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TrekPlan nycsw

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TrekPlan nycsw

  1. 2. Problem <ul><li>It is too hard to plan a trip! </li></ul>
  2. 3. What it is <ul><li>Plan Travel </li></ul><ul><li>Collaborate </li></ul><ul><li>Share Itineraries </li></ul><ul><li>Provide Feedback </li></ul>
  3. 4. DEMO
  4. 5. Revenue Streams <ul><li>Advertising </li></ul><ul><li>Paid Premium Service </li></ul><ul><li>Commission : Sales tool for tour guides </li></ul><ul><li>Collaboration with Visitor Bureaus </li></ul>
  5. 6. Next Steps <ul><li>Project Plan </li></ul><ul><li>Draft a Business Plan </li></ul><ul><li>Grow the Team </li></ul><ul><li>Develop the Alpha Version </li></ul>
  6. 7. Ask <ul><li>Developers </li></ul><ul><li>Graphics Designer </li></ul><ul><li>Legal Advice </li></ul><ul><li>Mentor </li></ul>
  7. 8. Background Slides
  8. 9. Traffic Drivers <ul><li>Advertising eg. Google AdWords </li></ul><ul><li>Signup-Alerts to friends </li></ul><ul><li>Distribute Coupons for Airlines, Hotels-Chains etc. </li></ul><ul><li>Dissemination via travel forums on lonelyplanet.com, v acation barter sites, couchsurfing.com etc. </li></ul><ul><li>Cooperation with travel site eg. Expedia: free &quot;pay service” for their customers in exchange for promotion </li></ul><ul><li>Scavenger hunts in major cities </li></ul>
  9. 10. Revenue Streams <ul><li>Advertising </li></ul><ul><li>Itinerary monitoring and travel alerts - pay feature </li></ul><ul><li>Pay-per-Use: Travel-Planning-Tool for groups ie. members vote on proposed attractions thus adapting the itinerary </li></ul><ul><li>Subscription: Travel-Planning-Tool for tour guides where he can manage multiple group-tours. </li></ul><ul><li>Commission: Sales tool for tour guides </li></ul><ul><li>Selling user data to Selling customized Newsletter-Lists to tourist marketing companies eg. Visitor bureaus, travel companies, equipment providers etc. </li></ul>
  10. 11. Potential Customers <ul><li>Non-conventional Discoverer* </li></ul><ul><li>Young Fun- and Adventure-Seeker* </li></ul><ul><li>Culture Traveler* </li></ul><ul><li>= 288 million worldwide (35%) </li></ul><ul><li>*Users of Internet for trip planning and want to have personalized itineraries. </li></ul>
  11. 12. Competitors <ul><li>GoPlanIt.com create itineraries and view users itineraries. </li></ul><ul><li>TripIt.com create itineraries from booking confirmations + paid service for travel alerts (eg. flight changes) </li></ul><ul><li>Yahoo Trips upload itineraries and view and copy other trips. </li></ul><ul><li>Google maps enter in locations and plot them on a map </li></ul>
  12. 13. Differentiation and USP <ul><li>GoPlanIt.com = editorial driven + only available for select markets </li></ul><ul><li>TripIt does = itinerary functionality is nearly un-usable. </li></ul><ul><li>Yahoo Trips = does not allow to combine items from different itineraries and does not provide customized targeted itineraries </li></ul><ul><li>Google = does not provide itineraries of other travelers </li></ul><ul><li>TrekPlan entirely user driven, allows people to leverage other trips and customize own itnerary, provide feedback </li></ul>
  13. 14. Problem <ul><li>Travel Planning is cumbersome </li></ul><ul><li>Itinerary planning for groups is even more cumbersome </li></ul><ul><li>No good tool available that helps with itinerary planning </li></ul><ul><li>No good tool available that allows to utilize other travelers experience </li></ul>“ ... holidaymakers set aside guide books and travel companies suggestions to lean on the opinions of fellow travelers ... (they) have a tendency to put more faith in direct forms of interaction ...” P resentation on W orld Travel Market Trade-Show London Nov. 2009
  14. 15. What it is <ul><li>Create customized itineraries </li></ul><ul><li>Share itineraries with friends </li></ul><ul><li>Collaborate on group trip-planning </li></ul><ul><li>Enter ratings and comments after the trip </li></ul><ul><li>Publish itineraries </li></ul><ul><li>Rate itineraries and attractions of others </li></ul><ul><li>Combine elements of published itineraries to create new ones </li></ul>

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