1
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
2
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Outline
• Why have an End-User Advisory Council?
• How Fieldbus Technology benefits end-
users
• Encouraging our supplier community to
support open, interoperable standards
3
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
How Does a Supplier Know What We Like?
• The Market Will Tell them?
4
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
The Supplier Will Tell Us?
5
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
The “Apple” Model – a Walled Garden?
• How did Apple create products that are
so coveted, they can charge a premium
and still sell millions?
• “We Control Everything” means
excellent “interoperability”, but costly to
user
• Does this work for Process Control?
6
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Our Suppliers Need Us
• Apple designers use their own products
• Their spouses, mothers, children are also
their end users
• Our suppliers are not end users of their
products
• Even we are not the “real” end user – they are
our operators and our enterprise
• Technology change is slow because all
products must be tested against the torments
of our industry
7
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
The Real End Users . . .
8
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
The Mission of our Enterprise . . .
Is to DELIVER PRODUCT (Oil, Chemicals,
Petrol, Beer, Paper, etc.)
 Safely
 Reliably
 Meeting Quality Requirements
 Low Environmental Impact
 Efficiently
 On-time
 Minimal Interruptions / Unplanned Outages
9
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Measurement & Control are Essential
for the Mission
• And the process control technologies
we choose have to stand up to our
requirements, our business needs,
and our end users . . . .
10
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
How Has FOUNDATION™ Fieldbus Served
these ends?
 Unequalled confidence in all-digital data and
network
 Strict 1 ms determinism
 Speeds up to 6x a second or better
 Measurement Status (health) updates every
cycle
 More reliable than 4-20 mA
 Standard function blocks across multiple vendors
 Extensive diagnostics including sensors, device,
“process”, and “physical layer”
11
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Where Did FF Get So Smart?
 FOUNDATION™ Fieldbus grew out of the ISA
SP50 committee – their mission was to specify the
new, open, digital 4-20 mA
 75% of the committee was comprised of end
users, with a lot of participation from the large
process industries
 Their vision was for more than an open,
interoperable communication bus
 The “User Layer” makes FF a complete
automation infrastructure
 Great effort and innovation by our suppliers!
12
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Why isn’t FF as easy as 4-20 mA?
 The EUAC has had a persistent focus on ease-
of-use
 The “Host Registration” test is a result of
persistent nagging by the EUAC
 “Compatibility Rev” will accommodate “legacy”
device maintenance practices
 “Herding the cats” is more difficult when FF isn’t
a clear sales differentiator
 Dictatorship versus Democracy – sometimes it
takes a little longer
 Apple (closed, proprietary) vs. PC (open)
13
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Why Do We Like FF for ROM?
 Fieldbus gives us great confidence in data by its
relentless determinism and integration of signal
status
 There is a path to get some of this with HART,
WiHART, Profibus, and even conventional IO
 There are “walled garden” solutions that tout
themselves as “as good as FF”
 FF for ROM puts a standard FF “skin” on all these
disparate protocols
 It specifies a STANDARD and secure method for
wired or wireless backhaul
14
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Additional Use Cases . . .
 Analyzer Shelters
 Local Panels
 Vendor Skids (water treatment, thermal oxidizer,
truck / rail loading)
15
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
FOUNDATION for ROM Device Consolidates Diagnostic
Data from Different Networks….
Conventional
I/O
WirelessHART
H1 HART
I/O
ISA100.11a
Diagnostic
&
Instrument
Data
Diagnostic
&
Instrument
Data
Diagnostic
&
Instrument
Data
Diagnostic
&
Instrument
Data
Diagnostic
&
I/O Data
FOUNDATION Infrastructure for Data Management and Diagnostic Information
FOUNDATION for ROM Device
Transducer
Blocks
Transducer
Blocks
Transducer
Blocks
Transducer
Blocks
16
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
Walled Garden Won’t Work
 A Sole Source / MIV solution will get you 80-90%
of integration issues addressed, but still significant
effort on integration of the “remainder”
 We still have to choose low bidder in many
applications
 We need our best resources – smart and creative
people – solving measurement and control issues,
not security, integration and data mapping
 Our Profession is to be “Artists of Intelligence”, not
“Janitor of Data”
17
Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation
The Opportunity
• FOUNDATION for ROM can address these key
business issues
• Standards based environment that is
sustainable
• Significantly reduced lifecycle costs
• Reduced customization
• Increased safety
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Petrobras FOUNDATION for ROM Demo Event
April 2013
© 2013 Fieldbus Foundation

FOUNDATION for ROM End User Perspective

  • 1.
    1 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation
  • 2.
    2 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Outline • Why have an End-User Advisory Council? • How Fieldbus Technology benefits end- users • Encouraging our supplier community to support open, interoperable standards
  • 3.
    3 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation How Does a Supplier Know What We Like? • The Market Will Tell them?
  • 4.
    4 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation The Supplier Will Tell Us?
  • 5.
    5 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation The “Apple” Model – a Walled Garden? • How did Apple create products that are so coveted, they can charge a premium and still sell millions? • “We Control Everything” means excellent “interoperability”, but costly to user • Does this work for Process Control?
  • 6.
    6 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Our Suppliers Need Us • Apple designers use their own products • Their spouses, mothers, children are also their end users • Our suppliers are not end users of their products • Even we are not the “real” end user – they are our operators and our enterprise • Technology change is slow because all products must be tested against the torments of our industry
  • 7.
    7 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation The Real End Users . . .
  • 8.
    8 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation The Mission of our Enterprise . . . Is to DELIVER PRODUCT (Oil, Chemicals, Petrol, Beer, Paper, etc.)  Safely  Reliably  Meeting Quality Requirements  Low Environmental Impact  Efficiently  On-time  Minimal Interruptions / Unplanned Outages
  • 9.
    9 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Measurement & Control are Essential for the Mission • And the process control technologies we choose have to stand up to our requirements, our business needs, and our end users . . . .
  • 10.
    10 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation How Has FOUNDATION™ Fieldbus Served these ends?  Unequalled confidence in all-digital data and network  Strict 1 ms determinism  Speeds up to 6x a second or better  Measurement Status (health) updates every cycle  More reliable than 4-20 mA  Standard function blocks across multiple vendors  Extensive diagnostics including sensors, device, “process”, and “physical layer”
  • 11.
    11 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Where Did FF Get So Smart?  FOUNDATION™ Fieldbus grew out of the ISA SP50 committee – their mission was to specify the new, open, digital 4-20 mA  75% of the committee was comprised of end users, with a lot of participation from the large process industries  Their vision was for more than an open, interoperable communication bus  The “User Layer” makes FF a complete automation infrastructure  Great effort and innovation by our suppliers!
  • 12.
    12 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Why isn’t FF as easy as 4-20 mA?  The EUAC has had a persistent focus on ease- of-use  The “Host Registration” test is a result of persistent nagging by the EUAC  “Compatibility Rev” will accommodate “legacy” device maintenance practices  “Herding the cats” is more difficult when FF isn’t a clear sales differentiator  Dictatorship versus Democracy – sometimes it takes a little longer  Apple (closed, proprietary) vs. PC (open)
  • 13.
    13 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Why Do We Like FF for ROM?  Fieldbus gives us great confidence in data by its relentless determinism and integration of signal status  There is a path to get some of this with HART, WiHART, Profibus, and even conventional IO  There are “walled garden” solutions that tout themselves as “as good as FF”  FF for ROM puts a standard FF “skin” on all these disparate protocols  It specifies a STANDARD and secure method for wired or wireless backhaul
  • 14.
    14 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Additional Use Cases . . .  Analyzer Shelters  Local Panels  Vendor Skids (water treatment, thermal oxidizer, truck / rail loading)
  • 15.
    15 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation FOUNDATION for ROM Device Consolidates Diagnostic Data from Different Networks…. Conventional I/O WirelessHART H1 HART I/O ISA100.11a Diagnostic & Instrument Data Diagnostic & Instrument Data Diagnostic & Instrument Data Diagnostic & Instrument Data Diagnostic & I/O Data FOUNDATION Infrastructure for Data Management and Diagnostic Information FOUNDATION for ROM Device Transducer Blocks Transducer Blocks Transducer Blocks Transducer Blocks
  • 16.
    16 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation Walled Garden Won’t Work  A Sole Source / MIV solution will get you 80-90% of integration issues addressed, but still significant effort on integration of the “remainder”  We still have to choose low bidder in many applications  We need our best resources – smart and creative people – solving measurement and control issues, not security, integration and data mapping  Our Profession is to be “Artists of Intelligence”, not “Janitor of Data”
  • 17.
    17 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation The Opportunity • FOUNDATION for ROM can address these key business issues • Standards based environment that is sustainable • Significantly reduced lifecycle costs • Reduced customization • Increased safety
  • 18.
    18 Petrobras FOUNDATION forROM Demo Event April 2013 © 2013 Fieldbus Foundation