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Football	
  in	
  ENGLAND	
  




                       connecting solutions
Premier	
  League	
  Interna7onal	
  Audience	
  




                                     connecting solutions
Global	
  Broadcast	
  Hours	
  
   Barclays	
  Premier	
  League	
  Season	
  09/10	
  




                                               connecting solutions
Live	
  Match	
  Audience	
  




Average	
  Audience	
  –736,754	
  Viewers	
  
Total	
  Average	
  Audience	
  –	
  8,104,300	
  Viewers	
                connecting solutions
Highlights	
  Audience	
  Figures	
  




Average	
  Audience	
  –	
  3,767,967	
  Viewers	
  
Total	
  Average	
  Audience	
  –	
  146,950,700	
  	
  Viewers	
  
                                                                      connecting solutions
NEWCASTLE	
  UNITED	
  FC	
  
Why	
  Newcastle	
  United	
  FC	
  ?:	
  

• 	
  Up	
  to	
  37,000	
  season	
  .ckets	
  holders	
  (EPL).	
  
• 	
  One	
  City,	
  One	
  football	
  Club	
  one	
  accident	
  management	
  provider.	
  	
  
• 	
  Over	
  1	
  million	
  fans	
  visi.ng	
  St	
  James	
  Park	
  per	
  season	
  to	
  watch	
  the	
  team.	
  
• 	
  Corporate	
  Capacity	
  of	
  over	
  2600	
  people	
  per	
  match	
  day.	
  	
  
• 	
  Over	
  1.1millions	
  known	
  Newcastle	
  United	
  fans.	
  
• 	
  NUFC	
  has	
  310,000	
  unique	
  individual	
  registered	
  fans	
  on	
  our	
  database.	
  260,000	
  are	
  adult.	
  
• 	
  NUFC	
  TV	
  channel	
  has	
  reach	
  to	
  over	
  153,763	
  people	
  per	
  year.	
  
• 	
  NUFC	
  has	
  the	
  third	
  highest	
  average	
  aQendance	
  (50,112)	
  in	
  the	
  EPL	
  –behind	
  Man	
  United	
  and	
  Arsenal.	
  	
  
• 	
  NUFC	
  has	
  the	
  (12th)	
  twelUh	
  highest	
  average	
  aQendance	
  in	
  Europe.	
  
• 	
  Listed	
  17th	
  in	
  the	
  DeloiQe	
  report	
  regarding	
  the	
  revenue	
  genera.on	
  of	
  all	
  football	
  Clubs	
  in	
  the	
  world.	
  
• 	
  NUFC	
  has	
  the	
  most	
  loyal	
  fan	
  base	
  in	
  the	
  UK	
  (Virgin	
  Money	
  Survey).	
  




                                                                                                                                           connecting solutions
NEWCASTLE	
  UNITED	
  FC	
  

NUFC	
  Website:	
  www.nufc.co.uk	
  
	
  
• 	
  Had	
  visitors	
  from	
  202	
  countries.	
  
•	
  	
  2009	
  –Unique	
  Visits:	
  3,084,738	
  /	
  Total	
  Visits:	
  5,884,835	
  /	
  Average	
  Page	
  
         views	
  per	
  visit:	
  7.3.	
  
•	
  	
  2009	
  –74%	
  of	
  unique	
  users	
  are	
  located	
  in	
  the	
  UK	
  &	
  Ireland.	
  
•	
  	
  2008	
  –Unique	
  Visit:	
  5,428,080	
  /	
  Total	
  Visits:	
  12,224,859	
  /	
  Average	
  page	
  
         views	
  per	
  visit:	
  9.	
  
•	
  	
  2008	
  –73%	
  of	
  unique	
  users	
  are	
  located	
  in	
  UK	
  &	
  Ireland.	
  
•	
  	
  2007	
  -­‐UK	
  &	
  Ireland	
  Unique	
  users:	
  August	
  739,765	
  unique	
  users.	
  
	
   	
  (a	
  record),	
  up	
  34%	
  on	
  August	
  06.	
  
•	
  	
  The	
  average	
  monthly	
  number	
  of	
  unique	
  users	
  for	
  2006-­‐07	
  was	
  435,120.	
  
•	
  	
  The	
  average	
  monthly	
  number	
  of	
  unique	
  users	
  for	
  2005-­‐06	
  was	
  376,960.	
  
•	
  	
  The	
  average	
  monthly	
  number	
  of	
  unique	
  users	
  for	
  2004-­‐05	
  was	
  223,240.	
  



                                                                                                                     connecting solutions
NEWCASTLE	
  UNITED	
  FC	
  
Marke7ng	
  Rights:	
  
	
  
•	
   	
  Access	
  to	
  the	
  Director’s	
  box	
  for	
  all	
  home	
  games.	
  
•	
   	
  Private	
  behind	
  the	
  scenes	
  St	
  James	
  Park	
  tour	
  ten	
  (10)	
  on	
  four	
  game	
  
         days.	
  	
  
•	
   	
  Primary	
  pitch	
  side	
  sta.c	
  boards	
  (2x	
  panels).	
  
•	
   	
  Secondary	
  pitch	
  side	
  Signage	
  (4x	
  panels).	
  
•	
   	
  Email	
  promo.ng	
  service	
  to	
  129,000	
  fans	
  per	
  week	
  x	
  40	
  weeks	
  
         (database	
  marke.ng	
  (310,000	
  unique	
  records).	
  
•	
   	
  Partner	
  recogni.on	
  on	
  NUFC	
  website.	
  homepage	
  /	
  commercial	
  
         partners	
  page.	
  Service	
  promoted	
  on	
  the	
  NUFC	
  website	
  –5,428,080	
  
         unique	
  visitors	
  (Jan	
  09	
  –Dec	
  09).	
  
•	
   	
  Weekly	
  sec.on	
  in	
  the	
  newsleQer	
  (89,000	
  per	
  week)	
  x	
  40	
  weeks.	
  
•	
   	
  Access	
  to	
  the	
  NUFC	
  database.	
  
•	
   	
  Access	
  to	
  season	
  .cket	
  database	
  and	
  op.on	
  to	
  send	
  out	
  product	
  
         endorsement	
  with	
  fixture	
  lists.	
  	
  
•	
   	
  Leafle.ng	
  Opportuni.es	
  at	
  SJP	
  
•	
   	
  Use	
  of	
  players	
  image	
  rights.	
  	
  
                                                                                                                       connecting solutions
NEWCASTLE	
  UNITED	
  FC	
  
	
  
Marke7ng	
  Rights:	
  
	
  
•  No	
   charge	
   for	
   tourist	
   board	
   for	
   player	
   right	
   images	
   for	
   joint	
   marke.ng	
   ac.vity	
   where	
   Newcastle	
   United	
   FC	
   has	
   retained	
  
     ownership	
  of	
  such	
  rights	
  .	
  
•  LED	
  coverage	
  (all	
  FAPL	
  /	
  Championship	
  home	
  matches):	
  	
  
•  Pre	
  Match–In	
  the	
  lead	
  up	
  to	
  the	
  match,	
  tourism	
  board	
  to	
  receive	
  2	
  x	
  30	
  second	
  slots.	
  	
  
•  Match	
  Time–Tourism	
  Board	
  to	
  receive	
  10	
  x	
  30	
  sec	
  adverts	
  to	
  be	
  split	
  between	
  each	
  half.	
  Minimum	
  total	
  of	
  4	
  minutes.	
  	
  
•  Full	
  Time–During	
  the	
  10	
  minutes	
  post	
  match	
  tourism	
  board	
  to	
  receive	
  2	
  x	
  30	
  second	
  slots.	
  	
  
•  All	
  costs	
  associated	
  with	
  the	
  crea.on,	
  delivery	
  and	
  installa.on	
  of	
  content	
  to	
  be	
  used	
  on	
  LED	
  and/or	
  sta.c	
  adver.sing	
  sites	
  will	
  
     be	
   borne	
   by	
   the	
   Club.	
   The	
   content	
   shall	
   be	
   submiQed	
   for	
   approval	
   by	
   Newcastle	
   United	
   FC	
   a	
   reasonable	
   .me	
   before	
   the	
  
     beginning	
   of	
   the	
   relevant	
   match.	
   Newcastle	
   United	
   FC	
   shall	
   have	
   the	
   right,	
   in	
   its	
   sole	
   discre.on	
   to	
   require	
   changes	
   to	
   the	
  
     content	
  and	
  presenta.on	
  of	
  the	
  content	
  to	
  reflect	
  its	
  stadium	
  branding	
  policies	
  and	
  procedures.	
  
•  Permanent	
  promo.on	
  of	
  Affiliate	
  accident	
  management	
  service	
  in	
  club	
  stores.	
  
•  Tourism	
   boards	
   logo	
   on	
   the	
   NUFC	
   homepage	
   bar	
   with	
   permanent	
   click	
   through	
   to	
   the	
   Tourism	
   boards	
   landing	
   page	
   on	
  
     www.nufc.co.uk.	
  
•  1	
  x	
  Full	
  page	
  colour	
  advert	
  in	
  the	
  Newcastle	
  United	
  FC	
  Match	
  day	
  Programme	
  for	
  all	
  home	
  matches.	
  
•  Editorial	
  1	
  page	
  ar.cle	
  on	
  one	
  match	
  day	
  programme	
  only.	
  
•  A	
  minimum	
  of	
  6	
  x	
  Signed	
  Shirts	
  by	
  at	
  least	
  10	
  players	
  from	
  the	
  First	
  Team	
  (to	
  be	
  provided	
  at	
  quarterly	
  intervals	
  during	
  each	
  
     season)	
  (priceless).	
  
•  Access	
  to	
  corporate	
  areas	
  of	
  St	
  James’	
  Park	
  for	
  promo.onal	
  purposes.	
  
•  Right	
  to	
  produce	
  editorial	
  content	
  on	
  NUFC	
  website.	
  
•  1	
  x	
  PA	
  announcements	
  per	
  game	
  to	
  promote	
  Accident	
  Management	
  services	
  and	
  products.	
  	
  
	
  
Hospitality	
  Rights	
  benefits	
  for	
  the	
  Tourism	
  Board:	
  
	
  
•  8	
  seater	
  execu.ve	
  box	
  for	
  the	
  all	
  season.	
  
•  All	
  food,	
  beverages,	
  bar	
  drinks	
  and	
  3	
  x	
  car	
  park	
  spaces	
  included	
  in	
  the	
  above.	
  
•  4	
  (FOC)	
  x	
  .ckets	
  for	
  every	
  home	
  game.	
  	
                                                                                                       connecting solutions
	
  
NEWCASTLE	
  UNITED	
  FC	
  
         Summary:	
  
         	
  
           Proven	
  Cost	
  effec.ve	
  media	
  plakorm	
  at	
  a	
  frac.on	
  of	
  it’s	
  market	
  value.	
  
           Tourism	
  Board	
  to	
  receive	
  mass	
  exposure	
  in	
  the	
  NE.	
  
           A	
  mul.	
  layered,	
  365	
  day	
  PR	
  and	
  communica.ons	
  plakorm.	
  	
  
           An	
  opportunity	
  to	
  join	
  NUFC	
  porkolio	
  of	
  Official	
  Partners.	
  


         	
  
         SPECIAL	
  OFFER	
  /	
  per	
  season:	
  295	
  000	
  €*	
  	
  
                                                       pcoong@cci-­‐media.com	
  
         (2	
  years	
  minimum,	
  normally	
  it´s	
  3)	
  




*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
ASTON	
  VILLA	
  
 Stadium:	
  Villa	
  Park.	
  C	
  
 Capacity:	
  43	
  300	
  
 	
  
 -­‐ Winner	
  once	
  of	
  the	
  UEFA	
  Cup	
  and	
  the	
  European	
  Super	
  Cup.	
  
 -­‐ Campeones	
  	
  de	
  primera	
  división	
  (7	
  .mes).	
  
 -­‐ FA	
  Cup	
  Winner.	
  
 	
  
 One	
  of	
  the	
  oldest	
  clubs	
  in	
  the	
  country,	
  da.ng	
  from	
  1874.	
  They	
  were	
  the	
  primary	
  founders	
  of	
  the	
  
 Football	
  League	
  14	
  years	
  later	
  and	
  are	
  one	
  of	
  the	
  brands	
  the	
  most	
  	
  representa.ve	
  in	
  the	
  Midlands,	
  with	
  
 Jaguar	
  and	
  Land	
  Rover.	
  
 Adver7sing	
  Package:	
  
         •  Interview	
  Boards:	
  We	
  offer	
  the	
  opportunity	
  for	
  your	
  brand	
  to	
  be	
  present	
  at	
  the	
  interview	
  
                boards	
  of	
  stages	
  through	
  4	
  logos,	
  a	
  place	
  equally	
  effec.ve	
  to	
  adver.se	
  the	
  city.	
  It	
  is	
  
                noteworthy	
  that	
  each	
  interview	
  logo	
  on	
  the	
  backdrop	
  is	
  an	
  assessment	
  of	
  media	
  in	
  the	
  Global	
  
                TV	
  £	
  190	
  241	
  (2009/2010	
  data,	
  source:	
  Repucom).	
  This	
  compared	
  with	
  that	
  every	
  minute	
  in	
  the	
  
                LED	
  has	
  a	
  valua.on	
  of	
  £	
  196	
  191	
  media	
  gives	
  greater	
  prominence	
  to	
  the	
  posi.on	
  in	
  the	
  
                backdrop.	
  
         •  LED:	
  6	
  Minutes	
  LED	
  for	
  all	
  Home	
  Cup	
  Matches.	
  
         •  2	
  VIP	
  Hospitality	
  Packages.	
  

                                                                                   Commercial	
  Offer:	
  207	
  972	
  €*	
  
*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.
                                                                                                                                                             connecting solutions
ASTON	
  VILLA	
  
                                                                                                                    Sponsorship	
  Package	
  Available	
  
         Stadium	
  visibility:	
  
               –  5	
  minutes	
  LED	
  perimeter	
  board	
  air.me	
  for	
  Premier	
  League	
  (PL),	
  FA	
  Cup	
  and	
  Carling	
  Cup	
  matches	
  
               –  4	
  logos	
  on	
  the	
  interview	
  backdrop	
  for	
  PL	
  and	
  Carling	
  Cup	
  (presence	
  where	
  possible)	
  	
  
                  –  1	
  fixed	
  non-­‐TV	
  facing	
  adver.sing	
  board	
  	
  
                  –  6	
  permanent	
  poster	
  sites	
  throughout	
  the	
  stadium	
  concourses	
  
                  –  The	
  Client	
  to	
  be	
  included	
  on	
  the	
  match-­‐day	
  sponsor	
  roll	
  call	
  and	
  shown	
  on:	
  	
  
                          •  In-­‐stadium	
  screens	
  
                          •  Car	
  park	
  screens	
  
                          •  All	
  concourse	
  and	
  execu.ve	
  TVs	
  
                          •  Match	
  programme	
  and	
  team	
  sheet	
  
         Database:	
  Access	
  to	
  the	
  database	
  to	
  support	
  the	
  Client	
  campaigns	
  twice	
  per	
  season	
  (620,000	
  ac.ve	
  and	
  
         verified	
  supporters)	
  
         Football	
  academy	
  possibili7es:	
  Football	
  academy	
  scheme	
  for	
  local	
  children	
  in	
  school	
  holidays.	
  
         10	
  places	
  on	
  exis.ng	
  soccer	
  schools	
  (possibly	
  for	
  under	
  privileged	
  children).	
  
         Website	
  presence:	
  1.1	
  million	
  page	
  impressions	
  per	
  month	
  made	
  up	
  from	
  MPUs,	
  adver.sements,	
  teasers,	
  etc..	
  
                  –  Logo	
  footer	
  on	
  all	
  pages.	
  
                                                              Sponsorship	
  Offer	
  /	
  per	
  season:	
  5pcoong@cci-­‐media.com	
  
                                                                                                             79	
  000	
  €*	
  


*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
WOLVERHAMPTON	
  FC	
  
         Wolverhampton:	
  236	
  400	
  inhabitants;	
  located	
  in	
  the	
  
         center	
  of	
  England,	
  in	
  the	
  Staffordshire	
  county.	
  
         Stadium:	
  Molineux	
  Stadium	
  
         Capacity:	
  29	
  400	
  
         	
  
         Sponsorship	
  Proposal:	
  
         •  Six	
  minutes	
  per	
  match	
  on	
  their	
  brand	
  new	
  
             stadium	
  (Prime	
  TV	
  Posi.on).	
  
         •  Four	
  permanent	
  adver.sing	
  boards.	
  
         •  One	
  colour	
  ad	
  page	
  in	
  every	
  home	
  game	
  
             program.	
  
         •  Official	
  partner	
  status	
  posi.on	
  on	
  partner’s	
  
             board	
  located	
  in	
  the	
  main	
  recep.on	
  entrance.	
  
         •  Exclusive	
  branding	
  of	
  the	
  pitch	
  facing	
  walls	
  and	
  
             crowd	
  facing	
  back	
  walls.	
  
         •  Inner	
  concourse	
  branding.	
  
         •  Exterior	
  branding	
  above	
  turns.les.	
  
         •  Many	
  other	
  advantages…	
  

                    Commercial	
  Offer:	
  280	
  675	
  €*	
  
                                            pcoong@cci-­‐media.com	
  
*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
EVERTON	
  FC	
  

  Liverpool:	
  434	
  900	
  inhabitants.	
  4th	
  biggest	
  city	
  in	
  UK	
  
  	
  
  Team	
  founded	
  in	
  1878	
  and	
  very	
  well	
  established	
  in	
  
  Premier	
  League.	
  They	
  have	
  won	
  the	
  1st	
  Division	
  9	
  .mes	
  
  and	
  the	
  English	
  Cup	
  5	
  .mes.	
  
  	
  
  Stadium:	
  Goodison	
  Park	
  
  Capacity:	
  40	
  565	
  
  	
  
  Type	
  of	
  Adver7sing:	
  Electronic	
  LED	
  Board	
  -­‐	
  1st	
  Level	
  
                            	
  
   Commercial	
  Offer:	
  One	
  cup	
  match	
  -­‐	
  17	
  650	
  €*	
  
                                                         pcoong@cci-­‐media.com	
  




*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
Football	
  in	
  SCOTLAND	
  




                        connecting solutions
CELTIC	
  GLASGOW	
  FC	
  
Glasgow:	
  592	
  820	
  inhabitants.	
  It	
  is	
  the	
  largest	
  city	
  in	
  
Scotland	
  and	
  the	
  third	
  most	
  popular	
  city	
  in	
  United	
  
Kingdom.	
  
	
  
Stadium:	
  Cel.c	
  Park	
  
Capacity:	
  60	
  832	
  
	
  
Definitely	
  the	
  best	
  team	
  in	
  Scotland.	
  They	
  have	
  won	
  the	
  
Sco.ish	
  premier	
  league	
  42	
  .mes	
  and	
  35	
  .mes	
  the	
  Scoosh	
  
Cup.	
  They	
  oUen	
  par.cipate	
  to	
  the	
  Champions	
  League.	
  
	
  
Type	
  of	
  Adver7sing:	
  Electronic	
  LED	
  Board	
  
20	
  x	
  30	
  seconds	
  adverts	
  to	
  be	
  shown	
  during	
  the	
  First	
  and	
  
Second	
  Halves	
  of	
  all	
  possible	
  matches.	
  
	
  
 Commercial	
  Offer:	
  Half	
  pcoong@cci-­‐media.com	
   €*	
  
                                Season	
  -­‐	
  348	
  486	
  




 *	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
CELTIC	
  GLASGOW	
  FC	
  
                                                                                      Sponsorship	
  Package	
  Available	
  
Matchday	
  Promo7ons	
  	
                                                                    Title	
  Designa7on	
  	
  
Designated	
  ‘Experience’	
  Days	
  :	
  
•  2	
   x	
   Designated	
   match	
   day	
   promo.on	
   to	
   be	
   held	
              •  Official	
  Commercial	
  Partner	
  of	
  Cel.c	
  Football	
  
   both	
  inside	
  and	
  on	
  the	
  perimeter	
  of	
  the	
  stadium.	
  	
                   Club	
  
•  Cypriot	
  food	
  and	
  drink	
  served	
  in	
  corporate	
  lounges	
  	
               •  Official	
  Pla.num	
  Partner	
  of	
  Cel.c	
  Football	
  Club	
  
•  Pre	
  and	
  half	
  .me	
  events	
  in	
  stadium.	
  	
                                 •  Official	
  Sponsor	
  of	
  Cel.c	
  Football	
  Club	
  
•  Flyer	
  distribu.on	
  in	
  all	
  corporate	
  areas	
  to	
  high	
  net	
              •  Official	
  Tourist	
  Des.na.on	
  Partner	
  of	
  Cel.c	
  
   worth	
  Cel.c	
  fans.	
  	
                                                                    Football	
  Club	
  
                                                                                               •  Official	
  Tourist	
  Des.na.on	
  of	
  Choice	
  for	
  Cel.c	
  
Mascots	
  	
                                                                                       Football	
  Club	
  
2	
  x	
  mascots	
  per	
  season	
  for	
  matches	
  at	
  Cel.c	
  Park	
  	
              	
  
                                                                                               Press/Web	
  Launch	
  	
  
Play	
  on	
  the	
  Park	
  Experience	
  
Opportunity	
  for	
  prize-­‐winners,	
  important	
  guests	
  etc	
  to	
                   Press	
  and	
  PR	
  launch	
  of	
  the	
  partnership	
  including	
  
play	
  a	
  match	
  at	
  Cel.c	
  Park.	
  	
                                               prominent	
  members	
  of	
  Cel.c	
  Football	
  Club.,	
  
                                                                                               including	
  Players,	
  Management	
  Team	
  and	
  senior	
  
Non-­‐matchday	
  promo7on	
  events	
  	
                                                     club	
  representa.ves.	
  
	
  
Client’s	
  events	
  created	
  for	
  targeted	
  groups	
  of	
  the	
  
Cel.c	
  fan	
  base.	
  
•  Promote	
  specific	
  des.na.ons.	
  
•  Access	
  our	
  corporate	
  clients.	
  
                                                                                                                                        connecting solutions
CELTIC	
  GLASGOW	
  FC	
  
              Web	
  Ac7va7on	
  	
                                                         Stadium	
  Media	
  Adver7sements	
  	
  
Splash	
  Pages	
  	
                                                                       	
  
•  Regular	
  Splash	
  page	
  rota.on	
  on	
  cel.cfc.net.	
                             LED	
  perimeter	
  Adver7sing	
  space	
  :	
  
•  Regular	
  Splash	
  page	
  bricks	
  on	
  cel.cfc.net.	
  	
                          •  20	
  x	
  30	
  seconds	
  adverts	
  to	
  be	
  shown	
  during	
  the	
  First	
  
•  High	
  visibility	
  for	
  about	
  0,5	
  million	
  unique	
  visitors	
  per	
            and	
  Second	
  Halves	
  of	
  all	
  possible	
  matches	
  	
  
      month.	
                                                                              Sta7c	
  Adver7sing	
  Boards	
  	
  
•  Web	
  Banners.	
                                                                        •  4	
  x	
  Pitch	
  side	
  sta.c	
  adver.sing	
  boards	
  in	
  front	
  of	
  the	
  
•  Regular	
  MPU	
  and	
  Banner	
  usage	
  on	
  cel.cfc.net	
  and	
  Channel	
              South	
  Stand	
  at	
  Cel.c	
  Park.	
  
      67.	
                                                                                 •  2	
  x	
  External	
  of	
  the	
  stadium	
  adver.sing	
  sites.	
  	
  
•  Ability	
  to	
  show	
  video	
  footage	
  and	
  content	
  to	
  our	
  huge	
       Jumbotron	
  	
  
      volume	
  of	
  web	
  traffic.	
                                                       •  1	
  x	
  pre-­‐match	
  adver.sement	
  to	
  promote	
  the	
  tourist	
  
Crea.on	
  of	
  a	
  designated	
  Sponsors	
  page	
  on	
  the	
  newly	
  created	
           des.na.on	
  at	
  all	
  home	
  Cel.c	
  fixtures	
  (domes.c	
  and	
  
cel.cfc.net.	
                                                                                    European).	
  
Permanent	
  display	
  of	
  logo	
  on	
  cel.cfc.net	
  homepage	
  (above	
             •  1	
  x	
  half	
  .me	
  adver.sement	
  to	
  promote	
  the	
  tourist	
  
fold).	
                                                                                          des.na.on	
  at	
  all	
  home	
  Cel.c	
  fixtures	
  (domes.c	
  and	
  
	
                                                                                                European).	
  
Advertorial/Web	
  stories	
  	
                                                            Stadium	
  Media	
  Backdrops	
  	
  
Monthly	
  News	
  Stories	
  with	
  prominent	
  Cel.c	
  players/                        •  Presence	
  on	
  all	
  stadium	
  media	
  backdrops	
  at	
  Cel.c	
  
management	
  team:	
  Cel.c	
  players,	
  managers	
  and	
  former	
                           Park.	
  
players	
  promo.ng	
  specific	
  des.na.ons	
  and	
  holiday	
  offers	
  in	
             •  Used	
  on	
  all	
  pre,	
  half-­‐.me	
  and	
  post	
  match	
  interviews	
  
the	
  Tourism	
  Des.na.on.	
                                                                    by	
  Online/TV	
  and	
  print	
  media.	
  	
  
	
                                                                                          Matchday	
  Programme	
  	
  
Online	
  Compe77ons	
  	
                                                                  •  	
  6	
  x	
  full-­‐page	
  colour	
  adver.sements	
  in	
  the	
  home	
  
2	
  x	
  online	
  compe..ons	
  per	
  season	
  to	
  promote	
  visi.ng	
  the	
              match	
  programme	
  per	
  season.	
  
Tourism	
  Des.na.on.	
  
Regular	
  features	
  on	
  forthcoming	
  Official	
  Cel7c	
  FC	
  Facebook	
  
site	
  :	
  Compe..ons,	
  prizes,	
  news	
  stories.	
  
                                                                                                                                          connecting solutions
CELTIC	
  GLASGOW	
  FC	
  
           Email/Mobile	
  Ac7va7on	
  	
                                                                    Tickets/Hospitality	
  	
  

Monthly	
   Broadcast	
   emails	
   to	
   be	
   distributed	
   to	
   Cel.c	
                  Stadium	
  Hospitality	
  Box	
  for	
  8	
  guests	
  available	
  for	
  use	
  at	
  all	
  
FC	
  database	
  by	
  the	
  Club:	
                                                             Cel.c	
  Home	
  fixtures	
  –	
  Domes.c	
  and	
  European	
  matches:	
  
•  Direct	
  promo.on	
  and	
  access	
  to	
  our	
  database	
  of	
                            	
  
           520,000	
  fans.	
                                                                      •  Perfect	
  opportunity	
  to	
  host	
  VIP’s	
  and	
  network	
  with	
  
•  Crea.ve	
  promo.ons	
  to	
  key	
  target	
  audiences.	
                                            important	
  clients	
  in	
  the	
  travel	
  industry.	
  
•  Special	
  offers	
  and	
  compe..ons.	
                                                        •  Will	
  include	
  an	
  appearance	
  by	
  Cel.c	
  Player	
  or	
  former	
  
	
                                                                                                        player	
  pre	
  and	
  post	
  match.	
  
3	
  x	
  Targeted	
  text	
  message	
  distribu.on	
  to	
  Cel.c	
  FC	
                        	
  
database	
  by	
  the	
  club:	
                                                                   4	
  Places	
  on	
  the	
  official	
  travel	
  packages	
  to	
  all	
  Cel.c	
  
• 	
   	
  Targeted	
  to	
  key	
  audiences.	
                                                   European	
  matches	
  (including	
  travel	
  with	
  the	
  first	
  team,	
  
	
                                                                                                 match	
  .ckets	
  and	
  accommoda.on.	
  
           News/Print	
  Media	
  Titles	
  	
                                                     Table	
  for	
  10	
  at	
  the	
  official	
  end	
  of	
  season	
  awards	
  club	
  
	
                                                                                                 dinner.	
  
2	
  x	
  full	
  page	
  adverts	
  in	
  the	
  Cel.c	
  View	
  .tle	
  per	
  season	
  	
     Right	
  to	
  buy	
  4	
  .ckets	
  to	
  all	
  Cel.c	
  Away	
  matches	
  (Domes.c	
  
Informa.on	
   flyers	
   posi.oned	
   in	
   all	
   14	
   of	
   the	
   club	
                 and	
  European).	
  	
  
retail	
  shops	
  across	
  Scotland	
  and	
  Ireland.	
                                         Access	
  to	
  a	
  corporate	
  box	
  during	
  non-­‐match	
  days	
  to	
  host	
  
	
                                                                                                 external	
  mee.ngs/networking	
  with	
  clients.	
  
           Player	
  Appearances	
  	
  
	
  
Guaranteed	
  minimum	
  of	
  4	
  player/management	
  
appearances	
  for	
  	
  Tourism	
  	
  Des.na.on	
  events	
  per	
  
season.	
  
                                                                                                                                                         connecting solutions
CELTIC	
  GLASGOW	
  FC	
  
              	
  
              Promo7onal	
  Merchandise	
  	
  

• 	
  8	
  x	
  Signed	
  Footballs	
  for	
  promo.onal	
  purposes.	
  
• 	
  8	
  x	
  Signed	
  Shirts	
  for	
  promo.onal	
  purposes.	
  
	
  
              Promo7onal	
  Work	
  in	
  the	
  Des7na7on	
  Country	
  

Cel.c	
  Youth	
  Academy	
  coaches	
  will	
  travel	
  to	
  the	
  Tourism	
  Des.na.on	
  to	
  work	
  with	
  young	
  football	
  players	
  on	
  a	
  
week	
  long	
  training	
  program.	
  
PR	
  opportuni.es	
  and	
  demonstrate	
  our	
  commitment	
  to	
  visi.ng	
  the	
  Tourism	
  Des.na.on	
  on	
  a	
  regular	
  basis.	
  	
  

                                                Sponsorship	
  Offer	
  /	
  per	
  season	
  =	
  5pcoong@cci-­‐media.com	
  
                                                                                                   79	
  000	
  €*	
  
                                                                                                      Possibility	
  to	
  pay	
  each	
  6	
  months	
  




  *	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
HERTHA	
  BSC	
  BERLIN	
  
                                                                                      St	
  MIRREN	
  FC	
  
   Paisley:	
  71	
  000	
  inhabitants.	
  It	
  is	
  the	
  largest	
  town	
  in	
  
   the	
  historic	
  county	
  of	
  Renfrewshire.	
  
   	
  
   Stadium:	
  St	
  Mirren	
  Park	
  Stadium	
  
   Capacity:	
  8	
  016	
  
   	
  
   They	
   have	
   won	
   the	
   Scoosh	
   Premier	
   league	
   4	
   .mes	
  
   and	
   also	
   3	
   .mes	
   the	
   Scoosh	
   Cup.	
   They	
   are	
   one	
   of	
  
   the	
  most	
  popular	
  club	
  of	
  the	
  country.	
  
   	
  
   Type	
   of	
   Adver7sing:	
   Electronic	
   LED	
   Board	
   and	
   also	
  
   1st	
  Level	
  Fixed	
  Board	
  
   Total	
  adver7sing	
  minutes	
  per	
  match:	
  3	
  min	
  
   	
  
   TV	
  Broadcas7ng:	
  SKY	
  &	
  ESPN	
  
   	
  
   Commercial	
  Offer:	
  4	
  matches	
  	
  -­‐	
  7	
  104	
  €*	
  
                                pcoong@cci-­‐media.com	
  
   	
  
   Produc7on	
  Cost:	
  2	
  500	
  €	
  

*	
  This	
  proposal	
  is	
  subject	
  to	
  availability	
  and	
  change	
  of	
  sales	
  policy	
  from	
  the	
  clubs.	
  VAT	
  not	
  included.   connecting solutions
Your	
  personal	
  Contact	
  
	
  
Dr.	
  Patrick	
  Coong	
  
CCI	
  MEDIA	
  	
  
A	
  Business	
  Unit	
  of	
  CCI	
  Coong	
  Consul.ng	
  Ltd.	
  
Zurich	
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Football sponsorship offers_united_kingdom

  • 1. Football  in  ENGLAND   connecting solutions
  • 2. Premier  League  Interna7onal  Audience   connecting solutions
  • 3. Global  Broadcast  Hours   Barclays  Premier  League  Season  09/10   connecting solutions
  • 4. Live  Match  Audience   Average  Audience  –736,754  Viewers   Total  Average  Audience  –  8,104,300  Viewers   connecting solutions
  • 5. Highlights  Audience  Figures   Average  Audience  –  3,767,967  Viewers   Total  Average  Audience  –  146,950,700    Viewers   connecting solutions
  • 6. NEWCASTLE  UNITED  FC   Why  Newcastle  United  FC  ?:   •   Up  to  37,000  season  .ckets  holders  (EPL).   •   One  City,  One  football  Club  one  accident  management  provider.     •   Over  1  million  fans  visi.ng  St  James  Park  per  season  to  watch  the  team.   •   Corporate  Capacity  of  over  2600  people  per  match  day.     •   Over  1.1millions  known  Newcastle  United  fans.   •   NUFC  has  310,000  unique  individual  registered  fans  on  our  database.  260,000  are  adult.   •   NUFC  TV  channel  has  reach  to  over  153,763  people  per  year.   •   NUFC  has  the  third  highest  average  aQendance  (50,112)  in  the  EPL  –behind  Man  United  and  Arsenal.     •   NUFC  has  the  (12th)  twelUh  highest  average  aQendance  in  Europe.   •   Listed  17th  in  the  DeloiQe  report  regarding  the  revenue  genera.on  of  all  football  Clubs  in  the  world.   •   NUFC  has  the  most  loyal  fan  base  in  the  UK  (Virgin  Money  Survey).   connecting solutions
  • 7. NEWCASTLE  UNITED  FC   NUFC  Website:  www.nufc.co.uk     •  Had  visitors  from  202  countries.   •    2009  –Unique  Visits:  3,084,738  /  Total  Visits:  5,884,835  /  Average  Page   views  per  visit:  7.3.   •    2009  –74%  of  unique  users  are  located  in  the  UK  &  Ireland.   •    2008  –Unique  Visit:  5,428,080  /  Total  Visits:  12,224,859  /  Average  page   views  per  visit:  9.   •    2008  –73%  of  unique  users  are  located  in  UK  &  Ireland.   •    2007  -­‐UK  &  Ireland  Unique  users:  August  739,765  unique  users.      (a  record),  up  34%  on  August  06.   •    The  average  monthly  number  of  unique  users  for  2006-­‐07  was  435,120.   •    The  average  monthly  number  of  unique  users  for  2005-­‐06  was  376,960.   •    The  average  monthly  number  of  unique  users  for  2004-­‐05  was  223,240.   connecting solutions
  • 8. NEWCASTLE  UNITED  FC   Marke7ng  Rights:     •    Access  to  the  Director’s  box  for  all  home  games.   •    Private  behind  the  scenes  St  James  Park  tour  ten  (10)  on  four  game   days.     •    Primary  pitch  side  sta.c  boards  (2x  panels).   •    Secondary  pitch  side  Signage  (4x  panels).   •    Email  promo.ng  service  to  129,000  fans  per  week  x  40  weeks   (database  marke.ng  (310,000  unique  records).   •    Partner  recogni.on  on  NUFC  website.  homepage  /  commercial   partners  page.  Service  promoted  on  the  NUFC  website  –5,428,080   unique  visitors  (Jan  09  –Dec  09).   •    Weekly  sec.on  in  the  newsleQer  (89,000  per  week)  x  40  weeks.   •    Access  to  the  NUFC  database.   •    Access  to  season  .cket  database  and  op.on  to  send  out  product   endorsement  with  fixture  lists.     •    Leafle.ng  Opportuni.es  at  SJP   •    Use  of  players  image  rights.     connecting solutions
  • 9. NEWCASTLE  UNITED  FC     Marke7ng  Rights:     •  No   charge   for   tourist   board   for   player   right   images   for   joint   marke.ng   ac.vity   where   Newcastle   United   FC   has   retained   ownership  of  such  rights  .   •  LED  coverage  (all  FAPL  /  Championship  home  matches):     •  Pre  Match–In  the  lead  up  to  the  match,  tourism  board  to  receive  2  x  30  second  slots.     •  Match  Time–Tourism  Board  to  receive  10  x  30  sec  adverts  to  be  split  between  each  half.  Minimum  total  of  4  minutes.     •  Full  Time–During  the  10  minutes  post  match  tourism  board  to  receive  2  x  30  second  slots.     •  All  costs  associated  with  the  crea.on,  delivery  and  installa.on  of  content  to  be  used  on  LED  and/or  sta.c  adver.sing  sites  will   be   borne   by   the   Club.   The   content   shall   be   submiQed   for   approval   by   Newcastle   United   FC   a   reasonable   .me   before   the   beginning   of   the   relevant   match.   Newcastle   United   FC   shall   have   the   right,   in   its   sole   discre.on   to   require   changes   to   the   content  and  presenta.on  of  the  content  to  reflect  its  stadium  branding  policies  and  procedures.   •  Permanent  promo.on  of  Affiliate  accident  management  service  in  club  stores.   •  Tourism   boards   logo   on   the   NUFC   homepage   bar   with   permanent   click   through   to   the   Tourism   boards   landing   page   on   www.nufc.co.uk.   •  1  x  Full  page  colour  advert  in  the  Newcastle  United  FC  Match  day  Programme  for  all  home  matches.   •  Editorial  1  page  ar.cle  on  one  match  day  programme  only.   •  A  minimum  of  6  x  Signed  Shirts  by  at  least  10  players  from  the  First  Team  (to  be  provided  at  quarterly  intervals  during  each   season)  (priceless).   •  Access  to  corporate  areas  of  St  James’  Park  for  promo.onal  purposes.   •  Right  to  produce  editorial  content  on  NUFC  website.   •  1  x  PA  announcements  per  game  to  promote  Accident  Management  services  and  products.       Hospitality  Rights  benefits  for  the  Tourism  Board:     •  8  seater  execu.ve  box  for  the  all  season.   •  All  food,  beverages,  bar  drinks  and  3  x  car  park  spaces  included  in  the  above.   •  4  (FOC)  x  .ckets  for  every  home  game.     connecting solutions  
  • 10. NEWCASTLE  UNITED  FC   Summary:       Proven  Cost  effec.ve  media  plakorm  at  a  frac.on  of  it’s  market  value.     Tourism  Board  to  receive  mass  exposure  in  the  NE.     A  mul.  layered,  365  day  PR  and  communica.ons  plakorm.       An  opportunity  to  join  NUFC  porkolio  of  Official  Partners.     SPECIAL  OFFER  /  per  season:  295  000  €*     pcoong@cci-­‐media.com   (2  years  minimum,  normally  it´s  3)   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 11. ASTON  VILLA   Stadium:  Villa  Park.  C   Capacity:  43  300     -­‐ Winner  once  of  the  UEFA  Cup  and  the  European  Super  Cup.   -­‐ Campeones    de  primera  división  (7  .mes).   -­‐ FA  Cup  Winner.     One  of  the  oldest  clubs  in  the  country,  da.ng  from  1874.  They  were  the  primary  founders  of  the   Football  League  14  years  later  and  are  one  of  the  brands  the  most    representa.ve  in  the  Midlands,  with   Jaguar  and  Land  Rover.   Adver7sing  Package:   •  Interview  Boards:  We  offer  the  opportunity  for  your  brand  to  be  present  at  the  interview   boards  of  stages  through  4  logos,  a  place  equally  effec.ve  to  adver.se  the  city.  It  is   noteworthy  that  each  interview  logo  on  the  backdrop  is  an  assessment  of  media  in  the  Global   TV  £  190  241  (2009/2010  data,  source:  Repucom).  This  compared  with  that  every  minute  in  the   LED  has  a  valua.on  of  £  196  191  media  gives  greater  prominence  to  the  posi.on  in  the   backdrop.   •  LED:  6  Minutes  LED  for  all  Home  Cup  Matches.   •  2  VIP  Hospitality  Packages.   Commercial  Offer:  207  972  €*   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 12. ASTON  VILLA   Sponsorship  Package  Available   Stadium  visibility:   –  5  minutes  LED  perimeter  board  air.me  for  Premier  League  (PL),  FA  Cup  and  Carling  Cup  matches   –  4  logos  on  the  interview  backdrop  for  PL  and  Carling  Cup  (presence  where  possible)     –  1  fixed  non-­‐TV  facing  adver.sing  board     –  6  permanent  poster  sites  throughout  the  stadium  concourses   –  The  Client  to  be  included  on  the  match-­‐day  sponsor  roll  call  and  shown  on:     •  In-­‐stadium  screens   •  Car  park  screens   •  All  concourse  and  execu.ve  TVs   •  Match  programme  and  team  sheet   Database:  Access  to  the  database  to  support  the  Client  campaigns  twice  per  season  (620,000  ac.ve  and   verified  supporters)   Football  academy  possibili7es:  Football  academy  scheme  for  local  children  in  school  holidays.   10  places  on  exis.ng  soccer  schools  (possibly  for  under  privileged  children).   Website  presence:  1.1  million  page  impressions  per  month  made  up  from  MPUs,  adver.sements,  teasers,  etc..   –  Logo  footer  on  all  pages.   Sponsorship  Offer  /  per  season:  5pcoong@cci-­‐media.com   79  000  €*   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 13. WOLVERHAMPTON  FC   Wolverhampton:  236  400  inhabitants;  located  in  the   center  of  England,  in  the  Staffordshire  county.   Stadium:  Molineux  Stadium   Capacity:  29  400     Sponsorship  Proposal:   •  Six  minutes  per  match  on  their  brand  new   stadium  (Prime  TV  Posi.on).   •  Four  permanent  adver.sing  boards.   •  One  colour  ad  page  in  every  home  game   program.   •  Official  partner  status  posi.on  on  partner’s   board  located  in  the  main  recep.on  entrance.   •  Exclusive  branding  of  the  pitch  facing  walls  and   crowd  facing  back  walls.   •  Inner  concourse  branding.   •  Exterior  branding  above  turns.les.   •  Many  other  advantages…   Commercial  Offer:  280  675  €*   pcoong@cci-­‐media.com   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 14. EVERTON  FC   Liverpool:  434  900  inhabitants.  4th  biggest  city  in  UK     Team  founded  in  1878  and  very  well  established  in   Premier  League.  They  have  won  the  1st  Division  9  .mes   and  the  English  Cup  5  .mes.     Stadium:  Goodison  Park   Capacity:  40  565     Type  of  Adver7sing:  Electronic  LED  Board  -­‐  1st  Level     Commercial  Offer:  One  cup  match  -­‐  17  650  €*   pcoong@cci-­‐media.com   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 15. Football  in  SCOTLAND   connecting solutions
  • 16. CELTIC  GLASGOW  FC   Glasgow:  592  820  inhabitants.  It  is  the  largest  city  in   Scotland  and  the  third  most  popular  city  in  United   Kingdom.     Stadium:  Cel.c  Park   Capacity:  60  832     Definitely  the  best  team  in  Scotland.  They  have  won  the   Sco.ish  premier  league  42  .mes  and  35  .mes  the  Scoosh   Cup.  They  oUen  par.cipate  to  the  Champions  League.     Type  of  Adver7sing:  Electronic  LED  Board   20  x  30  seconds  adverts  to  be  shown  during  the  First  and   Second  Halves  of  all  possible  matches.     Commercial  Offer:  Half  pcoong@cci-­‐media.com   €*   Season  -­‐  348  486   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 17. CELTIC  GLASGOW  FC   Sponsorship  Package  Available   Matchday  Promo7ons     Title  Designa7on     Designated  ‘Experience’  Days  :   •  2   x   Designated   match   day   promo.on   to   be   held   •  Official  Commercial  Partner  of  Cel.c  Football   both  inside  and  on  the  perimeter  of  the  stadium.     Club   •  Cypriot  food  and  drink  served  in  corporate  lounges     •  Official  Pla.num  Partner  of  Cel.c  Football  Club   •  Pre  and  half  .me  events  in  stadium.     •  Official  Sponsor  of  Cel.c  Football  Club   •  Flyer  distribu.on  in  all  corporate  areas  to  high  net   •  Official  Tourist  Des.na.on  Partner  of  Cel.c   worth  Cel.c  fans.     Football  Club   •  Official  Tourist  Des.na.on  of  Choice  for  Cel.c   Mascots     Football  Club   2  x  mascots  per  season  for  matches  at  Cel.c  Park       Press/Web  Launch     Play  on  the  Park  Experience   Opportunity  for  prize-­‐winners,  important  guests  etc  to   Press  and  PR  launch  of  the  partnership  including   play  a  match  at  Cel.c  Park.     prominent  members  of  Cel.c  Football  Club.,   including  Players,  Management  Team  and  senior   Non-­‐matchday  promo7on  events     club  representa.ves.     Client’s  events  created  for  targeted  groups  of  the   Cel.c  fan  base.   •  Promote  specific  des.na.ons.   •  Access  our  corporate  clients.   connecting solutions
  • 18. CELTIC  GLASGOW  FC   Web  Ac7va7on     Stadium  Media  Adver7sements     Splash  Pages       •  Regular  Splash  page  rota.on  on  cel.cfc.net.   LED  perimeter  Adver7sing  space  :   •  Regular  Splash  page  bricks  on  cel.cfc.net.     •  20  x  30  seconds  adverts  to  be  shown  during  the  First   •  High  visibility  for  about  0,5  million  unique  visitors  per   and  Second  Halves  of  all  possible  matches     month.   Sta7c  Adver7sing  Boards     •  Web  Banners.   •  4  x  Pitch  side  sta.c  adver.sing  boards  in  front  of  the   •  Regular  MPU  and  Banner  usage  on  cel.cfc.net  and  Channel   South  Stand  at  Cel.c  Park.   67.   •  2  x  External  of  the  stadium  adver.sing  sites.     •  Ability  to  show  video  footage  and  content  to  our  huge   Jumbotron     volume  of  web  traffic.   •  1  x  pre-­‐match  adver.sement  to  promote  the  tourist   Crea.on  of  a  designated  Sponsors  page  on  the  newly  created   des.na.on  at  all  home  Cel.c  fixtures  (domes.c  and   cel.cfc.net.   European).   Permanent  display  of  logo  on  cel.cfc.net  homepage  (above   •  1  x  half  .me  adver.sement  to  promote  the  tourist   fold).   des.na.on  at  all  home  Cel.c  fixtures  (domes.c  and     European).   Advertorial/Web  stories     Stadium  Media  Backdrops     Monthly  News  Stories  with  prominent  Cel.c  players/ •  Presence  on  all  stadium  media  backdrops  at  Cel.c   management  team:  Cel.c  players,  managers  and  former   Park.   players  promo.ng  specific  des.na.ons  and  holiday  offers  in   •  Used  on  all  pre,  half-­‐.me  and  post  match  interviews   the  Tourism  Des.na.on.   by  Online/TV  and  print  media.       Matchday  Programme     Online  Compe77ons     •   6  x  full-­‐page  colour  adver.sements  in  the  home   2  x  online  compe..ons  per  season  to  promote  visi.ng  the   match  programme  per  season.   Tourism  Des.na.on.   Regular  features  on  forthcoming  Official  Cel7c  FC  Facebook   site  :  Compe..ons,  prizes,  news  stories.   connecting solutions
  • 19. CELTIC  GLASGOW  FC   Email/Mobile  Ac7va7on     Tickets/Hospitality     Monthly   Broadcast   emails   to   be   distributed   to   Cel.c   Stadium  Hospitality  Box  for  8  guests  available  for  use  at  all   FC  database  by  the  Club:   Cel.c  Home  fixtures  –  Domes.c  and  European  matches:   •  Direct  promo.on  and  access  to  our  database  of     520,000  fans.   •  Perfect  opportunity  to  host  VIP’s  and  network  with   •  Crea.ve  promo.ons  to  key  target  audiences.   important  clients  in  the  travel  industry.   •  Special  offers  and  compe..ons.   •  Will  include  an  appearance  by  Cel.c  Player  or  former     player  pre  and  post  match.   3  x  Targeted  text  message  distribu.on  to  Cel.c  FC     database  by  the  club:   4  Places  on  the  official  travel  packages  to  all  Cel.c   •     Targeted  to  key  audiences.   European  matches  (including  travel  with  the  first  team,     match  .ckets  and  accommoda.on.   News/Print  Media  Titles     Table  for  10  at  the  official  end  of  season  awards  club     dinner.   2  x  full  page  adverts  in  the  Cel.c  View  .tle  per  season     Right  to  buy  4  .ckets  to  all  Cel.c  Away  matches  (Domes.c   Informa.on   flyers   posi.oned   in   all   14   of   the   club   and  European).     retail  shops  across  Scotland  and  Ireland.   Access  to  a  corporate  box  during  non-­‐match  days  to  host     external  mee.ngs/networking  with  clients.   Player  Appearances       Guaranteed  minimum  of  4  player/management   appearances  for    Tourism    Des.na.on  events  per   season.   connecting solutions
  • 20. CELTIC  GLASGOW  FC     Promo7onal  Merchandise     •   8  x  Signed  Footballs  for  promo.onal  purposes.   •   8  x  Signed  Shirts  for  promo.onal  purposes.     Promo7onal  Work  in  the  Des7na7on  Country   Cel.c  Youth  Academy  coaches  will  travel  to  the  Tourism  Des.na.on  to  work  with  young  football  players  on  a   week  long  training  program.   PR  opportuni.es  and  demonstrate  our  commitment  to  visi.ng  the  Tourism  Des.na.on  on  a  regular  basis.     Sponsorship  Offer  /  per  season  =  5pcoong@cci-­‐media.com   79  000  €*   Possibility  to  pay  each  6  months   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 21. HERTHA  BSC  BERLIN   St  MIRREN  FC   Paisley:  71  000  inhabitants.  It  is  the  largest  town  in   the  historic  county  of  Renfrewshire.     Stadium:  St  Mirren  Park  Stadium   Capacity:  8  016     They   have   won   the   Scoosh   Premier   league   4   .mes   and   also   3   .mes   the   Scoosh   Cup.   They   are   one   of   the  most  popular  club  of  the  country.     Type   of   Adver7sing:   Electronic   LED   Board   and   also   1st  Level  Fixed  Board   Total  adver7sing  minutes  per  match:  3  min     TV  Broadcas7ng:  SKY  &  ESPN     Commercial  Offer:  4  matches    -­‐  7  104  €*   pcoong@cci-­‐media.com     Produc7on  Cost:  2  500  €   *  This  proposal  is  subject  to  availability  and  change  of  sales  policy  from  the  clubs.  VAT  not  included. connecting solutions
  • 22. Your  personal  Contact     Dr.  Patrick  Coong   CCI  MEDIA     A  Business  Unit  of  CCI  Coong  Consul.ng  Ltd.   Zurich  –  Fribourg  –  Madrid  –  London         pcoong@cci-­‐media.com  /  pcoong@cci-­‐media.ch     Direct:  +41  79  555  37  25  or  +41  43  541  40  00     www.cci-­‐media.com  /  www.cci-­‐media.ch   www.cci-­‐coong.com  /  www.coongconsul.ng.com   connecting solutions