"From 0 to 1 million users in less than 6 months" by Marc-Antoine Durant, Co-Founder and CEO @ LiPP

•

2 likes•1,334 views

LiPP is an app that allows you to create crazy video memes. They went from 0 to 1 million users in less than 6 month and Marc-Antoine will share all the tips on how they did it!

Small Business & Entrepreneurship

LiPP
« Mobile app to create, watch and share videos »
📱

We tackle some major problems
Vertical newsfeeds suck for video
Sharing is not creative
Finding video content is not easy

Our secret sauce
« Our users can now be really addicted to videos »

We have fun with a growing community
+1M
users

We make sharing fun
+ 4M
Share
+ 15M
Recordings
+ 40%
of users create

We make video watching addictive
+ 100
Videos Per user per day
(average)
+ 10M
Views on the app
(beta)

11
20% of our DAU spend
2 hours using the app everyday
♥
!
Our users it

You have to run fast
build
fast
measure
fast
learn
fast

Two rules
😱« If a feature is not used by at least 25% of our users… We get rid of it »
« If you get rid of a feature and your users are screaming, you iterate on it »

We wanted to cry
Format Carré et watermark

Work work work work work
🙌
Virality = Rihanna + Teletubbies

Now 98% of our users open the TV Channels

24
!! ! !
YOU NEED TO TEST EVERY CHANNEL

SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION
28

SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION
29
« You watch stories when you’re bored »
« Fullscreen is like LIFE = strong mimetism »
20%
👻

INFLUENCERS ON SNAPCHAT ARE LIKE GHOSTS FOR ADULTS
30
Word Of Mouth Audience
Very homogenous audience
👻 Do you know 15 yo teenagers ?
I’m 27…. I’m not a teen

Segmenting your market and positioning your product are key. Segmenting helps you to understand your potential customers and their expectations. Positioning helps your potential customers to understand the benefits and determine if it’s right for them or not. Done well, product positioning can help a product succeed. Done badly, even a strong product can fail. Before joining TheFamily as a partner, Balthazar de Lavergne worked at Rocket Internet at the department Global Venture Development and before as an entrepreneur.

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At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ - By Ivan Kirigin, CEO at YesGraph (http://bit.ly/2iPXP0j) - You can watch the full talk here: http://bit.ly/2iPUIp1 - Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/ Ivan became so good at Growth through his experience at Facebook and Dropbox that he decided to build YesGraph, a tool to build a Viral Marketing Channel in Minutes! Helping Dropbox to grow 12x gets you to understand a tips or two, get them 

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You can find the video here: https://youtu.be/rZiGHA-atv0 You can explain what you do in a 10 second pitch. You can show how you do it through an amazing demonstration. But can you clearly define the reasons why you do it? If you can, you’ll attract the most motivated people, the ones who share the exact same purpose. If it’s true that startups’ missions are deeply rooted in the founders’ personal stories, they still need to be expressed and obvious for the rest of the team, the users and all the people you’re enrolling. TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur. http://www.thefamily.co/

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Tappx developers community

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Looking to increase downloads for free? Welcome to Tappx developers community! We're the largest open cross-promotion community for app developers. Check out our presentation to see how our community works and Join Us to promote your app for free and increase downloads. Is really simple! Start increasing your app downloads, improve your ASO rates, reach your DAU & MAU objectives, get free display app campaigns into Top#1 publishers, reduce dramatically your user acquisition cost, growth rapidly your downloads into new countries, join forces between all your apps and boost the your new game with non-stop free app promotion campaigns. We are the largest open cross-promotion community for app developers. Actually we’re over 3.300 members from over 115 countries. Our objective since day one has been to help app developers to increase their user base and revenues by cutting out the advertisement middleman. “I have been using Tappx community for all my apps for the last year and couldn’t be happier with their service and support. They’ve surpassed all my expectations.” - Founder of Astute Games. Explore launching free app campaigns into new geo-locations without any targeting cost. Earn credits with all your apps and focus the campaigns into your new app By exchanging app promotion you will be cutting out the advertisement middleman reducing your average cost of user acquisition. Some of the bests app developers in the world will promote your app into their ad-spaces. Is that simple :)

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