distributed teamsJosh Woodcock
This document discusses achieving success with distributed teams. It outlines some of the key challenges of distributed teams including higher costs, lack of skilled workers, and communication issues. Some solutions proposed include remotely sourcing skilled workers and using video conferencing instead of email to improve communication. Operational foundations that help distributed teams succeed include using virtual team rooms, weekly iterations, pair programming, daily integration and testing. Things like establishing common working hours, resolving obstacles quickly, and limiting email in favor of communication forums also aid distributed teams.
Similar to Fuel Efficient Acceleration of Your Content Strategy (20)
Presentaiton by Joshua Broder of Tilson Technologies, Fletcher Kittredge of GWI, and Susan Corbett of Axiom Technologies at Juice 3.0. November 4, 2011.
Slides from Fletcher Kittredge's series of presentations to Maine Business groups about the benefit of Broadband expansion. Includes Discussion of the Three Ring Binder.
The Three Ring Binder Project is a public-private partnership that invested over $32 million to build a fiber optic network throughout rural Maine. The network will consist of 1,100 miles of high capacity fiber optic cable by 2012, passing through hundreds of communities and making broadband internet accessible to 110,000 households and 600 community institutions. The fiber strands are available for equal lease to qualified users at $9-12 per strand per mile per month on a non-discriminatory basis.
Presentation by Dwight Allison, CEO of Maine Fiber Company, Fletcher Kittredge, CEO of GWI, and Susan Corbett, CEO of Axiom technologies on uses and adoption of broadband in Maine. Presented in December, 2011
In this presentation, Trevor Jones explains why businesses should consider using Social Media as a component of their communications plan, and the process they should use to develop goals, select networks, build an audience and ultimately measure success. Trevor also shares some real-life examples of social media’s impact on web search and customer service.
The presentation references several free tools that can make the process of social media marketing easier. Presented at Social Media Breakfast Maine, January 25, 2013.
This document discusses cloud computing basics for small businesses. It defines cloud computing as obtaining IT assets as services through a monthly fee rather than upfront costs, including software, platforms, and hardware. The benefits outlined are reduced costs, scalability, automatic updates, built-in disaster recovery, and the ability to work from anywhere. It provides examples of cloud services offered by GWI and discusses considerations for network readiness and partner selection before adopting cloud computing.
How keyword research and multimedia content can help your business get an edge in blended search results on Google. Presentation delivered by Trevor Jones at Social Media Breakfast Bangor on May 3, 2012.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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rankings in rapid time despite having health concerns and limited
color choices.”
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How MJ Global Leads the Packaging Industry.pdfMJ Global
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Best practices for project execution and deliveryCLIVE MINCHIN
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Fuel Efficient Acceleration of Your Content Strategy
1. Fuel Efficient Acceleration
of Your Content Strategy
Share the love
using the Twitter
Hashtag
#HUGME
Content is King! Build your Internet Marketing Assets quickly and affordably.
Brought to you by:
2. Nice to Meet You!
Trevor Jones
Twitter: @trevorjones71, @gwimaine
LinkedIn: linkedin.com/in/trevordjones
3. Content is the Fuel
that Drives Inbound Marketing
• SEO
– Content is King
– Links are Queen
– Likes are the New Links
• Conversions
– CTA’s need a UVP
– Whitepapers, Presentations, N
ewsletters, eBooks, spreadshe
et tools.
Cash is the fuel that drives your business;
fill your inbound marketing gas tank efficiently.
4. The Balanced Blogging Diet:
The right mix of fuel
• Hot sauce – Very infrequent
content that lights fires
• Chocolate cake – Fun, includes
video, images, cartoons
• Roasts – Substantial, requires
research or analysis
infrequent
• Spinach – Thought leadership,
in-depth, less frequent
• Raisin Bran – 250-400 words,
educational, keyword
optimized, frequent
With limited time and limited resources, how do you get them all done?
5. GWI’s Content Challenge
• Need to ramp up business
traffic – especially tied to new
products
– Lots of raisin bran to expand our
keyword rankings
– Current staff lacked time for these
posts & had difficulty writing
raisin bran posts
• Need to accelerate conversions
– More UVP’s required
• Fuel efficiency is a must!
– Limited budget
– Limited time
GWI’s Goal: Be #1 or #2 in Google
for the geo-targeted long-tail phrases “(Product) in Maine”
6. Tuning & Augmenting the Team
• Pull in additional internal
resources to generate content
• Outsource the content we had
difficulty with internally
– Raisin bran (at least two per week)
– White papers
• Use cost effective tools
– No additional budget allocation
• Focus use of internal resources
– Spinach, roasts, chocolate cake (at
least one per week)
– Webinars, spreadsheet tools, etc for
conversions
– Social media listening and
interaction
Thanks to our HubSpot IMC – We found Zerys
7. What is Zerys?
• HubSpot App of the Year
– Available through the community tab in HubSpot
• Marketplace of 7,800 writers
– Writers are customer rated on five star basis
– “Smart Post” reverse-auction style assignment
– Direct assignment to favorite writers
• Web tools to manage content creation
– Keyword selection
– Title suggestions
– Project management
– Communications
– Plagiarism checking
• Extremely affordable – satisfaction guaranteed
– Pay what you want to pay
• 400 word posts for as little as $4.00 from a 4 star writer
– Pay only when you are satisfied with the post
Next: A Tour of the Zerys App
8. Getting Started
• Add funds
– Major credit cards, PayPal
– Promotional credits (ask your IMC or agency!)
• One-time order
– Fast, easy way to try it out
– Content type, keyword, headline, instructions
– Best for jobs that are unlikely to be repeated
– Deadlines modified after the order is placed
– Cancellations automatically returned to
• Project management dashboard
– Project status
– One time order status
• Follow up during project
– Monitor status & communications with writer
– Review content, request revisions, approve, reject
• Follow up when project completes
– Post content (copy-paste or auto export to
HubSpot, WordPress, Word)
– May want to take notes on writer, add to favorites,
or block
9. Using Projects
• Projects are groups of similar assignments
– Similar content type, length, tone, target
market, and general instructions
– Different keywords, titles, and page specific
instructions
– Flexible writer assignment
• Advantages
– Reduces duplicated effort
– Organizes content grouping and editorial calendar
– SEO settings & easier up-front deadline setting
– More control over job re-posting after
cancellations
• Disadvantages
– Takes longer to set up
– Must place an order for one title to complete
setup
• Process
– Project settings and writer Instructions
– Keywords and stage titles
– SEO Settings
– Writer assignment and ordering
10. SmartPost vs. Direct Assign
• Smart Post
– Name the price you want to pay, describe the
project, post on job board
• Starts with best writers at lowest price
• Works skills down, then price up
– Advantages
• Great for trying new writers
• Usually lower overall cost
• Can target by expertise
– Disadvatages
• Cancellations, rewrites, delays
• Uncertainty
• Direct Assign
– Assign directly to a favorite writer or another
in house writer
– Advantages
• Predictable quality
• Rates can be negotiated
• Build relationship with writers
– Disadvantages
• Usually higher overall cost
11. Useful Zerys Tools
• Writer management
– Favorites
– Blocked
– Notes
• Communications
– General messages
– Page specific messages
• Plagiarism
– Automatic checking via Copyscape
• Automatic Keyword Density Check
• Support
– Library of Video Tutorials
– Forums
– Chat
• Reports
12. Maintaining Engine Efficiency
(A few lessons learned)
• Think of Smart Post as a way of
sampling writers
– You do pay less for smart post – but have
no idea what you will get until it’s
submitted
– Over the long term, it’s inefficient for you
and doesn’t pay a living wage to the writer
• Move quickly to direct assignments with
favorite writers
– Build relationships = improved results with
less effort
– Negotiate rates you can both live with
long-term
– Fewer cancellations, less headaches, more
consistent work
• Give good direction
– “Ice cream in, ice cream out”
– Saves frustration, hurt feelings, and time
• Communicate!
– Job specific messages
– Direct messages to writers
Tips for effective use of Zerys
13. Results So Far
• Zerys Blog Posts= About 10% of
GWI Blog blog content
Posts by Content Source – Average Cost: $8.73
– Avg. words: 447
– Average time from posting to
completion: about one week
Marketing – One requiring major
- PR Staff revisions, two minor revisions
Other Staff
• Whitepapers
Zerys – Average Cost $93.72
– Average words: 3162
– One requiring significant revision
• Posting frequency up to 2.5
times per week
Wish a tank of gas was that cheap?
14. Blogging Works: Results for GWI
Keyword Google Ranking Google Ranking 1/17/2011
12/31/2010
High Speed Internet in Maine 2 1
Broadband in Maine 3 1
Internet access in Maine 1 1
Business phone service in Maine 5 1
Internet providers in Maine 2 1
Phone and Internet Services in Maine 5 1
The Fastest Broadband in Maine 1 1
Hosted PBX in Maine 2 1
Cloud Computing in Maine Not Ranked 2
Three Ring Binder Fiber Not Ranked 4
Ethernet over Copper in Maine Not Ranked 4
Fiber optic Internet in Maine Not Ranked 5
Three Ring Binder Fiber 9 5
Data Centers in Maine Not Ranked 7
Hosted Fileshare Not Ranked 17
Phone Systems in Maine Not Ranked 13
Getting there, but still a work in process.
15. Summing Up
• Content outsourcing can be “fuel” ($$$) efficient
– Need to monitor time spent in direction, review, and revision
– You can outsource education, but not thought leadership
• Zerys is a good tool, but like any tool, it’s in how you use it
– SmartPost all the time is too much of a time drain
• The secret to SEO success is hard work
– There’s no easy way out – even outsourcing takes time, effort, and thought
– Blogging and link building do work
Thanks for listening! Any Questions?