1. Value Luxury Travel
Media Kit
For more information, contact:
delia@valueluxurytravel.com
1-415-686-7382
http://www.ValueLuxuryTravel.com
2. Value + luxury: It’s what everyone’s talking about.
Travelers are on the go again, despite the economy. Yet more than
ever, people want vacations that they can both enjoy and afford.
They’re researching and deliberating before booking, making sure
their holiday not only fulfills their dreams, but stays within their
budgets.
We’re experienced travel writers and journalists. And that’s how
we’ve always planned our own trips. We understand that
luxury is a personal choice – and that value means
maximizing your dollars for the greatest experience.
As members of the Value Luxury Travel Network, we share a
common desire to help our readers discover the intersection of
where their budgets and dream vacations meet...
… then, as we like to say, “Get on that plane!”
3. A little bit about our readers.
They’re affluent, well-educated and price-aware.
They crave travel experiences as unique as they are.
No vacation is perfect, but working with us, they come
close. Our readers seek our travel advice because of the trust we
have built as on-the-road writers, and because of the personalized
attention they receive in our active online communities.
With over 100,000 pageviews per month among us, you’ll see that
our reach is significant – and constantly growing.
5. A little bit about the value of our marketing campaigns.
We are trusted resources to our readers, and we
have a track record for getting your name in front of
online consumers searching for good value, buzz-worthy
experiences.
We are able to track and measure your investment with
us, ensuring that our impact corresponds directly
to your bottom line.
We are flexible and nimble, with expertise on multiple
platforms, allowing you to create the value luxury
campaign perfect for your needs and budget.
People laugh at our jokes.
Why Us?
6. Why Us?
We’re travelers and experts.
Like our Mary Jo, who has 25 years of industry experience. As a flight
attendant & travel writer, she flies half a million miles a year. She may
have circumnavigated the globe, but knows every destination is special.
Or Margo, not only a mother of two, but former destination marketer
& film location scout, reporting to demanding movie execs. When we say
attention to detail, Margo means business – she’s handy for trivia night!
Then there’s Andy – “that travel guy,” international speaker on
tourism marketing and owner of nearly 30 websites. With a decade of
technology experience on top of that, Andy can almost see the future.
Don’t forget Chris, who has 20 years of award-winning journalism
experience at USA Today and other prestigious publications. Chris’s
influence is so far reaching, you can’t put a number (or a ring) on it.
Why Us?
7. Why Us?
Just a sampling of our skills and interests…
Why Us?
8. How do you benefit from working with us?
Quality by Association. Our publications are well
respected and have significant online reach and
influence. But it isn’t just about numbers: our
readers are the travelers you want to reach. It’s the
one time you want to be guilty by association.
Work smarter, not harder. We’ll help you find
the marketing angle that puts your destination or
attraction in the best light for your demographics.
Like value luxury, we’re good value too. Our
multi-media campaigns cost less than doing it
yourself.
Work with Us
10. Advertising & Advertorial
Looking to boost your exposure with advertising?
We have flexible packages that enable you to send
targeted, valuable traffic to your website. We can
also help give your website an SEO boost!
Contact us to explore your options and get started.
Even if you don’t have a banner ad yet, we can
help!
Work with Us
11. The Value Luxury Experience
Trying to reach travel influencers through online content and social
media? Our Value Luxury Experience is the perfect fit for your
online outreach.
It’s more than a press trip.
It is an integrated, multi-media marketing campaign designed to
shine the value luxury light on your destination,
accommodation or attraction.
First we work with you to discover popular story angles and the
best ways to highlight your destination or attraction.
Then we hit the ground running, either all of us as a group, or a
series of individual visits – experiencing, sharing, promoting.
We deliver a series of content that dazzles, and as you may know,
Internet content stays there forever!
Work with Us
12. The Value Luxury Experience
What the heck is a “multi media marketing campaign?”
Well, you can pick and choose the features you need;
your options include:
Multiple features with varying story angles about
you, on your own website, on our websites, and
elsewhere.
Social media campaigns and outreach – before,
during and after our visit – to build your own fans and
followers.
Yelp and Tripadvisor reviews to boost your online
profiles on these crucial sites.
Uploading of photos to your Flickr or Facebook
pools.
YouTube videos posted to your profile or channel.
Work with Us
13. The Value Luxury Experience
We’re always looking to visit places that fit our
Value Luxury ethos. We’ll customize our
campaigns to meet your needs and budget.
And rest assured, we’ll always be on time (unless
the pilot is late, of course). Send us an invitation!
Work with Us
15. Meet Chris Gray Faust, a Founding Member
http://www.caroundtheworld.com
Chris Gray Faust is the former travel editor of USA TODAY
and publisher of the award-winning blog, Chris Around The
World. She's also a freelance writer for publications such as
Cruise Critic, Budget Travel, Zagat's, San Francisco
Chronicle, USA TODAY magazines, Porthole and
Destination Weddings & Honeymoons.
Value Luxury Ethos: Believes that every vacation should be
one worth bragging about at a cocktail party.
16. Meet Andy Hayes, a Founding Member
http://www.sharingtravelexperiences.com
Andy Hayes is the managing editor of the highly-influential
Sharing Travel Experiences. Known as “that travel guy,” he is
a highly sought-out writer, speaker, consultant and
entrepreneur in the travel and tourism industries.
Value Luxury Ethos: Believes that the best travel
experiences are about the little things – details matter.
17. Meet Mary Jo Manzanares,
a Founding Member
http://www.thetravelersway.com
Mary Jo Manzanares is the Editor in Chief of The Travelers
Way and also blogs at Traveling with MJ. She speaks and
consults on travel-related topics and is the Conference
Director for TBEX (Travel Blog Exchange).
Value Luxury Ethos: Believes that luxury comes in all price
points - find yours and embrace it.
18. Meet Margo Millure, a Founding Member
http://www.travelbelles.com
Margo Millure is publisher and editor of The Travel Belles.
She is a published essayist and fiction writer, as well as the
former executive editor of Sasee and Strand Magazines.
Before becoming a professional writer, she was an economic
development marketer for the Commonwealth of Virginia.
Value Luxury Ethos: Believes that travel can be both pretty and
practical.
20. Stats and Figures
CAroundtheWorld Sharing Travel The Travelers Way The Travel Belles
Experiences
Monthly
Pageviews 23,751 71,110 23,000 26,300
Google
Pagerank 4 4 3 3
Twitter
Followers 11,660 19,368 18,339 7,700
Facebook Fans
2,500 10,757 4,800 1,400
Newsletter
Subscribers 750 3,735 N/A 175
Figures are approximate. Last updated: September 2012
21. Demographics
CAroundtheWorld: Sharing Travel Experiences:
Sophisticated professionals aged 35-45 College educated women aged 25-44
with higher education. Childless with with no children and an affluent
high disposable income, looking for household income well over $100k a
boutique vacations. Many have media year. Travel typically twice a year.
influence.
The Travelers Way: The Travel Belles:
Affluent baby boomer women who Affluent women aged 25-65 with
travel frequently. These well educated higher education. High disposable
travelers enjoy seeing the world and income and travel several weeks a
usually travel with their family or year, often with families or girlfriends.
friends.
22. Let’s talk about how we can work
together.
Whether you’re just curious to know more, or you
know just the thing you’re looking for, we’d love
to chat.
delia@valueluxurytravel.com
1-415-686-7382
http://www.valueluxurytravel.com/contact
