This document provides an overview of the analytics company Webtrends, including its history, products, solutions, comparisons to competitors, implementation requirements, and support offerings. Founded in 1993, Webtrends offers digital measurement, conversion optimization, campaign optimization, and collaboration optimization solutions. It compares favorably to competitors but has a higher cost than free tools like Google Analytics. Implementation requires dedicated servers and staff time to configure and optimize the system. Webtrends provides extensive online documentation and customer support.

1. Introduction
Company Overview
Product Overview
Product Demo
Industry Comparisons
Cost
Webtrends
Implementation Nathan Elmenhurst
Kali Elmenhurst
Conclusion Cara South
Y Le

2. Introduction
Company Overview
Company Background
Product Overview
• Founded in 1993 by Glen Boyd and Eli
Product Demo Shapiro
Industry Comparisons • Headquartered in Portland, Oregon
Cost • IPO in 1999, acquired by NetIQ in
Implementation 2001 for 1.1 billion, sold to Francisco
Conclusion
Partners for 94 million in 2005
• In 2007, dramatic change in
management resulting in CEO and 3
VPs being asked to resign

3. Introduction
Company Overview
Acquisitions
Product Overview
• ClickShift (automated optimization
Product Demo
solution company) in 2006
Industry Comparisons
• Widermile (testing and targeting
Cost
company) in 2009
Implementation
• Transpond (maker of social microsites
Conclusion
and applications) in 2010
• Reinvigorate (maker of web analytics
solution via heat-mapping) in 2011

4. Introduction
Company Overview
Products/Services Portfolio
Product Overview • Digital Measurement
Product Demo (Website, Collaboration, Social, Mobile, M
Industry Comparisons
ulti-Channel)
• Conversion Optimization (across multiple
Cost
platforms and industries)
Implementation • Campaign Optimization (Facebook and Ad
Conclusion Spend)
• Collaboration Optimization (Intranet and
CRM Exchange)
• Services (Implementation and Training)

5. Introduction
Company Overview
Solutions
Product Overview • Digital Measurement
Product Demo • Multichannel measurement capabilities
Industry Comparisons • Heat maps
• Social measurement
Cost
• Mobile measurement
Implementation • Conversion Optimization
Conclusion • Optimization for
retail, banking, travel, mobile, site, and
social
• Campaign Optimization
• Facebook campaigns
• Facebook advertising
• Ad spent optimization

6. Introduction
Company Overview
Solutions (Cont.)
• Collaboration Optimization
Product Overview • SharePoint for intranet
Product Demo • Social enterprise
• CRM exchange
Industry Comparisons • Services
Cost • Implementation services
• Experts on retainer
Implementation Available Retainers
Conclusion • Strategic Consultant
• Admin OnDemand
• Technical Consultant OnDemand
• Optimization Consultant
• Search Analyst
• App Creation
• Social Marketing Optimization
• Training courses

7. Introduction
Company Overview
Product Demonstration
Product Overview
Product Demo
Heat map demo
Industry Comparisons
Streams Demo
Cost
Implementation
Conclusion

8. Introduction
Industry Comparisons
Company Overview
 Webtrends in Industry top
Product Overview ten
Product Demo
 Competitive listed as # 3
 Lower ratings for key
Industry Comparisons functionality w/events,
Cost
 visitor details and file
exporting in comparison
Implementation
Conclusion
http://web-analytics-review.toptenreviews.com/webtrends-review.html

9. Introduction Comparison WebTrends Vs. Google Analytics
Products Category Advantages Disadvantages
Company Overview Number of page views site receives. Estimated cost
WebTrends Cost in the $10,000s
Product Overview Use Larger Business, Big Data analysis
Product more robust and customizable; many
Capabilities high end capabilities
Product Demo Data Collection Javascript tagging or read from log files
Industry Comparisons
web logs to analyze the data;track all content in
Data Analysis website such as JPEG, PDF, FLASH
Cost
Collects data and hosts it; also host on
Data Security customer's servers
Implementation Time to Implement More complex install; greater time to install
Conclusion Google Analytics Cost Free
Use Primarily for smaller use, such as personal web sites
Capabilities Not customizable
Data Collection Javascript tagging
Piece of java script embedded into a web page (can't
Data Analysis track JPEG, GIF, PDF, FLASH Files)
Data Security Collects data and hosts it
Time to Implement Very easy to implement
Summary: If all you need to know about your site is how many visitors go to different pages in your site, then Google is
all you need and the price is right. If you need to do things like segment your visitors in different ways,
perform analysis across domains that you own, or perform other advanced analysis, then you need to go with
a solution such as WebTrends www.webmasterworld.com/forum39/4280.htm

10. Introduction
Cost
Company Overview
 Webtrends is a paid service (others:
Product Overview Clicktracks , Hitbox); dependent on
number of page views site receives
Product Demo
Industry Comparisons  Higher end use, potential cost in the
$ 100,000s
Cost
 Google Analytics is free in the
Implementation market
Conclusion
 Decide on what you need to use a
web analytic tool to do
Total Ownership Calculator: WebTrends
http://webtrends.com/solutions/digital-measurement/total-cost-of-
ownership-calculator-app

11. Introduction
System Requirements
Company Overview
Product Overview • Varies based on page views
• Small Analytics:
Product Demo • Up to 5 million page views per day
• 4+ servers
Industry Comparisons • Medium Analytics:
Cost • 5-30 million page views per day
• 9+ servers
Implementation • Large Analytics:
• Over 30 million page views per day
Conclusion • 9+ servers
• Servers
• Windows Server 2008
• Microsoft SQL Server
• Microsoft .NET 3.5 Framework

12. Introduction
System Architecture
Company Overview
Product Overview • Distributed Architecture
• Requires:
Product Demo
• Central Server
Industry Comparisons • Webtrends Analytics Server
• Event Database Loader Server
Cost • Visitor Data Mart Database Server
• Scales based on applications and traffic
Implementation
• Each Server has slightly different requirements
Conclusion

13. Introduction
System Architecture
Company Overview
Product Overview
Product Demo
Industry Comparisons
Cost
Implementation
Conclusion

14. Introduction
System Installation
Company Overview
Product Overview • Install requires a step by step guide to be followed “exactly”
• Estimated at an hour to install Webtrends
Product Demo Analytics, longer for Visitor Data Mart
• Includes screenshots
Industry Comparisons • Other features are simpler to install
Cost • Recommended optimizing after install
• Backup configuration must be done after install
Implementation • Ranges from built in redundancy to complete mirror
• Can enable Secure Sockets Layer (SSL) through Administration
Conclusion Tools

15. Introduction
Support
Company Overview
Product Overview • Very well written online documentation
• Includes:
Product Demo • Release Notes
Industry Comparisons • System Requirements
• 10+ User Guides
Cost • Training Courses
• Educational Guides
Implementation • Knowledge Base
Conclusion • User Forums
• White Papers
• Guides
• Playbooks
• On Demand Webinars

16. Introduction
Support
Company Overview
Product Overview • Company Support
• Online Support Center
Product Demo • Essential Care
Industry Comparisons • Four Named Contacts
• Required with initial purchase
Cost
• Additional Support Services
Implementation • Enterprise Proactive Services
Conclusion • Remote Upgrade Service
• Data Quality Assessment
• Certification Training Programs

17. Introduction
Questions?
Company Overview
Product Overview
Product Demo
Industry Comparisons
Cost
Implementation
Conclusion

18. Introduction
Sources
Company Overview
• Webtrends Documentation: www.help.webtrends.com
Product Overview
Product Demo
Industry Comparisons
Cost
Implementation
Conclusion