1. From Interest to Lead to Conversion &
then Recommendations –Via Twitter

2. In the Digital space,
everyone is talking
about everything,
all the time.

3. How do we tap into
these online
conversations to
translate into ROI for our
client Sahara Star?
Business Challenge

4. Interest Lead Conversion
Created engaging and interesting
conversation that gave the brand
a warm, approachable
personality. Which got the
customer to display an active
interest in Sahara Star

5. Interest Lead Conversion
We understood the
demographic/psychographic
profile of the target audience,
and used intelligent keywords
to monitor conversations, and
engage with potential
customers
Our Solution

6. Interest Lead Conversion
Subtly pursuing and engaging
then turned the lead into a
reservation!

7. Interest Lead Conversion

8. An example of how we did this for one of
our guests

10. Cross-selling Review Recommendation

11. Cross-selling Review Recommendation
A quick turnaround time for
hotel guests’ online
conversations, combined with
non-intrusive recommendation
for activities within the hotel
and nearby made the guests
feel pampered and special!

12. The guest enjoyed her
experience so much that she
promised to write an
exceptional review about the
hotel on TripAdvisor, and she
did!
Cross-selling Review Recommendation

13. Cross-selling Review Recommendation
Once back in New York,
she also recommended
Sahara Star to her
friends!
The guest enjoyed her
experience so much that she
promised to write an
exceptional review about the
hotel on TripAdvisor, and she
did!