Fresh ones tissues
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This document summarizes a design project to redesign the packaging for Fresh Ones wet tissues. The current packaging has issues with imagery, size, ergonomics, and user interface. Students were tasked with researching users and redesigning the packaging to be more compact, easy to use with one hand, and appealing to both men and women. They developed design briefs, generated concepts, created prototypes, and presented their solutions. Their final redesign improved on the packaging size, opening mechanism, graphics, and other factors based on user research and testing concepts.
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Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Target Market
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market category
Includes most of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Includes some of the main
elements and requirements and
demonstrates knowledge of the
market category, target market,
and size range for the market
category
Does not include any of the
main elements and
requirements
25
Validation of Target
Market Data
Examines a variety of sources
to validate the target market
data successfully
Examines some sources to
validate the target market data
Very few sources are examined
to validate the target market
data
Does not examine sources to
validate the target market data
25
Incorporation and
Application:
Understanding the
Eco-Customer
Integrates course concepts
effectively and clearly
explains the significance of
understanding the specific
customer profile
Integrates most course concepts
effectively and explains the
significance of understanding
the specific customer profile
Integrates some course
concepts effectively and
somewhat explains the
significance of understanding
the specific customer profile
Does not correctly apply any of
the course concepts or themes
to explain the customer profile
25
Research Incorporates many scholarly
resources effectively that
...
Industries at a glance eng print
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BOBST_Presentation
The proposal offers a new segmentation and organizational strategy to help the company adapt to changes in the packaging printing market. It proposes segmenting customers into Key and Prime categories based on their size, needs, and service expectations in both mature and emerging markets. The organizational structure would include dedicated product management and regional sales teams to better support the new segmentation strategy and growth in emerging markets. Implementing the changes would help reduce costs and allow the company to more effectively penetrate emerging market opportunities.
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This document summarizes an analysis of the online travel agency MakeMyTrip. It provides information on MMT's company profile, offerings, market share, consumer touchpoints, and a study of 43 Indian travelers. Key findings include that 60% of hotel bookings are made offline, air tickets represent 95% of online transactions, and processing speed and customer care were rated positively but data entry needs improvement. The document indicates opportunities for MMT to expand into hotel/holiday services and implement service design interventions.
Fruitful
The document describes a service called "khaya kya?" which provides fruits to students at NID based on their ailments. The goal is to cure minor health issues through fruits and provide recipes. It works by tying up with food vendors and a dietitian to source fruits and provide nutritional information on each order. The strategy involves identifying customer needs, creating an effective menu, and marketing the service on campus through posters, pamphlets and other means.
Design Audit
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BABYZINE aims to establish a brand that provides creative activities for children in malls. It will differentiate itself by allowing children's creative works to potentially be replicated and used commercially. The business will partner with malls and schools to host creative events and sessions for children, helping parents shop by keeping kids occupied. Pricing will start at Rs. 250 per hour and increase based on time spent and any final products created from the children's work. The goal is to compete with similar businesses by offering a potentially tangible commercial component from the creative activities.
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Subhash resume 2011
Subhash Chandra Gupta is seeking a position that utilizes his range of skills in design. He has over 10 years of experience in home furnishings design for both domestic and international clients. His experience includes projects for the Ministry of Environment and Forests, NGOs, and textile companies. He is currently pursuing a Post Graduate Diploma in Strategic Design Management from the National Institute of Design.
System thinking
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Security system nid gandhinagar
The cabin has design problems including direct sunlight, poor circulation, inadequate lighting over the work surface, lack of storage, a small work area, no protection from weather, no visibility on the west side, and no controlled entry. There are also issues with facilities - no shade for the guard, no separation for vehicles and people at the gate, and a lack of basic amenities like a toilet, changing room, water, and waiting area.
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Fresh ones tissues
- 1. DESIGN PROJECT PRODUCT RESEARCH ON FRESH ONES TISSUES Subhash Chandra Gupta & Anvika kapoor Strategic Design Management (NID)
- 2. Design Brief: Perform design research involving users, functions, interactions, environment and technological issues. Develop a design brief Ideate solution directions and solutions Model and prototype solutions Aim–To understand the design process and various steps involved in achieving and realizing a product or service Evaluate solutions Revisit the brief Document Present the solutions Discuss the management issues in implementing the solutions Concluding presentations and discussions
- 3. Purpose: The processes of design management can be carried out effectively only if there is a deeper appreciation of the design process practiced by designers. Aim: To understand the design processes and methods with a hands-on project-oriented approach. Objective: To redesign a user friendly and eye catching fresh ones wet tissue box for domestic and export market. User group: Women and men between the age group of 16 years and above working and studying in different fields. Methodology: The learning is project-based that would include exploration and research on real-life products and services, and their relationship with design management.
- 5. Size of one tissue 220mm x 140mm.
- 6. Size of the pack is 110mm x 80mm.
- 7. Material used for the pack is polypropylene.
- 8. Manufactured through injection moulding.
- 11. Surface has dents and modulations
- 13. Too wet while trying to tear off
- 14. No indication for perforation marks
- 17. Surface has dents and modulations
- 19. Too wet while trying to tear off
- 20. No indication for perforation marks
- 22. Form is too rigid
- 24. Too much pressure is applied to open the cap and tear off the tissue
- 25. Cap is openable only at an angle
- 27. Information graphics too cluttered
- 32. E.g. Corporate, celebrities , beauticians, hospitality industry etc.
- 34. To provide a better product to the customer
- 37. Material used for the pack should be recyclable
- 38. Size to be made appropriate for a travel pack
- 39. Better finishing to be achieved to make it look more sophisticated
- 41. Wetness to be controlled
- 42. Neatly folded tissues should come out
- 43. Provision for easy tear
- 44. Purpose of break seal to be made clearer
- 46. More compact, should be able to fit into the pocket
- 48. Pack should open with one hand even when placed on a surface
- 49. Some indication to tell if the pack is getting over
- 51. Variations to be made available for other aromas of the same product
- 52. Visual hierarchy to be established for information graphics
- 53. Product should attractive and eye-catching
- 55. Box starts locking in moisture causing tissues to dry up
- 56. Increase in tissue quantity
- 57. Better T.V. commercials
- 58. Different surface finish
- 59. Disposability
- 60. Refilling should be possible
- 61. Exclusive forms for male and females
- 67. Easy pull out mechanism
- 69. Final packaging design for women For men Option-1 Option-2 Option-3
- 70. INITIAL MODELS
- 71. Different parts of final prototype
- 72. FINAL PRODUCT