SlideShare a Scribd company logo
ENTERING THE WORLD OF CONSUMER CO-CREATION Desk research, April 2007
The flow:- ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet is changing & it is changing the world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One to Many One to a Few Everybody to a Few Based on> Georg Trogemann, Academy of Media Arts Cologne The forces of the Long Tail transforms the user into a content creator, blurring the border between creators and between audience and actors
Editorial/Commerce ,[object Object],[object Object],[object Object],Prompted ,[object Object],[object Object],[object Object],User Generated ,[object Object],[object Object],[object Object],[object Object],[object Object],Active “ Static” Interactive User generated and professionally generated content co-exists and overlaps on the Internet
News, magazines Points of available user connection CONTENT GENERATED BY EDITORIAL/COMMERCE :  Salon.com & Amazon as example of the most successful sites. Why? People need and seek information and products on the Internet and rely on what other people see/think/experience about information and products. Online information resources E-commerce Rating Reviews Comments Viral sharing Tags Recommendations Messaging Profiles Editorial/Commerce “ Static”
Blogs Points of available user connection USER GENERATED CONTENT :  Flickr ,  youtube  and  mySpace  being the most successful, i.e. those with the most points of available connections between users and the most interesting/fun/provocative content. Topic-specific communities Connection-specific  communities  Shared content sites Rating Reviews Comments Viral sharing Tags Recommendations Messaging Profiles User Generated Active
USER GENERATED CONTENT :  Flickr ,  youtube,mySpace, Wikipedia -  and their road to success
 
USER GENERATED CONTENT  & user generated research:  www.grupthink.com : users generate their own questions & surveys
Traditional Innovation Management Innovation in the Network Economy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CROWDSOURCING & INNOVATION THROUGH COCREATION :  from traditional innovation management to innovation in the network economy
 
Mohan Sawhney, Kellog Graduate School of Management
Mohan Sawhney, Kellog Graduate School of Management
 
P&G: CONNECT AND DEVELOP PROGRAM - P&G is getting ahead of the game in the area of open innovation & cocreation -2004: the 1st co-created (with companies) product: Magic Eraser Duo   P&G : case study – CONNECT AND DEVELOP PROGRAM, at the “edge of chaos”
P&G: Case study: Tremor panels and Vocal point. ,[object Object],[object Object],[object Object]
User Generated Active Editorial/Commerce “ Static” Prompted Interactive Points of available user connection Rating Reviews Comments Viral sharing Tags Recommendations Messaging Profiles P&G initiative  in terms of user generated content. P&G created Capessa to learn more about the interests and products needs of woemn. Capessa will also enable P&G to better understand digital space. The site is a mixture of user generated and editorial content. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],P&G: Case study:- Capessa  ( http:// health.yahoo.com/capessa / )
IBM InnovationJam : working with IBMers, their clients and family members from 160 countries
Philips Design :  us ing  it’s presence in Second Life to gain feedback on innovation concepts, engage residents in co-creation and gain a deeper understanding of potential opportunities in this virtual environment.
Dell’s  Idea Storm , “Where Your Ideas Reign”. Users can submit ideas and feedback and other Dell community members can vote on them. The top idea: Pre-Installed Linux | Ubuntu | Fedora | OpenSUSE | Multi-Boot
Cisco Systems :  An interactive community that allows customers, parteners and prospects the opportunity to exchange information on networking topics with peers and Cisco experts.  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],LEGO:  lesson in  consumer intimacy – leading to cocreation - Lego Mindstorms  is a line of  Lego  sets combining programmable bricks with  electric motors ,  sensors .Lego Mindstorms may be used to build a model of an  embedded system  with computer-controlled electromechanical parts. Many kinds of real-life embedded systems, from  elevator  controllers to  industrial robots , may be modelled using Mindstorms. There is a strong community of professionals and hobbyists of all ages involved in the sharing of designs, programming techniques, and other ideas associated with Lego Mindstorms.  (Wikipedia)
Concept share : allows designers to capture feedback in fast and interactive way & speed up the process of innovation.  The users are provided with a platform for collaboration and cocreation.
My Penguin : book covers created by readers
CrowdSpirit: Crowdsourcing for electronic products Submit an idea – Vote on it – Earn Money if idea goes to market
Cambrian House ( www.cambrianhouse.com ) : allows members to submit ideas that could succeed on the Internet, then vote for their favourites. Users are also awarded Royalty Points for their contributions: if a product is launched commercially and starts making money, the user-creator will earn part of it.
[object Object],[object Object],[object Object]
Communities of creation: “do’s and don’ts” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Constantly feeding and renewing the creative tension that defines innovation at the “edge of chaos”
Community of Creation: Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communities of Creation - Research questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

General portal solution for magazines
General portal solution for magazinesGeneral portal solution for magazines
General portal solution for magazines
Latte Media
 
Introduction to New Media and Industry trends in India
Introduction to New Media and Industry trends in IndiaIntroduction to New Media and Industry trends in India
Introduction to New Media and Industry trends in India
Santosh K Patra
 
Presentatie Mary Beth Kemp V02
Presentatie Mary Beth Kemp V02Presentatie Mary Beth Kemp V02
Presentatie Mary Beth Kemp V02
Marketingfacts
 
The Social Media Bible
The Social Media BibleThe Social Media Bible
The Social Media Bible
i4box Anon
 
Produsage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am InterfaceProdusage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am Interface
Axel Bruns
 
Social media & Marketing
Social media & Marketing Social media & Marketing
Social media & Marketing
Youssef Hallal
 
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's IdeasOnline Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideassomisguided
 
Creating a social media strategy for a tourism business | Block 4: Case prese...
Creating a social media strategy for a tourism business | Block 4: Case prese...Creating a social media strategy for a tourism business | Block 4: Case prese...
Creating a social media strategy for a tourism business | Block 4: Case prese...
Francisco Hernandez-Marcos
 
An overview of social media january 2013
An overview of social media january 2013 An overview of social media january 2013
An overview of social media january 2013
Bex Lewis
 
The Social Media Revolution
The Social Media Revolution The Social Media Revolution
The Social Media Revolution
i4box Anon
 
SSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationSSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationEduardo Meza-Etienne
 
GSU - History of Web 2.0
GSU - History of Web 2.0GSU - History of Web 2.0
GSU - History of Web 2.0Jake Aull
 
New microsoft office word document
New microsoft office word documentNew microsoft office word document
New microsoft office word document
Shailendra Singh
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07
Wayne Hodgins
 
Social media and product dev process
Social media and product dev processSocial media and product dev process
Social media and product dev processScott K. Wilder
 
Social network services
Social network servicesSocial network services
Social network services
suresh sood
 
Web2.0 and What it Means for Business
Web2.0 and What it Means for BusinessWeb2.0 and What it Means for Business
Web2.0 and What it Means for BusinessRich Miller
 
Thesis_Helgstrand_Jamtander
Thesis_Helgstrand_JamtanderThesis_Helgstrand_Jamtander
Thesis_Helgstrand_JamtanderOskar Jamtander
 
Business Schools 2.0
Business Schools 2.0Business Schools 2.0
Business Schools 2.0
SealTree -
 

What's hot (20)

General portal solution for magazines
General portal solution for magazinesGeneral portal solution for magazines
General portal solution for magazines
 
Introduction to New Media and Industry trends in India
Introduction to New Media and Industry trends in IndiaIntroduction to New Media and Industry trends in India
Introduction to New Media and Industry trends in India
 
Presentatie Mary Beth Kemp V02
Presentatie Mary Beth Kemp V02Presentatie Mary Beth Kemp V02
Presentatie Mary Beth Kemp V02
 
The Social Media Bible
The Social Media BibleThe Social Media Bible
The Social Media Bible
 
Produsage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am InterfaceProdusage and Beyond: Exploring the Pro-Am Interface
Produsage and Beyond: Exploring the Pro-Am Interface
 
Social media & Marketing
Social media & Marketing Social media & Marketing
Social media & Marketing
 
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's IdeasOnline Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideas
 
Creating a social media strategy for a tourism business | Block 4: Case prese...
Creating a social media strategy for a tourism business | Block 4: Case prese...Creating a social media strategy for a tourism business | Block 4: Case prese...
Creating a social media strategy for a tourism business | Block 4: Case prese...
 
Wordshop Web Evolution (by Morozov Andrey)
Wordshop Web Evolution (by Morozov Andrey)Wordshop Web Evolution (by Morozov Andrey)
Wordshop Web Evolution (by Morozov Andrey)
 
An overview of social media january 2013
An overview of social media january 2013 An overview of social media january 2013
An overview of social media january 2013
 
The Social Media Revolution
The Social Media Revolution The Social Media Revolution
The Social Media Revolution
 
SSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationSSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media Presentation
 
GSU - History of Web 2.0
GSU - History of Web 2.0GSU - History of Web 2.0
GSU - History of Web 2.0
 
New microsoft office word document
New microsoft office word documentNew microsoft office word document
New microsoft office word document
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07
 
Social media and product dev process
Social media and product dev processSocial media and product dev process
Social media and product dev process
 
Social network services
Social network servicesSocial network services
Social network services
 
Web2.0 and What it Means for Business
Web2.0 and What it Means for BusinessWeb2.0 and What it Means for Business
Web2.0 and What it Means for Business
 
Thesis_Helgstrand_Jamtander
Thesis_Helgstrand_JamtanderThesis_Helgstrand_Jamtander
Thesis_Helgstrand_Jamtander
 
Business Schools 2.0
Business Schools 2.0Business Schools 2.0
Business Schools 2.0
 

Similar to cocreation desk

Leveraging User Generated Content
Leveraging User Generated ContentLeveraging User Generated Content
Leveraging User Generated Content
RenegadeSaw
 
The OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
The OPEN Imperative: Kelly Mooney @ Global Ecommerce SummitThe OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
The OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
Resource/Ammirati
 
Carolines Presentaion
Carolines PresentaionCarolines Presentaion
Carolines Presentaion
Caroline Hallett (nee Chambers)
 
Vpk Digital Marketing042009
Vpk Digital Marketing042009Vpk Digital Marketing042009
Vpk Digital Marketing042009Antti Leino
 
Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...
Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...
Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...
Itracks
 
Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009
Lynne d Johnson
 
Building Vibrant Open Source Communities
Building Vibrant Open Source CommunitiesBuilding Vibrant Open Source Communities
Building Vibrant Open Source Communities
John Mark Walker
 
Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architects
Nick Hodge
 
Lg Community Programme 01072008 V3
Lg   Community Programme   01072008 V3Lg   Community Programme   01072008 V3
Lg Community Programme 01072008 V3InBlackandWhite
 
Marketing & Innovation March 2008
Marketing & Innovation  March 2008Marketing & Innovation  March 2008
Marketing & Innovation March 2008
mbottone
 
091201 Social Media and 3rd Sector
091201 Social Media and 3rd Sector091201 Social Media and 3rd Sector
091201 Social Media and 3rd Sector
Mark Walker
 
Building a community
Building a communityBuilding a community
Building a community
Rick Mans
 
WebPR For PR Professionals
WebPR For PR ProfessionalsWebPR For PR Professionals
WebPR For PR Professionals
Melissa Attree
 
Business Models for Web 2.0
Business Models for Web 2.0Business Models for Web 2.0
Business Models for Web 2.0
Prithwis Mukerjee
 
Era of The Social Customer 2010.
Era of The Social Customer 2010.Era of The Social Customer 2010.
Era of The Social Customer 2010.
Paul Greenberg
 
Open Business and P2P Venture applications
Open Business and P2P Venture applicationsOpen Business and P2P Venture applications
Open Business and P2P Venture applications
samrose
 
Social media marketing loss of control
Social media marketing   loss of controlSocial media marketing   loss of control
Social media marketing loss of control
vsivadurga
 
STC Wikinomics
STC WikinomicsSTC Wikinomics
STC Wikinomics
jloughranva
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social Networking
David Stephens
 

Similar to cocreation desk (20)

Leveraging User Generated Content
Leveraging User Generated ContentLeveraging User Generated Content
Leveraging User Generated Content
 
The OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
The OPEN Imperative: Kelly Mooney @ Global Ecommerce SummitThe OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
The OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
 
Carolines Presentaion
Carolines PresentaionCarolines Presentaion
Carolines Presentaion
 
Vpk Digital Marketing042009
Vpk Digital Marketing042009Vpk Digital Marketing042009
Vpk Digital Marketing042009
 
Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...
Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...
Getting In Line with Online: Making Sense of Chat-Based Focus Groups, Social ...
 
Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009Social Media Convergence - The ARF/Adweek 2009
Social Media Convergence - The ARF/Adweek 2009
 
Building Vibrant Open Source Communities
Building Vibrant Open Source CommunitiesBuilding Vibrant Open Source Communities
Building Vibrant Open Source Communities
 
Nsw public sector architects
Nsw public sector architectsNsw public sector architects
Nsw public sector architects
 
Lg Community Programme 01072008 V3
Lg   Community Programme   01072008 V3Lg   Community Programme   01072008 V3
Lg Community Programme 01072008 V3
 
Marketing & Innovation March 2008
Marketing & Innovation  March 2008Marketing & Innovation  March 2008
Marketing & Innovation March 2008
 
091201 Social Media and 3rd Sector
091201 Social Media and 3rd Sector091201 Social Media and 3rd Sector
091201 Social Media and 3rd Sector
 
Building a community
Building a communityBuilding a community
Building a community
 
WebPR For PR Professionals
WebPR For PR ProfessionalsWebPR For PR Professionals
WebPR For PR Professionals
 
Business Models for Web 2.0
Business Models for Web 2.0Business Models for Web 2.0
Business Models for Web 2.0
 
Era of The Social Customer 2010.
Era of The Social Customer 2010.Era of The Social Customer 2010.
Era of The Social Customer 2010.
 
Social media fun
Social media funSocial media fun
Social media fun
 
Open Business and P2P Venture applications
Open Business and P2P Venture applicationsOpen Business and P2P Venture applications
Open Business and P2P Venture applications
 
Social media marketing loss of control
Social media marketing   loss of controlSocial media marketing   loss of control
Social media marketing loss of control
 
STC Wikinomics
STC WikinomicsSTC Wikinomics
STC Wikinomics
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social Networking
 

More from jardac

Perfect crowd wisdom of crowds - volby do poslanecké sněmovny 2013 - report...
Perfect crowd   wisdom of crowds - volby do poslanecké sněmovny 2013 - report...Perfect crowd   wisdom of crowds - volby do poslanecké sněmovny 2013 - report...
Perfect crowd wisdom of crowds - volby do poslanecké sněmovny 2013 - report...jardac
 
Perfect crowd wisdom of crowds – volby do poslanecké sněmovny 2013 - report...
Perfect crowd   wisdom of crowds – volby do poslanecké sněmovny 2013 - report...Perfect crowd   wisdom of crowds – volby do poslanecké sněmovny 2013 - report...
Perfect crowd wisdom of crowds – volby do poslanecké sněmovny 2013 - report...jardac
 
Reklamní tašky - zákazník jako živý banner
Reklamní tašky - zákazník jako živý bannerReklamní tašky - zákazník jako živý banner
Reklamní tašky - zákazník jako živý banner
jardac
 
Perfect Crowd Introduction
Perfect Crowd IntroductionPerfect Crowd Introduction
Perfect Crowd Introductionjardac
 
London in Prague - workshop on "water conservation"
London in Prague - workshop on "water conservation"London in Prague - workshop on "water conservation"
London in Prague - workshop on "water conservation"jardac
 
John Kearon Creative Consumers London in Prague 2007
John Kearon Creative Consumers London in Prague 2007John Kearon Creative Consumers London in Prague 2007
John Kearon Creative Consumers London in Prague 2007
jardac
 
Andrew Needham London in Prague 2008
Andrew Needham London in Prague 2008Andrew Needham London in Prague 2008
Andrew Needham London in Prague 2008
jardac
 
Richard Connell SonyBMG London in Prague 2008
Richard Connell SonyBMG London in Prague 2008Richard Connell SonyBMG London in Prague 2008
Richard Connell SonyBMG London in Prague 2008
jardac
 
Ivan Pollard London In Prague 151008
Ivan Pollard London In Prague 151008Ivan Pollard London In Prague 151008
Ivan Pollard London In Prague 151008
jardac
 
Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2
Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2
Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2
jardac
 
American Dream Election 2
American Dream Election 2American Dream Election 2
American Dream Election 2
jardac
 
About Facebook by Blake Chandlee
About Facebook by Blake ChandleeAbout Facebook by Blake Chandlee
About Facebook by Blake Chandlee
jardac
 
Anketni Dotaznik C1 Bavimese Zari 08
Anketni Dotaznik C1 Bavimese Zari 08Anketni Dotaznik C1 Bavimese Zari 08
Anketni Dotaznik C1 Bavimese Zari 08jardac
 
Music Presentation
Music PresentationMusic Presentation
Music Presentationjardac
 
Esomar Innovation presentation June 2008
Esomar Innovation presentation June 2008Esomar Innovation presentation June 2008
Esomar Innovation presentation June 2008jardac
 
Marta Hoffman Esomar Network Of Favours 0708
Marta Hoffman Esomar Network Of Favours 0708Marta Hoffman Esomar Network Of Favours 0708
Marta Hoffman Esomar Network Of Favours 0708jardac
 
Co-creation Face and Unilever
Co-creation Face and UnileverCo-creation Face and Unilever
Co-creation Face and Unilever
jardac
 
svet 2.0 a reklama
svet 2.0 a reklamasvet 2.0 a reklama
svet 2.0 a reklamajardac
 
Perfect Crowd - spolutvorba
Perfect Crowd - spolutvorbaPerfect Crowd - spolutvorba
Perfect Crowd - spolutvorbajardac
 

More from jardac (19)

Perfect crowd wisdom of crowds - volby do poslanecké sněmovny 2013 - report...
Perfect crowd   wisdom of crowds - volby do poslanecké sněmovny 2013 - report...Perfect crowd   wisdom of crowds - volby do poslanecké sněmovny 2013 - report...
Perfect crowd wisdom of crowds - volby do poslanecké sněmovny 2013 - report...
 
Perfect crowd wisdom of crowds – volby do poslanecké sněmovny 2013 - report...
Perfect crowd   wisdom of crowds – volby do poslanecké sněmovny 2013 - report...Perfect crowd   wisdom of crowds – volby do poslanecké sněmovny 2013 - report...
Perfect crowd wisdom of crowds – volby do poslanecké sněmovny 2013 - report...
 
Reklamní tašky - zákazník jako živý banner
Reklamní tašky - zákazník jako živý bannerReklamní tašky - zákazník jako živý banner
Reklamní tašky - zákazník jako živý banner
 
Perfect Crowd Introduction
Perfect Crowd IntroductionPerfect Crowd Introduction
Perfect Crowd Introduction
 
London in Prague - workshop on "water conservation"
London in Prague - workshop on "water conservation"London in Prague - workshop on "water conservation"
London in Prague - workshop on "water conservation"
 
John Kearon Creative Consumers London in Prague 2007
John Kearon Creative Consumers London in Prague 2007John Kearon Creative Consumers London in Prague 2007
John Kearon Creative Consumers London in Prague 2007
 
Andrew Needham London in Prague 2008
Andrew Needham London in Prague 2008Andrew Needham London in Prague 2008
Andrew Needham London in Prague 2008
 
Richard Connell SonyBMG London in Prague 2008
Richard Connell SonyBMG London in Prague 2008Richard Connell SonyBMG London in Prague 2008
Richard Connell SonyBMG London in Prague 2008
 
Ivan Pollard London In Prague 151008
Ivan Pollard London In Prague 151008Ivan Pollard London In Prague 151008
Ivan Pollard London In Prague 151008
 
Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2
Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2
Bavimesespolucz Telekomunikace Dot 1108 1230401708011828 2
 
American Dream Election 2
American Dream Election 2American Dream Election 2
American Dream Election 2
 
About Facebook by Blake Chandlee
About Facebook by Blake ChandleeAbout Facebook by Blake Chandlee
About Facebook by Blake Chandlee
 
Anketni Dotaznik C1 Bavimese Zari 08
Anketni Dotaznik C1 Bavimese Zari 08Anketni Dotaznik C1 Bavimese Zari 08
Anketni Dotaznik C1 Bavimese Zari 08
 
Music Presentation
Music PresentationMusic Presentation
Music Presentation
 
Esomar Innovation presentation June 2008
Esomar Innovation presentation June 2008Esomar Innovation presentation June 2008
Esomar Innovation presentation June 2008
 
Marta Hoffman Esomar Network Of Favours 0708
Marta Hoffman Esomar Network Of Favours 0708Marta Hoffman Esomar Network Of Favours 0708
Marta Hoffman Esomar Network Of Favours 0708
 
Co-creation Face and Unilever
Co-creation Face and UnileverCo-creation Face and Unilever
Co-creation Face and Unilever
 
svet 2.0 a reklama
svet 2.0 a reklamasvet 2.0 a reklama
svet 2.0 a reklama
 
Perfect Crowd - spolutvorba
Perfect Crowd - spolutvorbaPerfect Crowd - spolutvorba
Perfect Crowd - spolutvorba
 

Recently uploaded

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
91mobiles
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
Cheryl Hung
 

Recently uploaded (20)

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 

cocreation desk

  • 1. ENTERING THE WORLD OF CONSUMER CO-CREATION Desk research, April 2007
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. News, magazines Points of available user connection CONTENT GENERATED BY EDITORIAL/COMMERCE : Salon.com & Amazon as example of the most successful sites. Why? People need and seek information and products on the Internet and rely on what other people see/think/experience about information and products. Online information resources E-commerce Rating Reviews Comments Viral sharing Tags Recommendations Messaging Profiles Editorial/Commerce “ Static”
  • 7. Blogs Points of available user connection USER GENERATED CONTENT : Flickr , youtube and mySpace being the most successful, i.e. those with the most points of available connections between users and the most interesting/fun/provocative content. Topic-specific communities Connection-specific communities Shared content sites Rating Reviews Comments Viral sharing Tags Recommendations Messaging Profiles User Generated Active
  • 8. USER GENERATED CONTENT : Flickr , youtube,mySpace, Wikipedia - and their road to success
  • 9.  
  • 10. USER GENERATED CONTENT & user generated research: www.grupthink.com : users generate their own questions & surveys
  • 11.
  • 12.  
  • 13. Mohan Sawhney, Kellog Graduate School of Management
  • 14. Mohan Sawhney, Kellog Graduate School of Management
  • 15.  
  • 16. P&G: CONNECT AND DEVELOP PROGRAM - P&G is getting ahead of the game in the area of open innovation & cocreation -2004: the 1st co-created (with companies) product: Magic Eraser Duo P&G : case study – CONNECT AND DEVELOP PROGRAM, at the “edge of chaos”
  • 17.
  • 18.
  • 19. IBM InnovationJam : working with IBMers, their clients and family members from 160 countries
  • 20. Philips Design : us ing it’s presence in Second Life to gain feedback on innovation concepts, engage residents in co-creation and gain a deeper understanding of potential opportunities in this virtual environment.
  • 21. Dell’s Idea Storm , “Where Your Ideas Reign”. Users can submit ideas and feedback and other Dell community members can vote on them. The top idea: Pre-Installed Linux | Ubuntu | Fedora | OpenSUSE | Multi-Boot
  • 22.
  • 23.
  • 24. Concept share : allows designers to capture feedback in fast and interactive way & speed up the process of innovation. The users are provided with a platform for collaboration and cocreation.
  • 25. My Penguin : book covers created by readers
  • 26. CrowdSpirit: Crowdsourcing for electronic products Submit an idea – Vote on it – Earn Money if idea goes to market
  • 27. Cambrian House ( www.cambrianhouse.com ) : allows members to submit ideas that could succeed on the Internet, then vote for their favourites. Users are also awarded Royalty Points for their contributions: if a product is launched commercially and starts making money, the user-creator will earn part of it.
  • 28.
  • 29.
  • 30.
  • 31.