Enige jaren geleden is het Notice en Take Down project gestart als een van de eerste abuse projecten . Dit project betreft een gedragscode hoe particulieren en bedrijven in de online sector omgaan met klachten over onrechtmatige inhoud op internet, zoals kinderporno, plagiaat, discriminatie en aanbod van illegale goederen. De opvolger hiervan ‘Trusted Flagger’ voegt hier een stap aan toe.
The document discusses privacy laws regarding cookies in Belgium. Current privacy laws are ineffective due to a lack of unified EU rules. A new proposed EU regulation aims to strengthen privacy rights and harmonize rules across member states. Based on current Belgian law and EU guidance, websites are likely obligated to inform visitors about cookie use and obtain explicit opt-in consent prior to using non-functional or third-party cookies. Browser fingerprinting may also require consent under privacy laws. Non-compliance could result in legal consequences.
Marketing sur internet comment tisser légalement sa toile en 2Bart Van Den Brande
This document discusses the legal obligations for processing personal data and conducting marketing activities online in Belgium. It outlines that companies must obtain consent when collecting personal data from individuals for direct marketing purposes. It also discusses legal requirements for sending emails, using cookies, transferring data abroad, viral marketing and "tell-a-friend" functions. The document analyzes a specific marketing campaign for an Apple contest in Belgium and identifies some issues with how personal data was obtained and used.
Enige jaren geleden is het Notice en Take Down project gestart als een van de eerste abuse projecten . Dit project betreft een gedragscode hoe particulieren en bedrijven in de online sector omgaan met klachten over onrechtmatige inhoud op internet, zoals kinderporno, plagiaat, discriminatie en aanbod van illegale goederen. De opvolger hiervan ‘Trusted Flagger’ voegt hier een stap aan toe.
The document discusses privacy laws regarding cookies in Belgium. Current privacy laws are ineffective due to a lack of unified EU rules. A new proposed EU regulation aims to strengthen privacy rights and harmonize rules across member states. Based on current Belgian law and EU guidance, websites are likely obligated to inform visitors about cookie use and obtain explicit opt-in consent prior to using non-functional or third-party cookies. Browser fingerprinting may also require consent under privacy laws. Non-compliance could result in legal consequences.
Marketing sur internet comment tisser légalement sa toile en 2Bart Van Den Brande
This document discusses the legal obligations for processing personal data and conducting marketing activities online in Belgium. It outlines that companies must obtain consent when collecting personal data from individuals for direct marketing purposes. It also discusses legal requirements for sending emails, using cookies, transferring data abroad, viral marketing and "tell-a-friend" functions. The document analyzes a specific marketing campaign for an Apple contest in Belgium and identifies some issues with how personal data was obtained and used.
The document discusses several key issues related to international e-commerce:
- E-commerce faces borders due to differing national laws and consumer distrust, but is growing each year.
- Sellers interested in cross-border sales must identify legal risks and adapt activities to limit risks through terms and conditions, disclaimers, and privacy policies.
- Upcoming EU directives aim to create more uniform rules across Europe to harmonize consumer protection and address issues like applicable law, competent courts, and value-added tax (VAT) for e-commerce transactions.
Human Resource Development and Solution Using Social Media Platforms By Segu...Segun Akiode, ACIPM, HRPL
On Tuesday, April 14, 2015, Segun Akiode, ACIPM delivered a presentation titled "Human Resource Development and Solution Using Social Media Platforms" at the 2015 RCCG Admin Officers & Computer Secretaries Conference #RCCGAdminstratorsConference at the RCCG Youth Centre.
Using Social Media to Fast-track Your Job Search and Career By @segunakiode Segun Akiode, ACIPM, HRPL
On Saturday May 9, 2015, Segun Akiode, ACIPM delivered a talk titled "Using Social to Fast-track Your Job Search and Career" at WeReady (Workplace + Enterprise Readiness Program) hosted by Arousa Osemwegie in Lagos.
This document discusses legal frameworks and guidelines around using social media data for digital marketing purposes. It focuses on Facebook and provides information on:
1. Privacy rules and obtaining user permission for data use through Facebook Connect.
2. Examples of different types of data that can be accessed depending on the permissions requested from users.
3. Guidelines for running Facebook contests and competitions.
4. Additional resources on Facebook, LinkedIn, and Twitter policies and APIs.
It also presents a case study of a Facebook fan page for a brand that gained over 167,000 members through contests and engaging content.
The document discusses several key issues related to international e-commerce:
- E-commerce faces borders due to differing national laws and consumer distrust, but is growing each year.
- Sellers interested in cross-border sales must identify legal risks and adapt activities to limit risks through terms and conditions, disclaimers, and privacy policies.
- Upcoming EU directives aim to create more uniform rules across Europe to harmonize consumer protection and address issues like applicable law, competent courts, and value-added tax (VAT) for e-commerce transactions.
Human Resource Development and Solution Using Social Media Platforms By Segu...Segun Akiode, ACIPM, HRPL
On Tuesday, April 14, 2015, Segun Akiode, ACIPM delivered a presentation titled "Human Resource Development and Solution Using Social Media Platforms" at the 2015 RCCG Admin Officers & Computer Secretaries Conference #RCCGAdminstratorsConference at the RCCG Youth Centre.
Using Social Media to Fast-track Your Job Search and Career By @segunakiode Segun Akiode, ACIPM, HRPL
On Saturday May 9, 2015, Segun Akiode, ACIPM delivered a talk titled "Using Social to Fast-track Your Job Search and Career" at WeReady (Workplace + Enterprise Readiness Program) hosted by Arousa Osemwegie in Lagos.
This document discusses legal frameworks and guidelines around using social media data for digital marketing purposes. It focuses on Facebook and provides information on:
1. Privacy rules and obtaining user permission for data use through Facebook Connect.
2. Examples of different types of data that can be accessed depending on the permissions requested from users.
3. Guidelines for running Facebook contests and competitions.
4. Additional resources on Facebook, LinkedIn, and Twitter policies and APIs.
It also presents a case study of a Facebook fan page for a brand that gained over 167,000 members through contests and engaging content.
Juridische doorlichting van E-Commerce door Mr. Maarten Verhaghe & Mr. Koen Vandenberghe
Over de impact op vlak van GDPR, Conctracten, Fiscaliteit en B to C-bescherming
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Bart Van Den Brande
The document discusses the impact of current and future European privacy laws on personalization, real-time advertising, and trigger-based marketing. It notes that current laws require opt-in consent for most data processing and profiling. The upcoming General Data Protection Regulation will further restrict personalization by giving people rights to object to profiling and processing for direct marketing. It will require consent for collecting children's data and impose hefty fines for non-compliance. Marketers must prepare by reviewing contracts, policies, and staff training to comply with the new laws.
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...Bart Van Den Brande
Bespreking van de eerste ontwerpen van richtlijn en verordening van de Europese Commissie binnen het Digital Single Market pakket uit december 2015 en mei 2016 aangaande garantiebepalingen bij levering van goederen, levering van digitale inhoud, geo-blocking en discriminatie, transparantie aangaande kosten voor distributie van pakketten en grensoverschrijdende samenwerking bij beteugeling van inbreuken op consumentenrecht
Legal aspects of real time and trigger based marketing (privacy and cookies)Bart Van Den Brande
This document summarizes a presentation on real-time and trigger-based direct marketing given at the BDMA in Brussels on February 25, 2016. It discusses how current and upcoming EU privacy laws significantly impact real-time and trigger-based marketing by defining most available data as personal data requiring opt-in consent. Specifically, rights like the right to object to profiling and processing and new rules around cookies and children's data collection will challenge these marketing approaches. Attendees are advised to review contracts, compliance, and get legal guidance to prepare for the upcoming General Data Protection Regulation taking effect in 2017.
The legal landscape for e-commerce is constantly evolving. Recent and upcoming changes include stricter rules around cookies and privacy, stronger consumer protections, alternative dispute resolution regulations, potential new rules for marketplaces and geo-blocking, and shifting VAT rules for cross-border sales of goods and services. E-commerce companies must carefully monitor legal developments and ensure their practices comply with the latest regulations to avoid hefty fines.
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijdenBart Van Den Brande
Kansspelen, tombola's, loterijen, promotionele wedstrijden, ... Regels voor het organsieren van een wedstrijd op social media in België en onze buurlanden zonder juridische zorgen
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015Bart Van Den Brande
Juridishce aspecten van privacy, spam, cookies, e-commerce,online wedstrijden, bescherming van intellectuele eigendom, vergelijkende reclame, gebruik van adwords, etc...
This document discusses legal aspects of privacy and data protection related to risk scoring at customer acceptance. It provides an overview of current EU privacy law, which is based on obtaining opt-in consent for processing personal data. Nearly all available data for credit scoring is considered personal data. The definition of personal data has been interpreted broadly by the EU courts to include information like IP addresses and social media activity. The new EU privacy regulation proposed in 2016/2017 aims to strengthen protections but negotiations between the European Parliament and Council have resulted in differing proposals that take differing stances toward business and consumer interests. In the meantime, companies should monitor developments, review contracts, and prepare for compliance with new obligations around data security, breach notification, and oversight.
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...Bart Van Den Brande
This document discusses data privacy regulations in the EU and upcoming changes. It covers:
1) Current EU privacy law is based on directives from the 1990s that no longer fit today's data usage, and a new regulation is being drafted.
2) The new regulation may standardize rules across EU and strengthen enforcement with higher fines.
3) On cookies, EU law requires opt-in consent for any non-essential cookies, but guidance remains unclear as regulations are reviewed further.
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015Bart Van Den Brande
This document summarizes the key legal challenges of mobile and social commerce. It notes that social selling, auctions, and reviews on social media and mobile devices now account for 75% of commerce. US social commerce sales are estimated to reach $15 billion in 2015 and $56 billion over time. Major platforms like Twitter and Amazon began introducing in-platform purchasing in 2014. However, distance sales and consumer protection regulations regarding information disclosure, return policies, and privacy apply equally to social and mobile commerce. Compliance can be challenging given format limitations of social media.
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...Bart Van Den Brande
Nieuwe regels voor consumentenbescherming in e-commerce, ovezrzicht privacyverordening, het eenheidsstauut voor werknemers en het Europees eenheidsoctrooi
This document discusses a proposed media campaign to build consumer trust by creating a committee of ePublicity. The committee would include label carriers and business partners willing to invest in consumer trust. It would be responsible for setting up the media campaign and engaging a press agency to coordinate efforts. The campaign targets and key performance indicators would be determined based on the available budget allocated for building greater consumer trust.
4. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
1. Bovenal, respecteer de informatieverplichtingen
> B2B of B2C?
> Toepasselijke wetgeving?
• Algemeen-> Wet Elektronische Handel (WEH)
• Consumenten-> WMPC
• Financiële sector -> Wet betr. financiële diensten op afstand
• Reissector -> Reiswet
• Overige gemeenrechtelijke informatieverplichtingen
5. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
1. Bovenal, respecteer de informatieverplichtingen
WEH + WMPC (B2B + B2C) WMPC (B2C)
Naam, adres ◊ Kenmerken goed/dienst
Contactgegevens (e-mail, tel?) ◊ Herroepingsrecht ! ◊
Handelsregister, BTW-nr. Retour-zendingen
Prijsaanduiding ◊ Kosten gebruik techniek op afstand
Leveringskosten ◊ Duur aanbod, prijsvermindering
Stappen in bestelproces (wijze
betaling, levering,…) ◊
Min. duur overeenkomst > 1 jaar ◊
Opsporen/corrigeren fouten
Talen ◊ moet op duurzame drager nogmaals meegedeeld
worden ten laatste bij de levering
6. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Tien Geboden voor een consumentvriendelijke website
1. Bovenal, respecteer de informatieverplichtingen
7. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Tien Geboden voor een consumentvriendelijke website
1. Bovenal, respecteer de informatieverplichtingen
8. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
1. Bovenal, respecteer de informatieverplichtingen
• PRINCIPE VAN DE RECHTSTREEKSE TOEGANG
• ORDERBEVESTIGING met samenvatting order – per e-mail
<-> UITZ. Dienst wordt onmiddellijk geleverd en rechtstreeks
gefactureerd (vb. aankoop muziek, ringtones,…)
9. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
2. Zweer bij een goede set algemene voorwaarden
• B2B én B2C (2 sets?)
• Op duurzame drager
• Voorafgaandelijke kennisname en aanvaarding:
• Browse-wrap
• Click-wrap
• Taal
• Inhoud
• Betalingsmodaliteiten
• Leveringstermijn (30d. WMPC)
• Garantievoorwaarden
• Risico overdracht eigendom
• Eigendomsvoorbehoud
• Retourzendingen
• Toepasselijk recht en bevoegde rechtbank
• …
11. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
3. Beperk de aansprakelijkheid voor de inhoud van uw website
dankzij de gebruiksvoorwaarden/disclaimer
• Inhoud
• Gebruik
• Toegang/Werking
• Intellectuele eigendomsrechten
• Hyperlinks naar websites derden
• Eerlijk en veilig gedrag
12. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
4. Vlucht het onrechtmatig gebruik van defaultopties en cookies
13. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
5. Wees steeds correct met het gebruik van persoonsgegevens
14. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
De Vijf Geboden voor een consumentvriendelijke website
5. INHOUD PRIVACY POLICY
• Persoonsgegevens die verzameld worden
• De verantwoordelijke van de verwerking
• De doeleinden van de verwerking
• Recht op inzage, verbetering, verzet, verwijdering
• Expliciete toestemming voor direct marketing en cookies
• Expliciete toestemming voor mededeling data aan 3den
15. Sirius Legal
De Scheemaecker Bogaerts Van den Brande
Campaignchecker.be
Snelle online check van uw reclame campagnes
Antwoord binnen de 24u.
Aan een vaste prijs van 150 eur.
Websitecertifier.be
Volledige online audit van uw (e-commerce) website
Compliance check
Directe aanpassing van uw teksten en documenten
Beschikbaar in vijf talen
Vaste prijs van 500 eur.
De Vijf Geboden voor een consumentvriendelijke website
