The document summarizes tools and frameworks provided by the Dingman Center for Entrepreneurship for assessing venture opportunities and iterating business models. It outlines frameworks for assessing market size, customer needs, revenue streams, and the strength of the management team. It also discusses challenges of creating new markets and the importance of prototyping solutions, validating the market, and improving the business model through iteration based on learning. The overall goal is to help entrepreneurs find a business model that works and determine if a venture opportunity is worthwhile.

1. Dingman Center for Entrepreneurship Smith School of Business University of Maryland PresenTense Jerusalem, Israel 6/16/2008

2. Dingman Center Tools: Venture Creation Process Ideation Iteration Assessment Implementation

3. Dingman Center Tools: ASSESSMENT Market Size Impact Areas Window of Opportunity Growth Rate Is the trend significant?

4. Dingman Center Tools : ASSESSMENT Who is the customer? Revenue Stream Customer Value/Satisfaction Catalyst Capital Requirements ROI Barriers to Entry Switching Costs Sweat Factor Is the business model fundamentally sound?

5. Catalyst How do customers make a decision? How do you reach customers? What creates purchase decisions?

6. What Drives Value? What are your key assets? People Plants Process IP Are they being invested in? How often How much What are the returns?

7. Find a Business Model that works (Assessment)

8. Five Questions Problem Addressable Market Your Solution Management Team Worthwhile Dingman Center Tools : ASSESSMENT

9. Identify Key Problem What Problem are you trying to solve? Where does the money flow? Who has the pain?

10. Market Challenges Creating new markets  liquidity challenges Protection of IP Finding good talent  Retaining Talent Understanding market regulations Moving fast enough

11. Create a prototype Look for market validation Learn how to make a $$$ Your Solution

12. Strong Management Information that you know Information that you don’t know Information that you don’t know that you don’t know !

13. Friends and Family Angels Strategic Investors Financial Investors Government Funds Is it Worth it? Early Stage Clear Value When Available

14. Improve the Model: (ITERATION)

15. Ask the right questions Learn from your mistakes Think BIG IDEAS! Dingman Center Tools : ITERATION

16. Guidelines for Success Invest in what works Find Sources of Capital Fail Fast

17. Questions? Asher Epstein [email_address] (301) 405-9510 www.rhsmith.umd.edu/dingman