Some fundamentals of digital analytics; its concepts, its methodologies, and a few words on KPIs. Session given in Madrid, Spain, on November 19th 2015.
To correctly portray complex data a developer must utilize modern data visualization techniques. This session describes how to create data graphics (charts) and dashboards that are concise, attractive and usable. Learn the practical design principles that apply to every data graphic you produce. Without this firsthand knowledge one can innocently construct visuals that erroneously represent data and mislead viewers. I cover Important Visual Perception Patterns to Know and the Top Common Chart Design Errors. I will also share the knowledge framework for creating effective graphical data dashboards. Apply the best design pattern every time using the "3 threes" — a convenient memory hook representing the distinctions between systems that “monitor, measure, and manage” performance metrics for “operations, tactical or strategic” purposes. Become a hero of interactive data visualization. Copious examples included.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
To correctly portray complex data a developer must utilize modern data visualization techniques. This session describes how to create data graphics (charts) and dashboards that are concise, attractive and usable. Learn the practical design principles that apply to every data graphic you produce. Without this firsthand knowledge one can innocently construct visuals that erroneously represent data and mislead viewers. I cover Important Visual Perception Patterns to Know and the Top Common Chart Design Errors. I will also share the knowledge framework for creating effective graphical data dashboards. Apply the best design pattern every time using the "3 threes" — a convenient memory hook representing the distinctions between systems that “monitor, measure, and manage” performance metrics for “operations, tactical or strategic” purposes. Become a hero of interactive data visualization. Copious examples included.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 2Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the second of the four orders of design: Elements of Design and Assessment.
How to Work Collaboratively on the User ExperienceUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Paul Boag talks about how to work collaboratively on the user experience.
If you work in digital products you've probably recognized the rapid rate of innovation and change that is needed to keep up with technology and competitors. Clearly we can no longer track and manage to a 2 year roadmap; a new paradigm to plan & manage products is needed. Agile helped us respond and adapt to change along the way but Lean helps us pivot in completely new directions. In this talk Natalie will explain tools and techniques for managing a continuously evolving roadmap of customer and product hypotheses.
Minimal Business Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Building innovation pipeline with service design methodsELEKS
Building innovation pipeline with service design methods by Oleg Slyusarchuk — Global Head of Product Design, ELEKS (Chicago, USA) and Uliana Bashchuk — Senior Experience Designer, ELEKS.
About Oleg:
Oleg lives in Chicago, US, and leads an award-winning team of 65 designers in the EU, US, and the UK in a Ukrainian-based software company ELEKS. He has experience in design for 19 years, he is a lecturer, and certified design manager by Nielsen Norman Group. His focus is establishing business design processes and growing up design services in different markets. Responsible for design consultancy and advisory as a door opener for product development.
About Uliana:
Uliana is a UXQB-certified professional for usability and user experience. Throughout the designer, career has finished over 30 projects in various domains like oil&gas, retail, education, human resources, etc., and participated in numerous presale activities.
Presentation is about▼
☑ Service design for a governmental organization
☑ Design of business processes. Values of user research and stakeholders facilitation
☑ Building and validation Services for Software innovation companies
Giá 10k Liên hệ: www.facebook.com/garmentspace Chỉ với 10k THẺ CÀO VIETTEL bạn có ngay 5 lượt download tài liệu bất kỳ do Garment Space upload, hoặc với 100k THẺ CÀO VIETTEL bạn được truy cập kho tài liệu chuyên ngành vô cùng phong phú
Liên hệ: www.facebook.com/garmentspace
UX STRAT Online 2021 Presentation by Carolyn Chang and Christine Liao of Link...UX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Designing Human-Centered AI Experiences at LinkedIn"
Carolyn Chang
LinkedIn: Principal User Experience Researcher
Christine Liao
LinkedIn: Product Design Lead
Establishing HCD Culture for a 115 Year Old BankUXDXConf
Creating design teams focused on user can be hard, but building that team in a mature and established business - even harder.
In this talk, Daphne will talk through the journey of success that her and her team at Banco Pichincha as they build and establish a human centered design culture in Ecuador's oldest bank. She will talk through:
- The experimental process that incorporates cross functional teams;
- How they continue to ensure that the culture is deeply engrained through the onboarding model; and
-What changes she foresees to improve the efficiency of the teams
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 2Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the second of the four orders of design: Elements of Design and Assessment.
How to Work Collaboratively on the User ExperienceUserZoom
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, Paul Boag talks about how to work collaboratively on the user experience.
If you work in digital products you've probably recognized the rapid rate of innovation and change that is needed to keep up with technology and competitors. Clearly we can no longer track and manage to a 2 year roadmap; a new paradigm to plan & manage products is needed. Agile helped us respond and adapt to change along the way but Lean helps us pivot in completely new directions. In this talk Natalie will explain tools and techniques for managing a continuously evolving roadmap of customer and product hypotheses.
Minimal Business Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
UX STRAT Europe 2017: David Ruiz, "Developing a Multi-Channel Banking Experie...UX STRAT
UX STRAT Europe 2017 presentation by David Ruiz, Head of Design and CX, Orange Bank: "Developing a Multi-Channel Banking Experience for a Telecom Giant"
Mobile Center of Excellence is perfect for organizations looking to ensure the long-term success of their mobile strategies and Applications. It’s built to help you create and define the building blocks of a successful Center of Excellence for Mobile.
Mobile UX COE Strategists will work with your team to understand your current state readiness, build a vision for the Mobile Center of Excellence within your organization, and define the requirements for standing up a Mobile COE. Beyond just the components of a Center of Excellence, helps team creates a realistic roadmap for COE creation based on the people, process, and technology maturity within your business
Building innovation pipeline with service design methodsELEKS
Building innovation pipeline with service design methods by Oleg Slyusarchuk — Global Head of Product Design, ELEKS (Chicago, USA) and Uliana Bashchuk — Senior Experience Designer, ELEKS.
About Oleg:
Oleg lives in Chicago, US, and leads an award-winning team of 65 designers in the EU, US, and the UK in a Ukrainian-based software company ELEKS. He has experience in design for 19 years, he is a lecturer, and certified design manager by Nielsen Norman Group. His focus is establishing business design processes and growing up design services in different markets. Responsible for design consultancy and advisory as a door opener for product development.
About Uliana:
Uliana is a UXQB-certified professional for usability and user experience. Throughout the designer, career has finished over 30 projects in various domains like oil&gas, retail, education, human resources, etc., and participated in numerous presale activities.
Presentation is about▼
☑ Service design for a governmental organization
☑ Design of business processes. Values of user research and stakeholders facilitation
☑ Building and validation Services for Software innovation companies
Giá 10k Liên hệ: www.facebook.com/garmentspace Chỉ với 10k THẺ CÀO VIETTEL bạn có ngay 5 lượt download tài liệu bất kỳ do Garment Space upload, hoặc với 100k THẺ CÀO VIETTEL bạn được truy cập kho tài liệu chuyên ngành vô cùng phong phú
Liên hệ: www.facebook.com/garmentspace
B2B: So sichern Sie sich einen Vorsprung gegenüber Ihren WettbewerbernTWT
Unternehmen im B2B werden im nächsten Jahr vor entscheidende Herausforderungen gestellt. Wie sie den Hürden begegnen entscheidet über ihre Wettbewerbsfähigkeit. Wir zeigen Ihnen, wie Sie sich einen Vorsprung gegenüber der Konkurrenz sichern können.
Protocollo d'intesa tra l'Associazione dei Parchi Scientifici e Tecnologici Italiani (APSTI) e Agenzia per la diffusione delle tecnologie per l'innovazione (Agenzia)
Instructie Qsuite | Hoe kan ik risico's meten?Evelien Verkade
Deze instructie is onderdeel van de totale uitleg van dit onderwerp. Per deelvraag (Hoe doe ik?) gaan we in op hoe precies dit onderdeel in de Qsuite werkt. De handleidingen en instructies vind je in de Qsuite zelf, of in onze e-learning omgeving. Zo leer je snel werken met de Qsuite en heb je altijd de benodigde naslagwerken onder de knop.
Chúng ta đều ngu...
Làm ít ngu ít
Ít bug
Ít code thừa
Làm ít thì xoáy được nhiều vòng hơn, bớt ngu nhanh hơn
Chỉ làm cái quan trọng nhất thì sẽ ít ngu hơn, xoáy nhanh hơn
Cái quan trọng nhất thì xác xuất đúng với nhu cầu là cao nhất
Xác xuất chỉ là Xác xuất
Cái quan trọng nhất thì xác xuất vứt đi ít hơn
Tức là vẫn có thể vứt đi
Thường thì người yêu cầu tính năng chỉ biết rất mơ hồ về cái họ mong muốn, cái quan trọng nhất mới là cái họ thực sự cần.
TalentPool: Giới thiệu chương trình đào tạo Phương pháp xây dựng Khung năng l...TalentPool Vietnam
TalentPool: Giới thiệu chương trình đào tạo Phương pháp xây dựng Khung năng lực & Kinh nghiệm thực tế triển khai
Giảng viên:
- Trần Thị Diệp Anh
- Nguyễn Thị Thiên Hương
- Đỗ Thùy Dương
Nội dung
Phần I: HƯỚNG DẪN PHƯƠNG PHÁP XÂY DỰNG KHUNG NĂNG LỰC
Một số thuật ngữ cơ bản
Năng lực
Từ điển năng lực
Khung năng lực
Đánh giá năng lực
Phần II: CHIA SẺ KINH NGHIỆM TRIỂN KHAI DỰ ÁN TRONG THỰC TẾ
Điều kiện thành công
Các rủi ro
Webinar: “KPIs in Digital Marketing” - presented by Jacques WarrenAT Internet
In this webinar, Jacques Warren presents his successful methodology that he has been using to define Digital Marketing KPIs in many companies over the last 10 years.
- What is a KPI?
- Why are KPIs useful, even necessary?
- Carrying out a successful project of defining KPIs within your company
- Defining metrics which are adapted the most to your strategic objectives
How to conduct a KPI definition project in Digital Marketing. My proven methodology built through 10 years of working with organizations from many industries.
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Ved at indbygge teknologi direkte i produkter og services opstår nye muligheder for forretning og nye muligheder for at tilbyde kunderne ekstra værdi. Vi gennemgår, hvordan du identificerer relevante muligheder for din virksomhed - og hvordan du implementerer dem i praksis.
Tete Mensa-Annan, chefarkitekt, Microsoft
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Managing the perception of value is a key strategic initiative that solidifies the business case for further investment in an organization’s service desk. However, metrics are the key to achieving this difficult and challenging proposition. Taking a segmented approach to metrics can bring speed and relevancy to reports and dashboards by empowering the user’s data literacy and the organization’s overall strategic goals. This session will explain how correctly managing metrics for maturity can go hand-in-hand with innovation and value. Status quo BI initiatives will no longer be good enough for IT to maintain its value proposition. The IT organization should manage the user’s perception of value with business intelligence and metrics.
Top-line Thoughts on Creating a Digital Organisation Bolaji Okusaga
The Marketing Communications business is fast being disrupted by new technologies. This paper teaches the way to leverage the trend rather than remain a victim.
#MITXData 2014 - Leveraging Self-Service Business Intelligence to Drive Marke...MITX
2014 MITX Data & Analytics Summit
"Leveraging Self-Service Business Intelligence to Drive Marketing Analytics & Insight"
Speaker: Carmen Taglienti (@carmtag), Business Intelligence & Data Management Practice Lead, Slalom Consulting
Advancements in the BI technology ecosystem and the application of these capabilities to marketing analytics has enabled better, faster, and more accurate insight. In addition to the advancements in technology, marketing organizations look to embrace analytics and put the tools that support them into the hands of the decision makers in a “self-service” way. Typically organizations adopt analytics (and the supporting technology) across the enterprise according to the principles of "the analytics driven organization." This session will introduce an Analytics Maturity model that enables an analytics-driven marketing organization to assess current proficiencies, and understand the capabilities required to achieve its desired state of analytics maturity. This discussion will also cover the alignment of technology solutions at the various levels of the Analytics Maturity model, as well as the drive toward “self-service,” easy to use analytics. Finally, the presenter will demonstrate the use of real-time data acquisition and analytics to drive marketing insight.
http://blog.mitx.org/2014-data-summmit/
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
Trying to figure out if embedded analytics are for you?
According to Gartner Research, more than 90% of business leaders view content information as a strategic asset, yet fewer than 10% can quantify its economic value. Read this guide to learn why you should be leveraging an asset you already own--data--to build relationships, increase retention, and drive revenue.
Understand the importance of visualization and analytics for CPG Industry and know the components of building the best dashboards to help leverage the CPG value chain.
Similar to ISDI MDA Master Class November_2015 (20)
Everybody talks about data, big data, and doing business using data. But the biggest challenge is to become a data-driven organization, which is much, much harder than managing terabytes of data. My 2 cents on the topic
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On entend beaucoup parlé de devenir une organization orientée données (Data-Driven Organization) et de "culture de l'analytique". VOici quelques commentaires sur cette question.
Introduction au Web Analytics - APCM - 23 avril_2010Jacques Warren
Conférence donnée il y a quelques années, mais qui est toujours pertinente pour les organisations qui se posent des questions sur les raisons fondamentales de faire de l'analytique du marketing digital.
Does Analytics really hinder creativity? What is the relationship between the two? I strongly believe that creativity needs, at least in the context of business, some pressure to be able to be fruitful. Analytics brings that pressure.
From Misunderstood to Celebrated: How to Make Executives Care About Digital A...Jacques Warren
Presentation I gave in London in 2010 at the Webtrends Engage event. Often hearing digital analysts complain that nobody seems to care about their reports, I tackle two fundamental causes: lack of understanding of business performance measurement by analysts, and use of jargon.
Presentation given in Madrid in 2010 discussing how Digital Analytics must be a clear, active part of a business profitability. Too often, analysts contend themselves with pointing out what's wrong instead of ruthlessly pursuing profitability and customer satisfaction.
Comment mesurer le succès de votre site WebJacques Warren
Conférence phare de la série Infopresse qui ouvrait la première journée consacrée Web Analytics à Montréal. J'avais donnée la toute première présentation sur les WA 2 ans auparavant.
Présentation lors de la conférence Le Web à Québec 2012 qui fut l'objet de trois articles dans la presse, dont la fameuse page 5 du journal Les Affaires. Le point de vue contradictoire à tout ce qu'on entend avait grandement attiré l'attention des journalistes. Le contenu est déjà un peu daté, mais le raisonnement est toujours valide.
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
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Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
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Why do we need yet another (open-source ) Copilot?
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Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
1. Jacques Warren, CEO
MDA MASTER CLASS – Madrid 2015-11-19
DIGITAL ANALYTICS FUNDAMENTALS
CONCEPTS, METHODLOGIES, KPI
2. AGENDA
- Positioning Digital Analytics (well, all Analytics)
- Some concepts
- Practical cases and exercises
- Some more concepts
- Test
- Many more concepts
- Making the case for optimization
- Then I let you go
15. A SIMPLE MODEL – DIGITAL VERSUS
WHAT?
REALM OF CRO REALM OF CRM
DIGITAL ANALYTICS DATABASE ANALYTICS
DIGITAL CONTENT
16. % New Customers
% of Subscription
Pageviews/Session
Units/Orders
% Satisfied Clients
% Sales to New Visitors % Downloads
Subscribers RSS
% Email Sales
Conversion Rate
SEM Ratio
AOV/Campaign
AOV
% Web Sales/Total Sales
Sales/Session
LOOKING FOR THE RIGHT METRICS
17. DEFUSING SOME MYTHS
- TRAFFIC – Not THAT important
- CONVERSION RATE – Beware of blind optimization
- CONTENT IS KING – Nope, processes are
- WHAT ARE YOURS?
20. CASE #2
IMAGE
Bla bla
bla bla
bla bla
bla bla
bla bla
bla bla
bla bla
bla bla
I WANT IT
FORM – Sept 1
Age
Destination
Trip Worth
Email
Continue
10%
10% of 10% =
1,2M$
23. SOME DEFINITIONS
Measures the evaluate the quality of an
organization’s performance in its execution of
strategic activities for its present and future
success.
Applied to Digital, KPIs tell us if the digital strategic
vision is executed well.
24. KPI CHARACTERISTICS
- Align with the online strategy, itself aligned with the
business one;
- Motivate action;
- Allow for prediction;
- Be standardized;
- Be displayed in context (targets, tolerance threshold, etc.).
25. MORE THAN METRICS
KPIs are a some kind of language;
how we talk about the business.
KPIs must be the results of a
consensus.
26. A PROPOSED METHODLOGY
- Reaffirm the digital strategy;
- Define and list the expected outputs;
- Document and reconfirm consensus;
- Validate data quality and availability;
KPI WORKSHOP &
PROCESS
- Decide how results will be communicated.
38. ATTEMPTING A DEFINITION
- Subdividing a dataset to identify smaller
populations with meaningful behavior.
- Segmentation is at the heart of the
analysis process. It tells us about
possible causes of behavior, and
where/how to influence them.
- Segmentation is to the analyst what
dissection is to the physician
39. SEGMENTING WHAT?
- Segmenting by behavior types or attributes.
- Segmentation Levels: traffic, visitors/users, customer file
41. WHO IS THERE TO DO WHAT?
The Importance of Use-Case (Gary Angel’s great contribution)
Three principles are the foundations of the two-tiered segmentation
approach:
Its about understanding the buyer/visitor, not measuring the activity on
the website;
Intention drives visitor behaviour, so we can reconstruct intention from
sequences of actions;
Once we have established the visitor’s intention, we can then
determine whether they were successful or not in accomplishing their
task
42. WHO IS THERE TO DO WHAT?
We aim to determine WHO the visitor is and WHAT
they are trying to do.
With these elements, we build use cases. With use
cases, it then makes sense to segment KPIs.
43. TOWARD THE TWO-TIERED
SEGMENTATION
Web Site Usage Segments (KWANTYX’s Client)
- Information Seeking Prospects
- Advanced Prospects – Ready to Convert
- Clients Managing Their Account
- Clients Adding Services
- Job Seekers
- Others
58. WHAT IS OPTIMIZATION
https://www.youtube.com/watch?v=BzLSTpaZkrI
Go watch that video. Watch it up to the end, and see what 63 years of optimization could do. Show it to
your team next time they say you can’t squeeze any more value. Remember: the 1950 people were at
the top of their game…
-- In behavioral analysis, which is the vast majority of what we do in Digital Analytics, our data is historical. We analyze what happened. This means, among other things, that outliers play a totally different role than, say, in normal statistical analysis.
-- Sure, outliers can be accidents, values out of the norm that need to be discarded, but they can very well be (and often are) interesting manifestations of unplanned, unpredictable things. In Digital Analytics, we can’t ignore outliers, we can’t risk NOT to discover unexpected phenomena which could have value.