This document discusses online marketing strategies for real estate agents. It outlines problems realtors face with low user interaction, poor local search visibility, and sporadic lead generation using outdated methods. The root cause is ineffective tools. The document recommends building an online local following, creating pre-transaction relationships, optimizing local search and reviews, unifying messaging across platforms, using data-driven campaigns, and a results-focused strategy. It provides tips for unique client profiling, targeting buyers, listings, and referrals online and on social media and Google Places. Paid search engine optimization targeting local keywords is also recommended. Core paid products and monthly management options are presented.

1. Intelligent Online Marketing
Local Digital Advertising for Realty Agents
Presented by:Kevin Byrd
Fantastic Services

2. • Realtors hurt their pipeline by not using
online marketing effectively
– User Interaction is Low
– Poor Local Search Visibility
– Sporadic Lead Generation
– Expensive Cadillac Marketing Programs
– Old Methods Lost in the Noise
The root cause for these problems rests
with the tools chosen for the task at hand.

3. • Use online effectively:
1) Build a Local Following Online
2) Create “Pre-Tx Digital Personal Relationships”
3) Be Found in Local Search
1) Before the need
2) During the need
4) Leverage Positive Reviews
5) Unify the Marketing Message Across Platforms
6) Steer Campaigns “By the Numbers”
7) Deploy Results-Only Strategy

4. • The Right Message for the Right Client
– Unique to Business Model
• Use client history & roster as a profiling tool
– Age / Occupation / Interests
– Record Key Indicators
– Cater to Similar Audiences Online
– Triggers
• Buying
• Selling
• Moving
• Family

5. • Every Realtor should have a useful site
– About & Philosophy
– Services / Specialty
– Map & Directions
– Contact Form
• No Cost Consultation Request Form
– Client Testimonials (Text & Video)
– Mobile Version
– Blog and Original Articles

6. • Segments to Target Online
– Buyers
• Be unique, and active in discussions;
• Compete through local trigger keywords
– Listing
• Stay top of mind
• Have presence in related markets
• Compete for trigger keywords
– Referrals
• Enable easy referrals and testimony review

7. • Social Media
– Facebook Offers the Relationship Opportunity
• Near Real Time Interaction
• Significant Local Reach Ability
– Requires the Most Attention
• Weekly / Daily Updates
• Relatable and Meaningful Offers
• Some questions require expert advice
• Promotional Support
– Content Suggestions
• Listing Groups
• Best Practices
• Featured Staff

8. • Google Places
– Offers the Greatest Local Search Opportunity
• Site visitors locate your business profile, which is
matched based on their search text and location
• Significant for Local Reach
– Local buyers actively seeking services
– Requires
• Write Up & Base Content
• Three Video Testimonials
• Feedback from Clients

9. • Paid Search Engine Optimization
– Target the keywords used by local consumers;
• Searching for a new local home
• Looking to list a local home
– Campaign Goals
• Run for one to three months+
• Local position page 1, upper page placement
• Support Facebook and agent website
• Place visitors into funnel to receive consultation or
related info/products.

10. • Strategy Summary
– Personal Branding & Relationships
– LCE Marketing Vehicles & Requirements
– Factors for Differentiating Your Business
You can personally deploy this strategy
in less than 4 weeks… however;

11. CORE PRODUCTS
• Facebook Fan Page $399
Turn Key – Page Setup
Solutions – 6 Week Content Guide
FANTASTIC SERVICES
• Google Places $149
will deploy and
steward your – Account Setup
marketing campaign – Profile Optimization
with tangible results
as the primary goal. • Search Engine Optimization (3 Keywords) $550
– Priced per Keyword per Month
Our competitive rates – Page One Position for multi-weeks
are sure to please the
bottom line.
• Triple Play Bundle $997
– Receive all three core products
Base hourly rate is
$95 per hour Monthly Management (Optional)
Paid Advertisement Management 20% Ad Budget
Website Support $147
Phone/Email Tech Support $149
Copywriting $Project
Review Stewardship $197

12. • A Premier Marketing Partner
– Kevin Byrd
– Fantastic Services
– 4719 Quail Lakes Dr. Ste.G286 Stk CA
– 209-983-1731
– kevin@fantasticservices.biz
– fantasticservices.biz