Sezz online reputation management
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This document provides an overview and action plan for managing an online reputation across various review sites. It summarizes ratings from Booking.com, Trivago, and Facebook and identifies key issues like enhancing customer engagement, capitalizing on positive reviews, and correcting negative comments. The document offers suggestions for each issue such as focusing on retention, organizing online contests, thanking people for positive reviews, and thanking customers for negative feedback to improve.
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11 Things to Look For in a Hotel Booking Engine Provider
Sezz online reputation management
- 1. SEZZ ONLINE REPUTATION MANAGEMENT Quick overviewof online reviews and action plan
- 2. ‘Sezz’ ownwebsiteisalready up to date
- 4. Facebook The hotel has itsownFacebook page wherecustomerscanaddcomments and sharetheirexperience. It provides insights of more specificoperations and event.
- 5. ISSUES How to enhancecustomer engagement? How to capitalize on positive impression? How to correct negativecomments?
- 6. How to enhancecustomer engagement? Focus on Retention and loyal active online customers Advocacy: These clients are the best ambassadors. Give them incentive to be more active and to share impressions on their Twitter or Facebook, to post photos they may have made, etc… Organize online contests and promote online operationswithprizesrelated to yourhotel ( spa, etc.)
- 7. How to capitalize on positive impression? Understand the communication style of yourtarget (Frompastcomments) and use the guestsownwords on yourwebsitesothatyoucreateharmonybetweenyou and them. Thank people for sharing their positive impression and insist on the fact the hotelislookingforward to welcomingthemagain.
- 9. These people shouldbethanked for providing the hotelwithimprovementfields.
- 10. OftenReactionsfrom the hotel are not meaningful !!!!