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1. “Marketing management is the organizational discipline which
focuses on the practical application of marketing orientation,
techniques and methods inside enterprises and organizations and
on the management of a firm's marketing resources and activities.”
Globlizationn has led firms to market beyond the borders of their
home countries, making international marketing highly significant
and an integral part of a firm's marketing strategy.[1] Marketing
managers are often responsible for influencing the level, timing,
and composition of customer demand accepted definition of the
term. In part, this is because the role of a marketing manager can
vary significantly based on a business's size, corporate culture,
and industry context. For example, in a large consumer products
company, the marketing manager may act as the overall general
manager of his or her assigned product.[2] To create an effective,
cost-efficient marketing management strategy, firms must possess
a detailed, objective understanding of their own business and
the market in which they operate.[3] In analyzing these issues, the
discipline of marketing management often overlaps with the related
discipline of strategic planning

2. Qualitative marketing research
Quantitative marketing research
Experimental techniques
Observational techniques

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