The document discusses the relationship between design and functionality in website design. It argues that websites should have both visual appeal and strong functionality. The ideal design sits on the boundary between being highly functional and highly aesthetic. It also emphasizes the importance of clear, user-friendly content and layout to improve accessibility and the user experience on a website. Accessibility is important both for legal compliance and business reasons like reaching a wider audience and easier maintenance of the site.
Web3.0- How brands can take advantage of the semantic shift - BrandsentialJeffrey V
Web 3.0 will bring a fundamental shift in the way we interact with data online. Along the way, there will be opportunities to create the next Google or just understand how brand engagement will evolve……
Design for Good or Evil. World Usability Day & LiminaLimina
When it comes to good user experience, there is good design, unintentionally bad design and then there is evil design. Limina takes a look at what exactly makes design go from bad to evil. Good vs Evil in UX
Brookings: Delivering the Right Content to the Right People with the Right ToolsSitecore
This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement.
Let's connect on http://www.twitter.com/sitecore
Do the right thing: accessibility and inclusive design (with Drupal)cspin
What developers, designers, content managers, and stakeholders need to know about the current state of web accessibility, the laws in Ontario enforcing accessibility by January 2014, and how Drupal can help.
Information Architecture - Tasks & Tools for Web DesignersDennis Deacon
We may not realize we're doing it, but Information Architecture is being performed transparently as part of our web projects.This presentation highlights the key aspects of this trade and provides some best practices.
Web3.0- How brands can take advantage of the semantic shift - BrandsentialJeffrey V
Web 3.0 will bring a fundamental shift in the way we interact with data online. Along the way, there will be opportunities to create the next Google or just understand how brand engagement will evolve……
Design for Good or Evil. World Usability Day & LiminaLimina
When it comes to good user experience, there is good design, unintentionally bad design and then there is evil design. Limina takes a look at what exactly makes design go from bad to evil. Good vs Evil in UX
Brookings: Delivering the Right Content to the Right People with the Right ToolsSitecore
This was presented by Fred Dews of Brookings Institution and Erick Mott of Sitecore at the Gartner Portals, Content and Collaboration Summit in Los Angeles on March 30, 2011. The discussion focused on content management and mobile engagement.
Let's connect on http://www.twitter.com/sitecore
Do the right thing: accessibility and inclusive design (with Drupal)cspin
What developers, designers, content managers, and stakeholders need to know about the current state of web accessibility, the laws in Ontario enforcing accessibility by January 2014, and how Drupal can help.
Information Architecture - Tasks & Tools for Web DesignersDennis Deacon
We may not realize we're doing it, but Information Architecture is being performed transparently as part of our web projects.This presentation highlights the key aspects of this trade and provides some best practices.
Responsive Web Design: Clever Tips and Techniques - Vitaly Friedman (UX Riga ...UX Riga
Responsive Web design challenges Web designers to adapt a new mindset to their design processes as well as techniques they are using in design and code. This talk provides an overview of various practical techniques, tips and tricks that you might want to be aware of when working on a new responsive design project.
An introduction to designing for accessibility. For designers, product managers and business analysts. Understand the need for accessibility and cover off some accessibility basics.
Collaboration and Website Tools for TLI LincsLasa UK
Slides from Website Tools workshop for TLI Lincs partnership in Sleaford on 26th June 2012.
Includes Google, Dropbox, Doodle, Mailchimp, Survey Monkey & Eventbrite
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Accessibility is hot button topic for many for a variety of reasons. But it doesn't need to be expensive, difficult or impeded innovation if we follow some simple WCAG guidelines. These basic steps overcome a majority of common accessibility challenges.
This paper presents from a theoretical point of view the idea of having web User Interface components that are fully described via RDF. Also, we offer a close look on the possibility of generating these components by a MDA framework starting from their RDF description as a model. The final part of the paper settles some future directions for both RDF and MDA and presents some conclusions regarding this
approach.
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
From Confab Central 2017 in Minneapolis, Minnesota - June 8, 2017
Everyone has a plan. Until reality sets in.
You've done the interviews, and you’ve rallied the team, and now you have a dream. Here’s the thing: Your dream isn’t going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn’t been paired with the content management robots that will eventually serve and store your future website.
How do we prepare our dreams so they can function within the cold world of web programming? How do we help teams understand the reality of content management, and set expectations accordingly? How do we balance the rigidity of a content model with the creative flow of a marketing team? More than anything, how do we get everyone on the same page—from ideation to CMS help text?
It's called “reification,” and it's the act of making something real. We’re not talking code. We’re not talking CMS selection. We’re simply talking about helping those we work with understand the content management landscape through a common language and practical questions. Let’s take the best case scenario and get it closer to a real life scenario. Let's make things real.
In this session, you’ll learn how to:
* More effectively plan content projects for both the editors and the CMS.
* Balance the complexity of a content model with the talents and efficiencies of the editorial team.
* Account for structural needs while still maintaining discussion of messaging and overall branding.
* Better communicate how content models affect the final usability of the CMS.
This session examines the multitude of disruptive technologies that are destroying some of our clients’ traditional business models while simultaneously creating great new opportunities for others. As a trusted advisor, you need to understand these threats, identify them, and be ready to help your clients not only survive, but thrive in the face of this upheaval. You’ll be amazed (and probably troubled) as we discuss today’s “buggy whip manufacturers”!
Social Intranet Design Strategies presented by Intranet Connections CEO Carolyn Douglas at the 19th Annual Intranets for Internal Communications, Vancouver, BC
Provides simple advice for small businesses that are interested in establishing their own website. Talks through a logical website development methodology to ensure that the end product serves its purpose.
Responsive Web Design: Clever Tips and Techniques - Vitaly Friedman (UX Riga ...UX Riga
Responsive Web design challenges Web designers to adapt a new mindset to their design processes as well as techniques they are using in design and code. This talk provides an overview of various practical techniques, tips and tricks that you might want to be aware of when working on a new responsive design project.
An introduction to designing for accessibility. For designers, product managers and business analysts. Understand the need for accessibility and cover off some accessibility basics.
Collaboration and Website Tools for TLI LincsLasa UK
Slides from Website Tools workshop for TLI Lincs partnership in Sleaford on 26th June 2012.
Includes Google, Dropbox, Doodle, Mailchimp, Survey Monkey & Eventbrite
Developing a Progressive Mobile StrategyDave Olsen
My presentation given at HighEdWeb Rochester on June 27, 2011. It focuses on how universities should think about developing and building out their strategy for mobile devices. The future of mobile in higher ed is much larger than one app or one website. Numbers regarding adoption of mobile overall as well as at West Virginia University are included.
Accessibility is hot button topic for many for a variety of reasons. But it doesn't need to be expensive, difficult or impeded innovation if we follow some simple WCAG guidelines. These basic steps overcome a majority of common accessibility challenges.
This paper presents from a theoretical point of view the idea of having web User Interface components that are fully described via RDF. Also, we offer a close look on the possibility of generating these components by a MDA framework starting from their RDF description as a model. The final part of the paper settles some future directions for both RDF and MDA and presents some conclusions regarding this
approach.
This presentation will present insights into web user psychology, how to think about and write for the web, how to identify common content mistakes and how writing for the web will improve your search engine rankings.
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
From Confab Central 2017 in Minneapolis, Minnesota - June 8, 2017
Everyone has a plan. Until reality sets in.
You've done the interviews, and you’ve rallied the team, and now you have a dream. Here’s the thing: Your dream isn’t going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn’t been paired with the content management robots that will eventually serve and store your future website.
How do we prepare our dreams so they can function within the cold world of web programming? How do we help teams understand the reality of content management, and set expectations accordingly? How do we balance the rigidity of a content model with the creative flow of a marketing team? More than anything, how do we get everyone on the same page—from ideation to CMS help text?
It's called “reification,” and it's the act of making something real. We’re not talking code. We’re not talking CMS selection. We’re simply talking about helping those we work with understand the content management landscape through a common language and practical questions. Let’s take the best case scenario and get it closer to a real life scenario. Let's make things real.
In this session, you’ll learn how to:
* More effectively plan content projects for both the editors and the CMS.
* Balance the complexity of a content model with the talents and efficiencies of the editorial team.
* Account for structural needs while still maintaining discussion of messaging and overall branding.
* Better communicate how content models affect the final usability of the CMS.
This session examines the multitude of disruptive technologies that are destroying some of our clients’ traditional business models while simultaneously creating great new opportunities for others. As a trusted advisor, you need to understand these threats, identify them, and be ready to help your clients not only survive, but thrive in the face of this upheaval. You’ll be amazed (and probably troubled) as we discuss today’s “buggy whip manufacturers”!
Social Intranet Design Strategies presented by Intranet Connections CEO Carolyn Douglas at the 19th Annual Intranets for Internal Communications, Vancouver, BC
Provides simple advice for small businesses that are interested in establishing their own website. Talks through a logical website development methodology to ensure that the end product serves its purpose.
A presentation delivered in Sydney Australia on existing web technology and some of the newer emerging web technologies and how to use them in your business
Many people can intuitively categorize a website as good or bad,.docxhealdkathaleen
Many people can intuitively categorize a website as "good" or "bad," but there are underlying principles of usability and accessibility at work, as presented in this week's
Supplementary Information
.
Identify one professional website that exemplifies good design and a second website that exemplifies bad design. Try to identify extremes-find the uniformly "best" and "worst" websites you can, based upon the design standards presented this week. Provide the URLs of the websites and briefly describe each. Explain why you chose these specific websites, citing the resources and/or other appropriate research about the best practices of usability and accessibility. Include screenshots of the sites that support your claims. Please limit your choices to professional websites that are appropriate for the classroom.
Below is the
Supplementary Information
Web Design Patterns
In 1978, Christopher Alexander wrote a book about architecture (as in the design of buildings) called
A Pattern Language
. This identified over 250 common problems in architecture and proposed a similar number of design patterns to provide solutions to those problems. Since then many other disciplines have adopted the idea of design patterns.
Many of the design problems facing web designers are very common and are similar on most sites. It is therefore quite natural that many design patterns have been suggested as generic solutions to commonly recurring problems. So what problems would design patterns typically address? Here are some examples:
Establishing what design is appropriate to each genre (type of website). Van Duyne, Landy, and Hong (2007) suggest that personal e-commerce sites need to make it clear why people should purchase from them, provide multiple ways to find products, and avoid surprises by making privacy and security policies and additional charges clear. Web design therefore goes well beyond what XHTML code covered in this course to use to higher-level business objectives that are crucial to the organization.
Finding ways to make websites more easily navigable. This might involve placing tools to search and browse the site at the top of a page.
Helping customers to complete tasks by minimizing the number of steps required, providing progress bars to let customers know where they are in the process, and making sure the Back button always works.
Van Duyne, Landy, and Hong (2007) stress the importance of a website meeting the customer's needs (customer-centered design). This is not necessarily something that a web programmer will be able to assess. Websites are produced for a particular business purpose and there is likely to be a need for people with both business and technical computing skills to ensure that the business goals are met by those writing the code.
Web Usability
One of the main aims of design patterns is to promote usability, which may be defined as "the extent to which a product can be used by specified users to achieve specified goals with ef.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
SEO through Accessibility- How designing accessible websites leads to automat...Abhay Rautela
SEO through Accessibility- How designing accessible websites automatically optimizes them for search engines
I gave this presentation to the Sapient creative community at the New Delhi office in February 2007, where I was also creator and moderator of the Sapient Web Accessibility distribution list and accessibility wiki node.
Insights from 20 years of Digital TransformationRoberto Hortal
Talk delivered at Cloud Expo Europe on the 21st of March 2018. Looking back at 20 years of Digital Strategy and Transformation. What are the key lessons I've learned?
Families can benefit most from the connected home. What does it take to create appealing, useful and rewarding Connected Home solutions for them? From a series of talks I'm delivering in Spring 2016
My presentation to Insurance Post's eBusiness Strategy conference on 24/03/2010.
2010 is the year of accountability, pervasive Internet access has changed consumer expectations dramatically, HTML 5 is coming and eBusiness adoption is explosive so insurance companies can't afford to wait.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Design vs Functionality?
Design and Functionality
Websites should be both visually appealing and
functionally powerful
Don’t decorate, communicate
3. The Sphere of design
Natural trade-off.
An excellent high-functionality
application and a great work
of online art falls outside the
sphere of design (1)
Things that have the highest
aesthetic beauty and impact cause you to stop
and look, things that are most functionally
effective help you to do the job you want to
achieve without being looked at
Source: http://www.webdesignfromscratch.com/
4. The Sphere of design
The most functional web sites
are information-rich, quick and
obvious to use. They can be
ttractive but focus on function
would be compromised if they
were too visually impacting
The most beautiful designs are rich in visually-
stimulating elements. They cannot also feature
the weight of highly functional features that
would put them atop the functional quality scale
Source: http://www.webdesignfromscratch.com/
5. The Sphere of Design
The most effective
visual designs need some
aesthetic quality. Even the
most functional design (such
as instructions for assembling
furniture, technical manuals,
forms and reports) work better when they
employ a sensitive combination of aesthetic
factors like balance, colour and contrast.
Source: http://www.webdesignfromscratch.com/
6. The Sphere of Design
Aesthetically effective visual
designs need to manifest
functional quality. Something
with no functionality is art, not
design. Even the most
beautiful site will impact more
people for longer if it can be used. A visually rich
site that is easy to navigate and comprehend
leaves its visitors more time and mental energy
to appreciate the visuals.
Source: http://www.webdesignfromscratch.com/
7. The Arch of excellence
The ideal place for a site to sit
is on the boundary between
2 (most functional) and 3
(most beautiful). A site that
genuinely embodies an
optimum combination of looks
and works (therefore, sits on the boundary
somewhere between 2 and 3) meets the new
standard (4).
Source: http://www.webdesignfromscratch.com/
11. The ideal website layout?
Fresh, appealing and easy to use
Old rules don’t apply: inverted L, 3-clicks have
gone the way of the Web-safe palette
Today’s axioms: Jakob’s Law and The Page
Paradigm - Information foraging
Staying imperative: Don’t make users think!
Application integration – AJAX and Widgets
12. Information foraging
Foraging: 1970s theory that suggested that
animals constantly consider the available food
and the cost of obtaining it, choosing to stay for
a while or move on to the next food patch.
1990s: Pirolli and Card noticed similarities
between users' information searching patterns
and foraging strategies. Users' actions on the
information landscape (links, descriptions, and
other data) show that information seekers use
the same strategies as food foragers.
13. Jakob’s law
Users spend most of their time on other sites
Anything that is a convention used on the majority of
other sites will be expected, deviating from it will
cause major usability problems
Applying conventions throughout enables user to
more quickly find and consume your page’s content
Conventions lower the cost of information by
removing the need to learn the meaning of some
page elements
Misapplied conventions raise this cost doubly
Jakob Nielsen http://www.useit.com
14. The Page Paradigm
On any given Web page, users will either click
something that appears to take them closer to
the fulfilment of their goal, or click the Back
button on their Web browser
The Goal is very specific, and it's the defining
motivator of that user's experience on the website
Consistency is NOT necessary (except where this
conflicts with Jakob’s law)
Users don't care "where they are" in the website
Mark Hurst http://www.goodexperience.com
15. Current layout trends
Simple layout (simple ≠ minimalistic)
1 and 2 column designs
Pages read in a straightforward way from top to
bottom
Much calmer, solid browsing experience
Centred orientation
Vertical scroll - no need to maximize above the fold
Symmetric, balanced, more visually pleasing
Fixed or Zoom-width
16. Current layout trends
Design the content, not the page
Freer, less boxed-in layouts
Soft, simple, receding page furniture
Strong colour and 3D draws attention to content
Nice, big text
Most important text on the page bigger than other
text
Text size as label: what is this about, where do I go
next?
17. Current layout trends
Plenty of whitespace, strong accent colour
Design’s taken a deep breath
Space helps the eye understand cleanly and clearly
identify elements
Extra line height helps read on screen
Inline links
Navigation in the content, not around it
Supporting the Page Paradigm
Clearly labelled and highly visible
21. Quality of content
Size does matter, and bigger is better
User-centric content, not just text
A new Golden Rule
Your content beyond your site:
Social media, company blogs,
RSS…
Breaking out of the sitemap
22. Size does matter
More is always better
The long tail – the future of business is
selling less of more
Search engines
Navigation to fit it all
Calendars and timelines
The search box
“Less of more” quote: Chris Anderson
23. Content is not text
Content categorisation?
Text – Wikipedia
Images – Flickr
Video – YouTube
Text and pictures – Amazon, Imdb
User-centric view of content
Amusements, instructions – Flickr, YouTube
Information – Wikipedia, Imdb
Convenience – Tesco, Amazon
25. A new Golden Rule
Everything that goes into a website must have a
purpose
Every single feature must
Help your visitors achieve their goals, or
Support the site’s goals without obstructing the
visitors’ goals
Wasn’t bigger better?
Put the user at the centre and ask what they need
Expand the site’s goals/launch complementary sites
26. Your content beyond your site
Buzz monitoring: understanding what people are
talking about
Be useful, relevant, generous: encourage
sharing – RSS, podcasts, articles, blogs, PR
Participate, don’t infiltrate.
It’s not about control
Google is a Reputation
Management Engine
Google quote: Wired’s Clive Thompson
27. Accessibility – the DDA
Section III of the DDA, which refers to accessible
websites, came into force on 1st October 1999. The
Code of Practice was published on 27th May 2002.
Excerpts include:
2.2 (p7): “The Disability Discrimination Act makes it
unlawful for a service provider to discriminate against a
disabled person by refusing to provide any service
which it provides to members of the public.”
4.7 (p39): “From 1st October 1999 a service provider
has to take reasonable steps to change a practice
which makes it unreasonably difficult for disabled
people to make use of its services.”
28. Accessibility – the DDA
2.13 - 2.17 (p11-13): “What services are affected by the
Disability Discrimination Act? An airline company
provides a flight reservation and booking service to the
public on its website. This is a provision of a service”
5.23 (p71): “For people with visual impairments, the
range of auxiliary aids or services which it might be
reasonable to provide to ensure that services are
accessible might include ... accessible websites.”
5.26 (p68): “For people with hearing disabilities, the
range of auxiliary aids or services which it might be
reasonable to provide to ensure that services are
accessible might include ... accessible websites.”
29. DDA - enforcing and complying
Enforcing: Disability Rights Commission (DRC)
Launched a formal investigation of over 1000
websites in 2004
Organisations will face legal action under the DDA
and the threat of unlimited compensation payments.
Complying: W3C accessibility guidelines
Priority 1 (A) must be adhered to
Priority 2 (AA) should be adhered to and are the EU
recommended level of compliance
http://www.w3.org/TR/WAI-WEBCONTENT/full-checklist.html
30. Accessibility in numbers
8.6 million registered disabled people in the UK - 14%
of the population (DRC)
1/12 men & 1/200 women have colour blindness - 9%
of UK population (Institution of Electrical Engineers2)
2M UK residents have a sight problem - 4% of the
population (RNIB)
12M people 60 or over - 21% of the UK population (UK
government statistics service)
Adding up: 48% of the UK population
(overlap not accounted for)
31. The accessibility business case
Better usability
Higher SEO ranking – Google is disabled
Wider reach across platforms, devices, browsers
Future-proof services and pages
Faster download speeds
Easier, lower cost maintenance
No fear of legal action
32. Thank you
Roberto Hortal
Head of eBusiness
roberto.hortal@uk.royalsun.com
Presentation available at www.hortal.com