Social Media Case Study: Skydive Aamby ValleySocial Samosa
The aim of the campaign was to drive profitable customer interaction i.e. conversations and leads by creating and inviting relevant content around Skydive Aamby Valley.
In today’s digital world, B2B doesn’t have to be boring. Learn how to implement creative techniques to grow your database. Gain actionable tips—including easy ways to start using new channels like video—and learn how to track your success in Pardot.
Behind every small business there’s a story worth knowing. The crux of our story lies with the client.
Being a client oriented firm, we believe in direct client interaction with our team of designers. This enables us to, believe in your vision and take forward your ideas, to come up with Design concepts, custom tailored to suite your business/brand.
How do you effectively use the Timeline to crowd-source content?Brandlogist
The document discusses how to effectively use Facebook's timeline feature. It describes holding a contest among loyal customers to submit photos for a new cover photo. Over 100 entries were received and voted on, generating shares, likes, and comments. Using customers' names and details in the contest helped connect fans to the brand. The participating fans in the contest were all actual existing customers, allowing the brand to better engage with and involve real customers on their timeline.
Connecting with real world celebrities using social mediaBrandlogist
This document discusses how to connect with celebrities using social media by following the example of Aamby Valley City, which connects with celebrities and integrates content across multiple social media platforms like Facebook, Pinterest, and Slideshare to increase interactions. Contact information is provided for the brand Brandlogist.
The aim of the campaign was to drive profitable customer interaction i.e. conversations and leads by creating and inviting relevant content around Skydive Aamby Valley.
This document provides an overview of how social media can be used to grow a business. It discusses how people are having online conversations through various social media platforms and how one's market is actively engaging on these platforms. It then highlights examples of companies like Starbucks and Marriott that have large social media presences and how they engage their audiences. It emphasizes that customers can now act as marketing teams by sharing ideas online. It argues that big companies can no longer compete with small companies in this new environment. The document promotes attending a social media strategy event and workshop to learn how to generate more leads, sales, and profits through social media.
Social Media Case Study: Skydive Aamby ValleySocial Samosa
The aim of the campaign was to drive profitable customer interaction i.e. conversations and leads by creating and inviting relevant content around Skydive Aamby Valley.
In today’s digital world, B2B doesn’t have to be boring. Learn how to implement creative techniques to grow your database. Gain actionable tips—including easy ways to start using new channels like video—and learn how to track your success in Pardot.
Behind every small business there’s a story worth knowing. The crux of our story lies with the client.
Being a client oriented firm, we believe in direct client interaction with our team of designers. This enables us to, believe in your vision and take forward your ideas, to come up with Design concepts, custom tailored to suite your business/brand.
How do you effectively use the Timeline to crowd-source content?Brandlogist
The document discusses how to effectively use Facebook's timeline feature. It describes holding a contest among loyal customers to submit photos for a new cover photo. Over 100 entries were received and voted on, generating shares, likes, and comments. Using customers' names and details in the contest helped connect fans to the brand. The participating fans in the contest were all actual existing customers, allowing the brand to better engage with and involve real customers on their timeline.
Connecting with real world celebrities using social mediaBrandlogist
This document discusses how to connect with celebrities using social media by following the example of Aamby Valley City, which connects with celebrities and integrates content across multiple social media platforms like Facebook, Pinterest, and Slideshare to increase interactions. Contact information is provided for the brand Brandlogist.
The aim of the campaign was to drive profitable customer interaction i.e. conversations and leads by creating and inviting relevant content around Skydive Aamby Valley.
This document provides an overview of how social media can be used to grow a business. It discusses how people are having online conversations through various social media platforms and how one's market is actively engaging on these platforms. It then highlights examples of companies like Starbucks and Marriott that have large social media presences and how they engage their audiences. It emphasizes that customers can now act as marketing teams by sharing ideas online. It argues that big companies can no longer compete with small companies in this new environment. The document promotes attending a social media strategy event and workshop to learn how to generate more leads, sales, and profits through social media.
NIVEA India is celebrating 100 years of skin care. To promote brand awareness and shift perception from a beauty product to a skin care expert, NIVEA is utilizing social media strategies. These include contests on Facebook and Twitter to engage young consumers, educational posts about skin care and NIVEA's history, and interactive applications to determine skin personality and create personalized Santa photos. The social media campaigns have successfully increased NIVEA's fan and follower base as well as engagement on key performance metrics.
Cadbury has been an early adopter and successful user of social media platforms. They tested different types of engaging content on Facebook and found competitions with prizes that required minimal user effort were most effective at increasing reach and engagement. Cadbury also used Google+ Hangouts successfully to interact directly with fans worldwide and thank their global audience. The Hangouts helped increase Cadbury's traffic and followers. Hotels could also use Hangouts to provide customer service, host interactive events like cooking demonstrations, and connect directly with customers around the world at low cost.
A presentation from War Child Canada exploring the successes of the War Child Challenge (challenge.warchild.ca/) and best practices for not for profits using social media
Zeebric BuzzFactory social media marketing customer case study BuzzFactory.net
BuzzFactory created an online SCUBA diving magazine called Aquaviews.net for a leading SCUBA gear brand to increase their social media outreach and sales. They published high quality blog articles daily across categories like news, destinations, and gear reviews. Within a year, the blog drove over 100,000 monthly unique visitors and became a top Google result, dominating the SCUBA community on social media and increasing the brand's online presence and sales.
Social Media - Singapore Leadership Development CongressDaniel Priestley
This document discusses how social media has connected everyone and everything, and how it has leveled the playing field between big and small companies. It argues that the future is about leading tribes through social media rather than shouting the loudest. It provides examples of how companies like Starbucks, Marriott, and individuals like Michelle Phan and Gary Vaynerchuk have successfully used social media to engage customers and build their brands. The document encourages the reader to leverage social media and empower their customers to promote their business for free in order to compete against bigger companies. It concludes by offering a social media workshop DVD to help readers achieve more leads, better customers, higher sales, and a stronger brand.
The document discusses the rise of online content and how curation has become important for brands and media companies to navigate the vast amount of available content. It notes that YouTube alone sees over 800 million unique users per month and over 72 hours of new video uploaded every minute. The opportunity for brands and publishers is to create a curated environment and mix of both created, collected, and contributed content to attract valuable audiences and generate revenue. Curation allows separating high-quality content from noise and giving consumers a coherent experience.
The document is about social media and how businesses can use various social media platforms like Facebook, Twitter, YouTube, and Kijiji to help promote their brand and connect with customers. It provides tips on setting up accounts and pages on different channels and gives examples of Cape Breton businesses that have successfully used social media.
Social Media Marketing Integration with Traditional MarketingDigital Vidya
Interested in leveraging Social Media Marketing for Building Brand, Engaging with your Customers? Find out how can you integrate Social Media into your marketing mix through great case studies of Coca Cola and Colgate. Also, an example of underplay of Social Media by Frito-Lays.
Social media smarts | Strategic social media in Wales | Wales Networking Grou...CharityComms
This document discusses strategic social media planning and provides tips for social media campaigns. It outlines objectives like building engagement, listening to conversations, and reputation management. Pros include one-on-one conversations and brand awareness, while cons can be high costs and labor. The document advises planning content type, audiences, and repurposing. It provides an example of securing influencers in Wales that reached over 10 million people. Finally, it discusses community management, localizing content, and crisis response.
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
5 Amazing Vine Campaigns You Need To SeeSimplify360
Ever heard of that six second video App? Well, some brands are coming up with some extremely innovative and path breaking campaigns that will leave your jaw on the floor!
The document discusses marketing strategies on Facebook. It provides statistics on Facebook usage such as over 300 million users and more than 6 billion minutes spent on Facebook daily. It then discusses how marketers can utilize Facebook for branding, promotions, and viral campaigns. Successful pages engage fans through multimedia content, interactions, and competitions. Viral strategies for games include competitions and virtual goods sales. Overall, the key to success is making content social and compelling through the main viral channels of invitations, notifications, and news feeds.
Smart PR Measurement in the Digital AgeShonali Burke
While some principles of public relations haven't changed, the digital age has given us new tools and technologies with which to measure our work. This is a presentation on smart public relations measurement for the digital age that I made to PRSA Orlando on March 15, 2012.
This document provides an overview of the social media platform Vine including its history and key features. It discusses how Vine works, highlighting aspects like the 6-second video limit, profiles, sharing options and analytics. Benefits of visual content on social media are outlined, and examples are given of how different businesses have used Vine successfully to engage audiences. Tips are provided on growing one's Vine following and using hashtags and locations. The document concludes by promoting related social media services and upcoming webinars from the author.
The document discusses the possible roles of social media for the Salzburg Global Seminar. It defines social media as participation rather than just hype or new technology. It provides examples of how organizations can use social media to listen, talk, embrace, energize, and help customers. The document also analyzes a case study of a social network created by MTV for the European Union to engage young voters.
Crisis Handling in the Digital Age by BrandlogistBrandlogist
The document discusses how digital media has impacted crisis communication and management for brands. It provides examples of how social media allows any person to participate in the brand conversation, how crises can quickly spread online, and the importance of monitoring platforms and responding rapidly. It also presents examples of how some brands turned potential crises into opportunities by having a witty or transparent response online.
NIVEA India is celebrating 100 years of skin care. To promote brand awareness and shift perception from a beauty product to a skin care expert, NIVEA is utilizing social media strategies. These include contests on Facebook and Twitter to engage young consumers, educational posts about skin care and NIVEA's history, and interactive applications to determine skin personality and create personalized Santa photos. The social media campaigns have successfully increased NIVEA's fan and follower base as well as engagement on key performance metrics.
Cadbury has been an early adopter and successful user of social media platforms. They tested different types of engaging content on Facebook and found competitions with prizes that required minimal user effort were most effective at increasing reach and engagement. Cadbury also used Google+ Hangouts successfully to interact directly with fans worldwide and thank their global audience. The Hangouts helped increase Cadbury's traffic and followers. Hotels could also use Hangouts to provide customer service, host interactive events like cooking demonstrations, and connect directly with customers around the world at low cost.
A presentation from War Child Canada exploring the successes of the War Child Challenge (challenge.warchild.ca/) and best practices for not for profits using social media
Zeebric BuzzFactory social media marketing customer case study BuzzFactory.net
BuzzFactory created an online SCUBA diving magazine called Aquaviews.net for a leading SCUBA gear brand to increase their social media outreach and sales. They published high quality blog articles daily across categories like news, destinations, and gear reviews. Within a year, the blog drove over 100,000 monthly unique visitors and became a top Google result, dominating the SCUBA community on social media and increasing the brand's online presence and sales.
Social Media - Singapore Leadership Development CongressDaniel Priestley
This document discusses how social media has connected everyone and everything, and how it has leveled the playing field between big and small companies. It argues that the future is about leading tribes through social media rather than shouting the loudest. It provides examples of how companies like Starbucks, Marriott, and individuals like Michelle Phan and Gary Vaynerchuk have successfully used social media to engage customers and build their brands. The document encourages the reader to leverage social media and empower their customers to promote their business for free in order to compete against bigger companies. It concludes by offering a social media workshop DVD to help readers achieve more leads, better customers, higher sales, and a stronger brand.
The document discusses the rise of online content and how curation has become important for brands and media companies to navigate the vast amount of available content. It notes that YouTube alone sees over 800 million unique users per month and over 72 hours of new video uploaded every minute. The opportunity for brands and publishers is to create a curated environment and mix of both created, collected, and contributed content to attract valuable audiences and generate revenue. Curation allows separating high-quality content from noise and giving consumers a coherent experience.
The document is about social media and how businesses can use various social media platforms like Facebook, Twitter, YouTube, and Kijiji to help promote their brand and connect with customers. It provides tips on setting up accounts and pages on different channels and gives examples of Cape Breton businesses that have successfully used social media.
Social Media Marketing Integration with Traditional MarketingDigital Vidya
Interested in leveraging Social Media Marketing for Building Brand, Engaging with your Customers? Find out how can you integrate Social Media into your marketing mix through great case studies of Coca Cola and Colgate. Also, an example of underplay of Social Media by Frito-Lays.
Social media smarts | Strategic social media in Wales | Wales Networking Grou...CharityComms
This document discusses strategic social media planning and provides tips for social media campaigns. It outlines objectives like building engagement, listening to conversations, and reputation management. Pros include one-on-one conversations and brand awareness, while cons can be high costs and labor. The document advises planning content type, audiences, and repurposing. It provides an example of securing influencers in Wales that reached over 10 million people. Finally, it discusses community management, localizing content, and crisis response.
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
5 Amazing Vine Campaigns You Need To SeeSimplify360
Ever heard of that six second video App? Well, some brands are coming up with some extremely innovative and path breaking campaigns that will leave your jaw on the floor!
The document discusses marketing strategies on Facebook. It provides statistics on Facebook usage such as over 300 million users and more than 6 billion minutes spent on Facebook daily. It then discusses how marketers can utilize Facebook for branding, promotions, and viral campaigns. Successful pages engage fans through multimedia content, interactions, and competitions. Viral strategies for games include competitions and virtual goods sales. Overall, the key to success is making content social and compelling through the main viral channels of invitations, notifications, and news feeds.
Smart PR Measurement in the Digital AgeShonali Burke
While some principles of public relations haven't changed, the digital age has given us new tools and technologies with which to measure our work. This is a presentation on smart public relations measurement for the digital age that I made to PRSA Orlando on March 15, 2012.
This document provides an overview of the social media platform Vine including its history and key features. It discusses how Vine works, highlighting aspects like the 6-second video limit, profiles, sharing options and analytics. Benefits of visual content on social media are outlined, and examples are given of how different businesses have used Vine successfully to engage audiences. Tips are provided on growing one's Vine following and using hashtags and locations. The document concludes by promoting related social media services and upcoming webinars from the author.
The document discusses the possible roles of social media for the Salzburg Global Seminar. It defines social media as participation rather than just hype or new technology. It provides examples of how organizations can use social media to listen, talk, embrace, energize, and help customers. The document also analyzes a case study of a social network created by MTV for the European Union to engage young voters.
Crisis Handling in the Digital Age by BrandlogistBrandlogist
The document discusses how digital media has impacted crisis communication and management for brands. It provides examples of how social media allows any person to participate in the brand conversation, how crises can quickly spread online, and the importance of monitoring platforms and responding rapidly. It also presents examples of how some brands turned potential crises into opportunities by having a witty or transparent response online.
How Office Yes Successfully Introduced a New Category Via TwitterBrandlogist
Business Challenge: OfficeYes is primarily a B2B business. How do we promote and market their new B2C category of school stationery on digital platforms, with a minimal budget?
From interest to lead to conversion & then recommendations via twitterBrandlogist
The document discusses how Twitter was used to generate interest, leads, and conversions for a hotel client called Sahara Star. It describes creating engaging conversations that gave the brand a warm personality and got customers interested. By understanding the target audience, they were able to monitor conversations and engage potential customers. This helped subtly pursue leads and turn them into reservations. The document also discusses providing recommendations to hotel guests for on-site activities, which made guests feel pampered. A satisfied guest then left a positive review online and recommended the hotel to friends.
Converging Guest Experiences From Across The Web Via a dynamic cover photoBrandlogist
Business Challenge: To celebrate the occasion of crossing One Lakh fans on Facebook in an interesting way while continuing to drive increased ROI for the brand & making sure more Fans on Facebook visited the hotel
Converting Customers Unhappy With Your Competitor BrandsBrandlogist
Business Challenge: To deliver lower Cost Per Acquisition to clients by targeting the competitors’ service, the customers and their mind-frame to explore better options.
Building a brand for real girls peperoneBrandlogist
Peperone is a new clothing brand without celebrity endorsements that needs to connect with real girls. To build its brand, the solution was to identify 6 real college influencers to feature in its annual lookbook and recommend Peperone. This was combined with a blogger outreach program where bloggers reviewed products. Pinterest was used to create relevant conversations. Through college posters, social media, and influencers/bloggers spreading the word organically, the brand succeeded in creating buzz and engagement offline and online without paid media.
From crappy sandwiches to happy customer -customized solutions via twitterBrandlogist
Sahara Star hotel wanted to attract guests stuck at the airport due to delays or connections. The team searched Twitter for conversations mentioning behaviors of delayed passengers, such as complaints about airport food. They found and engaged passengers in conversation, pitching Sahara Star's hotel. This converted leads into customers for the hotel, who were satisfied enough to publicly share positive experiences. This improved the brand and provided ROI for Sahara Star.
Business Challenge: To convince a client that was previously spending huge budgets on print ads (1 crore + on jacket cover ads in TOI across editions) to switch to social ads and get better reach at a fraction of the cost.
Digital + On Ground Integration for RC ColaBrandlogist
RC Cola approached the agency to create collaterals for an event sponsored by AIESEC. The agency launched a "Born Free" contest asking people to submit quotes about individuality, freedom, and whackiness to depict the RC Cola brand. Winning quotes were printed on t-shirts. The campaign also included a direct mailer, social media activities pre-event, and posters at the event. At the event, the agency captured photos and videos, which were shared on social media to increase engagement. The integrated digital and on-ground campaign successfully generated a lot of brand love and exposure for RC Cola.
The Facebook Cookie to Celebrate 50,000 FansBrandlogist
How do we celebrate reaching 50,000 fans while connecting with our guests, our Facebook fans and make sure more of our Facebook fans became our guests and vice versa?
Naughty or Nice: An Innovative Facebook AppBrandlogist
For Sahara Star’s Christmas Feast, our challenge was to involve people in the spirit of Christmas & promote the activities in Sahara Star without focussing on giveaways or running contests which most brand pages have become synonymous with.
When a person simultaneously uses two separate screens to interact with a brand/service, it is called the second screen effect. Some insights on how we, at Brandlogist utilized the second screen effect to involve, engage and build brand loyalty for a viewer beyond the traditional single screen approach for And Pictures.
The document discusses how social media monitoring and engagement can help brands build relationships with customers and drive business results. It presents a case study of a hotel brand that used social listening and targeted responses to understand customers, convert interested prospects, provide real-time feedback, solve customer issues, and gain brand advocates. This led to increased conversions, cross-sales, positive reviews, and loyal customers who recommend the brand to others. The key steps involve understanding audiences, mapping conversations to keywords, detecting discussions, analyzing connections, engaging with prospects and customers, and delivering business value through the relationship-building process.
This document outlines the services offered by a brand consultancy including websites, art, logos and brand identity, print designs, packaging, digital, fabric, and out of home branding lifts. The consultancy aims to help brands navigate the new age of direct interaction with consumers across various mediums.
Peperone, an Indian handbag brand, launched a campaign created by Brandlogist Communications to position itself as "a brand for real girls" rather than relying on celebrity endorsements. The campaign selected 6 girls from colleges as brand ambassadors and "style advisors" to represent different personality types and provide feedback on new products. On social media, the brand took an authentic, conversational approach by having bloggers review products without an outreach campaign, connecting with the target demographic. They also promoted the campaign on college campuses to drive traffic to their Facebook page. As a fashion brand, Peperone also uses Pinterest to engage the community through boards about DIY projects, bag essentials, and trends.
Building the Aamby Valley brand via Social MediaBrandlogist
A brand building exercise for Aamby Valley City which was unique since it was driven completely by Social Media & more importantly had tangible results with actual sales leads coming in via this medium, which is rare especially in the luxury category where each lead is worth 30,000+ at a minimum. Apart from this it also helped in building a very strong brand connect with customers & prospective customers. Sound's too good to be true, check out the PPT above...images don't lie :)
This document introduces a brand consultancy that focuses on digital and creative marketing strategies. They aim to provide communication that flows seamlessly across consumers' lives by integrating digital and traditional media. They do not follow rigid processes and aim to creatively solve problems for clients. Their goal is to have happy clients, employees, and themselves. The consultancy believes that marketing needs to change for the new digital age where consumers are exposed to many messages across different platforms. They focus on using insights to create memorable campaigns that integrate across consumers' lives rather than focusing on individual media. Their strategies aim to make brands worth talking about through useful, fun, or interesting content.
17. Execution Result
22 out of 45 posts were about real on-
Shared pictures of real experiences from ground experiences of Skydiving at Aamby
the event Valley which garnered a whopping 1.3
million Reach and 1,258 Shares
Introduced the trainers via. 2 exclusive One video alone has got around 250 shares
videos made around them to its credit
Connected and interacted with people Connecting with the right kind of people
already looking to Skydive or sharing drew over 2500 people to the Bookings
similar interests Gateway
18. Follow on:
• www.facebook.com/aambyvalleycity
• www.twitter.com/aamby_valley
• www.pinterest.com/aambyvalleycity
• www.myplus.co/aambyvalley
• www.foursquare.com/aamby_valley
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