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Tripwolf vs BOO.com A BUISSON – IEMI 2010
Business description Tripwolf BOO Tripwolf is based in Vienna (Austria) Since launch in July 2008 tripwolf has been growing very quickly to more than 1.5 million monthly visitors looking for travel informations. Boo.com is a British internet company  Launched in the Autumn of 1999, the company spent $135 million of venture capital in just 18 months[1], and it was placed into receivership on 18 May 2000 and liquidated. 	7 years after, they return with a very simple design, simple functionalities and a new social concept relying on 2,156,179 Traveler reviews of 2,503 destinations.
Business description Tripwolf BOO "yourworldwidetravel guide" "Travel advice from people like you"
Business description : communitymodels Tripwolf BOO Tripwolf combines travel tips from professional travel writers with a vast collection of travel information, experiences and reviews from a worldwide community of thousands of travelers.  All boo's reviews are written by people.  It's "collective wisdom  by boo!”.
Business description : similor interactive services Tripwolf BOO share recommendations with the tripwolf community ask  trip gurus for very specific travel advice to find tailor made spots in any city.  create, download and print a free PDF travel guide . Import their friends through facebook and share their  travel pictures. Blog read interviews download a tripwolfiphone application  Find the best hotels, bars, restaurants and attractions for a trip.  Share recommendations from  members & write articles, post ratings /reviews Create customized city guides   Publish photos Google map functionality to virtually travel on spots identified by the social community
Customer groups served : 18 to 30 years old travelers, adventurers, people willing to discover new places thanks to the reviews written by the others, or to know more about the place they are going to. Independent,  international and travel hungry travelers who enjoy sharing tips, photos, … Active web users  NB : All Organizations, companies, and/or businesses alike may not become Members and should not use the tripwolf Service or the Web site for any purpose. The tripwolf Web Site service is meant for personal use of the individual Members only services, search and advice from other travelers
Benefits for customers : "a One-Stop-Shop –  with which to generate personalized travel guides" 	Travelers save time, reduce the cost of an independent travel organization and reduce the risk of being disappointed abroad ;
Partners :  Tripwolf Professionnal partners : Footprint travel guides + travel industry leaders like MarcoPolo Business partners  : hotels, restaurants, bar or club - or  sightseeing tours, languages courses or surf lessons  Benefit from highest visibility : link to websites Preferred listings will help them "to reach international  travelers at the exact right time: when they plan their trip & are ready to make decisions!"
Partners :  BOO Profesionnal partners : Eventful Business partners : Restaurants, Bar and all travel related services . Benefit from visibility : can be promoted on boo.com Benefit from a positive image due to unbiased travel advice and ranking from travelers themselves
Owners : Tripwolf BOO  TRIPWOLF business model reduces the cost of increasing the content The responsibility of the accuracy and quality of the content is transferred to the members of the community This model fastens the content growth Income/profit Take advantage of a trendy phenomenon : web community
Revenue sources : Services may include advertisements  Subscription fees from tourism professionnal Tripwolfdetail (149€/year) or tripwolf premium (249€ per year)
COMPETITORS: www.routard.com
Can the model apply offline as well ? As all social networks, it’s unique to the web You can collect offline a lot of informations like touristic guides do but the major interest of these business models is the interactivity of the travelers and the permanent updating content.
Is the model scaleable, sustainable? Yesas long as … Risks users trust the information available on the website (rates, etc…). There is a control of the information by companies even if users are responsible for their posting users  generate even more accurate content Credibility of advices given by non professional of the tourism   Not only travelers reviews but  also a Profit-driven platform : one of the  revenue sources is indirect advertising.  The success depends largely on customers trust
Stretch :  As seen in the article of MuammerOZER "online business : tailoring your business environment in order to compete “ we can check 7 points to identify a growth model for these business :  Collect and use of business intelligence to innovate Product/service superiority vs the competitors Technological competence Flexibility Integrated strategies : online business with other functions Relationships inside and outside the firm Market conditions (legal, competitive, technological, social and cultural environment).
Stretch : increaseusers Relationships with customers :  Translation into more foreign languages to reach international customers Be present on other social networks Create challenges between users (travel-related challenges for example) to create buzz and therefore increase the number of visits. affiliate programs, organizing and planning appropriate (tripwolf / Boo) journeys based on the best members comments,  Technological competence & flexibility improving their functionalities and information architecture.
Stretch : expand revenue sources Collect and use of business intelligence to innovate partnerships with travel TV channels for documentaries (following different members during their travel experiences) Integrated strategies : online business with other functions a retail travel online store, selling travel guides, Relationships with partners Create challenges and competitions, and find large brands to endorse them.

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Tripwolf vs boo

  • 1. Tripwolf vs BOO.com A BUISSON – IEMI 2010
  • 2. Business description Tripwolf BOO Tripwolf is based in Vienna (Austria) Since launch in July 2008 tripwolf has been growing very quickly to more than 1.5 million monthly visitors looking for travel informations. Boo.com is a British internet company Launched in the Autumn of 1999, the company spent $135 million of venture capital in just 18 months[1], and it was placed into receivership on 18 May 2000 and liquidated. 7 years after, they return with a very simple design, simple functionalities and a new social concept relying on 2,156,179 Traveler reviews of 2,503 destinations.
  • 3. Business description Tripwolf BOO "yourworldwidetravel guide" "Travel advice from people like you"
  • 4. Business description : communitymodels Tripwolf BOO Tripwolf combines travel tips from professional travel writers with a vast collection of travel information, experiences and reviews from a worldwide community of thousands of travelers. All boo's reviews are written by people. It's "collective wisdom by boo!”.
  • 5. Business description : similor interactive services Tripwolf BOO share recommendations with the tripwolf community ask trip gurus for very specific travel advice to find tailor made spots in any city. create, download and print a free PDF travel guide . Import their friends through facebook and share their travel pictures. Blog read interviews download a tripwolfiphone application Find the best hotels, bars, restaurants and attractions for a trip. Share recommendations from members & write articles, post ratings /reviews Create customized city guides Publish photos Google map functionality to virtually travel on spots identified by the social community
  • 6. Customer groups served : 18 to 30 years old travelers, adventurers, people willing to discover new places thanks to the reviews written by the others, or to know more about the place they are going to. Independent, international and travel hungry travelers who enjoy sharing tips, photos, … Active web users NB : All Organizations, companies, and/or businesses alike may not become Members and should not use the tripwolf Service or the Web site for any purpose. The tripwolf Web Site service is meant for personal use of the individual Members only services, search and advice from other travelers
  • 7. Benefits for customers : "a One-Stop-Shop – with which to generate personalized travel guides" Travelers save time, reduce the cost of an independent travel organization and reduce the risk of being disappointed abroad ;
  • 8. Partners : Tripwolf Professionnal partners : Footprint travel guides + travel industry leaders like MarcoPolo Business partners : hotels, restaurants, bar or club - or sightseeing tours, languages courses or surf lessons Benefit from highest visibility : link to websites Preferred listings will help them "to reach international travelers at the exact right time: when they plan their trip & are ready to make decisions!"
  • 9. Partners : BOO Profesionnal partners : Eventful Business partners : Restaurants, Bar and all travel related services . Benefit from visibility : can be promoted on boo.com Benefit from a positive image due to unbiased travel advice and ranking from travelers themselves
  • 10. Owners : Tripwolf BOO TRIPWOLF business model reduces the cost of increasing the content The responsibility of the accuracy and quality of the content is transferred to the members of the community This model fastens the content growth Income/profit Take advantage of a trendy phenomenon : web community
  • 11. Revenue sources : Services may include advertisements Subscription fees from tourism professionnal Tripwolfdetail (149€/year) or tripwolf premium (249€ per year)
  • 13. Can the model apply offline as well ? As all social networks, it’s unique to the web You can collect offline a lot of informations like touristic guides do but the major interest of these business models is the interactivity of the travelers and the permanent updating content.
  • 14. Is the model scaleable, sustainable? Yesas long as … Risks users trust the information available on the website (rates, etc…). There is a control of the information by companies even if users are responsible for their posting users generate even more accurate content Credibility of advices given by non professional of the tourism Not only travelers reviews but also a Profit-driven platform : one of the revenue sources is indirect advertising. The success depends largely on customers trust
  • 15. Stretch : As seen in the article of MuammerOZER "online business : tailoring your business environment in order to compete “ we can check 7 points to identify a growth model for these business : Collect and use of business intelligence to innovate Product/service superiority vs the competitors Technological competence Flexibility Integrated strategies : online business with other functions Relationships inside and outside the firm Market conditions (legal, competitive, technological, social and cultural environment).
  • 16. Stretch : increaseusers Relationships with customers : Translation into more foreign languages to reach international customers Be present on other social networks Create challenges between users (travel-related challenges for example) to create buzz and therefore increase the number of visits. affiliate programs, organizing and planning appropriate (tripwolf / Boo) journeys based on the best members comments, Technological competence & flexibility improving their functionalities and information architecture.
  • 17. Stretch : expand revenue sources Collect and use of business intelligence to innovate partnerships with travel TV channels for documentaries (following different members during their travel experiences) Integrated strategies : online business with other functions a retail travel online store, selling travel guides, Relationships with partners Create challenges and competitions, and find large brands to endorse them.