The document describes the World Famous in 2011 program, which aims to help 12 individuals become world famous over the course of a year. The program includes intensive branding and strategy workshops, group mentoring days, consulting sessions, and unlimited access to program director Brooke Alexander. It outlines the program structure and architecture, shares testimonials from past clients, provides details on the investment and selection process, and answers frequently asked questions. The goal of the program is to help experts, entrepreneurs and thought leaders unlock their potential and deliver their ideas to a global audience through strategic messaging, influence, and tactical execution.

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Have you ever dreamED of being
world-famous For your ideas?
Have you EVER thought how different
your life would be if the world knew
how extraordinary your THINKING
really was?
Imagine knowing that your most
longed for goal could become
a reality.
Next year I will be working with 12
unique individuals who are ready
to share their life’s work with the
world.

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RIGHT NOW YOU HAVE MORE
potential than you realise.
often WE THINK that becoming
world famous is a stroke of luck,
good fortune and timing.
But what if there was A
PROGRAM that COULD HELP YOU
deliver your ideas internationally?
What if there was a system that
could build a platform that had
global reach?
What if you could become world
famous in 12 months?
WORLD FAMOUS IN 2011 is the answer
you’ve been looking for.
Imagine having access to a system
that creates, supports and assists
you IN DELIVERING YOUR IDEAS TO A
Global audience.
IMAGINE IF YOU KNEW HOW TO build
YOUR reputation, deliver YOUR ideas,
products and services to the right
market, at the right time, with the
right message.
NEXT YEAR YOU CAN.
Next year 12 people will become
world famous. WILL YOU BE ONE OF
THEM?

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Do you have what it takes to
become world famous?
What does the world famous
program include?
Many experts dream about becoming world famous, the
next Seth Godin, Malcolm Gladwell or Elizabeth Gilbert.
It is the unique combination of your identity and your
message that creates the momentum and traction required
to get the world’s attention.
Being World Famous is not just about becoming a
professional celebrity or walking the red carpet of success.
It’s about knowing that you have been put on the planet
for a reason. It’s about believing in your ideas, your story,
your talents and expertise and knowing that even greater
success is just around the corner.
World Famous in 2011 is the only program designed
specificallyforExperts,EntrepreneursandThoughtLeaders
who want to realise their true potential.
WORLD
FAMOUS
PROGRAM.
WORLD
FAMOUS
PROGRAM.
The World Famous Program includes all of the necessary
communication channels you need to explore and execute
in order to generate a global presence.
It has been designed as a result of working with some of
the leading thinkers, authors and speakers on the planet.
No other program exists in Australia that provides Experts,
Entrepreneurs and Thought Leaders with the opportunity
to launch their expertise and ideas onto the world stage in
12 months.
Participantswillbeabletoteststrategiesinreal-time.Unlike
other programs the World Famous program is designed to
get you real, tangible results, that you can quantify.
Eachparticipantwillbehandselectedthroughanapplication
and interview process.
Numbers have been limited to 12 participants to ensure the
quality and success of the program.

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WORLD
FAMOUS
PROGRAM
INCLUDES:
Group Initiation Day
The initiation day is your introduction to the system and processes behind
the World Famous Program. On this day we will explore the individual goals
of the group, individual participant’s successes to date along with each
participant’s specific intentions for the 12 month Program.
We will examine the varying tools and techniques that each person will
be applying over the 12 month period and address the key communication
channels each participant will be focusing on during the program.
These channels include, but are not limited to: Brand Strategy, Profile
Building, Online Strategy, Traditional Media Strategy, Interview Technique,
Signature Style, Presentation and Image, Products and Services, Social
Media and more.
Intensive Brand Strategy & Planning Workshop
This Intensive Brand Strategy & Planning Workshop is a one-on-one
workshop dedicated to exploring your potential. In this session your current
thinking and ideas will be examined as we unlock global opportunities and
design your master-plan for 12 months.
4 x 1/2 Day Strategy & Planning Workshops
Every 90 days you will meet one-on-one with Brooke Alexander to review
your master-plan, further develop your strategy and plan your action list.
4 x Expert Forum & Group Mentoring Days
Every 90 days there will be a group forum where selected experts will
be presenting the latest trends, topics, tricks and tactics from across the
globe. These forums will be held in Sydney and cover all the essential skills
you will need to become world class in your chosen field.
Monthly 90 Minute Consulting Sessions
Each month you will have a personal consulting session with Brooke
Alexander to focus specifically on the detailed execution of your plan as
well as being proactive and solution focussed. These sessions are designed
to be strategic and action orientated.
Tele-seminars & Webinars
Throughout the year the World Famous Program will host a series of tele-
seminars and webinars with International Experts, Professional Celebrities
and Key Decision Makers from Media, TV and Publishing.
Unlimited Email and Phone Access
In addition to your Expert Forum Days, Strategy & Planning Workshops,
Monthly Consulting Sessions and Tele-seminars you will have unlimited
e-mail and telephone access to Brooke where she will respond to any
questions or concerns you may have about any aspect of your program.
These calls are intended to address any quick questions participants may
have.
WORLD
FAMOUS
PROGRAM
INCLUDES:

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WORLD
FAMOUS
.
WORLD
FAMOUS
PROGRAM
ARCHITECTURE.
WORLD
FAMOUS
PROGRAM
ARCHITECTURE.
Unique Identity
Message
Managem
ent
Strategic
Influence
Tactical Execution
GlobalDelivery
15
4
3
2
1 Unique Identity
Discoveringyourownuniqueidentityisthecornerstoneofbuildinganinternational
platform. Understanding your unique expertise and aligning it with everything you
do is vital to establishing your foundation and unlocking your greater potential.
2 Message Management
The management of your message is the next step in building an international
career. Your key messages need to be more than just good - they need to give
people ‘goose-bumps’. Together we will discover the essential energy of your
message.
3 Strategic Influence
The strategy behind great message management is attraction. Together with
Brooke Alexander you will create a master-plan for developing influence and
interest for your expertise by discovering your markets’ emotional set-points,
their wants and needs and key decision making drivers.
4 Tactical Execution
Tactical execution is critical to the success of your program. It is through the
integration and application of stages 1 - 3 that your unrealised potential will come
to life.
5 Global Delivery
As your world becomes global you will need to deliver world-class ideas and
solutions across varying communication platforms and market places. The
demand and expectation for you to deliver above and beyond your competitors
will become paramount to your success.

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WHAT
CLIENTS
THINK.
WHAT
CLIENTS
THINK.
Brooke’s World Famous Program is perfect for
professional speakers and information experts
who need to seriously upgrade their profile.
About 5 years ago Brooke sat down with me
and helped build a strategy for the Thought
Leaders brand and Matt Church as the
founder and speaker.
Since then we have had Brooke’s brain on
retainer helping us manage the look and feel
for both of our world famous brands.
Matt Church
Founder Thought Leaders Global
One of the top 25 Speakers in the World
“If you have been thinking about joining Brooke
Alexander’s Famous in 2011 program, don’t hesitate - do it!
Having Brooke by your side for 12 months will be one of
the best investments you ever make. “
I first began working with Brooke Alexander back in 2004 when my
brand was in its infancy. I had clear goals, but I needed support with
how I communicated the uniqueness of my brand, to ensure I stood out
from the vast array of competitors in my very crowded market place.
Over the years we have formed a very strong
relationship. She has a total understanding of
my ambitions and how to harness and develop
my brand to deliver on these. She is the first
person I call when I have a new idea, be that a
workshop, project, or strategic initiative and her
insights and perspectives are invaluable. I love
the way Brooke thinks.
Today I have a nationally recognised brand
and a developing international profile, all with
Brooke’s support.
Domonique Bertolucci,
Australia’s most popular life coach and
the best-selling author of Your Best Life

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Brooke Alexander is the brain behind
the WORLD FAMOUS program.
Brooke is considered the ‘go-to’ person
for people and businesses that want to
create not just a brand, but a movement.
Her client list includes CEO’s, BRW Rich List
Identities, Award Winning Business Owners,
Experts, Entrepreneurs and TV Personalities.
She is passionate about helping her clients discover
their own extraordinary value by unlocking their
unique talents, skills and personality to create
powerful identities that are in alignment with their
professional goals and business aspirations.
Brooke has appeared as a brand expert and
inspiring entrepreneur on Today Tonight (Ch7),
ABC Radio and a variety of other lifestyle and
business media.
The World Famous in 2011 program is an intensive program that
will give you the insight, perspective, design and strategy you need
to become World Famous.
Your investment includes:
- Group Initiation Day
- 1 day Intensive Brand Strategy & Planning Workshop
- Brand Manual and Planning Workbook
- 4 x 1/2 Day Strategy & Planning Workshops
- 4 x Expert Forum & Group Mentoring Days
- 12 x 90 Minute Consulting Sessions
- 4 x Tele-seminars / Webinars
- Unlimited Email and Phone Access to Brooke Alexander
The program fees: a deposit payment of A$3000, securing your place on
the program, followed by 12 monthly instalments of A$1750. Participants
will receive a 10% discount when program fees are paid in full. All prices
are exclusive of GST.
ABOUT
BROOKE
ALEXANDER
YOURINVESTMENT
INCLUDES:
WORLD
FAMOUS
PROGRAM.
COMMENCES FEBRUARY 2011.
***PLACES ARE STRICTLY LIMITED***
SUBMIT YOUR APPLICATION NOW

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Q: Will your program make me world famous?
Each participant is responsible for the implementation of the strategy designed specifically
for them. Each participant will be given the tools, skills and strategies available to become
famous. However the ultimate success of the program remains with the participant.
Q: How do I apply and what is your selection criteria for the program?
Selection into the program is by application and interview. Your first step
is to complete the attached application and enrolment form. Each applicant
will need to demonstrate career achievements to date and be able to
clearly define what they expect to accomplish from the program.
Q: What if I can’t make one of the Expert Forum Days?
Each of the 4 x Expert Forum Days will be recorded for you. We appreciate that you
may not always be able to make one of the Group Day’s due to previous commitments.
So each day will be recorded on DVD and Audio and will be delivered to you.
Q: Can I bring my assistant or business manager with me?
Of course! You are welcome to bring any assistant or key person to any of your
4 x 1/2 day strategy and planning workshops or monthly consulting sessions.
Q: What can I expect during my 12 months?
This program is not for the faint-hearted. You will need to elevate your thinking and
beliefs. Expect to be challenged, inspired, pushed, encouraged and supportedas you design
and implement your world famous master-plan with Brooke Alexander by your side.
FREQUENTLY
ASKED
QUESTIONS
YOUR
NEXT
STEPS
WORLD FAMOUS 2011 | 17
Next Steps:
Complete the attached application and enrolment form and1.
remember to answer all the questions with honesty and integrity.
Once you have completed your application and enrolment please scan2.
and email to: business@brookealexander.com.au. You will receive a
confirmation email once we have received your application form.
Once we have reviewed your application you will be advised3.
whether you have been accepted for interview. During the
interview Brooke Alexander will personally ascertain whether
World Famous in 2011 is the right investment for you at this time
or if another of Brooke’s programs in 2011 would be a better fit.
Contact Details:
Brooke Alexander Consultancy
3|6 Palmer Street Cammeray NSW 2062 Australia
PO Box 6248 North Sydney NSW 2059 Australia
Tel: 02 9439 0277
Fax: 02 9439 4277
Email: business@brookealexander.com.au
Web: www.brookealexander.com.au

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WORLD
FAMOUS
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WORLD
FAMOUS
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© Brooke Alexander Consultancy 2010
BECOME
WORLD
FAMOUS
IN 2011.