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The name of my magazine will be ‘Royalty Rap’. Through using this name it clearly
            identifies the genre and through the word ‘royalty’ connotes that my magazine will be
            about the good things in the rap industry. My magazine will be about the latest news
            with various artists i.e. through the form of the exclusive interviews with artists about
            new projects they have coming out. My magazine will also appreciate the history of
            the rap industry whereby there will be a legendary section in each section giving
            honour and respect to former artists etc. The issue will be the December monthly
            release.The issue of Royalty Rap that I will be constructing is a ‘special issue’ as it is
            at the end of the year, the magazine will respect artists achievements throughout the
            year by having an honours section whereby awards will be delegated to the best Hip
            Hop artist, best new comer, best music video etc. The audience will be aware that this
            honour section is not a regular feature of the magazine as I will clearly separate it
            from the ‘regulars’ in the contents page.

            The target audience will have a shared understanding of the Hip Hop genre; they will
            have a firm knowledge and understanding of the genre. Due to my target audience
            having a shared understanding of the Hip Hop genre some of my cover lines will
            attain field specific words that are relevant to the genre, such as ‘Beat-Box’ or jargon
            relevant to the genre such as ‘whip’ indicating a car. The target audience will be
            between the 18-25 year old brackets, young adults potentially. It will be aimed at the
            black ethnicity due to Hip-Hop being a genre cultured by black people, however it
            won’t just be subjective to only black people, and it will be accessible to all ethnic
            groups as long as they have an interest in the genre.

            My magazine cover will only use two to three fonts as I don’t want it to appear
            confusing. In addition from my research Hip Hop genres tend to only use two to three
            fonts, using too many fonts can make the magazine cover less cohesive. The
            typography in the masthead will represent the gritty path where the Hip Hop genre
            came from. My magazine cover will only use three font colours with white being one
            of them, this is to create consistency in my magazine cover. In addition if there was
            too many colours the audience won’t focus on things such as the main cover line and
            the main image as much, which would make the cover less appealing.




The colour scheme employs a gritty approach.           This masthead has a different title. The
This is reflective of the roots of the Hip-Hop         masthead employs a more positive approach to
genre, as a lot of legendary artists like Biggie       the Hip Hop genre this is connoted by the use
and Tupac Shakur came from ‘gritty’ tough              of warm colours. Warm colours symbolise
conditions in the projects. The lifestyle of a lot     good vibrant things this would be reflective of
of Hip Hop artists was a hard life whereby in          the positive cover lines and features in my
the projects (least valuable areas of the USA),        magazine.
they we’re exposed to a lot of violent and
illegal activities this is shown in this lyrics
which employ a ‘gritty’ approach.
Attached with my masthead I will be using a picture of a microphone
with a firm fist to accentuate the rap industry as rappers hold
microphones at a much tighter grip than other genre artists do such as
singers.

When constructing my masthead I intend on utilising a font that associates with the
conventions of the Hip Hop genre. Above is a prototype of the font that I will use for
my masthead. Hip Hop has connotations of being a gritty genre due to this I want my
mastheads font to have an erosive approach. This font develops a gritty approach and
I may use this font for my masthead, as at the bottom of each letter is an engraved
shape of what looks like towers which can indicate the estates and council houses
where a lot of Hip Hop artists grew up.


                                              This is a rough design of how I want my magazine
                                              cover to be laid out and the features I want to place
                                              in it. The main image will focus on the costume
                                              and facial expressions in the mise-en-scene. Whilst
                                              the other image will focus on other elements of the
                                              mise-en-scene as it will focus on other aspects such
                                              as props.

                                              I have adjusted my masthead slightly lower than
                                              the top to allow appropriate room for my strap line
                                              and sky line.

                                              I have chosen to keep my cover lines aligned to the
                                              left due to it being conventional of Hip Hop
                                              magazines to have cover lines aligned to one side
                                              in a relative small font as this allows the main
                                              cover line to be more dominant in the layout as it
                                              isn’t aligned with the other cover lines and is a
                                              much larger font.




                                    This is the type of image that I will use on my front cover. I intend
                                    on my main image to hold conventions of the Hip Hop genre.
                                    Through the miss-en-scene in this image the costume reflects the
                                    Hip Hop genre. New Era baseball caps are conventional to the Hip
                                    Hop genre as a lot of artists wear them. The facial expressions in
                                    this image are almost motionless but through the use of the sunglass
                                    suggest that he is confident and cool. This is how a lot of famous
                                    artists in the Hip Hop genre are perceived i.e. Jay Z. I may not use
                                    this picture for the main image as it could consist of more
                                    conventions of the Hip-Hop genre, possibly through jewellery etc.
                                    My main image costume will be conventional to the hip hop genre
                                    through designer clothing indicating the wealth of Hip Hop artists.

                                    The main image will show a rapper who is confident through his
                                    facial expressions, body language and costume. This is reflective of
                                    the contents of my magazine as it will only be positive articles
                                    about artists doing well.
In the additional image on my magazine cover I will aim to enhance the Hip Hop
genre by focusing on conventional props of the genre. The image above shows the
type of picture it will be. Props such as DJ decks and people rapping into microphones
are conventions of the genre. Through an image of a dj and his deck will represent the
Hip Hop genre as vinyl mixing and deejaying formed from the roots of the genre. The
second image will capture the hip hop genre more than the main image will do
through it having more props whilst still having costume relevant to the Hip Hop
genre.

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Statement of intent

  • 1. The name of my magazine will be ‘Royalty Rap’. Through using this name it clearly identifies the genre and through the word ‘royalty’ connotes that my magazine will be about the good things in the rap industry. My magazine will be about the latest news with various artists i.e. through the form of the exclusive interviews with artists about new projects they have coming out. My magazine will also appreciate the history of the rap industry whereby there will be a legendary section in each section giving honour and respect to former artists etc. The issue will be the December monthly release.The issue of Royalty Rap that I will be constructing is a ‘special issue’ as it is at the end of the year, the magazine will respect artists achievements throughout the year by having an honours section whereby awards will be delegated to the best Hip Hop artist, best new comer, best music video etc. The audience will be aware that this honour section is not a regular feature of the magazine as I will clearly separate it from the ‘regulars’ in the contents page. The target audience will have a shared understanding of the Hip Hop genre; they will have a firm knowledge and understanding of the genre. Due to my target audience having a shared understanding of the Hip Hop genre some of my cover lines will attain field specific words that are relevant to the genre, such as ‘Beat-Box’ or jargon relevant to the genre such as ‘whip’ indicating a car. The target audience will be between the 18-25 year old brackets, young adults potentially. It will be aimed at the black ethnicity due to Hip-Hop being a genre cultured by black people, however it won’t just be subjective to only black people, and it will be accessible to all ethnic groups as long as they have an interest in the genre. My magazine cover will only use two to three fonts as I don’t want it to appear confusing. In addition from my research Hip Hop genres tend to only use two to three fonts, using too many fonts can make the magazine cover less cohesive. The typography in the masthead will represent the gritty path where the Hip Hop genre came from. My magazine cover will only use three font colours with white being one of them, this is to create consistency in my magazine cover. In addition if there was too many colours the audience won’t focus on things such as the main cover line and the main image as much, which would make the cover less appealing. The colour scheme employs a gritty approach. This masthead has a different title. The This is reflective of the roots of the Hip-Hop masthead employs a more positive approach to genre, as a lot of legendary artists like Biggie the Hip Hop genre this is connoted by the use and Tupac Shakur came from ‘gritty’ tough of warm colours. Warm colours symbolise conditions in the projects. The lifestyle of a lot good vibrant things this would be reflective of of Hip Hop artists was a hard life whereby in the positive cover lines and features in my the projects (least valuable areas of the USA), magazine. they we’re exposed to a lot of violent and illegal activities this is shown in this lyrics which employ a ‘gritty’ approach.
  • 2. Attached with my masthead I will be using a picture of a microphone with a firm fist to accentuate the rap industry as rappers hold microphones at a much tighter grip than other genre artists do such as singers. When constructing my masthead I intend on utilising a font that associates with the conventions of the Hip Hop genre. Above is a prototype of the font that I will use for my masthead. Hip Hop has connotations of being a gritty genre due to this I want my mastheads font to have an erosive approach. This font develops a gritty approach and I may use this font for my masthead, as at the bottom of each letter is an engraved shape of what looks like towers which can indicate the estates and council houses where a lot of Hip Hop artists grew up. This is a rough design of how I want my magazine cover to be laid out and the features I want to place in it. The main image will focus on the costume and facial expressions in the mise-en-scene. Whilst the other image will focus on other elements of the mise-en-scene as it will focus on other aspects such as props. I have adjusted my masthead slightly lower than the top to allow appropriate room for my strap line and sky line. I have chosen to keep my cover lines aligned to the left due to it being conventional of Hip Hop magazines to have cover lines aligned to one side in a relative small font as this allows the main cover line to be more dominant in the layout as it isn’t aligned with the other cover lines and is a much larger font. This is the type of image that I will use on my front cover. I intend on my main image to hold conventions of the Hip Hop genre. Through the miss-en-scene in this image the costume reflects the Hip Hop genre. New Era baseball caps are conventional to the Hip Hop genre as a lot of artists wear them. The facial expressions in this image are almost motionless but through the use of the sunglass suggest that he is confident and cool. This is how a lot of famous artists in the Hip Hop genre are perceived i.e. Jay Z. I may not use this picture for the main image as it could consist of more conventions of the Hip-Hop genre, possibly through jewellery etc. My main image costume will be conventional to the hip hop genre through designer clothing indicating the wealth of Hip Hop artists. The main image will show a rapper who is confident through his facial expressions, body language and costume. This is reflective of the contents of my magazine as it will only be positive articles about artists doing well.
  • 3. In the additional image on my magazine cover I will aim to enhance the Hip Hop genre by focusing on conventional props of the genre. The image above shows the type of picture it will be. Props such as DJ decks and people rapping into microphones are conventions of the genre. Through an image of a dj and his deck will represent the Hip Hop genre as vinyl mixing and deejaying formed from the roots of the genre. The second image will capture the hip hop genre more than the main image will do through it having more props whilst still having costume relevant to the Hip Hop genre.