Tiktok algorithms research different experiment on time and keywords to figure out which content has the potential to go viral at right time with right keywords
2. • The TikTok App Has Been Downloaded 4.7 Billion Times
• Average daily TikTok usage: 90 minutes per user.
• 83% of TikTok users actively engage by creating and uploading
their content.
• The platform's high user engagement in content creation makes
it a significant opportunity for marketers.
• There are currently over 1 million TikTok creators.
Why TikTok?
3. Decoding the TikTok algorithm
• TikTok's algorithm is like a helper that suggests videos on for
you page.
• Algorithm observe How user interact with the video.
• Like, comment and the length of the video user watch Feeds
into the system.
• All these actions help the algorithm understand what user like,
making the recommendations more personalized.
4. Decoding the TikTok algorithm
• Initial Exposure: When a video is posted, Initially tiktok shares it with
a limited number of audience to see the initial reaction.
• Engagement Analysis: TikTok monitors the engagement rate as users
interact with your content.
• Wider Distribution: Videos that perform well in the initial exposure
phase are then shown to a broader audience.
• Feedback Loop: This process is continuous.
5. Factors That Drive the TikTok Algorithm
• User Interactions: The platform closely observes how users interact with
content.
• Subject Matter (Video Information): The use of hashtags, caption
keywords, and trending audio is crucial for a video's potential virality.
• Location and Language: Device settings, such as location and language,
also influence how TikTok tailors content for you.
6. Making The TikTok Algorithm Work for Your Content
• Engage with Trends, but with Authenticity: Trends on TikTok come and
go, but it’s essential to put your unique spin on them.
• Interactive Captions: Pose questions, challenges, or narratives in your
captions to encourage viewers to interact, comment, or share.
• Engage with Your Audience: Respond to comments, engage with other
creators, and actively participate in your community.
7. Making The TikTok Algorithm Work for Your Content
• Analyze and Adapt: Use TikTok’s in-built analytics to understand what’s
working and what’s not
• Consistency is Key: While posting frequency doesn’t affect the algorithm
directly, consistency keeps you on the radar.
• High-Quality Production: Clear visuals and good audio can make a
difference.
• Use Trending sounds.
8. Understanding TikTok's Video Scoring Equation
• Plike * Vlike + Pcomment * Vcomment + Eplaytime * Vplaytime +
Pplaycount * Vplaycount.
• Playtime is the key.
• Addressing Repetition and Boredom: (Same Author seen - Same tag
today )
• Enhancing User Experience through Variety to solve the boredom
issues.
