FORD MOTORS ==> Brand management,History,keller's model comparison
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This presentation is about brand management explaining History and keller's model(salience, performance, imagery, judgement, feelings,Resonance) comparison of FORD
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বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
FORD MOTORS ==> Brand management,History,keller's model comparison
- 1. BRAND MANAGEMENT ANDRIL JERISH S MBA
- 2. HISTORY OF FORD MOTORS • American based automaker • Founder : Henry Ford on June 16, 1903 • World's fifth largest automaker based on worldwide vehicle sales • Ford once owned 5 other luxury brands: Volvo, Land Rover, Jaguar, Aston Martin and Mercury. Over time, those brands were sold to other companies and Mercury was discontinued • The Ford Mustang celebrates 50 years of production with the launch of its sixth generation
- 3. Applying Keller’s pyramid to Ford
- 5. SALIENCE- AWARNESS OF BRAND TRUST OF FORD CORPORATION AROUND WORLD
- 6. PERFORMANCE – FORD MUSTANG
- 7. • Electronic Stability Control (ESC) • ESC gives you optimal control when you need it most. It reduces the chances of skidding, sliding sideways and over- and under-steering in corners. • ABS and EBD • Ford Mustang's advanced braking system gives you greater control if you have to brake quickly. In an emergency, Electronic Brake Force Distribution (EBD) balances brake force between front and rear wheels, while the Anti-lock Braking System (ABS) prevents wheels from locking.
- 8. PERFORMANCE
- 11. Feelings measure with some consideration
- 12. BRAND IMAGE IN INDIA • PRODUCT : GOOD • SEGMENT : FAMILY CARS • PRICE RANGE MOSTLY CONSIDER IN 10 -15 L • SERVICE : MODERATE • In common its has a brand image as modern family man usage and strong history of that brand
- 13. JUDGEMENT OF FORD VEHICLES IN INDIA