Presented at Webvisions 2013 (Portland, Barcelona and Chicago).
We live in a world of increasing complexity, time challenges and utter distractions. As designers, we're routinely called upon to create digital experiences that help reduce perceived complexity, remove unnecessary "noise" and potential frustration for our users. It's an attempt to create a bit less stress, ease decision making and perhaps even instill a bit of surprise and delight.
So what happens when you experience the same sort of chaos in your own personal life as a designer?
A perspective, or a framework, is born to tackle it.
And, of course, it's then applied to how you approach the things you create.
This presentation will share in the personal discovery that derived a framework for identifying the strategy, purpose and evaluation technique for simplifying the experiences we create.
Setting Course: Design Research to Experience RoadmapJason Ulaszek
Presented by Jason Ulaszek and Brian Winters at Interactions '13 on January 28th, 2013.
Have you ever been enlisted by your company or client to create a consumer “vision” for the evolution of their product or service? As design-thinking principles and activities continue to become centerstage in transforming business models, creating new products and services to meet consumer and market demand, we'll be counted on to leverage our skill to help inform business direction.
So, how do you do it?
Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success.
In this session you'll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you'll look like a freakin' rockstar in your company doing it.
Make Your Stick Figures Work Harder: The 3 C's of SketchingJason Ulaszek
Presented at Sketch Camp Chicago on November 2, 2013.
Look inside a designer's toolkit and you'll likely find a broadly defined exercise called sketching. It's an exercise that can turn napkins, flip charts, whiteboards and 6-up templates into valuable assets containing everything from direction of business models to mobile app experiences. While a sketching exercise might produce an artifact seemingly simple to the uninitiated, great designers know the exercise requires design itself. By purposefully designing the exercise around the "3 C's" - communication, context and collaboration - we can increase participation and engagement by both design team members and stakeholders. In this session you'll learn about these three factors that are key to consider in planning and facilitating a sketching exercise. You'll also walk away with a handful of tips and tricks to try on your next project.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
A talk I gave for World IA Day in Bristol in 2013 describing how the way I have worked has changed dramatically over the years and how I've moved from abstraction to the concreteness of prototypes.
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
Adapting Designers' tools, methodologies for the futureAriana Koblitz
A talk presented at Angela Yeh's Thrive By Design & Yeh IDeology 15 year Anniversary Design Summit.
The theme for the summit was Metamorphosis: Designing our new Ear.
This talk walks through the ways in which I as a designer commit to the future I want to build, recognize the tensions and challenges in achieving this outcome, and dig into three (of many) tools and how we can adapt them moving forward.
Setting Course: Design Research to Experience RoadmapJason Ulaszek
Presented by Jason Ulaszek and Brian Winters at Interactions '13 on January 28th, 2013.
Have you ever been enlisted by your company or client to create a consumer “vision” for the evolution of their product or service? As design-thinking principles and activities continue to become centerstage in transforming business models, creating new products and services to meet consumer and market demand, we'll be counted on to leverage our skill to help inform business direction.
So, how do you do it?
Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success.
In this session you'll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you'll look like a freakin' rockstar in your company doing it.
Make Your Stick Figures Work Harder: The 3 C's of SketchingJason Ulaszek
Presented at Sketch Camp Chicago on November 2, 2013.
Look inside a designer's toolkit and you'll likely find a broadly defined exercise called sketching. It's an exercise that can turn napkins, flip charts, whiteboards and 6-up templates into valuable assets containing everything from direction of business models to mobile app experiences. While a sketching exercise might produce an artifact seemingly simple to the uninitiated, great designers know the exercise requires design itself. By purposefully designing the exercise around the "3 C's" - communication, context and collaboration - we can increase participation and engagement by both design team members and stakeholders. In this session you'll learn about these three factors that are key to consider in planning and facilitating a sketching exercise. You'll also walk away with a handful of tips and tricks to try on your next project.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
A talk I gave for World IA Day in Bristol in 2013 describing how the way I have worked has changed dramatically over the years and how I've moved from abstraction to the concreteness of prototypes.
Print-your-own UX activity recipe cards. The set includes:
- Opportunity Statement
- Persona 4x4
- Six-Up
- Project Brief
- Customer Conversations
- Wireframe Walkthrough
Instructions: Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
You can find template worksheets for the opportunity statement and persona 4x4 at bit.ly/uxl-worksheets
These materials are part of the "The Collaborative UX Designer's Toolkit" workshop presented at UX London, May 30 2014.
http://2014.uxlondon.com/speakers/lane/#workshop
Adapting Designers' tools, methodologies for the futureAriana Koblitz
A talk presented at Angela Yeh's Thrive By Design & Yeh IDeology 15 year Anniversary Design Summit.
The theme for the summit was Metamorphosis: Designing our new Ear.
This talk walks through the ways in which I as a designer commit to the future I want to build, recognize the tensions and challenges in achieving this outcome, and dig into three (of many) tools and how we can adapt them moving forward.
Sell yourselves better: What a UX employer looks forJason Mesut
A presentation I pulled together for General Assembly's UX Design Immersive course in London.
I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
The Lean UX Meetup in Las Vegas is gaining momentum. This is the deck for the July meetup. It's got tips for writing a good hypothesis and a few templates to use in the process.
In the Vegas area? Love lean and/or UX? Join the meetup: http://www.meetup.com/Lean-UX-Las-Vegas/
An introductory workshop on UX design, taught to design thinking students at the Hasso-Plattner-Institut School of Design Thinking in Potsdam, Germany.
Companion website: http://paperandcode.weebly.com
Software used in the workshop: Sketch, Invision
Tell Me What You Do: How Storytelling Makes You a Better DesignerMary Wharmby
As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and value to others who don't understand this mysterious power of UX. Storytelling is a great way to do that.
Despite the fact that we talk a lot about story in UX, we have trouble putting it into practice, especially our own stories.
This talk recasts our design process as story, making it more impactful and relatable to others. We discuss the uses of story in UX, provide a visual map of the UX story framework (UXStoryWheel), and demonstrate a few simple story patterns.
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Conversation, Cadence & Culture: recipes to inspire collaborative teams. Print-your-own recipe cards from workshop at http://leanuxnyc.co/nyc/ April 12, 2013.
Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
How do you extend a product vision statement such that it remains aspirational but is specific enough to clarify intention and make difficult decisions easy? Enter "Design Tenets"
Hi,
User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them.
I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles.
My 7 UX Principles:
Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible.
So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups.
I hope that you enjoy the slides and please, give me your feedback.
Best Regards,
Rafel Daron
Twitter: rafaeldaron
Email: rafaeldaron@gmail.com
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
The short story is, content is why people come to your experience. Taking the lead in content allows UX to affect the largest and most inffluential part of the experience.
Visual design principles & practices for web and mobile appsTania Schlatter
These slides are from a one-day class designed to help product teams bridge the gap between applications that look great or are highly functional.
This class, given with the Boston UXPA, provides guidelines and examples about how to make visual design decisions that reinforce usability best practices and create interfaces that people value. Participants learn the characteristics of “visually usable” apps to know what to shoot for, and get an introduction to the visual design “tools” for digital apps – layout, type, color, imagery, and controls and affordances – and how to use them to create appealing applications people can easily understand and use.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Sell yourselves better: What a UX employer looks forJason Mesut
A presentation I pulled together for General Assembly's UX Design Immersive course in London.
I pulled the presentation together in a morning from some old and emerging thinking. Hoping to progress soon, so any feedback greatly received.
The Lean UX Meetup in Las Vegas is gaining momentum. This is the deck for the July meetup. It's got tips for writing a good hypothesis and a few templates to use in the process.
In the Vegas area? Love lean and/or UX? Join the meetup: http://www.meetup.com/Lean-UX-Las-Vegas/
An introductory workshop on UX design, taught to design thinking students at the Hasso-Plattner-Institut School of Design Thinking in Potsdam, Germany.
Companion website: http://paperandcode.weebly.com
Software used in the workshop: Sketch, Invision
Tell Me What You Do: How Storytelling Makes You a Better DesignerMary Wharmby
As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and value to others who don't understand this mysterious power of UX. Storytelling is a great way to do that.
Despite the fact that we talk a lot about story in UX, we have trouble putting it into practice, especially our own stories.
This talk recasts our design process as story, making it more impactful and relatable to others. We discuss the uses of story in UX, provide a visual map of the UX story framework (UXStoryWheel), and demonstrate a few simple story patterns.
UX Design Process 101: Where to start with UXEffective
EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description:
You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know:
What UX is (and what it’s not)
The UX design process
Measuring and validating experience
Points of frequent failure and how to avoid them
Conversation, Cadence & Culture: recipes to inspire collaborative teams. Print-your-own recipe cards from workshop at http://leanuxnyc.co/nyc/ April 12, 2013.
Print two sided on 8x5"x11" card stock. Cut in four pieces. Produces two sets of six cards. Keep one, share one with a friend!
How do you extend a product vision statement such that it remains aspirational but is specific enough to clarify intention and make difficult decisions easy? Enter "Design Tenets"
Hi,
User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them.
I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles.
My 7 UX Principles:
Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible.
So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups.
I hope that you enjoy the slides and please, give me your feedback.
Best Regards,
Rafel Daron
Twitter: rafaeldaron
Email: rafaeldaron@gmail.com
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
The short story is, content is why people come to your experience. Taking the lead in content allows UX to affect the largest and most inffluential part of the experience.
Visual design principles & practices for web and mobile appsTania Schlatter
These slides are from a one-day class designed to help product teams bridge the gap between applications that look great or are highly functional.
This class, given with the Boston UXPA, provides guidelines and examples about how to make visual design decisions that reinforce usability best practices and create interfaces that people value. Participants learn the characteristics of “visually usable” apps to know what to shoot for, and get an introduction to the visual design “tools” for digital apps – layout, type, color, imagery, and controls and affordances – and how to use them to create appealing applications people can easily understand and use.
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
Business Models:
- Runthrough of Osterwalder and Pigneurs "Business Model Canvas"
- 40 examples of online business models
Lecture at ITU class "Concept Development with Industry", February 15.
Making your website accessible for users with disabilities isn’t flashy, but it’s necessary. Websites built for universal access benefit all users, not just users with a disability. They’re also more SEO friendly, and are generally built to be more user friendly. From generating increased revenue, to providing better access to services, the benefits of developing accessible websites are real and measurable.
The State of Georgia recently completed an Accessible Platform initiative, reviewing the templates and themes for our enterprise Drupal platform for accessibility gaps, and launching rolling improvements to the platform over several months to meet WCAG 2.0 (Level AA) compliance levels.
Accessibility doesn’t have to be an additional step in the web development process. Out of this initiative came a number of lessons learned on how code can be written to be accessible from the beginning, to mitigate the need for such cleanup efforts in the future. Building websites with accessibility in mind from the start saves time and money in the long haul. By following best practices for front end development, accessibility can be a seamless, invisible step in the build process.
Slides used at the lecture titled Leadership Styles Your Team Needs, as presented at the IGDA Leadership Forum in November 2010, by Joshua Howard.
Contact Joshua Howard at joshua@bonegames.com, and visit his blog on Leadership and Management at http://thereisnothem.wordpress.com.
Startup Metrics for Pirates (KAUST, Nov 2013)Dave McClure
slides from my talk @ KAUST in Saudi Arabia (Nov 2013). Note: these slides are old, ugly, out-of-date, and probably will get you jailed or killed... so please don't pay attention to them.
How to stop sucking and be awesome insteadcodinghorror
If you're reading this abstract, you're not awesome enough. Attend this session to unlock the secrets of Jeff Atwood, world famous blogger and industry leading co-founder of Stack Overflow and Stack Exchange. Learn how you too can determine clear goals for your future and turn your dreams into reality through positive-minded conceptualization techniques.* Within six to eight weeks, you'll realize the positive effects of Jeff Atwood's wildly popular Coding Horror blog in your own life, transporting you to an exciting new world of wealth, happiness and political power.
AWS Webcast - Amazon RDS for MySQL: Best Practices for Performance and Data M...Amazon Web Services
In this webinar, you will learn about running web applications that require up to tens of thousands of IOPS using Amazon RDS for MySQL. Also, learn how to scale up the performance of your databases as demand for your application increases. In addition, understand the best practices to import data from your on-premises/Amazon EC2 instances to Amazon RDS for MySQL and vice-versa. Lastly, learn more about the latest on MySQL 5.6 features.
Leadership Without Management: Scaling Organizations by Scaling Engineersbcantrill
My talk at Surge 2013. Video is at http://www.youtube.com/watch?v=bGkVM1B5NuI Caution: Should not be consumed by stack-ranking six-sigma black belts with fragile constitutions.
A talk given to the San Francisco Jenkins Area Meetup (JAM) in January of 2016 on the current state of the Jenkins project and some ideas we're looking at for the future.
A presentation about the deployment of an ELK stack at bol.com
At bol.com we use Elasticsearch, Logstash and Kibana in a logsearch system that allows our developers and operations people to easilly access and search thru logevents coming from all layers of its infrastructure.
The presentations explains the initial design and its failures. It continues with explaining the latest design (mid 2014). Its improvements. And finally a set of tips are giving regarding Logstash and Elasticsearch scaling.
These slides were first presented at the Elasticsearch NL meetup on September 22nd 2014 at the Utrecht bol.com HQ.
How to make people love your game in 90 seconds or lessDori Adar
Your game has to form a relationship with the gamer in SUPER SPEED. See here how to prepare it to the most important meeting of its life- the first date.
Read more at www.doriadar.com
Keeping The Auditor Away: DevOps Audit Compliance Case StudiesGene Kim
GenOrganizations and development teams are moving beyond waterfall models to those embracing a continuous delivery/DevOps-style set of processes. The deployment of doing tens, hundreds, or even thousands of deploys per day as 'normal' does not align to the SDLC, separation of duties, and common controls expected by auditors.
In this presentation, we will describe what auditors look for in a compliance audit, how to develop alternate control procedures that fulfill those reporting requirements, how to avoid “red flags” that indicate inadequate controls, and real world case studies and reporting artifacts.
Gene Kim has been studying high performing IT organizations since 1999 and helped develop the SOX scoping guidelines with the Institute of Internal Auditors in 2005. James DeLuccia IV is the leader for the Ernst & Young Americas Certification Services, James oversees all of the audits against common industry standards, and champions several global program implementation roll-outs. Developing and 'translating' the control environment behaviors of clients, such as Google, Amazon, Workday, and others is difficult. This discussion will bridge the needs of auditors with the community of developers by sharing examples, discussing the assurance expectations, and how to communicate to pass an audit.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Andreas Klinger
Everything you need to know about Startup Product Metrics.
This is a slideshare exclusive. The full 8hour workshop deck.
#iCatapult Workshop - 2013-08-12
Links:
http://klinger.io/
http://icatapult.co/
Do you need a Better Conversion Rate? - Growth Hacking TorontoTiffany daSilva
Here are the slides from a talk I did on conversion rate optimization for the Growth Hacking TO meet up group! Learn a little about Google Analytics, why your landing page probably sucks and the value of personas like Tony Darrell! Enjoy! :)
Delivering value through experimentation, from LAST Conference 2018 in MelbourneJulia Birks
Most organisations now understand why they need insights on customers’ needs and behaviours to drive customer-centred outcomes within agile teams. But many organisations struggle to convert insights from their quantitative and qualitative research into value that actually gets delivered to customers.
And whilst many organisations are employing researchers, and building agile teams, organisational behaviours—at a team level, and also at a leadership level—often get in the way of those teams converting insights into value, leaving teams feeling lost at sea.
But there are behaviours and principles that teams and leaders can put into practice to create an culture of effective experimentation based on insights. By being more human, we can enable our teams to deliver efficient value to customers, and even within the organisation itself.
Come with Julia Birks and Dave Calleja on a swashbuckling journey, as we show you how to navigate the oft-treacherous waters of organisational culture, to help your teams reach the mystical location we call Value Atoll.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
To Estimate or Not to Estimate, is that the Question?TechWell
Wondering what NoEstimates means in practice, or why you would want to move toward NoEstimates? Perhaps you’ve heard the buzz or read Vasco Duarte’s book. Maybe you simply want to understand how you can spend less time estimating and more time delivering working software—all while providing your customers with some understanding of predictability. If so, Matthew Phillip will help you understand through lessons learned with NoEstimates what and to what degree different factors influence delivery time. Join Matthew to learn how to move from upfront intuition-based estimates to create a data-based probabilistic forecast that provides a more reliable way to talk about when stuff will be done—and expend less effort to do so. Learn to forecast when things will be done -- with less effort and more accuracy!
Estimates are not promises
Your gut lies
Premature estimation is sabotage
Big teams are slower than small ones
Beware unwarranted precision
Count all the things!
When in a pinch, use a proxy
You can’t negotiate math
Defining new product or service requirements is often treated as a tedious task to slog through so that the “real work” — design and development — may begin. But the largest market opportunities usually come from identifying an unmet need that others have overlooked, rather than simply improving interface design or tweaking features. How can we identify these unmet needs? By taking a step back and conducting a more meaningful process. This workshop will address the four high level areas necessary to build a solid base of requirements: business drivers, user needs, technology frameworks and environmental/social impact. We will work through how to ensure user needs are at the heart of your planning, how to craft requirements that can be flexibly adapted to an Agile process, and how to negotiate effectively with your other stakeholders. This is a hands-on, fast-paced workshop that will leave you with tangible tools that you can take back to your organization and share for maximum impact.
Agile Transformations, the Good, the Bad and the UglyRally Software
The good, the bad and the ugly side of real life agile transformations. Wanda will share with you common challenges experienced by organisations during their agile journeys and provide you with key learnings that you can adopt within your own company.
500 startups cognitive bias in decision making - ganes kesari - nov 2021 - finalGanes Kesari
What are the most common cognitive biases that impact leaders? How can early-stage startups lay a foundation for data-driven decisions?
In this fireside chat for 500 Startups, I addressed startup founders on how to champion good data stewardship, embed it in product development, and ensure organizational ROI from data.
The session was conducted on November 10th, 2021.
Everything You Need to Know About Strategy Deployment (Lean Methods)KaiNexus
A webinar hosted by KaiNexus and presented by Mark Graban.
In this webinar, you will learn:
How organizations use Strategy Deployment (or Hoshin Planning) to create alignment and focus
The iterative PDSA-based cycles of this management approach
Four key hypotheses that senior leaders make during the annual cycles and ongoing reviews
How KaiNexus can support these methods to better create alignment and give better visibility around goals, actions, and progress
Testing the unknown: the art and science of working with hypothesisArdita Karaj
Testing what we know, or have a clear understanding of, is relatively straight forward, as is making decisions based on the expected result. But today’s world is presenting us with the Unknown and the Ambiguous, which can only be approached by hypothesizing and experimenting - a lot! This requires intentional thinking, and a different strategy to observe in context.
This session will uncover how testers are helping their teams and product owners, by basing their testing on the science behind creating hypotheses and running experiments. A testing mindset and probing the context around use cases are some of the most valuable competencies testers bring to the team in order to enable decisions based on data.
Women in High Tech Project: Moving from Discussion to ActionKaren Holtzblatt
High tech thought leader Karen Holtzblatt introduces the Women in High Tech Retention Project and then shares key factors for retention and interventions. For more information:
http://www.incontextdesign.com/womenintech/
karen@incontextdesign.com
@kholtzblatt
Similar to Doors, Walls and Old Trees: Prioritizing to Get Simple (20)
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
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3. @webbit
THIS PAST YEAR...
• Loft with 3/4 walls and no doors
• Wife’s opposite work schedule
• New baby & 1st time dad
• Energetic chocolate labrador
• Eat, sleep, work & relax in 1 room
• New and growing clients & team
• Teaching and speaking
• Planning an international event (UX for Good)
oh, boy.
8. @webbit
SO, I STARTED MODELING IT
Importance
Control
Change wife’s work schedule
Save the world
Really budget
Delegate at work
Rent out our current place
Find a new place and move
Win the lottery
Master new video game
See new movie
9. @webbit
A FEW INSIGHTS EMERGED
1. We needed to revisit our game plan
2. Everything we were doing needed to
be evaluated to ensure we were
focused in the right way
3. We were going to need some
support from friends and family
17. @webbit
Simplicity is about subtracting
the obvious and adding the
meaningful. It’s about living
life with more enjoyment and
less pain.
“
”
John Maeda
The Laws of Simplicity: Design, Technology, Business, Life
Set Strategy1 2 3
20. @webbit
WHAT IS “STRATEGY”?
A planned, doable sequence
of actions designed to achieve
a distinct, measurable goal.
“
”
Howell Malham
I Have a Strategy (No You Don’t)
Set Strategy1 2 3
21. @webbit
FOUR INGREDIENTS
1. purpose
2. plan
3. sequence of actions or tactics
4. distinct, measurable goal
... wrapped in a story that tells it.
Set Strategy1 2 3
23. @webbit
THE BROCCOLI GAME (STRATEGY)
Purpose:
Help kid grow up strong and healthy.
Plan:
Prepare well-balanced dinners with
vegetables that have minerals and iron.
Sequence of actions:
Plan menu. Boil broccoli. Set table. Play game.
Distinct, measurable goal:
Kid must ingest at least 6.2 pieces of broccoli.
Set Strategy1 2 Assess & Evaluate 3 Enlist Support
24. @webbit
KIDS OR CLIENTS = SAME QUESTIONS
• How do we disrupt the status quo?
• How can we make the experience
delightful?
• What motivates people to do what
they do (how and why)?
• What are our strengths? Weaknesses?
Set Strategy1 2 3
25. @webbit
OUR ACTIONS INFORM STRATEGY
• Get to know your stakeholders
Interview them to uncover the underlying problem and their
perspective (e.g. your spouse, partner, client, end user).
• Examine competing forces
Know where you need to make a difference. Look at people,
organizations and other forces that have influence.
• Get to know your ‘user’
Gather data to inform an understanding of people’s needs.
Set Strategy1 2 3
28. @webbit
RECOGNIZE WHERE YOU STAND
Company 4
Company 1
Company 2
Company 3
Company 5
Company 6
Competing factors set expectations.
Set Strategy1 2 3
29. @webbit
WHAT WAS MY STRATEGY?
Purpose:
Strike a better balance between our personal and professional lives.
Plan:
Rebalance my family’s personal and professional schedules and
environment.
Sequence of actions:
Look at all responsibilities and activities. Assess with family what’s
important. Remove or push out/away the distractors.
Distinct, measurable goal:
Move our family and rebalance our schedules before summer starts.
Set Strategy1 2 Assess & Evaluate 3 Enlist Support
30. Determine the fate of ‘stuff’ and align with your strategy
2. ASSESS & EVALUATE
30
31. @webbit
SO NOW WHAT?
•Find patterns and themes
Identify behavioral patterns, gaps in the experience
and understand how you (or would) support it
•Model what you’re finding
Organize it into related “chunks”, determine
evaluation criteria and prioritize and define
potential measures of success
Assess & Evaluate21 3
34. @webbit
ABSTRACT TO FIND THEMES
Template 01
4 Column Asymmetrical Grid
Template 02
3 Column Symmetrical Grid
Template 03
3 Column Asymmetrical Grid
Template 04
2 Column Asymmetrical Grid
Template 05
2 Column Asymmetrical Grid
with inset Grid
Template 02
3 Column Symmetrical Grid
Template 04
4 Column Asymmetrical Grid
Template 02
3 Column Symmetrical Grid
TO TO
TO BACK TO
BACK TO
Assess & Evaluate21 3
35. @webbit
Asking ‘why’ is tricky. It
gets to the core of how
people think.
“
”
Bill DeRouchey
“The Power of Why”
UX Week 2012
http://uxweek.com/2012/speakers/bill-derouchey/
Assess & Evaluate21 3
37. @webbit
‘WHY’ UNLOCKS CRITERIA
Technical Feasibility
› Difficulty of implementation
› Does solution need front or back-end
coding, or both?
› Does the solution require integration with
other systems or third-party solutions?
Resource Feasibility
› Do we have the data and tools to do this?
› Do we have the people to do this?
› Is the solution cost-effective?
FEASIBILITY
Importance to the Business
› Increases investment/conversion
› Promotes product and brand awareness
› Increases credibility and trust
› Provides additional advisor value/education
Importance to the Consumer
› Facilitates access to product information
› Provides research and insights
› Offers client-ready sales/education materials
› Helps me with my business
IMPORTANCE
And everything is evaluated against it.
Assess & Evaluate21 3
38. @webbit
THE SOCK LAW Socks perform a simple
function. Whether
conservative or wacky,
matched or not, socks
do what they need to.
So with function
inherently accounted
for, its easier, more fun
and often more
memorable to leave
form to chance.
Patrick DiMichele
“
”
@theParanoids
Assess & Evaluate21 3
40. @webbit
APPLYING THAT TOOL
Assess & Evaluate21 3
Importance
Control
Change wife’s work schedule
Save the world
Really budget
Delegate at work
Rent out our current place
Find a new place and move
Win the lottery
Master new video game
See new movie
41. @webbit
ORGANIZE KEY THEMES
Look for affinities across features.
Foundational Updates
› Site structure, navigation and labeling, branding
and multi-device capability
› Content refresh and optimization
› Analytics program
Features/Functions
› Document accessibility
› Advisor site (registration required)
› Comments/discussion and event calendar
› Context-specific feedback
› Targeted content and content syndication
Content
› Thought leadership, practice management, and
client-facing content
› Multimedia/interactive content
› Social/community and third-party content
› Content processes: editorial calendar, controlled
vocabulary
Tools
› Fund finder and comparison tool, portfolio map
› Benchmark performance and exposure analysis
› Price performance and premium/discount charts
› Correlation tracker and stock screener
› Portfolio constructor/analyzer
Assess & Evaluate21 3
42. @webbit
ILLUSTRATE THE PLAN
Blend short and long term focus.
CAPABILITIES:!
› Advisor comments and
discussion
› Advisor site (registration
required)
› Content syndication
› Additional third-party
content
› Targeted content delivery
CAPABILITIES:!
› Tools for advisor analysis
› Multimedia content
› Client-facing content
› Social media and
community content
development
› Feedback and surveys
› Event calendar
CAPABILITIES:!
› Thought leadership,
research and insights
content
› Credibility-enhancing
content (case studies, etc.)
› Tools and processes for
content maintenance
› Additional Contact Us/
About Us content
› Document accessibility
› Controlled vocabulary
CAPABILITIES:!
› Updated site structure,
navigation and labeling
› Refreshed design/branding
› Mobile-friendly platform
› Content refresh/
optimization
› Web analytics
Assess & Evaluate21 3
43. @webbit
TIPS TO REMEMBER
• Don’t do this on your own
Involve key decision makers in the prioritization exercise to ensure
buy-in and alignment with your goals (e.g., family, wife, kids, clients).
• Set communication expectations EARLY
Ensure an open dialogue exists to tackle the tough decisions that you’ll
have to negotiate or compromise (e.g., work schedules, planning
dinner, business budgets, tech framework, etc.).
• Framing matters
Problems can be opportunities in disguise. It all depends on how you
frame it.
Assess & Evaluate21 3
44. Build support and advocacy within your team/company
3. ENLIST SUPPORT
44
45. @webbit
SO NOW WHAT?
• Seek out advocates and enlist others
Who are your supporters? Those on the fence? Move them.
• Align incentives with desired outcome
What does success look like (e.g., for you, your family, team
members, clients)?
• Communicate & share the direction
How do we socialize it with others?
Enlist Support31 2
48. @webbit
I ask the employees to do
it [set their goals] once a
year, to publish it and
make it transparent for all
the other employees. To
take those five questions
and constantly think
about where we are
positionally.
Marc
Benioff
CEO, Salesforce.com
http://www.endeavor.org/blog/marc-benioff-keynote/
“
”
Enlist Support31 2
51. @webbit
NOT GONNA LIE, THE REALLY HARD PART
•Know what you value (and why)
•Be prepared and willing to move
aside less valuable things
•Understand the risk of not doing
what you’ve pushed aside
•Tell a great story to get buy-in
52. @webbit
Out of clutter, FIND SIMPLICITY.
From discord, FIND HARMONY.
In the middle of difficulty LIES OPPORTUNITY.
“
”
Albert
Einstein
53. @webbit
CONTINUING MY JOURNEY...
✓ Adjusted my wife’s work schedule
✓ Taught a new class
✓ Gave 3 new talks
✓ Built walls and doors in the loft
✓ Planned an international UX for Good event
✓ Found renters for the loft
✓ Moved into a new house
... and enjoying a renewed focus and balance!