This document discusses a solution called Frakture Bots that uses automated programs ("bots") to help marketing teams better manage their data and campaigns across multiple channels. The bots can perform tasks like data integration, segmentation, production, and analytics to free up human time and allow small teams to compete with larger ones. Customers can assemble "squads" of bots tailored to their specific needs like integration, production, segmentation, or business intelligence. This helps optimize engagement, maximize ROI, and allow for testing of new channels and technologies.

1. Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Smart Data NewSQL Predictive Analysis Data Moneyball Flow Import
Marketing Consultants Node.js Touch Mobile Cloud Marketing Math
Regression Analyze Testing Message Production Actionable Insight Analytics 2.0
Data Scientists Customer Cohorts Multiple Channels ROI Quants CMO
Segments BI Competitive Advantage Strategy Simplify Ease of Use Speed
Your Engagement Army

2. Who We Are >
Chris Lundberg
Co-Founder, CEO
Geek with People Skills. I build
highly scalable technology that
people actually need to do their
jobs better and scalable
companies to support them.
April Pedersen
Co-Founder
Social Entrepreneur addicted to
helping people figure out how to
use technology for meaningful
engagement. Leader, organizer,
marketer, rabble rouser.
Together we have :
Founded and ran a SaaS CRM and
Communications Platform with 2000
clients and 70 staff.
Founded and ran a nonprofit SaaS to
make technology accessible to small
and mid-sized charities.
We are : Experienced Tech & Social Entrepreneurs who enjoy major disruption
in industries & helping groups grow and better engage with their audiences.

3. 65% of Organizations say that integrating
multiple data sources is a challenge
The Problem >
DATA
The number of ways a marketing team has
to communicate is increasing exponentially.
And each one is slightly different. Direct
Mail, TV, YouTube Pre-roll, online ads,
Twitter, Google+, Facebook, etc. all require
unique expertise, are used differently, and
produce different data.
Marketing Channels have Exploded
TOO many channels,
too many data sources
#1

4. The Problem >
Source: http://blog.neolane.com/conversational-marketing/big-data/
Good analytics take a LOT of work
> Turn data into something: Relevant, Timely, Contextual, Personal –
A fancy dashboard is insufficient
!
> Being an expert in each of these channels is impossible
Turning insight into action
Once you HAVE good analytics, implementing
and getting to real engagement is hard
2018 Data Analyst Shortage
#2
#3
Tools that do all three of these things well and make it simple do not exist
> Data analysts are expensive
> Lack of Good Candidates
> 140,000-190,000: Shortage by 2018 of people with
deep analytical skills among US Companies
!
> Lack of good, easy cross-channel modeling tools

5. Channels
API
3rd Party
DATA
Amazon Redshift
Warehouse
Prediction
Statistics
Modeling
We built some fancy technology >

6. A lack of…
Clean Data Sources,
Channel Expertise & TIME
The REAL Problem >

7. Our Solution - Bots! >

8. Frakture Bots are >
Programs and scripts that
interact with you and your
team, and expand your team
into an Army.
!
From menial repetitive tasks,
to advanced analytics and
modeling….
!
There’s a Bot for that.

9. That you command >
By issuing orders to your
Bots, composing content
as needed, and scanning
final reports

10. Types of Frakture Bots >
Channel Bots
Chatter Bots
Data Bots
Worker Bots
Interact with your
existing databases,
CRM, CMS,
spreadsheets, etc.
Have detailed
channel knowledge.
Listens to social
media channels,
helps coordinate,
produce and
distribute messages.
Load and manipulate data in
the Segmentation Engine.
Run models, cut segments,
resolve identities, calculate
statistics. All the database
heavy lifting.
Streamlines work for all the
other bots. FTP, GZIP, ZIP, mv,
ssh, scp,etc, etc, etc. If it can
be run on a command line, a
Worker Bot can handle it.

11. Bots + Humans = Squads >
‘Squads’ of Bots
to solve specific
business needs

12. Integration Squad >
Deduplicate and transfer data
between multiple systems.
Particularly useful when there
are multiple silos in a company,
using different databases.

13. Production Squad>
For the marketing teams:
Email / Online Ad / Social / Direct Mail Assistants
!
Also standardizes workflows across channels.

14. Segmentation Squad >
One message for everyone is so
2010. Treat customers and regions
differently, by building, targeting,
and tracking segments over time,
and across channels.

15. Business Intel Squad >
Bots for the CMO and
director level, includes
multichannel dashboards,
statistics, & visualization

16. Who We Serve >
>$1M marketing/organizing budget
Communicating across multiple channels
Put an emphasis on making data-driven decisions
Brands, Nonprofits, Campaigns, &
Agencies:

17. Value Prop >
Measure your engagement as its happening across dozens of
different channels. Track customer/donor/member
performance to calculate previously difficult metrics such as
lifetime cross-channel value based on source. Get beautiful,
useful reports and dashboards on multiple devices.
Advanced
Cross-Channel
Analytics:
1

18. Value Prop >
Bots can dramatically increase your productivity and will
make you appear like you've got an army of engagement
specialists added to your team. Best of all, the Bots
aren’t prone to error, can work 24/7, won’t require
benefits and Frakture takes care of them for you!
Advanced
Cross-Channel
Analytics
!
Significant
Time Savings:
1
!
!
!
2
!
!
!
!

19. Value Prop >
Stop guessing. Find out what channels are working
based on how much you’re putting in. Be able to
pivot quickly based on your results.
Advanced
Cross-Channel
Analytics
!
Significant
Time Savings
!
Maximize ROI:
1
!
!
!
2
!
!
3
!

20. Value Prop >
Our Bots allow you to easily test new channels
without having to invest in learning new
terminology and tactics.
Advanced
Cross-Channel
Analytics
!
Significant
Time Savings
!
Maximize ROI
!
Experiment:1
!
!
!
2
!
!
3
!
4
!

21. Value Prop >
Because the Bots can pass data between many
diverse systems, we free you up to choose best of
breed software for any given channel. Don’t
sacrifice features because of a need for your
technology to be ‘integrated’.
1
!
!
!
2
!
!
3
!
Experiment:
!
Technology Choice:
Advanced
Cross-Channel
Analytics
!
Significant
Time Savings
!
Maximize ROI
!
4
!
5

22. How Much Is It >
Turn your marketing team of 5 into an army of 50.

23. www.frakture.com info@frakture.com
twitter.com/fraktureinc
Your Engagement Army