no commissions, no fees
Digital natives reshaping the online hospitality market
from travel agentsto OTAs and GDS
Common OTA facts• Started at the end of the 1990‘s   • Money spent on Google• Browser-based                               ...
GDS       Corporate-based once powerful tool                  Challenged by its clients“   Mandating that airlines distrib...
2010+ ...change happensEnter the Digital Native
Digital native characteristics            no age group: behaviour related                      tech aware                 ...
Browser Users                                     How did you find the hotel?Friends and Family                            ...
Digital natives’ secret to travel?                       Being at the centre of information                             no...
World of InteractionsAccommodation           Place           Expertise and opinion
Digital Natives’ World of Interactions                           When preparing a trip                             When tr...
The Digital Native is Always Connected                                        data streamIt is not about:                 ...
Digital natives. What does it                             mean for your hotel?Your digital native guest:- discovered the d...
ConsequenceTyping "hotels in Rome" in Google is likely to be less relevant fromnow on.Users will ask for OTA platforms whe...
We are building a travel experience revolving around the Treovi                           platformFeatures include:• power...
... and the best thing is,No charges or commissions on      these reservations
no commissions, no feesThank you                           contact@treovi.com                           michal@treovi.com
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Treovi WHR2012 PRESENTATION

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... or how the digital natives are reshaping the online travel industry. A presentation by Treovi - the no-commission hotel booking startup from Geneva, Switzerland. -for the WHR 2012 conference

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Treovi WHR2012 PRESENTATION

  1. 1. no commissions, no fees
  2. 2. Digital natives reshaping the online hospitality market
  3. 3. from travel agentsto OTAs and GDS
  4. 4. Common OTA facts• Started at the end of the 1990‘s • Money spent on Google• Browser-based “ Icelandic metasearch site Dohop recently pointed out that general searches on the words "flights" and "hotels" have steadily declined over the years. ” “ The cost of other travel-related keywords has continued to climb over the years. For small businesses that spend less than $10 000 a month on AdWords (or about 96% of businesses that use AdWords), these are challenging times. ” • Google search conversion rate for travel: 1.45% Source: Tnooz/wordstream
  5. 5. GDS Corporate-based once powerful tool Challenged by its clients“ Mandating that airlines distribute all of their content through a GDS monopolist will result in significant consumer overcharges. -Airline Alliance letter, 2012 ”
  6. 6. 2010+ ...change happensEnter the Digital Native
  7. 7. Digital native characteristics no age group: behaviour related tech aware curious > or converted community-driven behaviour
  8. 8. Browser Users How did you find the hotel?Friends and Family 22.9% OTAs 20.7% TripAdvisor 18.2% Other 17% Repeat Guest 12.3% Travel Agents 3.1% Magazines 2% Facebook 1.6% Blogs 1.5% Guides 0.5% Twitter 0.2% 0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30% source: Tnooz (originally WIHP on 20 000 guests)
  9. 9. Digital natives’ secret to travel? Being at the centre of information non-travel apps travel apps forums and similar misc. (flickr) social networks “Classic” Travel Webfriends and family OTA | Reviews | Google Able to process multi level information and put it into one picture (search for semantics)
  10. 10. World of InteractionsAccommodation Place Expertise and opinion
  11. 11. Digital Natives’ World of Interactions When preparing a trip When travelingfriends and family travel apps oversharing Contact and preparation • Tripit Expertise and • Lonely Planet Recommendation knowledge • Yelp • etc Social apps and websites
  12. 12. The Digital Native is Always Connected data streamIt is not about: It is about taking the• devices world of interactions• mobile vs desktop with him• social media• apps and more apps Today: app environment on devices allowing us to stay connected. In the future? We can only guess Apps casual browsing (social sharing, augmented reality)
  13. 13. Digital natives. What does it mean for your hotel?Your digital native guest:- discovered the destination via app- found some useful info about local hotels on forums- asked both his offline and online "friends, family and contacts" aboutthe destination- booked the hotel via an app on his phone- found the best way to reach the place/hotel using a foursquare tip oncearrived at the airport- overshared his arrival online > likely to meet new people - whether he travelswith family/friends/or alone- knows already that the person who "checks in" at your hotel the most is yourreceptionist.
  14. 14. ConsequenceTyping "hotels in Rome" in Google is likely to be less relevant fromnow on.Users will ask for OTA platforms where they could do more thanchoosing a destination and reserve room nights.
  15. 15. We are building a travel experience revolving around the Treovi platformFeatures include:• powerful facebook app / facebook connect actions on Treovi > actions on facebook• interaction with other Treovi travelers (surprise)• interaction with travel apps• making the Treovi user play (surprise)• ... and much more makes the user stay on Treovi longer and discover/reserve more destinations/hotels
  16. 16. ... and the best thing is,No charges or commissions on these reservations
  17. 17. no commissions, no feesThank you contact@treovi.com michal@treovi.com

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