Technology Entrepreneurship (Fall 2012 Course) Team Start-Up @venture-lab Stanford University

1. Freebirds : Solo Tourism Together
"unique and lasting travel experiences with other like-minded people”".
-

2. "unique and lasting travel experiences with other like-minded people“
.
Team Start-Up @venture-lab
Technology Entrepreneurship (Fall 2012 Course)
Assistant Professor Chuck Eesley, Management Science & Engineering,
Stanford University

3. Freebirds :
Index:
1. Startup Idea
2. Business Model
3. Market & Marketing Strategy
4. The Prototype
5. Team

4. 1.Startup Idea
Have you ever traveled alone before?
In case we can find someone with same interest and same day-off
with you, would you consider yourself to go traveling with them?
"Freebirds" is about a
community, who "accidentally"
traveling to the same
destination, same activity and same
time,don't we arrange a traveling
why so
together with our new friend from all
around the world with different
culture ?

5. How it is work:
Freebirds : Exposing those travel experiences &
Connecting people.
- Anyone can register and make a profile in order to start a group.
- A member can open a group, pickup a location and time.
Then, other members can register in the group and start planning.
- The web provide a feature of making a schedule, change it, add reservations,.
- People can evaluate their trip and share their photos and recommendations.
- Users discover the various types (e.g. kayaking, mountain climbing, exotic
destinations, seven wonder of the world) and sign up to engage with others to
have a lasting travel experience.
- Users can choose to sign-up for travel based on ratings of co- travelers
- The web provide a list of activities and interest in each city.
- The web provide a search engine for hotels, cars, activities tickets…etc

6. Member :
1.Member-Activity Ratings
Rating levels of Member :Tool for Member Rating / Review /
Recommendation
2.Type of Member
- A general member Using email address,facebook account
- A verified member
Verify account using visa, paypal or mastercard .To verifiy that
he/she is who he/she says he/she is A verified member then
receives a Badge next to their profile.

7. 2. Business Model
Value Propositions
"unique and lasting travel experiences with
other like-minded people“
Social Networking Site , Users can meet new people
who "accidentally" traveling to the same
destination, same activity and same time. Easy
communication & planning, good offers, free place to
create travel group. People can evaluate their trip and
share their experiences, photos and recommendations.

8. 2. Business Model
Customer Segments Customer Relationships
- Single 20s professionals - Event & Sponsor
- College students groups - Consultation
- Couples - Contact: Form, email
- Business person travelling - Social network
on work to a new place - e-Newsletter
- Old people who want to see
the world

9. 2. Business Model
Channels Revenue Streams
- Website - Advertising & Sponsoring
- Mobile Apps - Commission , % per each
-Facebook App, App Store Reservation, Accommodation
, Transportation services,
Cost Structure Travel health
- Web Insurance , National Tourism
design, development and Organization, Event organizing
update companies .etc through the
- Hosting, Technical web
Resource Costs - Sales & Souvenirs
- Marketing - Google Ads

10. 2. Business Model
Key Activities Key Resources
- Web Design and - Strong relationships with
Development services providers
- Creating Mobile apps - Marketing (Online
- Marketing and Promoting market, Social Networks)
- Creating Networking - Software development
Partnership - Commitment (contracts)
-Getting sponsors - Huge Data of attractions
and services
- Team

11. 2. Business Model
Key Partnership
- National Tourism Organization
National Tourism Development Authority
- Hotels, Hostels
- Flying companies, Car rental
- Tourism Attractions
- Tourism blogs, Web Sites, Forum
- Travelling insurance companies.
- Organizers( Festival, Concert, Sport)
- Journalists, Popular bloggers

12. 3. Market
Potential market:
1. Asia
2. Europe
3. North America
Couchsurfers by country Couchsurfers by city
According to Internet Users and more information on other sites in service like us. Interesting
example is Couchsurfing Couchsurfing.org . Asia, Europe and America are also Potential market.

13. Competitors
Platform for Tourism Together Group meetings :
& Find a place to stay : meetup.com
couchsurfing.org Recommend places :
tripping.com gogobot.com
airbnb.com tripbirds.com
inbed.me Share the trip & Travel Guides :
touristlink.com tripbod.com
wayn.com virtualtourist.com
travbuddy.com kukunu.com
hospitalityclub.org gogobot.com Event/Festival :
bewelcome.org goplanit.com joobili.com
Travelers with local guides: triptouch.com
toursbylocals.com trippy.com tripit.com
vayable.com yowtrip.com travelmuse.com dopplr.com

14. Competitors
Reviews & Booking accommodation Others :
tripbirds.com-Social hotel booking peakery.com-explore mountains
tripadvisor.com-Reviews of Hotels, Flights and Vacation Rentals and claim peaks
travelmob.com- booking accommodation and room rentals cra.sh – app
Big market
- few big players
- so many small players
Perfectly competitive market (almost)
Therefore, it is an opportunity, benefit from it for “Freebirds”.

15. Marketing strategy
Seasonality strategies
- Advertising and Promoting in the Right Season And
Destination for our customers’ travel
- Creating Events & Sponsoring the Interesting Activities
in the Right Season
- Provide a list of activities in the Seasons
- Provide a list of the Seasonal Travel destinations
- Seasonal Travel News & Updates
- Special gifts in Seasons and Festivals

16. Marketing strategy
Advertising strategies
- Advertising campaign on internet... Social Networking
Sites, Tourism blogs, Web Sites, Forums
- Radio Advertising Campaign
- Creative Billboard Advertising Campaigns
at Festival, Concert place.
National, Regional and Local Marketing Strategies
& Target market strategies
- Release advertising particularly focus on only potential
Customer in Target Market Segmentation, Potential
market.

17. 4. Low-fidelity prototype

19. 5. Team
Creative & Web Specialist Web Developer
Engineer Project Manager & Developer
Marketing Manager Business Solution Architect
We plan to add more members (2 programmers and 1 Marketing Person)
And launch beta version in 2013.

20. Thank you.
Team Start-Up @venture-lab
Stanford University