From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

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James Svoboda of WebRanking gave this presentation on Keyword Research and Content Strategy to the Minnesota Blogger Conference on November 14th 2015. It has a very delicious take on content ideation.

Marketing

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
From Keywords to Content
A Data Driven Approach to Blog Ideation
and Strategy
Presented by: James Svoboda @realicity
Download: www.webranking.com/presentation

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
MN Blogger Conference
download: www.webranking.com/presentation
James Svoboda
CEO WebRanking, Co-Founder MnSearch
t: @realicity
e: james.s@webranking.com
b: www.webranking.com/blog
November 2015

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
SWEET & DELICIOUS BLOGGING

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
THE START
Credit: appnova.com

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
IDEAL BLOGGING
Credit: gettyimages

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
REAL BLOGGING
Credit: thedailybeast.com

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
EVOLVE YOUR WRITING & RESEARCH PROCESS
Credit: patheos.com

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
RESEARCH LISTS: Websites, Topics, Keywords…
Credit: notonthehighstreet.com

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
SEARCH for INSPIRATION

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
TYPES of SITES

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
RELATED SEARCHES = TOPICS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
WIKIPEDIA VARIETIES, TYPES & LISTS = TOPICS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
TOPICS & SUBCATEGORIES

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
WHAT ARE YOUR TOPIC THEMES?

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
KEYWORD RESEARCH TOOLS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Google Analytics Organic Search

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Google Analytics Site Search

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Google Search Console & Bing Webmaster Tools

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Google AdWords & Bing Ads – Search Terms

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Google AdWords +Keywords Option

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
AdWords +Keywords Shows You New Variations

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
SEARCH SUGGEST & AUTOCOMPLETE

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
KeywordTool.io & UberSuggest.org

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
AdWords Keyword Planner: Keyword Option

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
AdWords Keyword Planner: URL Option

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
CAUTION!
Credit: reddit.com

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
SEARCHING for KEYWORDS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
DON’T GO TOO BROAD for BLOG POSTS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
NARROW DOWN YOU BLOG IDEAS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Google Keyword Planner + Filters To Trim Your List

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Track Your Keywords in a Spreadsheet

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
KeywordTool.IO

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
KeywordTool.IO – QUESTIONS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
ADD to YOUR KEYWORD SPREADSHEET

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
ADD MONTHLY VOLUME (from AdWords)

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
COMBINE LISTS & REMOVE DUPLICATS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
GROUP into THEMES

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
1st - IDENTIFY & REMOVE UNWANTED

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
2nd - GENERAL, STAND ALONE & MAIN THEMES

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
3rd – SUBSTANTIAL THEMES

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
4th – NEED & DEMOGRAPHIC THEMES

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
5th - QUESTIONS

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
NOW WHAT?

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Check Volume Keywords Against Search Results

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
#1 LISTING is a “Made for AdSense” Site

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Check Questions Also

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Some Have Very Few Answers

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
QUORA ANSWERS = OPPORTUNITY

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
What To Do With These Words?

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Remember Those Themes?
• Stand-Alone Post Ideas
• Post Series Ideas
• New Blog Categories
• New Blog Tags
• Round-up Posts
• FAQ Posts
• How-To Posts
• “For” Posts
• Videos Posts

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Choose Main, and Segment Into “Go-for” List(s)

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Brainstorm Blog Topics

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Use Keyword Variations in Blog Posts
• Post Titles & Headlines
• Meta Titles & Descriptions
• Post Sub-Headings &
Content Sections
• Word Variations to Avoid
Repetition & Expand On-
Page Search Terms
• Blog Image Ideas and
Image Alt Tags
• Post Categories
• Post Tags
• YouTube Video Embeds
• Q&A Content

From Keyword to Content James Svoboda @Realicity
Download: www.webranking.com/presentation
Keep Feeding Google Keyword Themed Content

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From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

1. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation From Keywords to Content A Data Driven Approach to Blog Ideation and Strategy Presented by: James Svoboda @realicity Download: www.webranking.com/presentation

2. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation MN Blogger Conference download: www.webranking.com/presentation James Svoboda CEO WebRanking, Co-Founder MnSearch t: @realicity e: james.s@webranking.com b: www.webranking.com/blog November 2015

3. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation SWEET & DELICIOUS BLOGGING

4. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation THE START Credit: appnova.com

5. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation IDEAL BLOGGING Credit: gettyimages

6. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation REAL BLOGGING Credit: thedailybeast.com

7. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation EVOLVE YOUR WRITING & RESEARCH PROCESS Credit: patheos.com

8. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation RESEARCH LISTS: Websites, Topics, Keywords… Credit: notonthehighstreet.com

9. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation SEARCH for INSPIRATION

10. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation TYPES of SITES

11. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation RELATED SEARCHES = TOPICS

12. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation WIKIPEDIA VARIETIES, TYPES & LISTS = TOPICS

13. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation TOPICS & SUBCATEGORIES

14. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation WHAT ARE YOUR TOPIC THEMES?

15. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation KEYWORD RESEARCH TOOLS

16. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Google Analytics Organic Search

17. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Google Analytics Site Search

18. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Google Search Console & Bing Webmaster Tools

19. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Google AdWords & Bing Ads – Search Terms

20. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Google AdWords +Keywords Option

21. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation AdWords +Keywords Shows You New Variations

22. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation SEARCH SUGGEST & AUTOCOMPLETE

23. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation KeywordTool.io & UberSuggest.org

24. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation AdWords Keyword Planner: Keyword Option

25. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation AdWords Keyword Planner: URL Option

26. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation CAUTION! Credit: reddit.com

27. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation SEARCHING for KEYWORDS

28. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation DON’T GO TOO BROAD for BLOG POSTS

29. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation NARROW DOWN YOU BLOG IDEAS

30. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Google Keyword Planner + Filters To Trim Your List

31. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Track Your Keywords in a Spreadsheet

32. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation KeywordTool.IO

33. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation KeywordTool.IO – QUESTIONS

34. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation ADD to YOUR KEYWORD SPREADSHEET

35. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation ADD MONTHLY VOLUME (from AdWords)

36. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation COMBINE LISTS & REMOVE DUPLICATS

37. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation GROUP into THEMES

38. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation 1st - IDENTIFY & REMOVE UNWANTED

39. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation 2nd - GENERAL, STAND ALONE & MAIN THEMES

40. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation 3rd – SUBSTANTIAL THEMES

41. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation 4th – NEED & DEMOGRAPHIC THEMES

42. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation 5th - QUESTIONS

43. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation NOW WHAT?

44. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Check Volume Keywords Against Search Results

45. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation #1 LISTING is a “Made for AdSense” Site

46. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Check Questions Also

47. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Some Have Very Few Answers

48. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation QUORA ANSWERS = OPPORTUNITY

49. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation What To Do With These Words?

50. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Remember Those Themes? • Stand-Alone Post Ideas • Post Series Ideas • New Blog Categories • New Blog Tags • Round-up Posts • FAQ Posts • How-To Posts • “For” Posts • Videos Posts

51. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Choose Main, and Segment Into “Go-for” List(s)

52. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Brainstorm Blog Topics

53. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Use Keyword Variations in Blog Posts • Post Titles & Headlines • Meta Titles & Descriptions • Post Sub-Headings & Content Sections • Word Variations to Avoid Repetition & Expand On- Page Search Terms • Blog Image Ideas and Image Alt Tags • Post Categories • Post Tags • YouTube Video Embeds • Q&A Content

54. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation Keep Feeding Google Keyword Themed Content

55. From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation MN Blogger Conference download: www.webranking.com/presentation James Svoboda CEO WebRanking, Co-Founder MnSearch t: @realicity e: james.s@webranking.com b: www.webranking.com/blog November 2015 THANK YOU!

From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy

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From Keywords to Content - A Data Driven Approach to Blog Ideation and Strategy