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The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is
given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction
or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or
subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the
“Parties”) is provided to the recipient on the terms and conditions set out in this notice.
BOOTSTRAPPING YOUR
STARTUP
BALTHAZAR DE LAVERGNE
#TFBARCELONA
A MINDSET ?
✓ Control & Freedom
✓ Time to grow
✓ Go / No Go situations
YOU’RE THE MAN IN
CHARGE
✓ Control everything
✓ Focus on the experience
✓ Make it personal
FINANCING IS NOT A
PROXY FOR SUCCESS
✓ Dumb money
✓ Money spent the wrong way
✓ Large failures
SUCCESS STORIES
✓ GITHUB
✓ APP SUMO
✓ MAILCHIMP
BOOTSTRAPPING
VS

FINANCING
✓ Control
✓ Leverage on investors
✓ Speed
MEET THE CAVALRY
✓ S o m e w a y s t o fi n a n c e y o u r
operations
✓ Maximize your risk
SAVE
✓ 1.5M per month without funding
MADE.COM
✓ Build it after people paid for it
✓ Long delays but negative working capital
FOTOLIA
✓ Buy credit for 10 photos
✓ Pay your photographers photo by photo
BE CAREFUL ABOUT THE
BUSINESS MODEL
BOOTSTRAPPING IS
LIKE GOING TO THE
GYM
✓ Great training for employees
✓ Sweat baby sweat
✓ $$ => education
SKIP THE SEED
MONEY: DON’T
PARTY LIKE IT’S
1999
✓ Act like you didn’t
:SOME TECHNIQUES
MVP
SAAS
ELANCE

&

UPWORK
HIRE SLOWLY
✓ You need to be under the water
✓ You need to know the job
FAKE IT UNTIL YOU
MAKE IT
COLLECT EARLY
PAY LATE
PAY WITH RISK
DON’T PAY WITH
EQUITY
◊LOSERS DELEGATE
✓ Learn what you don’t know
✓ You’ll end up good in finance, HR, Sales
INTERNS SUCK
✓ Tough to build the culture
✓ Outsource
DON’T PREVENT RISK,
MANAGE RISK
✓ Be generous and focus on the experience
DETAILS MATTER
✓ Emails, welcome process
✓ Customer service
✓ Even your backend
TIME HORIZON
✓ Before P/M fit you need to survive —> Week
✓ After it gets longer
THANK YOU !

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"How to bootstrap your startup" by Balthazar de Lavergne, Partner at TheFamily