Business Challenge: To convince a client that was previously spending huge budgets on print ads (1 crore + on jacket cover ads in TOI across editions) to switch to social ads and get better reach at a fraction of the cost.
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?
In this series, we will be showcasing case studies of digital brands that have advertised with us. Despite being digital pure-plays, what makes them turn to a media owner, especially one whose legacy is of traditional media, to market their brand messages?
Incubeta Ignite X Marks & Spencer - Influencer MarketingIncubeta NMPi
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
The All New Customized Programmatic Advertising - Presentation by Benny Arbel, Founder & CEO of myThings at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Naughty or Nice: An Innovative Facebook AppBrandlogist
For Sahara Star’s Christmas Feast, our challenge was to involve people in the spirit of Christmas & promote the activities in Sahara Star without focussing on giveaways or running contests which most brand pages have become synonymous with.
The Facebook Cookie to Celebrate 50,000 FansBrandlogist
How do we celebrate reaching 50,000 fans while connecting with our guests, our Facebook fans and make sure more of our Facebook fans became our guests and vice versa?
This presentation is from Raconteur's invite-only event at The Ivy Club, London on February 13, 2015 to senior marketers and brand strategists on the ROI of print, emphasising the value of high quality, sector-niche, long-form print journalism.
What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
Presented as a Marketing Masterclass at Digital Book World 2016, with the goal of providing book publishers and their staff -- marketers, publicists, salespeople -- with the digital marketing tools they need to understand readers and book buyers. Uses Sherlock Holmes books to demonstrate how to apply the following tools to book marketing:
Google
Google Trends
Google Auto Prompts
Amazon Auto Prompts
Soovle
ÜberSuggest
KeywordTool.io
Google Adwords
SEMRush
SimilarWeb
SEMRush
Google Similar Pages
Google Search
Google Analytics
Google Display Planner
BuzzSumo (Free Extension)
Goodreads
LibraryThing
Amazon
Quora
Reddit
Common Sense Media
Wikia
FollowerWonk
Demographics Pro
Facebook Audience Insights
Facebook Ad Interface
Twitter Audience Insights
Pinterest
Hashtagify
SumoRank
Incubeta Ignite X Marks & Spencer - Influencer MarketingIncubeta NMPi
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
The All New Customized Programmatic Advertising - Presentation by Benny Arbel, Founder & CEO of myThings at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
Naughty or Nice: An Innovative Facebook AppBrandlogist
For Sahara Star’s Christmas Feast, our challenge was to involve people in the spirit of Christmas & promote the activities in Sahara Star without focussing on giveaways or running contests which most brand pages have become synonymous with.
The Facebook Cookie to Celebrate 50,000 FansBrandlogist
How do we celebrate reaching 50,000 fans while connecting with our guests, our Facebook fans and make sure more of our Facebook fans became our guests and vice versa?
This presentation is from Raconteur's invite-only event at The Ivy Club, London on February 13, 2015 to senior marketers and brand strategists on the ROI of print, emphasising the value of high quality, sector-niche, long-form print journalism.
What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
Presented as a Marketing Masterclass at Digital Book World 2016, with the goal of providing book publishers and their staff -- marketers, publicists, salespeople -- with the digital marketing tools they need to understand readers and book buyers. Uses Sherlock Holmes books to demonstrate how to apply the following tools to book marketing:
Google
Google Trends
Google Auto Prompts
Amazon Auto Prompts
Soovle
ÜberSuggest
KeywordTool.io
Google Adwords
SEMRush
SimilarWeb
SEMRush
Google Similar Pages
Google Search
Google Analytics
Google Display Planner
BuzzSumo (Free Extension)
Goodreads
LibraryThing
Amazon
Quora
Reddit
Common Sense Media
Wikia
FollowerWonk
Demographics Pro
Facebook Audience Insights
Facebook Ad Interface
Twitter Audience Insights
Pinterest
Hashtagify
SumoRank
An analysis of online political conversations about political parties and politicians as well as their popularity and social media activities towards the final stages of the Lok Sabha Elections 2014!
A compilation of numbers and statistics that tell the story of how India’s online space has changed and grown in the past quarter, in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
Had an awesome event both offline and online? So what’s the success on social media? A comprehensive report on tracking your event coverage on Social Media.
Snapshot of Digital India- September 2015 : A detailed compilation of the stats and facts which depict the evolution of India on the digital front in the past quarter. The report shares interesting insights on connectivity, internet, mobility, social media usage and other digital trends.
Snapshot of Digital India- October 2016 : A comprehensive report which provides interesting the stats and facts about India and also depicts the evolution of India on the digital front in the past six months. The report shares interesting insights on connectivity, internet, mobility, social media usage and other digital trends.
The report covers the following datapoints:
1) Number of Internet users in India
2) Internet usage India report
3) Internet penetration in India
4) Urban Rural Internet usage trend
5) Number of mobile subscribers in India
6) Urban- rural internet penetration India
7) Mobile internet usage stats in India
8) Smartphone internet usage stats in India
9) Social media users in India
10) Number of Facebook, LinkedIn, Twitter and Instagram users in India
11) Stats on Millennials using social media
12) Mobile app usage in India
13) App usage trends in India
14) Stats on RIO Olympics
A compilation of stats and facts which tells the story of how India’s online space has evolved in the past quarter. The report shares some insights into connectivity, internet and social media usage, mobile market details and other digital trends.
Snapshot of Digital India- March 2016 : A comprehensive report which provides interesting the stats and facts about India and also depicts the evolution of India on the digital front in the past six months. The report shares interesting insights on connectivity, internet, mobility, social media usage and other digital trends.
The report covers the following datapoints:
1) Number of Internet users in India
2) Internet usage India report
3) Internet penetration in India
4) State wise internet users in India
5) Number of mobile subscribers in India
6) Urban- rural internet penetration India
7) Mobile internet usage stats in India
8) Smartphone internet usage stats in India
9) Social media users in India
10) Number of Facebook, LinkedIn, Twitter and Instagram users in India
11) Stats on Millennials using social media
12) Mobile app usage in India
13) App usage trends in India
How Office Yes Successfully Introduced a New Category Via TwitterBrandlogist
Business Challenge: OfficeYes is primarily a B2B business. How do we promote and market their new B2C category of school stationery on digital platforms, with a minimal budget?
Converging Guest Experiences From Across The Web Via a dynamic cover photoBrandlogist
Business Challenge: To celebrate the occasion of crossing One Lakh fans on Facebook in an interesting way while continuing to drive increased ROI for the brand & making sure more Fans on Facebook visited the hotel
Converting Customers Unhappy With Your Competitor BrandsBrandlogist
Business Challenge: To deliver lower Cost Per Acquisition to clients by targeting the competitors’ service, the customers and their mind-frame to explore better options.
Digital + On Ground Integration for RC ColaBrandlogist
RC Cola approached us to do some collaterals for an event they were sponsoring for AIESEC.
As usual we wanted to do more-Double the impact with minimum incremental spend.
The aim of the campaign was to drive profitable customer interaction i.e. conversations and leads by creating and inviting relevant content around Skydive Aamby Valley.
When a person simultaneously uses two separate screens to interact with a brand/service, it is called the second screen effect. Some insights on how we, at Brandlogist utilized the second screen effect to involve, engage and build brand loyalty for a viewer beyond the traditional single screen approach for And Pictures.
Behind every small business there’s a story worth knowing. The crux of our story lies with the client.
Being a client oriented firm, we believe in direct client interaction with our team of designers. This enables us to, believe in your vision and take forward your ideas, to come up with Design concepts, custom tailored to suite your business/brand.
Building the Aamby Valley brand via Social MediaBrandlogist
A brand building exercise for Aamby Valley City which was unique since it was driven completely by Social Media & more importantly had tangible results with actual sales leads coming in via this medium, which is rare especially in the luxury category where each lead is worth 30,000+ at a minimum. Apart from this it also helped in building a very strong brand connect with customers & prospective customers. Sound's too good to be true, check out the PPT above...images don't lie :)
2. To convince a client that was
previously spending huge
budgets on print ads (1 crore +
on jacket cover ads in TOI
across editions) to switch to
social ads and get better reach
at a fraction of the cost.
Business Challenge
3. With a clever combination
of copy, creatives and
intelligent targeting we
were able to deliver
exceptional reach via a far
more targeted medium
than print.
Our solution
4. Results: Using social ads we reached more
than 65% of TOI’s readership across India. At
around 9% of the previous cost, our posts were
seen by 5 million targeted people.