1. The document discusses moving from a traditional control-based model to one based on trust and using the power of crowds through cooperation. 2. It advocates for more entrepreneurship and personal responsibility over strict control, comparing different leadership styles and their effects on innovation. 3. The author proposes opening up the innovation process through an online community to generate and improve ideas based on customer feedback beyond internal resources.

1. Trust not control
Using the power of the crowds
Front End of Innovation | 27th february | Maarten Korz
1

2. 10 million customers
59,000 employees
48 countries
2

3. @korz
3

5. 5

6. 6

7. traditional

8. cooperation

9. 9

23. control

24. =

25. utopia

26. 26

29. bricks bytes behavior

31. any time,
31
any place

32. 32

33. more
entrepreneurship
33

34. more personal
responsibility

36. activity related

37. how?

39. 39

44. gamification
44

45. anxiety arousal flow
challenges
worry control
apathy boredom relaxation
skills

47. control > trust
rules > agreements
instructions > dialogue
commanding > coaching
management > leadership

49. innovation
=
≠
team
attitude

50. cooperation

51. customer
employee
idea proof of
project businesscase implementation
concept
strategy
supplier
time

52. proof of
concept

53. business
value
53 it costs

54. own
ux lab
54

55. open
innovation
55

56. share
your
idea’s
56

57. open community
personalised idea generation
productimprovement unlimited
based on customer
feedback
500
10
internal 12 external
270
5
100 6
1
3
lead user
input NPD
57 standardized

58. member
community
58

59. a i i
t
e w k
59

61. innovation
course

62. %ercentage

63. of

64. tim

66. €apitalize

67. the

68. passion

70. thank you
@korz