6. Introduction to Volkswagen
A German automobile manufacturer founded in 1937
Its headquarters are in Wolfsburg
Volkswagen means "people's car" in German.
Volkswagen operates 106 production
The Volkswagen models are popular and sold in more than 153
countries
7. Volkswagen Group is a German Automobile Manufacturing
Group.
3rd largest automobile manufacturer
Parent Company- Volkswagen AG
Product range extends from Motorbike and low-
consumption small cars to luxury class vehicles and trucks.
Worldwide 572800 employees produce around 37,700
vehicles everyday
Volkswagen Group
9. Industry automotive
Founded 28 May 1937
Headquarters Wolfsburg, Germany
Area served Worldwide
Key people Martin Winterkorn:
Chairman of the Board of Management,
Ferdinand Piëch: Chairman of
Volkswagen Supervisory Board
Products Automobiles, Luxury Vehicles, Turbo
machinery, Motorcycle, Commercial vehicles
Production output Greater than 9.728 million (2013)
Revenue €197 billion (2013)
Profit €9.006 billion (2013)
Total asset €323.4 billion (2013)
Total equity €83.628 billion (2013)
Volkswagen Group Overview
10. Marketing Strategy
• VW is well-known for their simple and
unique designs.
• In order to recover profits, VW want to
appeal more about their unique designs to
customers
• Main marketing Strategy
→”To Capture Her
Attention”
11. To Capture Her Attention
Target
Females aged 24 to 33 are highly sensitive to trends and
designs compared to men
Females aged 24 to 33 tend to choose products primarily
based upon qualities and prices with heavy reliance on
designs
12. What is team?
collection of a person.
Who walk in a common goal.
different skills and knowledge.
13. What is Communication.
Share of information.
Understanding information.
Convey message.
Transferring details of information
14. What is team communication?
Team communication is any form of communication among members
of the same group or organization that is crucial for a healthy and
effective dynamic. Many frustrations, misunderstandings and
questions can easily be addressed with the proper team
communication.
15. What does team do?
It flows the information.
Team can perform any task given to
them.
Helps to generate numerous ideas.
Manage tasks.
Have discussions.
19. 1. Long Term Value
retention due to highly
rigid , fully galvanized
body, high-grade material
and excellent
workmanship
2. Elegant
design and
styling
3.Standard
equipments down
to the smallest
niceties
4. Recognized as top
Safety pick 2013 for the
second year in row
5.Winner of world
car of 2009,2010,
2012 & 2013
6. High volume
Innovative car
market. Largest
in europe and
Third largest in
world