This slide shares on new product development process of an eco-friendly sustainable shoe.

1. SAVING THE EARTH
STARTS WITH YOU
Product Development Process
The Eco-Friendly Sustainable Shoe
NAFISAH BINTI FALIQ
A19RT0018

2. VALUE MAP

3. CUSTOMER SEGMENTS

4. THE EARTH IS WHAT WE
ALL HAVE IN COMMON.
WENDELL BERRY
POTENTIAL CUSTOMER
My business company is based on business to consumer (B2B), who targeted straight on
young to adult consumers who are willingly to pay a certain amount of price for the best
quality of a shoe and for the sustainable purpose of the product on saving the earth. The
term business-to-consumer (B2C) refers to the process of selling products and services
directly between a business and consumers who are the end-users of its products or
services. Most companies that sell directly to consumers can be referred to as B2C
companies.

5. DEMOGRAPHY
OF CUSTOMER/
PERSONA
On average, the demography of my
customers are mostly young adults who
aged between 22- 32 years old. They are
mostly working people who are looking
forward to a healthy and sustainable
lifestyle. Most of them preferred to go for
jogs on the weekend and fill their leisure
time on their off day for a voluntary at the
recycle waste centre and even actively join
any environmentalist talks or mission
whenever there are any. They lived in a sub
urban area and waged around RM2500 to
RM5000 a month.

6. Mostly on social media apps paid ads such as on Instagram, Twitter,
Facebook, YouTube, TikTok. For the social media, it’s very common to see
most new products to be advertised on these widely famous apps and most
people make use of the platform by not paying the company, but instead by
paying the people which are the influencers. By doing so, I can get the
engagements that I wanted based on their followers and how much has it
been shared to the target viewers.
SALES AND MARKETING
STRATEGY

7. CONCEPT
DESIGN OF THE
SHOE
ADVERTISEMENT

8. PRODUCT
DISTRIBUTION
I planned to distribute the product
through online selling since everything
works well online now and today, we have
everything what we need in just one click.
I planned on designing a custom website
for this product with the full information,
specifications, range of colour, materials,
and everything from scratch about this
shoe that I’m selling to persuade and to
gain consumers trust for this new product.
It will look like a normal product selling
website that has plenty choices of shoes
to choose from, price, and the checkout
page.

9. WHO ARE MY COMPETITORS?
My competitors would be the Adidas company since they are a well-
known company into inventing eco friendly product such as running
shoe. In year 2020, the Adidas company made a sustainable shoe
made out of Parley Ocean Plastic to help end plastic waste as part of
their campaign. They are considered as my competitors since they are
an established company and obviously all of their designs are
patented and they have their own target user and loyal customers.

10. PRODUCING
THE PRODUCT
For the time being, I plan to produce the
product locally and try not to fabricate or
manufacture it in China as that will
consume more money and energy for the
quality control and site visit. Instead, I will
try to outsource the manufacturing locally
and before that I need to do some
research on the factory, a lot planning,
defining the budget for each batch of
production, finding a team with high
skillsets in sales and marketing and many
more that will be put under consideration.

11. Liquidation
Liquidation is one of the most final
exit strategies that i will use to sell of
my assets, Any cash earned must go
toward paying off debts and
shareholders (if there are any in my
company in the future).
Management and
employee buyouts
In management buyouts, those
already working within the business
are able to transition into more senior
roles to fill the gap in leadership. As
the management team is already
familiar the company business, they
should be well equipped to manage
the company.
EXIT STRATEGIES

12. COMPETITORS
PRODUCT
BENCHMARK
The competitor’s products that I
can benchmark and compare
with is the Adidas Parley x
AdiZero which made in part with
Parley Ocean Plastic and Vivaia
company which produces knitted
uppers for their shoes from
recycled plastics.

13. COSTING
ESTIMATION
The materials that I have planned on using
for this shoe is basely from recycle waste
materials mainly PET plastic bottles. These
materials are not that costly and its pretty
easy to obtain. The problem here is, for the
research and development process, this
material can’t be used legitimately straight
for a shoe making since it doesn’t have a
strong base and could cause in less durability
and can easily tear. Hence, few other
materials and polymers need to be
considered into making this shoe 100%
sustainable and eco-friendly such as
combining it with natural fibers to complete
the making.

14. COMPONENT ANALYSIS
An environmentally friendly shoe component provided by an embodiment of the
present creation is in the shape of a sheet, suitable for being installed in a shoe,
and includes debris and an elastic material layer, and the debris is distributed on
the elastic material layer Among them, the crumbs include plastic bottle crumbs
made by crushing plastic bottles.
Another environmentally friendly shoe component provided by an embodiment of
the present creation is in a sheet shape, suitable for being installed in a shoe, and
includes debris, an elastic material layer, and a thermoplastic polyurethane layer as
the surface of the environmentally friendly shoe component.

15. PRODUCT
ARCHITECTURE

16. INTERACTION
ANALYSIS
TABLE

17. USER EXPERIENCE IN
PRODUCT DEVELOPMENT
Initial studies of UX or user experience are conducted in the early stages of product
development. They help the team to understand the target audience of the product,
when and how users will use it and what tasks or problems can be solved with its help.
For my company, user experience is very important as it will help me better on my
product design development based on people’s review for the product.
There are many examples in using UX in developing the product is to think potential
customers and make a lot of testing on the shoe and conduct surveys to have a better
understanding on the target user’s desire and final preference.

18. CONCEPT
DESIGN

19. Inner soles
Grip design
Woven plastics
Comfort
Shock absoprtion
Durability
Lightness
PRODUCT FUNCTION MODELLING
Outer soles
Running shoe
User
Recycled plastics
attaches
holds
holds
protects

20. THANK YOU
Slides by Nafisah