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#TFBARCELONA
I got 99 problems…
but how to pick just one?
I got 99 problems…
but how to pick just one?
#TFBARCELONA
The problem with ideas 

is that they’re so 

f**** abundant!
The problem with ideas 

is that they’re so 

f**** abundant!
Borges: every book has
already been written
Borges: every book has
already been written
Every startup has 

already been created
Every startup has 

already been created
“I’m afraid someone’s
gonna steal my idea”
“I’m afraid someone’s
gonna steal my idea”
Being copied IS
being successful
Being copied IS
being successful
7 FUNDAMENTAL
QUESTIONS
1. IS THIS PROBLEM
REAL?
2. CAN THIS PROBLEM
BE DEFINED?
3. IS IT A BIG
PROBLEM?
4. IS IT A DIFFICULT
PROBLEM?
5. IS IT AN EVIDENT
PROBLEM?
6. HAS THIS PROBLEM BEEN
COMPLETELY SOLVED?
6. IS THIS PROBLEM GETTING
WORSE EVERY DAY?
CONCLUSION
GRACIASGRACIAS

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