Iemi Ebm Tripwolf Dm


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Iemi Ebm Tripwolf Dm

  1. 1. IEMI-MBA-EBM-Delphine 25/09/2009 <ul><li>A closer look at its business model, </li></ul><ul><li>based on an Open Content Community principle </li></ul>
  2. 2. TRIPWOLF IN BRIEF <ul><li>What is Tripwolf ? </li></ul><ul><li>Tripwolf is “a social travel guide for individual travelers”. </li></ul><ul><li>How does Tripwolf works? </li></ul><ul><li>Tripwolf offers its users the ability to prepare their travels, taking into account others’ experiences and professional travel writers’ advices. The future traveler can build his own itinerary, print it, and access linked accommodation or travel booking websites. </li></ul><ul><li>Tripwolf encourages its users to get involved in the developing process by freely generating content: locate places on a city map, rate a place or add comments about it, suggest an itinerary, share personal pictures or videos of a place, write a travel journal... </li></ul><ul><li>Some facts about Tripwolf : </li></ul><ul><li>Based in Vienna, Austria </li></ul><ul><li>Launched July 2008 </li></ul><ul><li>Information for over 50 000 destinations </li></ul><ul><li>Travel guides for 256 countries </li></ul><ul><li>At least 35673 registered travelers </li></ul>
  3. 3. USE AND CREATE CONTENT Before the travel: Use the Tripwolf data to determine your itinerary Before the travel: Use links to partners’ websites to book your flight tickets and hotel During the travel: Visit chosen places, Discover new ones, Take pictures. After (or during) the travel: Comment and rate the places you visited, Locate new places-to-go-to on the city map, Share your photos with other users… Choose your next destination
  4. 4. <ul><li>USERS </li></ul><ul><li>gathers various info (opinions, </li></ul><ul><li>itinerary proposals, accommodation </li></ul><ul><li>availability…) in one place </li></ul><ul><li>lowers the cost of accessing guide </li></ul><ul><li>information </li></ul><ul><li>eases the discovery of places not </li></ul><ul><li>mentioned in usual guide books </li></ul><ul><li>reduces the risk to visit a place that </li></ul><ul><li>would disappoint </li></ul><ul><li>SUBSCRIBED TRAVELERS </li></ul><ul><li>allows direct communication with </li></ul><ul><li>other travelers </li></ul><ul><li>provides a place to store photos </li></ul><ul><li>provides a place to write a journal </li></ul><ul><li>helps keep updated about friends </li></ul><ul><li>when not travelling together </li></ul><ul><li>helps gain acknowledgement of </li></ul><ul><li>their ability to evaluate a / share </li></ul><ul><li>about a trip </li></ul><ul><li>PARTNERS </li></ul><ul><li>helps gain visibility </li></ul><ul><li>gains access to target customers </li></ul><ul><li>receives feedbacks through </li></ul><ul><li>travelers rates/votes </li></ul><ul><li> BUSINESS’ OWNER </li></ul><ul><li>reduces the cost of increasing the </li></ul><ul><li>content </li></ul><ul><li>transfers the responsibility of the </li></ul><ul><li>accuracy and quality of the content </li></ul><ul><li>fastens the content growth </li></ul>PROBLEMS IT SOLVES FOR
  5. 5. USER GROUPS SERVED Travelers preparing a travel (choosing the destination/places to visit, looking for advices, …) Travelers sharing about their own experience (sharing pictures, journal, advices, rates, …) Locals of the city (sharing their own experiences in it, looking for new – to them – places in it, … ) Non-travelers following a traveler they personally know (read his journal, enjoy his pictures, …) Non-travelers searching for the sensation of travelling (discover one’s adventures, enjoy pictures, …) Even if Tripwolf is a social travel guide, this does not mean that its users have to be travelers.
  6. 6. REVENUE SOURCES <ul><li>IS IT SUSTAINABLE? </li></ul><ul><li>YES. As long as the users trust the information (rates, etc…) they find on the site, why would they stop use it? The real question is how to motivate users to generate more accurate content and update the ones that contains incomplete (or false) information? </li></ul><ul><li>sell of collected data </li></ul><ul><li>business partnership </li></ul><ul><li>subscription </li></ul><ul><li>advertisements </li></ul><ul><li>(at least two per page) </li></ul>
  7. 7. <ul><li>Can the model </li></ul><ul><li>apply OFFLINE </li></ul><ul><li>as well OR is it </li></ul><ul><li>unique to the </li></ul><ul><li>WEB ? </li></ul><ul><li>To collect information </li></ul><ul><li>in an offline context </li></ul><ul><li>is manageable. </li></ul><ul><li>But it would be quite </li></ul><ul><li>impossible to make </li></ul><ul><li>the data available in </li></ul><ul><li>its new version after </li></ul><ul><li>each contribution. </li></ul>BUSINESS (viability) HUMAN VALUES TECHNOLOGY Internet tools accessible for the users (to rate, store a journal, add pictures...) and internet advertising and linking tools. Not many cost to run this business Desire to help others, Enjoyment of sharing ; but only after signing up. Trust in the information
  8. 8. TWO OF ITS COMPETITORS World 66 at World66 too is a travel guide which content is generated by users. One difference lies in the possibility to post reviews without being forced to register and log in, the author then remains anonymous. World66 too proposes links to accommodation or transport websites. And it also shows a separate link for travel insurance. TourSpot at Although it requires users to pay for travel guide downloading, which are for the moment only covering cities of North America, I consider it as a competitor of Tripwolf . Tourspot sells guide books and has a community (on Facebook ) where users can share their own travel experiences. Its travel guides are accessible anytime and anywhere for the Targeted users, and their information are continuously updated.
  9. 9. <ul><li>INCREASE THE NUMBER </li></ul><ul><li>OF USERS BY </li></ul><ul><li>encouraging locals to write about </li></ul><ul><li>their own city </li></ul><ul><li>creating a contest of the best </li></ul><ul><li>travel-journal or of the best photo </li></ul><ul><li>EXPAND THE REVENUE </li></ul><ul><li>SOURCES BY </li></ul><ul><li>developing partnerships with event </li></ul><ul><li>organizers to host their ads of </li></ul><ul><li>local events </li></ul><ul><li>CREATE A GROWTH MODEL </li></ul><ul><li>FOR THE BUSINESS BY </li></ul><ul><li>improving the language quality </li></ul><ul><li>developing partnerships with cities </li></ul><ul><li>or regions </li></ul><ul><li>being visible on Opodo and other </li></ul><ul><li>travel booking websites </li></ul>IF I OWNED IT, I WOULD SOME POINTS TO IMPROVE: the accuracy of the Information shared, the quality of the translation