SlideShare a Scribd company logo
Free (Libre and Gratis)!
  New opportunities to compete
Free, Libre. An idea, a creation or invention may be distributed freely so that others
can benefit, protecting the efforts of its creator through a patent, i.e.




                                                                                         Picture. Flickr. Autor: tom.ride-earth.org.uk
Free, Gratis. A growing community think real Free (libre and gratis) encourages
innovation, making easier to others to remix, smash up… build on the work of others
New competitive business models based on “Gratis & Libre”    
In OS industry, business is on services, not on proprietary licenses
                                                                   
                               Google… is a world class reference  




                                                                   Picture. Flickr. Camshafer
  Success
Cost of copying and distributing information over Internet is almost
zero. The creation effort and the intangible value must be protected




                                                                        Pic. Openclipart.org
Models such as iTunes provide greater return to authors than
traditional ones based on distribution of CDs
Never in the history of mankind, factors of production had been so
abundant. We have to think about competitive business models
based on abundance of:
            processing capacity, storage and bandwidth   




                                                                     Picture. Flickr. Thorsten Becker's
                                          Abundance
The Web has became
the land of the free, not
because of ideology,
but because of
economics. Price has
fallen to the marginal
cost, and the marginal
cost of everything
online is close enough
to zero that it pays to
round down




                       Picture. Flickr. jenny downing
On one hand,
information want to
be expensive,
because it’s so
valuable. The right




                           Picture. Flickr. margolove
information in the right
place just changes
your life. In the other,
information wants to
be free, because the
cost of getting out is
getting lower and
lower all the time
The Brand paradox
Virtual communities. 1% of its members are the major
contributors (1% of Wikipedia is an army)



Mavens: experts who enjoy sharing knowledge. Why?:
     
To keep the Community vitaly alive
          what’s on it
     
      
Developement and self-realization
     for them?
     
      
      
Peer Support




                                                                  Picture. Flickr. swisscan
 Many benefits (are hired for their expertise) and non monetary
        earnings of very high value in our economy:
                  Reputation and Attention
2008. avanzalis knowledge associates.
Creative Commons.
Author:

Jose Carlos Ramos jcramos@avanzalis.com

Most of the pictures and compositions obtained from StockExpert, Fliker and others

You are free: to Share — to copy, distribute and transmit the work
Under the following conditions:
Attribution. You must attribute the work in the manner specified by the author or licensor (but not in
any way that suggests that they endorse you or your use of the work).
Attribute this work: Avanzalis Knowledge Associates (www.avanzalis.com)
Noncommercial. You may not use this work for commercial purposes.
Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work
only under the same or similar license to this one.

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FREE (LIBRE AND GRATIS)

  • 1. Free (Libre and Gratis)! New opportunities to compete
  • 2. Free, Libre. An idea, a creation or invention may be distributed freely so that others can benefit, protecting the efforts of its creator through a patent, i.e. Picture. Flickr. Autor: tom.ride-earth.org.uk Free, Gratis. A growing community think real Free (libre and gratis) encourages innovation, making easier to others to remix, smash up… build on the work of others
  • 3. New competitive business models based on “Gratis & Libre” In OS industry, business is on services, not on proprietary licenses Google… is a world class reference Picture. Flickr. Camshafer Success
  • 4. Cost of copying and distributing information over Internet is almost zero. The creation effort and the intangible value must be protected Pic. Openclipart.org Models such as iTunes provide greater return to authors than traditional ones based on distribution of CDs
  • 5. Never in the history of mankind, factors of production had been so abundant. We have to think about competitive business models based on abundance of: processing capacity, storage and bandwidth Picture. Flickr. Thorsten Becker's Abundance
  • 6. The Web has became the land of the free, not because of ideology, but because of economics. Price has fallen to the marginal cost, and the marginal cost of everything online is close enough to zero that it pays to round down Picture. Flickr. jenny downing
  • 7. On one hand, information want to be expensive, because it’s so valuable. The right Picture. Flickr. margolove information in the right place just changes your life. In the other, information wants to be free, because the cost of getting out is getting lower and lower all the time The Brand paradox
  • 8. Virtual communities. 1% of its members are the major contributors (1% of Wikipedia is an army) Mavens: experts who enjoy sharing knowledge. Why?: To keep the Community vitaly alive what’s on it Developement and self-realization for them? Peer Support Picture. Flickr. swisscan Many benefits (are hired for their expertise) and non monetary earnings of very high value in our economy: Reputation and Attention
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