Football sponsorship offers United Kingdom by CCI Media

1. Football
in
ENGLAND
connecting solutions

2. Premier
League
Interna7onal
Audience
connecting solutions

3. Global
Broadcast
Hours
Barclays
Premier
League
Season
09/10
connecting solutions

4. Live
Match
Audience
Average
Audience
–736,754
Viewers
Total
Average
Audience
–
8,104,300
Viewers
connecting solutions

5. Highlights
Audience
Figures
Average
Audience
–
3,767,967
Viewers
Total
Average
Audience
–
146,950,700
Viewers
connecting solutions

6. NEWCASTLE
UNITED
FC
Why
Newcastle
United
FC
?:
•
Up
to
37,000
season
.ckets
holders
(EPL).
•
One
City,
One
football
Club
one
accident
management
provider.
•
Over
1
million
fans
visi.ng
St
James
Park
per
season
to
watch
the
team.
•
Corporate
Capacity
of
over
2600
people
per
match
day.
•
Over
1.1millions
known
Newcastle
United
fans.
•
NUFC
has
310,000
unique
individual
registered
fans
on
our
database.
260,000
are
adult.
•
NUFC
TV
channel
has
reach
to
over
153,763
people
per
year.
•
NUFC
has
the
third
highest
average
aQendance
(50,112)
in
the
EPL
–behind
Man
United
and
Arsenal.
•
NUFC
has
the
(12th)
twelUh
highest
average
aQendance
in
Europe.
•
Listed
17th
in
the
DeloiQe
report
regarding
the
revenue
genera.on
of
all
football
Clubs
in
the
world.
•
NUFC
has
the
most
loyal
fan
base
in
the
UK
(Virgin
Money
Survey).
connecting solutions

7. NEWCASTLE
UNITED
FC
NUFC
Website:
www.nufc.co.uk
•
Had
visitors
from
202
countries.
•
2009
–Unique
Visits:
3,084,738
/
Total
Visits:
5,884,835
/
Average
Page
views
per
visit:
7.3.
•
2009
–74%
of
unique
users
are
located
in
the
UK
&
Ireland.
•
2008
–Unique
Visit:
5,428,080
/
Total
Visits:
12,224,859
/
Average
page
views
per
visit:
9.
•
2008
–73%
of
unique
users
are
located
in
UK
&
Ireland.
•
2007
-­‐UK
&
Ireland
Unique
users:
August
739,765
unique
users.
(a
record),
up
34%
on
August
06.
•
The
average
monthly
number
of
unique
users
for
2006-­‐07
was
435,120.
•
The
average
monthly
number
of
unique
users
for
2005-­‐06
was
376,960.
•
The
average
monthly
number
of
unique
users
for
2004-­‐05
was
223,240.
connecting solutions

8. NEWCASTLE
UNITED
FC
Marke7ng
Rights:
•
Access
to
the
Director’s
box
for
all
home
games.
•
Private
behind
the
scenes
St
James
Park
tour
ten
(10)
on
four
game
days.
•
Primary
pitch
side
sta.c
boards
(2x
panels).
•
Secondary
pitch
side
Signage
(4x
panels).
•
Email
promo.ng
service
to
129,000
fans
per
week
x
40
weeks
(database
marke.ng
(310,000
unique
records).
•
Partner
recogni.on
on
NUFC
website.
homepage
/
commercial
partners
page.
Service
promoted
on
the
NUFC
website
–5,428,080
unique
visitors
(Jan
09
–Dec
09).
•
Weekly
sec.on
in
the
newsleQer
(89,000
per
week)
x
40
weeks.
•
Access
to
the
NUFC
database.
•
Access
to
season
.cket
database
and
op.on
to
send
out
product
endorsement
with
fixture
lists.
•
Leafle.ng
Opportuni.es
at
SJP
•
Use
of
players
image
rights.
connecting solutions

9. NEWCASTLE
UNITED
FC
Marke7ng
Rights:
• No
charge
for
tourist
board
for
player
right
images
for
joint
marke.ng
ac.vity
where
Newcastle
United
FC
has
retained
ownership
of
such
rights
.
• LED
coverage
(all
FAPL
/
Championship
home
matches):
• Pre
Match–In
the
lead
up
to
the
match,
tourism
board
to
receive
2
x
30
second
slots.
• Match
Time–Tourism
Board
to
receive
10
x
30
sec
adverts
to
be
split
between
each
half.
Minimum
total
of
4
minutes.
• Full
Time–During
the
10
minutes
post
match
tourism
board
to
receive
2
x
30
second
slots.
• All
costs
associated
with
the
crea.on,
delivery
and
installa.on
of
content
to
be
used
on
LED
and/or
sta.c
adver.sing
sites
will
be
borne
by
the
Club.
The
content
shall
be
submiQed
for
approval
by
Newcastle
United
FC
a
reasonable
.me
before
the
beginning
of
the
relevant
match.
Newcastle
United
FC
shall
have
the
right,
in
its
sole
discre.on
to
require
changes
to
the
content
and
presenta.on
of
the
content
to
reflect
its
stadium
branding
policies
and
procedures.
• Permanent
promo.on
of
Affiliate
accident
management
service
in
club
stores.
• Tourism
boards
logo
on
the
NUFC
homepage
bar
with
permanent
click
through
to
the
Tourism
boards
landing
page
on
www.nufc.co.uk.
• 1
x
Full
page
colour
advert
in
the
Newcastle
United
FC
Match
day
Programme
for
all
home
matches.
• Editorial
1
page
ar.cle
on
one
match
day
programme
only.
• A
minimum
of
6
x
Signed
Shirts
by
at
least
10
players
from
the
First
Team
(to
be
provided
at
quarterly
intervals
during
each
season)
(priceless).
• Access
to
corporate
areas
of
St
James’
Park
for
promo.onal
purposes.
• Right
to
produce
editorial
content
on
NUFC
website.
• 1
x
PA
announcements
per
game
to
promote
Accident
Management
services
and
products.
Hospitality
Rights
benefits
for
the
Tourism
Board:
• 8
seater
execu.ve
box
for
the
all
season.
• All
food,
beverages,
bar
drinks
and
3
x
car
park
spaces
included
in
the
above.
• 4
(FOC)
x
.ckets
for
every
home
game.
connecting solutions

10. NEWCASTLE
UNITED
FC
Summary:
 Proven
Cost
effec.ve
media
plakorm
at
a
frac.on
of
it’s
market
value.
 Tourism
Board
to
receive
mass
exposure
in
the
NE.
 A
mul.
layered,
365
day
PR
and
communica.ons
plakorm.
 An
opportunity
to
join
NUFC
porkolio
of
Official
Partners.
SPECIAL
OFFER
/
per
season:
295
000
€*
pcoong@cci-­‐media.com
(2
years
minimum,
normally
it´s
3)
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

11. ASTON
VILLA
Stadium:
Villa
Park.
C
Capacity:
43
300
-­‐ Winner
once
of
the
UEFA
Cup
and
the
European
Super
Cup.
-­‐ Campeones
de
primera
división
(7
.mes).
-­‐ FA
Cup
Winner.
One
of
the
oldest
clubs
in
the
country,
da.ng
from
1874.
They
were
the
primary
founders
of
the
Football
League
14
years
later
and
are
one
of
the
brands
the
most
representa.ve
in
the
Midlands,
with
Jaguar
and
Land
Rover.
Adver7sing
Package:
• Interview
Boards:
We
offer
the
opportunity
for
your
brand
to
be
present
at
the
interview
boards
of
stages
through
4
logos,
a
place
equally
effec.ve
to
adver.se
the
city.
It
is
noteworthy
that
each
interview
logo
on
the
backdrop
is
an
assessment
of
media
in
the
Global
TV
£
190
241
(2009/2010
data,
source:
Repucom).
This
compared
with
that
every
minute
in
the
LED
has
a
valua.on
of
£
196
191
media
gives
greater
prominence
to
the
posi.on
in
the
backdrop.
• LED:
6
Minutes
LED
for
all
Home
Cup
Matches.
• 2
VIP
Hospitality
Packages.
Commercial
Offer:
207
972
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included.
connecting solutions

12. ASTON
VILLA
Sponsorship
Package
Available
Stadium
visibility:
– 5
minutes
LED
perimeter
board
air.me
for
Premier
League
(PL),
FA
Cup
and
Carling
Cup
matches
– 4
logos
on
the
interview
backdrop
for
PL
and
Carling
Cup
(presence
where
possible)
– 1
fixed
non-­‐TV
facing
adver.sing
board
– 6
permanent
poster
sites
throughout
the
stadium
concourses
– The
Client
to
be
included
on
the
match-­‐day
sponsor
roll
call
and
shown
on:
• In-­‐stadium
screens
• Car
park
screens
• All
concourse
and
execu.ve
TVs
• Match
programme
and
team
sheet
Database:
Access
to
the
database
to
support
the
Client
campaigns
twice
per
season
(620,000
ac.ve
and
verified
supporters)
Football
academy
possibili7es:
Football
academy
scheme
for
local
children
in
school
holidays.
10
places
on
exis.ng
soccer
schools
(possibly
for
under
privileged
children).
Website
presence:
1.1
million
page
impressions
per
month
made
up
from
MPUs,
adver.sements,
teasers,
etc..
– Logo
footer
on
all
pages.
Sponsorship
Offer
/
per
season:
5pcoong@cci-­‐media.com
79
000
€*
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

13. WOLVERHAMPTON
FC
Wolverhampton:
236
400
inhabitants;
located
in
the
center
of
England,
in
the
Staffordshire
county.
Stadium:
Molineux
Stadium
Capacity:
29
400
Sponsorship
Proposal:
• Six
minutes
per
match
on
their
brand
new
stadium
(Prime
TV
Posi.on).
• Four
permanent
adver.sing
boards.
• One
colour
ad
page
in
every
home
game
program.
• Official
partner
status
posi.on
on
partner’s
board
located
in
the
main
recep.on
entrance.
• Exclusive
branding
of
the
pitch
facing
walls
and
crowd
facing
back
walls.
• Inner
concourse
branding.
• Exterior
branding
above
turns.les.
• Many
other
advantages…
Commercial
Offer:
280
675
€*
pcoong@cci-­‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

14. EVERTON
FC
Liverpool:
434
900
inhabitants.
4th
biggest
city
in
UK
Team
founded
in
1878
and
very
well
established
in
Premier
League.
They
have
won
the
1st
Division
9
.mes
and
the
English
Cup
5
.mes.
Stadium:
Goodison
Park
Capacity:
40
565
Type
of
Adver7sing:
Electronic
LED
Board
-­‐
1st
Level
Commercial
Offer:
One
cup
match
-­‐
17
650
€*
pcoong@cci-­‐media.com
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

15. Football
in
SCOTLAND
connecting solutions

16. CELTIC
GLASGOW
FC
Glasgow:
592
820
inhabitants.
It
is
the
largest
city
in
Scotland
and
the
third
most
popular
city
in
United
Kingdom.
Stadium:
Cel.c
Park
Capacity:
60
832
Definitely
the
best
team
in
Scotland.
They
have
won
the
Sco.ish
premier
league
42
.mes
and
35
.mes
the
Scoosh
Cup.
They
oUen
par.cipate
to
the
Champions
League.
Type
of
Adver7sing:
Electronic
LED
Board
20
x
30
seconds
adverts
to
be
shown
during
the
First
and
Second
Halves
of
all
possible
matches.
Commercial
Offer:
Half
pcoong@cci-­‐media.com
€*
Season
-­‐
348
486
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

17. CELTIC
GLASGOW
FC
Sponsorship
Package
Available
Matchday
Promo7ons
Title
Designa7on
Designated
‘Experience’
Days
:
• 2
x
Designated
match
day
promo.on
to
be
held
• Official
Commercial
Partner
of
Cel.c
Football
both
inside
and
on
the
perimeter
of
the
stadium.
Club
• Cypriot
food
and
drink
served
in
corporate
lounges
• Official
Pla.num
Partner
of
Cel.c
Football
Club
• Pre
and
half
.me
events
in
stadium.
• Official
Sponsor
of
Cel.c
Football
Club
• Flyer
distribu.on
in
all
corporate
areas
to
high
net
• Official
Tourist
Des.na.on
Partner
of
Cel.c
worth
Cel.c
fans.
Football
Club
• Official
Tourist
Des.na.on
of
Choice
for
Cel.c
Mascots
Football
Club
2
x
mascots
per
season
for
matches
at
Cel.c
Park
Press/Web
Launch
Play
on
the
Park
Experience
Opportunity
for
prize-­‐winners,
important
guests
etc
to
Press
and
PR
launch
of
the
partnership
including
play
a
match
at
Cel.c
Park.
prominent
members
of
Cel.c
Football
Club.,
including
Players,
Management
Team
and
senior
Non-­‐matchday
promo7on
events
club
representa.ves.
Client’s
events
created
for
targeted
groups
of
the
Cel.c
fan
base.
• Promote
specific
des.na.ons.
• Access
our
corporate
clients.
connecting solutions

18. CELTIC
GLASGOW
FC
Web
Ac7va7on
Stadium
Media
Adver7sements
Splash
Pages
• Regular
Splash
page
rota.on
on
cel.cfc.net.
LED
perimeter
Adver7sing
space
:
• Regular
Splash
page
bricks
on
cel.cfc.net.
• 20
x
30
seconds
adverts
to
be
shown
during
the
First
• High
visibility
for
about
0,5
million
unique
visitors
per
and
Second
Halves
of
all
possible
matches
month.
Sta7c
Adver7sing
Boards
• Web
Banners.
• 4
x
Pitch
side
sta.c
adver.sing
boards
in
front
of
the
• Regular
MPU
and
Banner
usage
on
cel.cfc.net
and
Channel
South
Stand
at
Cel.c
Park.
67.
• 2
x
External
of
the
stadium
adver.sing
sites.
• Ability
to
show
video
footage
and
content
to
our
huge
Jumbotron
volume
of
web
traffic.
• 1
x
pre-­‐match
adver.sement
to
promote
the
tourist
Crea.on
of
a
designated
Sponsors
page
on
the
newly
created
des.na.on
at
all
home
Cel.c
fixtures
(domes.c
and
cel.cfc.net.
European).
Permanent
display
of
logo
on
cel.cfc.net
homepage
(above
• 1
x
half
.me
adver.sement
to
promote
the
tourist
fold).
des.na.on
at
all
home
Cel.c
fixtures
(domes.c
and
European).
Advertorial/Web
stories
Stadium
Media
Backdrops
Monthly
News
Stories
with
prominent
Cel.c
players/ • Presence
on
all
stadium
media
backdrops
at
Cel.c
management
team:
Cel.c
players,
managers
and
former
Park.
players
promo.ng
specific
des.na.ons
and
holiday
offers
in
• Used
on
all
pre,
half-­‐.me
and
post
match
interviews
the
Tourism
Des.na.on.
by
Online/TV
and
print
media.
Matchday
Programme
Online
Compe77ons
•
6
x
full-­‐page
colour
adver.sements
in
the
home
2
x
online
compe..ons
per
season
to
promote
visi.ng
the
match
programme
per
season.
Tourism
Des.na.on.
Regular
features
on
forthcoming
Official
Cel7c
FC
Facebook
site
:
Compe..ons,
prizes,
news
stories.
connecting solutions

19. CELTIC
GLASGOW
FC
Email/Mobile
Ac7va7on
Tickets/Hospitality
Monthly
Broadcast
emails
to
be
distributed
to
Cel.c
Stadium
Hospitality
Box
for
8
guests
available
for
use
at
all
FC
database
by
the
Club:
Cel.c
Home
fixtures
–
Domes.c
and
European
matches:
• Direct
promo.on
and
access
to
our
database
of
520,000
fans.
• Perfect
opportunity
to
host
VIP’s
and
network
with
• Crea.ve
promo.ons
to
key
target
audiences.
important
clients
in
the
travel
industry.
• Special
offers
and
compe..ons.
• Will
include
an
appearance
by
Cel.c
Player
or
former
player
pre
and
post
match.
3
x
Targeted
text
message
distribu.on
to
Cel.c
FC
database
by
the
club:
4
Places
on
the
official
travel
packages
to
all
Cel.c
•
Targeted
to
key
audiences.
European
matches
(including
travel
with
the
first
team,
match
.ckets
and
accommoda.on.
News/Print
Media
Titles
Table
for
10
at
the
official
end
of
season
awards
club
dinner.
2
x
full
page
adverts
in
the
Cel.c
View
.tle
per
season
Right
to
buy
4
.ckets
to
all
Cel.c
Away
matches
(Domes.c
Informa.on
flyers
posi.oned
in
all
14
of
the
club
and
European).
retail
shops
across
Scotland
and
Ireland.
Access
to
a
corporate
box
during
non-­‐match
days
to
host
external
mee.ngs/networking
with
clients.
Player
Appearances
Guaranteed
minimum
of
4
player/management
appearances
for
Tourism
Des.na.on
events
per
season.
connecting solutions

20. CELTIC
GLASGOW
FC
Promo7onal
Merchandise
•
8
x
Signed
Footballs
for
promo.onal
purposes.
•
8
x
Signed
Shirts
for
promo.onal
purposes.
Promo7onal
Work
in
the
Des7na7on
Country
Cel.c
Youth
Academy
coaches
will
travel
to
the
Tourism
Des.na.on
to
work
with
young
football
players
on
a
week
long
training
program.
PR
opportuni.es
and
demonstrate
our
commitment
to
visi.ng
the
Tourism
Des.na.on
on
a
regular
basis.
Sponsorship
Offer
/
per
season
=
5pcoong@cci-­‐media.com
79
000
€*
Possibility
to
pay
each
6
months
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

21. HERTHA
BSC
BERLIN
St
MIRREN
FC
Paisley:
71
000
inhabitants.
It
is
the
largest
town
in
the
historic
county
of
Renfrewshire.
Stadium:
St
Mirren
Park
Stadium
Capacity:
8
016
They
have
won
the
Scoosh
Premier
league
4
.mes
and
also
3
.mes
the
Scoosh
Cup.
They
are
one
of
the
most
popular
club
of
the
country.
Type
of
Adver7sing:
Electronic
LED
Board
and
also
1st
Level
Fixed
Board
Total
adver7sing
minutes
per
match:
3
min
TV
Broadcas7ng:
SKY
&
ESPN
Commercial
Offer:
4
matches
-­‐
7
104
€*
pcoong@cci-­‐media.com
Produc7on
Cost:
2
500
€
*
This
proposal
is
subject
to
availability
and
change
of
sales
policy
from
the
clubs.
VAT
not
included. connecting solutions

22. Your
personal
Contact
Dr.
Patrick
Coong
CCI
MEDIA
A
Business
Unit
of
CCI
Coong
Consul.ng
Ltd.
Zurich
–
Fribourg
–
Madrid
–
London
pcoong@cci-­‐media.com
/
pcoong@cci-­‐media.ch
Direct:
+41
79
555
37
25
or
+41
43
541
40
00
www.cci-­‐media.com
/
www.cci-­‐media.ch
www.cci-­‐coong.com
/
www.coongconsul.ng.com
connecting solutions