Triply – Trip Happily ETHAN EDGERTON VARUN MURTHY NEIL SETHI SAROSH SHAHBUDDIN STEVEN SWIGART
Fundamental Problem (AKA Opportunity !) We are trying to address the lack of a social, engaging and self-guided tourism application. There are some existing applications that allow a person to look up destinations and download information about a city or book hotels or flights. However, all these applications are informational only and involve very little user engagement. i.e. information flow is unidirectional and non-engaging. There is nothing in these applications that keeps making users return to the app when they are not travelling.
Product We are in the process of building an application that will allow travelers to immerse themselves into the travelling experience by creating an engaging and captivating app. The application will allow people to socially experience travel while learning about and interacting with a city and its locations during their adventures. We intend to gamify the experience of travelling to a new city. The social aspect of travelling will allow you to follow your friends along on their journey as well as allow them to follow you.
Key Features Gamified aspect to tourism. Each location is a level where tasks can be completed and badges and points earned. Location Filters based on preferences. i.e. Art, History, Adventure, Night life etc. Review based location selection. i.e. the most popular and most engaging locations are floated to the top of the location list. Intelligent Itinerary building with cost and time suggestions.
Team Our team comprises a great mix of technical, artistic and entrepreneurial individuals. We all love travelling and wanted an application that addresses the issues that we faced while discovering a new place. Some of us travel on work and some of us for leisure but we always try to make the most of a trip and have fun doing it. We want to Trip happily.
Business Model Advertisement based revenue. Since the application is used by people who are visiting a location or planning to visit a location, we will have a high location based conversion rate. Funding from tourism sites that we drive traffic to.
Sales and Marketing Strategy Utilize the existing social platforms in order to market the application. We can use videos on youtube, posts and comments on facebook and reddit etc. Create event based marketing . E.g. the Olympics in London, the US Open in NY etc in order to make use of the increased foot falls in a location at a given time.
Risk There are existing tourism applications that have already gained a significant user base. Gaining user traction in a relatively saturated social networking market is difficult. However, we intend to integrate with existing social networks and not compete with them. Monetizing this effort will need a lot of on the ground work talking to local stores and vendors about advertising with us. User engagement is subject to luck and user adoption rates.
Partners and Allies We will need to tie up with many of the existing social networks in order to gain initial user traction and generate content on the platform. Integration with Open source data from flickr and wikitravel is necessary in order to have rich content on the application from the get go.
Funding We will bootstrap this application as we intend to garner a user base before trying to monetize the applications. The initial costs will only be development and server / backend infrastructure costs. We will also consider charging a nominal fee in the range of $1 - $3 for the application.