Triply

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This describes the business plan for an application that simplifies travel and makes it social.

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Triply

  1. 1. Triply – Trip Happily ETHAN EDGERTON VARUN MURTHY NEIL SETHI SAROSH SHAHBUDDIN STEVEN SWIGART
  2. 2. Fundamental Problem (AKA Opportunity !) We are trying to address the lack of a social, engaging and self-guided tourism application. There are some existing applications that allow a person to look up destinations and download information about a city or book hotels or flights. However, all these applications are informational only and involve very little user engagement. i.e. information flow is unidirectional and non-engaging. There is nothing in these applications that keeps making users return to the app when they are not travelling.
  3. 3. Product We are in the process of building an application that will allow travelers to immerse themselves into the travelling experience by creating an engaging and captivating app. The application will allow people to socially experience travel while learning about and interacting with a city and its locations during their adventures. We intend to gamify the experience of travelling to a new city. The social aspect of travelling will allow you to follow your friends along on their journey as well as allow them to follow you.
  4. 4. Key Features Gamified aspect to tourism. Each location is a level where tasks can be completed and badges and points earned. Location Filters based on preferences. i.e. Art, History, Adventure, Night life etc. Review based location selection. i.e. the most popular and most engaging locations are floated to the top of the location list. Intelligent Itinerary building with cost and time suggestions.
  5. 5. Team Our team comprises a great mix of technical, artistic and entrepreneurial individuals. We all love travelling and wanted an application that addresses the issues that we faced while discovering a new place. Some of us travel on work and some of us for leisure but we always try to make the most of a trip and have fun doing it. We want to Trip happily.
  6. 6. Business Model Advertisement based revenue. Since the application is used by people who are visiting a location or planning to visit a location, we will have a high location based conversion rate. Funding from tourism sites that we drive traffic to.
  7. 7. Sales and Marketing Strategy Utilize the existing social platforms in order to market the application. We can use videos on youtube, posts and comments on facebook and reddit etc. Create event based marketing . E.g. the Olympics in London, the US Open in NY etc in order to make use of the increased foot falls in a location at a given time.
  8. 8. Risk There are existing tourism applications that have already gained a significant user base. Gaining user traction in a relatively saturated social networking market is difficult. However, we intend to integrate with existing social networks and not compete with them. Monetizing this effort will need a lot of on the ground work talking to local stores and vendors about advertising with us. User engagement is subject to luck and user adoption rates.
  9. 9. Partners and Allies We will need to tie up with many of the existing social networks in order to gain initial user traction and generate content on the platform. Integration with Open source data from flickr and wikitravel is necessary in order to have rich content on the application from the get go.
  10. 10. Funding We will bootstrap this application as we intend to garner a user base before trying to monetize the applications. The initial costs will only be development and server / backend infrastructure costs. We will also consider charging a nominal fee in the range of $1 - $3 for the application.

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