From Legal Rights and Copyleft for Business Acumen lecture for Artists at UCT Graduate School of Business.
A primer to help artists get a sense of how to protect and promote their own creative works within the vibrant and rapidly evolving connection-economy.
There is increased fear of copying, and stealing of intellectual property. Creative entrepreneurs have astonishing market advantage however, thanks to the dizzying scope of the internet: to get into direct contact with their fans; sell & pre-sell; draw on the pool of open-licensed culture and tools; develop and test new business models in more fluid IP environments.
This is how we learn to make amazing things, with rules. And exercise our rights to expand what edifies our humanity.