The document outlines the objectives and requirements for designing an efficient paper cutter for domestic use in India. It discusses conducting product and market research to inform the design, including studying existing paper cutters, defining key attributes, user tasks, ergonomic needs, and target groups which are students, office workers, craftspeople, and others aged 15 to 60 years. The design brief calls for a durable, easy to use, affordable paper cutter that can efficiently cut various materials for domestic and professional paper crafting needs.

1. Design brief To design an efficient paper cutter for domestic market Subhash Chandra Gupta & Anvika kapoor Strategic Design Management (NID)

2. O BJECTIVES COMPETITION VALUE FOR MONEY CUSTOMER SATISFACTION BEST PRODUCT LATEST FASHION MASS PRODUCED INNOVATIVE DESIGN Objectives O B J E C T I V E S

3. Product study Introduction Attributes Parts Form and colour - Types of cutters Task analysis Function(s) Main task Sub task Human interaction study Ergonomic considerations Environment study - Target user group(s) ~Field study - Mini ethnography Colour Available in various colors. White , blue , maroon etc.. Also available in both opaque and translucent surface and colour finish Product study Quality One way to check the quality is to observe the accuracy of the rounded cuts and curves Form Linear Long Slim Attributes Strong Hard Unisexual Durable Sleek Light weight Compact Portable

4. Types of cutters Product study Introduction Attributes Parts Form and colour - Types of cutters Task analysis Function(s) Main task Sub task Human interaction study Ergonomic considerat ions Environment study - Target user group(s) ~Field study - Mini ethnography Manufacturers Natraj Cox Select Xinfa Zeel Corporate Gorilla Cost Ranges from INR 10/- to INR 50/- Task analysis Functions Main task Paper cutting Few types of paper for blade cutting Bond paper Cardboard paper Corrugated paper Mount board Photo paper Card stock Sub task Removing blunt edge of the blade Used for paper marking for making folds Cutting alternate material Chisel pencil Clay scraping Cutting acrylic sheet Cutting thermocol

5. Ergonomic considerations Product study Introduction Attributes Parts Form and colour -Materials & processes Task analysis Function(s) Main task Sub task Human interaction study Ergonomic considerations -Merits and demerits Environment study - Target user group(s) ~Field study - Mini ethnography Human interaction study Female Male Right Left Power grip Precision grip Pinch grip

6. Ergonomic considerations Product study Introduction Attributes Parts Form and colour -Materials & processes Task analysis Function(s) Main task Sub task Human interaction study Ergonomic considerations -Merits and demerits Environment study - Target user group(s) ~Field study - Mini ethnography Human interaction study Merits Demerits Cuts thick sheets of paper neatly Pressure increases while cutting thick bundles of paper Cuts all types of paper & few materials Blunt blade cutting is risky as the cut piece snaps and flies in air Good grip Moisture settles easily leading the blade to rust Easy to maintain blade sharpness Greasy and dust particles settle inside the casing Pressure manipulation possible according to the requirement Slider button with grip does not have enough surface area Light weight and compact Confusing to left handers Good length to suit a wide variety of users Not easy to cut organic shapes and circles

7. Product study Introduction Attributes Parts Form and colour -Materials & processes Task analysis Function(s) Main task Sub task Human interaction study Ergonomic considerations -Merits and demerits Environment study - Target user group(s) -Field study Environment study Field study analysis Target user group(s) Students ( school and college going ) Office Craftsmen Gift wrappers Florists Sculptor 2D and 3D model makers Card designers Workshop staff Target user age group 15 to 60 years