Using Social Media to Fast-track Your Job Search and Career By @segunakiode

1. By USING SOCIAL MEDIA TO FAST-TRACK YOUR JOB SEARCH, JOB CHANGE AND YOUR CAREER Segun Akiode, ACIPM May 9, 2015

2. Introduction  I’m a born Teacher…  A Chemical Engineer turned Career & Employability Coach.  I’ve HR related experience covering talent acquisition, HR consulting and HR generalist.  I’ve a growing interest in social recruiting and employer value proposition/employment branding. © segunakiode.com 2015 2

3. Overview  Social media is the ravel of the moment and by all indications so far, it would be so for a while.  In these ‘new days’ of social networking, many find it even more comfortable to connect on a social network than in real life. Welcome to the ‘new world’ my friend!  Social media is all about interaction among people and it is not bond by geographical locations.  Traditional methods of job searching are gradually fading off with the emergence of ‘new methods’ – web 2.0, social media!  Any job seeker that has a mind to win in the ‘talent war’ must take his/her job search seriously because job searching is a job in itself! © segunakiode.com 2015 3

4. Social Media Platforms  Well known examples of social media platforms are Facebook, Twitter and LinkedIn, but social media take many different forms… © segunakiode.com 2015 4

5. Job Seekers Social Media Mistakes  Social Media Sense of Entitlement: job seekers feel because they are connected to someone on social media, they are doing you a favor. That is so wrong!  Failure to know their social media audience: every social networking channel has its unique audience, an understanding of your audience is very key to leveraging social media platforms.  Ignoring Social networking etiquette: from the way some job seekers interact on social media, it is obvious that they don’t have a clue that social networking is governed by etiquettes similar to face-to-face social networking. © segunakiode.com 2015 5

6. Job Seekers Social Media Mistakes  Lack of a Professional Online Presence: Another big mistake job seekers make is having a less-than-professional online presence. It is the way you look online that you would be addressed  Substituting Social networking with Face- to-face networking: many job seekers forget that social media is just a tool to ease social networking and not completely erase it. © segunakiode.com 2015 6

7. Personal Branding Using Social Media  Getting a job in this social media era requires online visibility and personal branding.  Personal branding is one of the best ways to advance in your job search, your job change and your career.  We live in a brand new world of perception!  You decide what others and most especially “what Google would say about you”.  How you are perceived as an individual affects your career as well as the type of job you get, hence the need to take charge of your personal brand, especially online. © segunakiode.com 2015 7

8. In Closing…  Social media platforms provide a meeting point for job seekers to gain access to recruiters and hiring managers alike.  You should make a conscious effort to building a professional brand online that is a reflection of your desired offline job opportunity.  Use social media to connect with decision makers in your field of interest, then build relationships and network appropriately.  The ball is in your hands now… What would you do after now? © segunakiode.com 2015 8

Using Social Media to Fast-track Your Job Search and Career By @segunakiode

Segun Akiode, ACIPM, HRPL

Using Social Media to Fast-track Your Job Search and Career By @segunakiode