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DIGITAL MARKETING AUDIT REPORT FOR
GreenStatus-Correct
Red Status- Incorrect/improvementrequired immediately
WEBSITE OVERVIEW
ALEXA RANKS AND AUTHORITY
COMPLETE OPTIMIZATION AND DETAILS
1. Title
Status:
Suggestion: Title should be in between 10 to 70 Characters.
Best approach is you can use contextual title which gives complete overview of your website
in just single title.
2. Meta Description
Status: Length:
Suggestion: A brief text is of your website is important so that the visitor can know
immediately what your website is all about and it also help you to convert your visitors to
customers. Meta description should contain 70-170 characters.
3. Headings
Status: Heading Tag is not properly executed
H1: | H2: | H3: | H4: | H5: | H6:
4. Images
Status: We found images on this web page.
GLOBAL RANK LOCAL RANK SITES LINKING
0
PAGE RANK PAGE AUTHORITY DOMAIN AUTHORITY
0/10 /100 /100
ALT attributes are empty or missing.
Suggestion: Use alt text to increase your searches, so that your images are also shown in top
as your website
5. Text/HTML Ratio
Status:
Suggestion: The html/ text ratio below 15% means your website contain more content, and
html/text ratio between 25-70% is ideal. If your ratio goes beyond this then your website is
at risk. It might be moved to spam.
6. WWW Resolve
Status:
Suggestions: Website with or without www can redirect to you same page so, Use 301
redirect to overcome this.
7. Robot.TXT
Status:
Suggestion: ROBOT.TXT codes help to protect your website from crawling unnecessary data
by Google robots.
8. XML SITEMAP
Status:
Suggestion: Use Site Map to give path to Google for recommendation.
9. Blog
Status:
Suggestion: Should add high traffic keywords in blogs to increase your traffic and searches
on Google
10. Google Analytics
Status
Suggestion: Use Google Analytic tools to get complete information about your website and
it help you to improve your marketing techniques
11. Social Sharing
Status:
Suggestion: Social Sharing help to increase your brand awareness and will be fruitful for
your business.
Social
Media site
Available status
Facebook
Twitter
You Tube
12. Company Logo
Status:
Suggestion: Logo is used for promotion of your brand. So we can’t ignore it.
13. Responsive Web designing
Status:
Suggestion: Your website should be mobile friendly because most of users using mobile
phones.
14. Webmaster Code
Status:
Suggestion: Place webmaster to get complete information and statistics of your website
keywords and other important factors.
15. 404 Error page
Status:
Suggestion: Always have a 404 error page. It affects your SEO ranking.
16.Favicon
Status:
Suggestion: Favicons are the small icons that appear next to your site’s name or URL in a
Browser. They can be displayed in the address bar.
“Organic SEO is neededtoincrease your rankings and maintain it for long
time business”
Reviews:“Proper websiteoptimization with complete digital marketing is
needed to improvethe value of the website in relevant way”
TOP PRIORITIES TO GET HIGH RANKING
FOR
 The heading tag is not properly aligned.
 The ALT Attributes is empty or missing
 Should target most searchable keyword for getting the value of website in Google
and increase the traffic and conversions.
 Social media promotion is needed to increase the brand value for your business on
various social media portals like linkedin, Instagram etc.
 Website should be clear & focus to your business.
 Need Organic SEO to get top ranking on Google according to the latest algorithms
like panda, penguin, hummingbird and pigeon updates for getting long term results.

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Format of audit report

  • 1. DIGITAL MARKETING AUDIT REPORT FOR GreenStatus-Correct Red Status- Incorrect/improvementrequired immediately
  • 2. WEBSITE OVERVIEW ALEXA RANKS AND AUTHORITY COMPLETE OPTIMIZATION AND DETAILS 1. Title Status: Suggestion: Title should be in between 10 to 70 Characters. Best approach is you can use contextual title which gives complete overview of your website in just single title. 2. Meta Description Status: Length: Suggestion: A brief text is of your website is important so that the visitor can know immediately what your website is all about and it also help you to convert your visitors to customers. Meta description should contain 70-170 characters. 3. Headings Status: Heading Tag is not properly executed H1: | H2: | H3: | H4: | H5: | H6: 4. Images Status: We found images on this web page. GLOBAL RANK LOCAL RANK SITES LINKING 0 PAGE RANK PAGE AUTHORITY DOMAIN AUTHORITY 0/10 /100 /100
  • 3. ALT attributes are empty or missing. Suggestion: Use alt text to increase your searches, so that your images are also shown in top as your website 5. Text/HTML Ratio Status: Suggestion: The html/ text ratio below 15% means your website contain more content, and html/text ratio between 25-70% is ideal. If your ratio goes beyond this then your website is at risk. It might be moved to spam. 6. WWW Resolve Status: Suggestions: Website with or without www can redirect to you same page so, Use 301 redirect to overcome this. 7. Robot.TXT Status: Suggestion: ROBOT.TXT codes help to protect your website from crawling unnecessary data by Google robots. 8. XML SITEMAP Status: Suggestion: Use Site Map to give path to Google for recommendation. 9. Blog Status: Suggestion: Should add high traffic keywords in blogs to increase your traffic and searches on Google 10. Google Analytics Status Suggestion: Use Google Analytic tools to get complete information about your website and it help you to improve your marketing techniques 11. Social Sharing Status:
  • 4. Suggestion: Social Sharing help to increase your brand awareness and will be fruitful for your business. Social Media site Available status Facebook Twitter You Tube 12. Company Logo Status: Suggestion: Logo is used for promotion of your brand. So we can’t ignore it. 13. Responsive Web designing Status: Suggestion: Your website should be mobile friendly because most of users using mobile phones. 14. Webmaster Code Status: Suggestion: Place webmaster to get complete information and statistics of your website keywords and other important factors. 15. 404 Error page Status: Suggestion: Always have a 404 error page. It affects your SEO ranking. 16.Favicon Status: Suggestion: Favicons are the small icons that appear next to your site’s name or URL in a Browser. They can be displayed in the address bar.
  • 5. “Organic SEO is neededtoincrease your rankings and maintain it for long time business” Reviews:“Proper websiteoptimization with complete digital marketing is needed to improvethe value of the website in relevant way” TOP PRIORITIES TO GET HIGH RANKING FOR  The heading tag is not properly aligned.  The ALT Attributes is empty or missing  Should target most searchable keyword for getting the value of website in Google and increase the traffic and conversions.  Social media promotion is needed to increase the brand value for your business on various social media portals like linkedin, Instagram etc.  Website should be clear & focus to your business.  Need Organic SEO to get top ranking on Google according to the latest algorithms like panda, penguin, hummingbird and pigeon updates for getting long term results.