The document discusses how the author designed their magazine to attract their target audience of 16-25 year olds of both genders. They analyzed magazines like Q and Rolling Stone to see what attracted their audiences. For their magazine, they used a red color scheme like Rolling Stone on the cover to draw readers in. They also included headlines and images that would appeal to their target demographic. For the contents page, they again looked to Rolling Stone for inspiration on layout. Their double page spread featured a rotated interview alongside an image to have a "poster-like" feel, which they felt would attract readers based on their research.