Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TrekPlan nycsw


Published on

Published in: Travel, Business
  • Be the first to comment

  • Be the first to like this

TrekPlan nycsw

  1. 2. Problem <ul><li>It is too hard to plan a trip! </li></ul>
  2. 3. What it is <ul><li>Plan Travel </li></ul><ul><li>Collaborate </li></ul><ul><li>Share Itineraries </li></ul><ul><li>Provide Feedback </li></ul>
  3. 4. DEMO
  4. 5. Revenue Streams <ul><li>Advertising </li></ul><ul><li>Paid Premium Service </li></ul><ul><li>Commission : Sales tool for tour guides </li></ul><ul><li>Collaboration with Visitor Bureaus </li></ul>
  5. 6. Next Steps <ul><li>Project Plan </li></ul><ul><li>Draft a Business Plan </li></ul><ul><li>Grow the Team </li></ul><ul><li>Develop the Alpha Version </li></ul>
  6. 7. Ask <ul><li>Developers </li></ul><ul><li>Graphics Designer </li></ul><ul><li>Legal Advice </li></ul><ul><li>Mentor </li></ul>
  7. 8. Background Slides
  8. 9. Traffic Drivers <ul><li>Advertising eg. Google AdWords </li></ul><ul><li>Signup-Alerts to friends </li></ul><ul><li>Distribute Coupons for Airlines, Hotels-Chains etc. </li></ul><ul><li>Dissemination via travel forums on, v acation barter sites, etc. </li></ul><ul><li>Cooperation with travel site eg. Expedia: free &quot;pay service” for their customers in exchange for promotion </li></ul><ul><li>Scavenger hunts in major cities </li></ul>
  9. 10. Revenue Streams <ul><li>Advertising </li></ul><ul><li>Itinerary monitoring and travel alerts - pay feature </li></ul><ul><li>Pay-per-Use: Travel-Planning-Tool for groups ie. members vote on proposed attractions thus adapting the itinerary </li></ul><ul><li>Subscription: Travel-Planning-Tool for tour guides where he can manage multiple group-tours. </li></ul><ul><li>Commission: Sales tool for tour guides </li></ul><ul><li>Selling user data to Selling customized Newsletter-Lists to tourist marketing companies eg. Visitor bureaus, travel companies, equipment providers etc. </li></ul>
  10. 11. Potential Customers <ul><li>Non-conventional Discoverer* </li></ul><ul><li>Young Fun- and Adventure-Seeker* </li></ul><ul><li>Culture Traveler* </li></ul><ul><li>= 288 million worldwide (35%) </li></ul><ul><li>*Users of Internet for trip planning and want to have personalized itineraries. </li></ul>
  11. 12. Competitors <ul><li> create itineraries and view users itineraries. </li></ul><ul><li> create itineraries from booking confirmations + paid service for travel alerts (eg. flight changes) </li></ul><ul><li>Yahoo Trips upload itineraries and view and copy other trips. </li></ul><ul><li>Google maps enter in locations and plot them on a map </li></ul>
  12. 13. Differentiation and USP <ul><li> = editorial driven + only available for select markets </li></ul><ul><li>TripIt does = itinerary functionality is nearly un-usable. </li></ul><ul><li>Yahoo Trips = does not allow to combine items from different itineraries and does not provide customized targeted itineraries </li></ul><ul><li>Google = does not provide itineraries of other travelers </li></ul><ul><li>TrekPlan entirely user driven, allows people to leverage other trips and customize own itnerary, provide feedback </li></ul>
  13. 14. Problem <ul><li>Travel Planning is cumbersome </li></ul><ul><li>Itinerary planning for groups is even more cumbersome </li></ul><ul><li>No good tool available that helps with itinerary planning </li></ul><ul><li>No good tool available that allows to utilize other travelers experience </li></ul>“ ... holidaymakers set aside guide books and travel companies suggestions to lean on the opinions of fellow travelers ... (they) have a tendency to put more faith in direct forms of interaction ...” P resentation on W orld Travel Market Trade-Show London Nov. 2009
  14. 15. What it is <ul><li>Create customized itineraries </li></ul><ul><li>Share itineraries with friends </li></ul><ul><li>Collaborate on group trip-planning </li></ul><ul><li>Enter ratings and comments after the trip </li></ul><ul><li>Publish itineraries </li></ul><ul><li>Rate itineraries and attractions of others </li></ul><ul><li>Combine elements of published itineraries to create new ones </li></ul>