The document discusses the concept of social localisation in translation and localisation, emphasizing the challenges and opportunities presented by the vast amount of content and diverse communities worldwide. It highlights the need for new technologies and collaborative approaches to enhance content accessibility across languages. Key organizations and initiatives, such as the Rosetta Foundation, are mentioned as vital to promoting community support and resource sharing in this effort.

1. Give up the Illusion of Control!
User-driven and Needs-based
Translation and Localisation Scenarios
introducing
Social Localisation
Reinhard Schäler
What’s your message?
CNGL Scientific Committee Meeting Autumn 2011 – 18 November 2011

2. MainstreamLocalisation
7 billion people + 1 zetabyte of content = system overload
The Titanic has hit the iceberg. Try plugging the holes? Start building the Ark.
Yesterday Today Tomorrow
Fix it:
Short-term financial RoI Benefit/Impact
MT
Corporate IP & Control Communities
Crowd-source
Predictable projects Out of control
Re-define quality
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3. SocialLocalisation
7 billion people + 1 zetabyte of content = community action
Search & Find – Make available content = across languages
Large Large amounts Matching
communities of content communities and
with language accessible to the content they
skills ready to do communities need, and
good and that should but supporting their
support their is not being localisation
causes. translated. efforts.
Social
Community Content
Localisation
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4. The Route to Social Localisation
Imagine
Global communities supported by
Next Generation Localisation Technologies exchanging
any type of digital content across
thousands of languages.
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5. Social Localisation: ResearchChallenges
Data – Content – Infrastructure
Content Variety – Quality – Volume
Communities Profile – Motivation – Behaviour
System Interoperability – UI – Scalability
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6. Social Localisation: Research&ImpactFramework
Data – Content – Infrastructure
Match Productivity
Service-Oriented Localisation Architecture Solution
Solas Match Solas Productivity
User Interface: Crisp & Easy Component Technologies
Task & Community Profiles Data Interoperability
Match Task and Community Transparent Moderation
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7. Social Localisation: FromResearchToAdoption
World-class research
 (Connecting) Research Components
 Standards, Interoperability, Metadata
Research  Match, Workflow Discovery
Lessons? “Vision and Leadership for Localisation”
 The Social Localisation Initiative
 Volunteer Community
 Partner Community
Adoption
Connecting global communities
 Enterprise
 Localisers
 Developers
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8. MeasuresOfSuccess
• Does it • Is it
float? inclusive?
Adoption? Variety?
Impact? UI?
• Changed • Accessible,
lives? usable?
The Titanic was built by professionals – the Ark by amateurs. 8

9. What’s Your Message?
Social Localisation
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10. PartnerCommunity
MediSend supports under-resourced hospitals in
developing countries.
Solar Cookers International (SCI) promotes solar
cooking and solar water pasteurization systems.
SOEE plays an active role in 58 National Special
Olympics Programmes in Western & Eastern Europe,
and in Central Asia.

11. SupportCommunity

12. 2011/12 Investment: €100,000
27 October 2011
Jeanie Johnston, Dublin, Ireland - Launch
SocialLocalisationInitiative
by The Rosetta Foundation
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13. ORGANISERS SUPPORTING ORGANISATIONS
MEDIA SPONSOR
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