This document provides a press book for Ford Cargo trucks in Ghana from 2014. It includes details of [1] three Ford Cargo test trucks, [2] conferences and exhibitions to promote the Ford Cargo brand, [3] advertisements in print media and billboards, and [4] photos of Ford Cargo trucks in use and branded vehicles. The goal is to introduce and promote the Ford Cargo brand in Ghana.

1. FORD CARGO
Press Book
2014
Prepared by:
Aurelia Emefa Banibensu

2. Ford Cargo Test Trucks
Three registered Ford Cargo
trucks for test drives being
fueled.
• Ford Cargo 3535D
• Ford Cargo 4135D
• Ford Cargo 1843T
March, 2014

3. Test Truck Ford Cargo 4135D in Action
March, 2014

4. Handouts with Product Specification
April, 2014

5. 12th Annual Conference of Rubber Out-growers & Agents Association
Date: Saturday, 12/04/2014
Venue: Jubilee Park, Takoradi
Objective: To open Rana Motors products to over 3000 rubber out-growers from all
over Ghana.
Apart from that these farmers have other business interests that include construction, mining
and truck rentals.
On Display - Ford Tipper (Hardox) – 1 unit
April, 2014

6. 12th Annual Conference of Rubber Out-growers & Agents Association
April, 2014

7. 12th Annual Conference of Rubber Out-growers & Agents Association
FOLDER (front & back)
Note Pad
Product Flyers on hand
A4 size folders, A5 note pads and
branded pens were packaged
together with product flyers and
shared among participants.
April, 2014

8. WAMPEX 2014 (28 – 30th May, 2014)
WAMPEX 2014 – West African International Mining &
Power Exhibition
Has been running for 20 years and provides the West
African mining and power industries with introductions to
new suppliers, new technologies and new techniques in
respect of:
• Mining machinery, earth moving equipment, crushers,
materials handling and all primary requirements
including site management.
• Minerals processing
• Engineering and project management
• Electrical engineering, transmission, distribution and
reticulation.
• Environmental safeguards
• Health and Safety requirements
• Related services, consumables and spares
The fair is timed such that it incorporates the Ghana
Chamber of Mines annual general meeting ensuring
attendance by all role players.
Relevance to Rana Motors - introduce Ford tipper
(Hardox) which is suitable for mining applications.
May, 2014

9. Rana Motors stand at
WAMPEX 2014
Team representing
Ford
Ford truck branded Polo
Shirts and Baseball caps
procured and given to
visitors as paraphernalia.
May, 2014

10. WAMPEX
2014
May, 2014

11. Rana Motors Stand at WAMPEX 2014
May, 2014

12. Article in the Daily Graphic on the Introduction of
Ford Cargo in Ghana
July, 2014

13. Schedule of Press Adverts
April, 2014
DAILY GRAPHIC
WEEK 23 WEEK 24 WEEK 25 WEEK 26 WEEK 27 WEEK 28 WEEK 29 WEEK 30 WEEK 31 WEEK 31 WEEK 32 WEEK 33 WEEK 34
3/5 Jun 10/12 Jun 17-Jun 24/26 Jun 1-Jul 8/10 Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug
COLOUR FULL PAGE FORD
COLOUR FULL PAGE FORD
B&W FULL PAGE FORD
B&W HALF PAGE FORD FORD FORD FORD FORD FORD

14. Full Page Colour Advertisement in Print Media
(Daily Graphic)
July , 2014

15. Half Page Black & White Advertisement in Print Media
(Daily Graphic)
July , 2014

16. Ford Cargo Billboards Schedule
April, 2014
BILLBOARD
ITEM LOCATION TOTAL
BRAND MODEL ACCRA TEMA TAKORADI KUMASI EXISTING NEW
GRAND
TOTAL
FORD TIPPER 1 1 2 1 0 5 5
FORD TRACTOR 0 2 1 1 0 4 4

17. Ford Cargo Billboards Location
April, 2014
NO. LOCATION SIZE CONFIGURE ART WORK
1 Tema Motorway 5m x 10m Landscape Ford Tipper
2 Tema Motorway Roundabout 5m x 10m Landscape Ford Tractor
3 Kasoa Toll Booth 10m x 5m Portrait Ford Tipper
4 Tema Akosombo Road 5m x 10m Landscape Ford Tipper
5 Entry to Tarkwa from Takoradi 5m x 10m Landscape Ford Tipper
6 Takoradi Airforce, near Kwame Nkrumah Roundabout 9m x 6m Landscape. Ford Tractor
7 Tech Junction - Kumasi 5m x 10m Landscape Ford Tractor
8 Kumasi Obuasi Road - Sofoline 9m x 6m Portrait Ford Tipper
9 TAK16 T.Poly Traffic Light 9m x 6m Portrait Ford Tipper

18. Ford Cargo Billboards (Accra – Tema Motorway)
The Accra – Tema Motorway is one of the busiest roads in the
country. Cargo to and from the Tema harbour use the motorway
to access other parts of the country. It is also a link road to the
Shai area, Eastern & the Volta regions which has a number of
quarries & sand winning sites.
August, 2014

19. Ford Cargo Billboards (Accra – Tema Motorway)
August, 2014

20. Ford Cargo Billboards (Tema Motorway Roundabout)
August, 2014

21. Ford Cargo Billboards (Tema Motorway Roundabout)
August, 2014

22. Ford Cargo Billboards (Kasoa)
August, 2014

23. Ford Cargo Billboards (Kasoa)
August, 2014

24. Ford Cargo Billboards (Gbetsile - Tema – Akosombo Rd)
August, 2014

25. Ford Cargo Billboards(Gbetsile - Tema – Akosombo Rd)
August, 2014

26. Ford Cargo Billboards (Takoradi Poly Jxn)
September , 2014

27. September , 2014
Ford Cargo Billboards (Tamso - Entry to Tarkwa)

28. Ford Cargo Billboards (Tamso - Entry to Tarkwa)
September , 2014

29. Ford Cargo Billboards (Takoradi Air force base area)

30. Ford Cargo Billboards (Takoradi Air force base area)
Awaiting Installation.

31. Ford Cargo Billboards (Kumasi Tech Jxn Highway)
September , 2014

32. Ford Cargo Billboards (Kumasi Tech Jxn Highway)
September , 2014Installed. Awaiting Pictures

33. Ford Cargo Billboards (Kumasi – Sunyani Rd)
September , 2014

34. Ford Cargo Billboards (Kumasi – Sunyani Rd)
September , 2014

35. TEMA METROPOLIS
AFLAO ROAD
AKOSOMBO ROAD
ACCRA TEMA
MOTORWAY
SYLVA SPARES - RENAULT
SILVER STAR – MERCEDES - WORKSHOP
RANA MOTORS - FORD
MBG - MAN
ZONDA TEC GH -
SINOTRUK
FORD TIPPER BILLBOARD
FORD PYLON
FORD TRACTOR HEAD BILLBOARD
FORD TIPPER BILLBOARD
TANINK - IVECO
J A PLANT
POOL /
SINOBEST
-
SINOTRUK
HARBOUR ROAD

36. ACCRA METROPOLIS
FORD PYLON
CAITEC - SHACKMAN
SMT - VOLVO
RANA MOTORS
SILVER STAR
– MERCERDES
& FOTON
FORD TIPPER
BILLBOARD
LIBERATION ROAD
N1
RING ROAD
CFAO - DAF
SCANTRUCK
GHANA – SCANIA

37. TAKORADI METROPOLIS
RANA MOTORS (New Site)
CFAO
RANA MOTORS
FORD TIPPER
BILLBOARD
T.POLY JUNCTION
SEKONDI ROAD
CAPE COAST ROAD
FORD TRACTOR HEAD BILLBOARD

38. TAKORADI METROPOLIS
TARKWA
FORD TIPPER BILLBOARD
BONSA

39. TAKORADI METROPOLIS
TAKORADI AGONA ROAD
TAKORADI AGONA ROAD
SYLVA SPARES
AGONA
SILVA SPARES FACILITY IN TAKORADI

40. KUMASI METROPOLIS
FORD TIPPER BILLBOARD
SOFOLINE
INTERCHANGE
FORD TRACTOR
HEAD BILLBOARD
ACCRA ROAD
CENTRAL
BUSINESS
DISTRICT
RANA MOTORS
KNUST

41. Signage

42. Display

43. Branding
A Vulco delivery truck

44. A Ford Cargo 4135D busy at customer’s site
April 2014

45. A Ford Cargo 4135D busy at customer’s site
August 2014

46. A Ford Cargo 3535D bare chassis with container body
August 2014

47. A branded Ford cesspit tanker
October 2014

48. Customer’s Ford tipper due for servicing
October 2014

49. October 2014
Ford 2532 Fuel Tanker Handover
Drivers being trained before
handover