1. Masthead
‘HipHop Weekly’ is clearly shown to be a Hip Hop magazine, by the title. On every
cover the masthead is white and bold. ‘The Source,’ unlike ‘HipHop Weekly’ is not
shown to be a Hip Hop magazine through the title. However, the ‘O’ in the title has a
mike in the middle of it, which suggests it is a music magazine. ‘The Source’ is a
niche magazine as it has an audience that know what the magazine is about. The
masthead of ‘The Source’ does not have a house style as on every issue the colour
of the text changes, but the positioning doesn't. The masthead isn't conventional
either as the word ‘THE’ is rotated vertically along side the word ‘SOURCE'
Skyline
The skyline on both ‘THE SOURCE’ and ‘HipHop Weekly’ both contain information of
people that are going to appear in the magazine. They both give a quick
sentence/quote that describes what that article will be about.
Main Image
The main image on ‘THE SOURCE’ are posed pictures that seemed to have been
taken just for the magazine. They take up the whole page with everything else
placed on top. This is similar to ‘HipHop Weekly’ however the pictures have not
necessarily been posed for. ‘THE SOURCE’ done not have any other images on the
front cover. In contrast ‘HipHop Weekly’ does as there are images that relate to
Colour Scheme cover lines on the left column.
‘HipHop Weekly’ has no clear colour scheme as different things are different
colours, there are not two main colours used throughout each front page this can
come across as confusing for readers. In ‘THE SOURCE’ however colour schemes
appear to be clear. In the examples red, black and gold is the colour scheme including
the clothes on the person in the main images; in the other green, yellow and white is
the colour scheme. However the person in the main image is wearing all back which
sets them apart from the rest of the page and allows them to stand out to readers.
Direct Address Layout Coverlines
‘HipHop Weekly’ The house style of ‘HipHop The cover lines on ‘HipHop
uses images Weekly’ is clear the masthead is Weekly’ are conventional. The
where the subject always at the top, cover stories are main one is on top of the main
are not making always aligned down the right hand image on the left and includes
eye contact with side, the skyline at the top, the bullet points on what the
the readers. This main story on top of the main feature will include. The rest of
could give the image, the bar code in the bottom the cover lines are in the right
reader the actual right hand corner and a ‘PLUS’ box column. However on ‘THE
shot from the in the bottom left hand corner of SOURCE’ the positions of the
story its the page. ‘The source however has cover lines vary and are not
featuring. no clear house style as even always traditionally horizontal.
Whereas ‘THE though the masthead is always at This means that it could attract
SOURCE’ uses the top centred. Everything else readers for the unusual design.
posed pictures varies depending on the issue.
the are directly This suggests that the magazine
looking at the does not follow conventions.
reader